{"id":21707,"date":"2026-10-26T12:39:58","date_gmt":"2026-10-26T10:39:58","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21707\/"},"modified":"2026-10-26T12:39:58","modified_gmt":"2026-10-26T10:39:58","slug":"ako-vyuzit-firemne-data-na-zlepsenie-roas-google-ads-data-manager","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-vyuzit-firemne-data-na-zlepsenie-roas-google-ads-data-manager\/","title":{"rendered":"Ako vyu\u017ei\u0165 firemn\u00e9 d\u00e1ta na zlep\u0161enie ROAS? Google Ads Data Manager"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Probl\u00e9mom n\u00edzkej n\u00e1vratnosti n\u00e1kladov na reklamu nemus\u00ed by\u0165 iba zl\u00e1 kampa\u0148. <strong>M\u00f4\u017ee by\u0165 v d\u00e1tach, na z\u00e1klade ktor\u00fdch Google Ads vyhodnocuje \u00faspech a optimalizuje reklamu.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010cas\u0165 konverzi\u00ed sa v\u00f4bec nezaznamen\u00e1 kv\u00f4li obmedzeniam sledovania v prehliada\u010doch, odmietnutiu s\u00fahlasu s cookies, \u010di strate reklamn\u00fdch identifik\u00e1torov a utm parametrov. V pr\u00edpade leadov je \u010fal\u0161\u00edm probl\u00e9mom to, \u017ee inform\u00e1cie o skuto\u010dn\u00fdch obchodn\u00fdch v\u00fdsledkoch zost\u00e1vaj\u00fa v CRM syst\u00e9moch. <strong>Google Ads tak \u010dasto ani nevie, ktor\u00e9 leady sa zmenili na z\u00e1kazn\u00edkov.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vy\u0161\u0161\u00ed ROAS (Return On Ad Spend) v\u0161ak neprin\u00e1\u0161a samotn\u00e9 prepojenie. Rozhoduje, ak\u00e9 konverzie importujete, ak\u00fa hodnotu im prirad\u00edte, a \u010di ich kampane pou\u017e\u00edvaj\u00fa pri optimaliz\u00e1cii. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pr\u00e1ve postup<\/strong> \u201e<\/span><i><span style=\"font-weight: 400;\">prepoji\u0165 zdroje, doplni\u0165 sign\u00e1ly a aktivova\u0165 ich v kampaniach<\/span><\/i><span style=\"font-weight: 400;\">\u201c <strong>tvor\u00ed z\u00e1klad zlep\u0161enia n\u00e1vratnosti n\u00e1kladov na reklamu.\u00a0<\/strong><\/span><\/p>\n<h2><b>\u010co je Google Ads Data Manager\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Data Manager je n\u00e1stroj na centralizovan\u00e9 prepojenie, spr\u00e1vu a vyu\u017e\u00edvanie vlastn\u00fdch firemn\u00fdch d\u00e1t (<\/span><i><span style=\"font-weight: 400;\">first-party data<\/span><\/i><span style=\"font-weight: 400;\">) v reklamnom syst\u00e9me Google.<\/span><\/p>\n<p><strong>Umo\u017e\u0148uje napr\u00edklad prepoji\u0165:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM syst\u00e9my, ako s\u00fa Salesforce alebo HubSpot,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">datab\u00e1zy a d\u00e1tov\u00e9 sklady (BigQuery, S3),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00fadaje o n\u00e1kupoch a offline konverzi\u00e1ch,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">z\u00e1kazn\u00edcke zoznamy na vytv\u00e1ranie publ\u00edk Customer Match.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Namiesto samostatn\u00fdch manu\u00e1lnych exportov a viacer\u00fdch integr\u00e1ci\u00ed m\u00f4\u017eete tak \u00fadaje spravova\u0165 cez jedno rozhranie.\u00a0<\/span><\/p>\n<p><b>Je d\u00f4le\u017eit\u00e9 zd\u00f4razni\u0165, \u017ee Data Manager nenahr\u00e1dza webov\u00e9 meranie! Google tag zachyt\u00e1va udalosti na webe, Data Manager dop\u013a\u0148a \u00fadaje z intern\u00fdch syst\u00e9mov.\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/gads-clanok.