{"id":21696,"date":"2026-10-15T11:10:12","date_gmt":"2026-10-15T09:10:12","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21696\/"},"modified":"2026-10-15T11:14:59","modified_gmt":"2026-10-15T09:14:59","slug":"consent-compliance-co-ukazal-screening-108-e-shopov","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/consent-compliance-co-ukazal-screening-108-e-shopov\/","title":{"rendered":"Otestovali sme 108 e-shopov. 58% ukladalo d\u00e1ta e\u0161te pred s\u00fahlasom"},"content":{"rendered":"

To, \u017ee webov\u00e1 str\u00e1nka pou\u017e\u00edva cookie banner, e\u0161te samo osebe nehovor\u00ed, \u010do sa na str\u00e1nke deje pred rozhodnut\u00edm pou\u017e\u00edvate\u013ea.\u00a0<\/span><\/p>\n

V DASE sme sa preto pozreli na 108 vybran\u00fdch e-shopov a sledovali, \u010do sa na nich deje e\u0161te pred akouko\u013evek interakciou pou\u017e\u00edvate\u013ea s cookie bannerom. Zauj\u00edmalo n\u00e1s najm\u00e4 to, \u010di sa u\u017e v tomto momente odosielaj\u00fa po\u017eiadavky na analytick\u00e9 alebo marketingov\u00e9 slu\u017eby, a \u010di sa do prehliada\u010da ukladaj\u00fa cookies spojen\u00e9 s t\u00fdmito n\u00e1strojmi.<\/span><\/p>\n

Cie\u013eom nebolo urobi\u0165 reprezentat\u00edvnu \u0161t\u00fadiu cel\u00e9ho slovensk\u00e9ho e-commerce ani rebr\u00ed\u010dek poru\u0161ovate\u013eov z\u00e1kona. <\/span>Kateg\u00f3rie<\/b> pou\u017eit\u00e9 v screeningu s\u00fa neutr\u00e1lne technick\u00e9 pozorovania, nie definit\u00edvne pr\u00e1vne pos\u00fadenia.<\/b> Ukazuj\u00fa, kde m\u00e1 zmysel nastavenie consentu preveri\u0165 podrobnej\u0161ie.\u00a0<\/span><\/p>\n

Zauj\u00edma v\u00e1s v\u00fdsledok? \u010c\u00edtajte \u010falej.<\/span><\/p>\n

Pravidl\u00e1 konsentu<\/b><\/h2>\n

Na Slovensku upravuje ukladanie inform\u00e1ci\u00ed do zariadenia pou\u017e\u00edvate\u013ea a pr\u00edstup k nim \u00a7 109 ods. 8 z\u00e1kona \u010d. 452\/2021 Z. z. o elektronick\u00fdch komunik\u00e1ci\u00e1ch. Regula\u010dn\u00fd \u00farad upozor\u0148uje, \u017ee pri cookies, ktor\u00e9 nie s\u00fa nevyhnutn\u00e9, je potrebn\u00fd preuk\u00e1zate\u013en\u00fd s\u00fahlas. V\u00fdnimka pre nevyhnutn\u00e9 technick\u00e9 cookies nie je v\u0161eobecnou v\u00fdnimkou pre analytiku alebo reklamu. <\/span><\/p>\n\n\t

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\n\t\t\t\n \t\t 3 odtiene cookie consentu\u00a0<\/span>\t\n\t\t\t<\/a>\n\t\t\t
\n\t\t\t Ochrana s\u00fakromia<\/a> | \n\t\t\t J\u00falius Selnekovi\u010d<\/a> |\n\t\t\t \n\t\t\t \t
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Disclaimer: \u010dl\u00e1nok m\u00e1 informa\u010dn\u00fd charakter a nenahr\u00e1dza pr\u00e1vne poradenstvo. Cookie banner dnes n\u00e1jdeme takmer na ka\u017edom webe v...<\/p>\n\t\t <\/article>\n\t\t<\/div>\n\t <\/div>\n\t<\/section>\n\t\n

Vypl\u00fdva z toho praktick\u00e1 ot\u00e1zka, \u010di implement\u00e1cia re\u0161pektuje rozhodnutie n\u00e1v\u0161tevn\u00edka aj technicky. <\/span><\/p>\n

Samotn\u00e9 zobrazenie li\u0161ty e\u0161te neznamen\u00e1, \u017ee s\u00fahlas vznikol. A existencia tla\u010didla \u201eOdmietnu\u0165\u201c<\/strong> nehovor\u00ed ni\u010d o tom, \u010do web stihol urobi\u0165 pred jeho stla\u010den\u00edm.<\/span><\/p>\n

