Analytical Audit & Check up
One can make the data analysis, just under one condition – your data is correct.
For one of our clients, we did an analytical audit.
We found out that the analytics was in a bad shape.
In the google analytics account, there were no filters set up, and the tracking code was inserted into the page in a wrong way.
So before, we did the scan the client had 10,000 sessions a day. After our audit, we reached 5,000 sessions a day. A difference +/- 100%.
The client’s data is now clearer and more transparent. This offers a way to make better decisions, based on real data with high quality.