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21708 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/gads-clanok.png\" alt=\"Google Ads Data Manager - zlep\u0161ite ROAS pomocou d\u00e1t z CRM a objedn\u00e1vkov\u00e9ho syst\u00e9mu\n\" width=\"1369\" height=\"590\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/gads-clanok.png 1369w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/gads-clanok-300x129.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/gads-clanok-1024x441.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/gads-clanok-600x259.png 600w\" sizes=\"(max-width: 1369px) 100vw, 1369px\" \/><\/a><\/p>\n<h2><b>Dva sp\u00f4soby, ako m\u00f4\u017ee Data Manager zlep\u0161i\u0165 ROAS<\/b><\/h2>\n<h3><b>1. Presnej\u0161ie meranie konverzi\u00ed\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0160tandardn\u00e9 meranie na webe zvy\u010dajne nezachyt\u00ed v\u0161etky konverzie. Data Manager pom\u00e1ha tento probl\u00e9m rie\u0161i\u0165 prostredn\u00edctvom funkcie <\/span><b>Multi-source conversions <\/b><span style=\"font-weight: 400;\">(beta)<\/span><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Multi-source conversions dop\u013a\u0148aj\u00fa existuj\u00facu webov\u00fa konverziu napr\u00edklad o z\u00e1znamy z objedn\u00e1vkov\u00e9ho syst\u00e9mu. Ak n\u00e1kup zachytil tag aj intern\u00fd syst\u00e9m, Google ich sp\u00e1ja pomocou rovnak\u00e9ho ID transakcie. Ak konverzia z tagu ch\u00fdba, Google m\u00f4\u017ee importovan\u00fa udalos\u0165 priradi\u0165 k reklame pomocou dodan\u00fdch identifik\u00e1torov.<\/span><b><br \/>\n<\/b><\/p>\n<h4><b>V\u00fdsledkom je \u00faplnej\u0161ie meranie konverzi\u00ed a kvalitnej\u0161ie d\u00e1ta pre Smart Bidding.<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pri nasaden\u00ed treba vzia\u0165 v \u00favahu, \u017ee funkcia je st\u00e1le ozna\u010den\u00e1 ako <\/span><b>beta<\/b><span style=\"font-weight: 400;\"> a nepodporuje konverzie importovan\u00e9 z Google Analytics, ani konverzie vytvoren\u00e9 URL pravidlom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1rove\u0148 je pri implement\u00e1cii potrebn\u00e9 dodr\u017ea\u0165 nieko\u013eko pravidiel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pou\u017e\u00edvajte rovnak\u00fa konverzn\u00fa akciu.<\/b><span style=\"font-weight: 400;\"> Dodato\u010dn\u00fd zdroj d\u00e1t mus\u00ed by\u0165 prepojen\u00fd s existuj\u00facou webovou konverziou. Deduplik\u00e1cia toti\u017e funguje v r\u00e1mci jednej konverznej akcie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zabezpe\u010dte konzistentn\u00e9 Transaction ID.<\/b><span style=\"font-weight: 400;\"> Identifik\u00e1tor objedn\u00e1vky mus\u00ed by\u0165 rovnak\u00fd vo webovom meran\u00ed aj v internom syst\u00e9me.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Posielajte aktu\u00e1lne a spr\u00e1vne hodnoty.<\/b><span style=\"font-weight: 400;\"> \u00dadaje je potrebn\u00e9 odosiela\u0165 do 24 hod\u00edn od konverzie. Skontrolujte tie\u017e menu a jednotky, preto\u017ee importovan\u00e9 d\u00e1ta m\u00f4\u017eu aktualizova\u0165 p\u00f4vodn\u00fa hodnotu n\u00e1kupu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Po\u010d\u00edtajte so sk\u00fa\u0161obn\u00fdm obdob\u00edm.<\/b><span style=\"font-weight: 400;\"> Po\u010das prv\u00fdch 14 dn\u00ed sa dodato\u010dn\u00e9 konverzie pou\u017e\u00edvaj\u00fa na reportovanie a diagnostiku, nie na optimaliz\u00e1ciu pon\u00fak. N\u00e1sledne sa m\u00f4\u017eu automaticky zapoji\u0165 do biddingu.