Z\u00e1rove\u0148 treba rozli\u0161ova\u0165 medzi ulo\u017een\u00edm cookie a odoslan\u00edm sie\u0165ovej po\u017eiadavky. Napr\u00edklad pokro\u010dil\u00fd Google Consent Mode m\u00f4\u017ee pri zamietnutom s\u00fahlase odosiela\u0165 takzvan\u00e9 <\/span>cookieless pingy<\/span><\/i> bez \u010d\u00edtania \u010di zapisovania analytick\u00fdch cookies. Nepr\u00edtomnos\u0165 cookies preto neznamen\u00e1 nulov\u00fa komunik\u00e1ciu. Ani ozna\u010denie <\/span>cookieless<\/span><\/i> v\u0161ak samo osebe nie je pr\u00e1vnym potvrden\u00edm pr\u00edpustnosti konkr\u00e9tneho merania.<\/span><\/p>\n

Pr\u00e1ve preto sme v screeningu nehodnotili v\u0161etky zachyten\u00e9 aktivity ako rovnak\u00fd jav.<\/span><\/p>\n

Ako sme screening robili<\/b><\/h2>\n

Na screening sme pou\u017eili <\/span>Website Evidence Collector (WEC)<\/b>, open-source n\u00e1stroj na technick\u00fa anal\u00fdzu webov\u00fdch str\u00e1nok. Rovnak\u00fd n\u00e1stroj vyu\u017e\u00edva pri kontrol\u00e1ch cookies aj slovensk\u00fd regula\u010dn\u00fd \u00farad.<\/span><\/p>\n

Ka\u017ed\u00fd test vych\u00e1dzal z nov\u00e9ho profilu prehliada\u010da, otvorenia vstupnej str\u00e1nky a scen\u00e1ra bez kliknutia na cookie li\u0161tu. V\u00fdstupy skenov sme n\u00e1sledne porovnali s rovnak\u00fdm zoznamom pravidiel pre v\u0161etky e-shopy.\u00a0<\/span><\/p>\n

Pravidl\u00e1 rozpozn\u00e1vali vybran\u00e9 dom\u00e9ny, po\u017eiadavky a n\u00e1zvy cookies spojen\u00e9 s analytick\u00fdmi \u010di marketingov\u00fdmi n\u00e1strojmi. Patrili medzi ne napr\u00edklad Google Analytics, Google Ads, Meta, Microsoft Clarity \u010di Hotjar.\u00a0<\/span><\/p>\n

Ka\u017ed\u00fd dokon\u010den\u00fd sken sme zaradili do jednej z troch kateg\u00f3ri\u00ed:\u00a0<\/span><\/p>\n

    \n
  1. Bez rozpoznanej aktivity pred s\u00fahlasom (strict consent) <\/b>– sken nezachytil \u017eiadnu po\u017eiadavku ani cookie z na\u0161ej sady pravidiel. Neberieme to ako certifik\u00e1t s\u00faladu s legislat\u00edvou. Hovor\u00ed iba o tom, \u017ee po\u010das konkr\u00e9tneho pozorovania nevznikla zhoda s definovan\u00fdmi pravidlami.<\/span><\/li>\n
  2. Obmedzen\u00e9 meranie (limited measurement)<\/b> – v druhej skupine sme zachytili komunik\u00e1ciu s analytickou alebo marketingovou slu\u017ebou, ale nie zodpovedaj\u00facu cookie.<\/span>
    \n<\/span>M\u00f4\u017ee \u00eds\u0165 o meraciu po\u017eiadavku bez ulo\u017eenia cookie, ale aj o na\u010d\u00edtanie tagu \u010di skriptu. Preto t\u00fato kateg\u00f3riu nemo\u017eno interpretova\u0165 rovnako jednozna\u010dne ako ulo\u017eenie cookie.<\/span><\/li>\n
  3. Cookies pred s\u00fahlasom (pre-consent storage) <\/b>– do tejto kateg\u00f3rie sme zaradili skeny, pri ktor\u00fdch sa pred akouko\u013evek interakciou pou\u017e\u00edvate\u013ea objavila cookie zodpovedaj\u00faca na\u0161im pravidl\u00e1m pre analytick\u00e9 alebo marketingov\u00e9 n\u00e1stroje. <\/span>
    \n<\/span>Patria sem napr\u00edklad cookies s\u00favisiace s Google Analytics, Meta Pixelom, Microsoft Clarity \u010di Hotjarom. V na\u0161om hodnoten\u00ed i\u0161lo o najsilnej\u0161\u00ed pozorovan\u00fd sign\u00e1l.<\/span><\/li>\n<\/ol>\n

