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Category: Business analytics

5 Principles of Effective Analytics

In my previous article, I explained what does data-driven marketing and business means. In this one, I’d like...

RFM Analysis: Understand and Influence Consumer Behavior

RFM (Recency, Frequency, Monetary) analysis is an easy way to divide customers into segments based on their purchasing...

What is the behavior of your competition in Google Ads? Find out!

Monitoring competition is a useful way to get an overview of market development. Several tools are available to...

Data-Driven Marketing and Analytics Maturity. Which level are you on?

We hear about data, analyzes and the fact that (almost) everything in online marketing can be measured, for...