<\/span><\/li>\n<\/ul>\n<h3><b>2. Optimaliz\u00e1cia na skuto\u010dn\u00fdch z\u00e1kazn\u00edkov<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pri kampaniach zameran\u00fdch na z\u00edskavanie leadov b\u00fdva \u010dast\u00fdm probl\u00e9mom optimaliz\u00e1cia na odoslanie formul\u00e1ra namiesto skuto\u010dn\u00fdch obchodn\u00fdch v\u00fdsledkov. Google Ads s\u00edce zaznamen\u00e1va po\u010det z\u00edskan\u00fdch leadov, ale bez \u010fal\u0161\u00edch \u00fadajov nedok\u00e1\u017ee ur\u010di\u0165, ktor\u00e9 z nich sa zmenili na platiacich z\u00e1kazn\u00edkov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak napr\u00edklad jedna kampa\u0148 prinesie 50 leadov a 2 uzavret\u00e9 obchody, zatia\u013e \u010do druh\u00e1 iba 20 leadov, ale 6 uzavret\u00fdch obchodov, Google Ads m\u00f4\u017ee uprednost\u0148ova\u0165 prv\u00fa kampa\u0148. Z poh\u013eadu po\u010dtu konverzi\u00ed toti\u017e vyzer\u00e1 v\u00fdkonnej\u0161ie, hoci druh\u00e1 prin\u00e1\u0161a lep\u0161ie obchodn\u00e9 v\u00fdsledky.<\/span><\/p>\n<p><b>Data Manager umo\u017e\u0148uje prepoji\u0165 reklamn\u00e9 d\u00e1ta s CRM syst\u00e9mom a importova\u0165 inform\u00e1cie o kvalifikovan\u00fdch leadoch a uzavret\u00fdch obchodoch.<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Na priradenie t\u00fdchto offline konverzi\u00ed k reklam\u00e1m mo\u017eno vyu\u017ei\u0165 Enhanced Conversions for Leads, ktor\u00e9 pracuj\u00fa s identifik\u00e1tormi ako GCLID a \u00fadajmi poskytnut\u00fdmi z\u00e1kazn\u00edkmi &#8211; email alebo telef\u00f3nne \u010d\u00edslo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri implement\u00e1cii:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spr\u00e1vne definujte konverzn\u00e9 akcie.<\/b><span style=\"font-weight: 400;\"> Rozli\u0161ujte medzi z\u00edskan\u00fdm leadom, kvalifikovan\u00fdm leadom a uzavret\u00fdm obchodom.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Posielajte \u00fapln\u00e9 a konzistentn\u00e9 \u00fadaje.<\/b><span style=\"font-weight: 400;\"> Importujte v\u0161etky relevantn\u00e9 konverzie z vybranej f\u00e1zy obchodn\u00e9ho procesu, nielen tie, ktor\u00e9 v\u00e1\u0161 CRM syst\u00e9m priradil ku Google Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zabezpe\u010dte spr\u00e1vne priradenie konverzi\u00ed.<\/b><span style=\"font-weight: 400;\"> Pou\u017e\u00edvajte dostupn\u00e9 GCLID a z\u00e1kazn\u00edcke identifik\u00e1tory v po\u017eadovanom form\u00e1te. Pri vlastnej integr\u00e1cii cez Data Manager API dodr\u017ete pravidl\u00e1 normaliz\u00e1cie a hashovania \u00fadajov.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Re\u0161pektujte s\u00fahlas pou\u017e\u00edvate\u013eov.<\/b><span style=\"font-weight: 400;\"> Do importu pren\u00e1\u0161ajte skuto\u010dn\u00fd stav s\u00fahlasu so sprac\u00favan\u00edm \u00fadajov. Pri pou\u017e\u00edvate\u013eoch z EHP nemo\u017eno na p\u00e1rovanie konverzi\u00ed v Google Ads vyu\u017e\u00edva\u0165 IP adresy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u00f4le\u017eit\u00fd je aj dostato\u010dn\u00fd objem konverzi\u00ed. Ak firma uzatv\u00e1ra len nieko\u013eko obchodov mesa\u010dne, optimaliz\u00e1cia priamo na uzavret\u00e9 obchody nemus\u00ed poskytova\u0165 algoritmu dostatok d\u00e1t. V takom pr\u00edpade m\u00f4\u017ee by\u0165 vhodnej\u0161ie optimalizova\u0165 na kvalifikovan\u00e9 leady, ktor\u00e9 maj\u00fa dostato\u010dn\u00fd objem a z\u00e1rove\u0148 dobre predpovedaj\u00fa bud\u00faci predaj. Google pri hodnotovej optimaliz\u00e1cii odpor\u00fa\u010da aspo\u0148 15 konverzi\u00ed mesa\u010dne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nezab\u00fadajte ani na priradenie re\u00e1lnej ekonomickej hodnoty jednotliv\u00fdm konverzi\u00e1m. Hodnota leadu by nemala vych\u00e1dza\u0165 z ceny za jeho z\u00edskanie, ale z pravdepodobnosti uzavretia obchodu a o\u010dak\u00e1van\u00e9ho zisku alebo pr\u00edspevku na \u00fahradu.