    D\u00f4le\u017eit\u00fd je aj rozsah testu. Neoverovali sme spr\u00e1vanie po udelen\u00ed, odmietnut\u00ed ani odvolan\u00ed s\u00fahlasu.<\/strong> Pou\u017eit\u00fd zoznam pravidiel navy\u0161e nedok\u00e1\u017ee rozpozna\u0165 ka\u017ed\u00fd vlastn\u00fd alebo ne\u0161tandardn\u00fd sp\u00f4sob merania.\u00a0<\/span><\/p>\n

    V\u00fdsledky<\/b><\/h2>\n

    Zo 108 vykonan\u00fdch skenov sme vo viac ako polovici pr\u00edpadov zachytili ulo\u017eenie analytick\u00fdch alebo marketingov\u00fdch cookies e\u0161te pred<\/strong> t\u00fdm, ako pou\u017e\u00edvate\u013e udelil alebo odmietol s\u00fahlas.\u00a0<\/span><\/p>\n

    V\u00fdsledky sme rozdelili do troch kateg\u00f3ri\u00ed pod\u013ea toho, \u010di sa pred interakciou s cookie bannerom ulo\u017eila rozpoznan\u00e1 cookie, prebehla iba analytick\u00e1 alebo marketingov\u00e1 komunik\u00e1cia bez ulo\u017eenia cookie, alebo sme nezachytili \u017eiadny z definovan\u00fdch sign\u00e1lov.<\/span><\/p>\n

    \"Consent<\/a><\/p>\n

    Najd\u00f4le\u017eitej\u0161ie zistenie sa nach\u00e1dza v tretej skupine: <\/span>pri 63 e-shopoch sken evidoval rozpoznan\u00e9 analytick\u00e9 alebo marketingov\u00e9 cookies e\u0161te pred vyjadren\u00edm s\u00fahlasu<\/b>. Pri ka\u017edom z t\u00fdchto webov sa z\u00e1rove\u0148 na\u0161la zhoda aj s pravidlami pre sie\u0165ov\u00e9 po\u017eiadavky.<\/span><\/p>\n

    Pri \u010fal\u0161\u00edch 43 e-shopoch sa objavili rozpoznan\u00e9 po\u017eiadavky, ale nie cookies z na\u0161ej sady. Tieto dve skupiny nem\u00f4\u017eeme jednoducho s\u010d\u00edta\u0165 a v\u00fdsledok ozna\u010di\u0165 za podiel poru\u0161en\u00ed z\u00e1kona. Navy\u0161e p\u00e4\u0165 z t\u00fdchto skenov p\u00f4vodn\u00e9 pravidl\u00e1 ozna\u010dili iba ako na\u010d\u00edtanie skriptu alebo kontakt s dom\u00e9nou, nie ako identifikovan\u00fd merac\u00ed ping.<\/span><\/p>\n

    Rovnako neplat\u00ed, \u017ee iba dva e-shopy maj\u00fa konsent nastaven\u00fd spr\u00e1vne. To by bol silnej\u0161\u00ed z\u00e1ver, ne\u017e na\u0161e d\u00e1ta umo\u017e\u0148uj\u00fa. Pri t\u00fdchto dvoch skenoch jednoducho nebol zachyten\u00fd \u017eiadny z definovan\u00fdch sign\u00e1lov.<\/span><\/p>\n

    Pri 58,3 % skenov sa analytick\u00e1 alebo marketingov\u00e1 cookie objavila e\u0161te pred rozhodnut\u00edm pou\u017e\u00edvate\u013ea.<\/b><\/h3>\n

    Ako vyzeraj\u00fa v\u00fdsledky pod\u013ea segmentov<\/b><\/h3>\n

    Kateg\u00f3rie e-shopov sme pre lep\u0161iu \u010ditate\u013enos\u0165 spojili do siedmich \u0161ir\u0161\u00edch skup\u00edn. Tabu\u013eka ukazuje po\u010det dokon\u010den\u00fdch skenov a podiel t\u00fdch, v ktor\u00fdch boli zaznamenan\u00e9 rozpoznan\u00e9 cookies pred s\u00fahlasom.<\/span><\/p>\n