<\/span><\/p>\n<h2><b>Ak\u00e9 v\u00fdsledky prin\u00e1\u0161aj\u00fa kvalitnej\u0161ie d\u00e1ta?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pod\u013ea<\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/data-strength-updates\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">\u00fadajov Google zo septembra 2026<\/span><\/a><span style=\"font-weight: 400;\"> dosiahli inzerenti, ktor\u00ed cez Data Manager prep\u00e1jaj\u00fa offline a aplika\u010dn\u00e9 d\u00e1ta, v priemere <\/span><b>o 26 % vy\u0161\u0161\u00ed inkrement\u00e1lny ROAS<\/b><span style=\"font-weight: 400;\">. V\u00fdsledok vych\u00e1dza z glob\u00e1lnych d\u00e1t za obdobie apr\u00edl 2025 a\u017e apr\u00edl 2026 a t\u00fdka sa kampan\u00ed vo Vyh\u013ead\u00e1van\u00ed optimalizovan\u00fdch pod\u013ea hodnoty konverzi\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google z\u00e1rove\u0148 uv\u00e1dza <\/span><b>v priemere o 11 % viac zaznamenan\u00fdch konverzi\u00ed vo Vyh\u013ead\u00e1van\u00ed<\/b><span style=\"font-weight: 400;\"> pri pou\u017eit\u00ed Enhanced Conversions v porovnan\u00ed so \u0161tandardn\u00fdm importom konverzi\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samozrejme, ide o priemern\u00e9 v\u00fdsledky konkr\u00e9tnych skup\u00edn inzerentov, nie o garantovan\u00e9 zlep\u0161enie pre ka\u017ed\u00fa firmu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sledujte preto:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technick\u00fa kvalitu d\u00e1t.<\/b><span style=\"font-weight: 400;\"> Kontrolujte \u00faspe\u0161nos\u0165 importov, oneskorenie d\u00e1t, ch\u00fdbaj\u00face identifik\u00e1tory a duplicity. Data Manager poskytuje diagnostiku d\u00e1tov\u00fdch prepojen\u00ed vr\u00e1tane upozornen\u00ed <\/span><i><span style=\"font-weight: 400;\">Needs attention<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">Urgent<\/span><\/i><span style=\"font-weight: 400;\">, ktor\u00e9 pom\u00e1haj\u00fa odhali\u0165 probl\u00e9my ovplyv\u0148uj\u00face meranie. D\u00f4le\u017eit\u00e1 je aj konzistentnos\u0165 Transaction ID medzi webov\u00fdm a intern\u00fdm syst\u00e9mom.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00daplnos\u0165 merania konverzi\u00ed.<\/b><span style=\"font-weight: 400;\"> Sledujte, ko\u013eko dodato\u010dn\u00fdch konverzi\u00ed sa podarilo zachyti\u0165 v\u010faka prepojeniu d\u00e1t. Google v roku 2026 predstavil metriku <\/span><b>Data Strength Uplift<\/b><span style=\"font-weight: 400;\">, ktor\u00e1 pom\u00e1ha kvantifikova\u0165 konverzie z\u00edskan\u00e9 sp\u00e4\u0165 v\u010faka kvalitnej\u0161iemu nastaveniu first-party d\u00e1t. Tieto konverzie v\u0161ak nepredstavuj\u00fa automaticky nov\u00e9 predaje, ale \u010dasto u\u017e existuj\u00face transakcie, ktor\u00e9 predt\u00fdm neboli spr\u00e1vne zaznamenan\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skuto\u010dn\u00fd obchodn\u00fd pr\u00ednos.<\/b><span style=\"font-weight: 400;\"> Vyhodnocujte n\u00e1klady na z\u00edskanie z\u00e1kazn\u00edka (CAC), pr\u00edspevkov\u00fa mar\u017eu a zisk po odpo\u010d\u00edtan\u00ed marketingov\u00fdch n\u00e1kladov. Na pos\u00fadenie skuto\u010dn\u00e9ho pr\u00ednosu optimaliz\u00e1cie sa odpor\u00fa\u010da urobi\u0165 kontrolovan\u00fd experiment, preto\u017ee samotn\u00e9 porovnanie v\u00fdsledkov pred implement\u00e1ciou a po nej nemus\u00ed zoh\u013ead\u0148ova\u0165 sez\u00f3nnos\u0165 \u010di in\u00e9 zmeny.<\/span><\/li>\n<\/ol>\n<h2><b>Ako za\u010da\u0165<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nemus\u00edte hne\u010f prep\u00e1ja\u0165 v\u0161etky firemn\u00e9 syst\u00e9my. <strong>Za\u010dnite tam, kde ne\u00fapln\u00e9 d\u00e1ta najviac ovplyv\u0148uj\u00fa va\u0161e rozhodnutia.<\/strong> Skontrolujte aktu\u00e1lne meranie, ur\u010dite hodnotn\u00fa konverziu, prepojte zdroj d\u00e1t a priebe\u017ene kontrolujte v\u00fdsledky.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u0161te raz pripom\u00edname, \u017ee Data Manager nenahr\u00e1dza Google Tag, ale dop\u013a\u0148a ho. Na zlep\u0161enie webov\u00e9ho merania m\u00f4\u017eete zv\u00e1\u017ei\u0165 pou\u017eitie server-side GTM alebo Google Tag Gateway. Tieto rie\u0161enia pom\u00e1haj\u00fa obmedzova\u0165 straty d\u00e1t sp\u00f4soben\u00e9 niektor\u00fdmi formami blokovania merac\u00edch tagov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na praktick\u00fa str\u00e1nku, teda ako pracova\u0165 s d\u00e1tami, spr\u00e1vne ich pripravi\u0165 a n\u00e1sledne importova\u0165 do Google Ads cez Data Manager, sa pozrieme v niektorom z na\u0161ich nasleduj\u00facich \u010dl\u00e1nkov. Stay tuned <\/span><\/p>\n<h2><b>Z\u00e1ver<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Lep\u0161\u00ed ROAS za\u010d\u00edna lep\u0161\u00edm meran\u00edm.<\/strong> Ak Google Ads nepozn\u00e1 skuto\u010dn\u00e9 obchodn\u00e9 v\u00fdsledky, nedok\u00e1\u017ee na ne spo\u013eahlivo optimalizova\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads Data Manager pom\u00e1ha prepoji\u0165 reklamn\u00e9, webov\u00e9 a intern\u00e9 firemn\u00e9 d\u00e1ta. V\u010faka tomu m\u00f4\u017eete presnej\u0161ie mera\u0165 konverzie, identifikova\u0165 hodnotnej\u0161\u00edch z\u00e1kazn\u00edkov a poskytova\u0165 automatizovan\u00fdm kampaniam kvalitnej\u0161ie d\u00e1ta na optimaliz\u00e1ciu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samotn\u00e9 prepojenie d\u00e1t s\u00edce vy\u0161\u0161\u00ed ROAS negarantuje, vytv\u00e1ra v\u0161ak podmienky na efekt\u00edvnej\u0161ie vyu\u017e\u00edvanie reklamn\u00e9ho rozpo\u010dtu pod\u013ea skuto\u010dnej ekonomickej hodnoty konverzi\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Chcete zisti\u0165, \u010di va\u0161e Google Ads kampane vyu\u017e\u00edvaj\u00fa v\u0161etky dostupn\u00e9 d\u00e1ta?<\/strong> <a href=\"https:\/\/www.dase-analytics.com\/sk\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Kontaktujte n\u00e1s.<\/a> Pom\u00f4\u017eeme v\u00e1m identifikova\u0165 nedostatky v meran\u00ed, nastavi\u0165 Google Ads Data Manager a vyu\u017ei\u0165 va\u0161e firemn\u00e9 d\u00e1ta na zlep\u0161enie v\u00fdkonnosti kampan\u00ed. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probl\u00e9mom n\u00edzkej n\u00e1vratnosti n\u00e1kladov na reklamu nemus\u00ed by\u0165 iba zl\u00e1 kampa\u0148. M\u00f4\u017ee by\u0165 v d\u00e1tach, na z\u00e1klade ktor\u00fdch&#8230;<\/p>\n","protected":false},"author":78,"featured_media":21709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[637,1085],"tags":[1117,923,1138,938,1137,620],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21707"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21707"}],"version-history":[{"count":1,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21707\/revisions"}],"predecessor-version":[{"id":21710,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21707\/revisions\/21710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21709"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}