    \"Consent<\/a><\/p>\n

    Najvy\u0161\u0161\u00ed podiel sme zaznamenali pri elektronike a spotrebi\u010doch, kde sa cookies pred s\u00fahlasom objavili pri <\/span>7 z 9 skenov<\/b>.<\/span><\/p>\n

    Pri skupine dom, z\u00e1hrada a auto to bolo 15 z 24 skenov a pri m\u00f3de, \u0161porte a hobby 19 z 32.<\/span><\/p>\n

    Rozdiely medzi segmentmi v\u0161ak netreba prece\u0148ova\u0165. Po\u010det skenov sa v jednotliv\u00fdch skupin\u00e1ch l\u00ed\u0161i a screening nebol navrhnut\u00fd ako reprezentat\u00edvne porovnanie odvetv\u00ed.<\/span><\/p>\n

    D\u00f4le\u017eitej\u0161\u00ed je spolo\u010dn\u00fd menovate\u013e – <\/span>cookies pred s\u00fahlasom sme zachytili naprie\u010d r\u00f4znymi typmi e-shopov, nejde teda o jav viazan\u00fd na jeden konkr\u00e9tny segment.<\/b><\/p>\n

    Konsent sa m\u00f4\u017ee pokazi\u0165 aj po spr\u00e1vnej implement\u00e1cii<\/b><\/h2>\n

    Za v\u00fdsledkami nemus\u00ed by\u0165 vedom\u00e9 ignorovanie pravidiel.<\/span><\/p>\n

    Web je \u017eiv\u00fd syst\u00e9m. Pri spusten\u00ed m\u00f4\u017ee by\u0165 Consent Management Platforma aj Google Tag Manager nastaven\u00fd spr\u00e1vne. O nieko\u013eko mesiacov v\u0161ak web developer nasad\u00ed nov\u00fa verziu webu, marketing prid\u00e1 nov\u00fd Meta Pixel alebo n\u00e1stroj na A\/B testovanie. Ak sa zmena neotestuje, p\u00f4vodn\u00e1 kontrola u\u017e nemus\u00ed zodpoveda\u0165 aktu\u00e1lnemu spr\u00e1vaniu webu.<\/span><\/p>\n

    Konsent preto nie je jednorazov\u00e1 implementa\u010dn\u00e1 \u00faloha. Je to s\u00fa\u010das\u0165 meracej infra\u0161trukt\u00fary webu.<\/b><\/p>\n

    Kontrolu m\u00e1 zmysel opakova\u0165 najm\u00e4 po v\u00e4\u010d\u0161\u00edch zmen\u00e1ch webu, nasaden\u00ed nov\u00e9ho marketingov\u00e9ho n\u00e1stroja alebo \u00faprav\u00e1ch v Google Tag Manageri.<\/span><\/p>\n

    <\/b>To, \u017ee bol konsent nastaven\u00fd spr\u00e1vne pred rokom, e\u0161te neznamen\u00e1, \u017ee funguje spr\u00e1vne aj dnes.<\/b>
    \n<\/b><\/h4>\n

    Z\u00e1ver<\/b><\/h2>\n

    Screening 108 e-shopov uk\u00e1zal, \u017ee <\/span>pri 58,3 % testov sa rozpoznan\u00e9 analytick\u00e9 alebo marketingov\u00e9 cookies ulo\u017eili e\u0161te predt\u00fdm, ne\u017e pou\u017e\u00edvate\u013e vyjadril s\u00fahlas.<\/b><\/p>\n

    V\u00fdsledok neznamen\u00e1, \u017ee rovnak\u00fd podiel slovensk\u00fdch e-shopov poru\u0161uje z\u00e1kon. Ukazuje v\u0161ak rozdiel medzi dvoma vecami, ktor\u00e9 sa \u010dasto zamie\u0148aj\u00fa. Medzi existenciou cookie banneru a spr\u00e1vnym technick\u00fdm nastaven\u00edm analytick\u00fdch a marketingov\u00fdch technol\u00f3gi\u00ed.<\/span><\/p>\n

    A pr\u00e1ve druh\u00e1 vrstva sa pri postupn\u00fdch zmen\u00e1ch webu m\u00f4\u017ee ve\u013emi \u013eahko rozbi\u0165.<\/span><\/p>\n

    Ak potrebujete pom\u00f4c\u0165 s nastaven\u00edm konsentu alebo si chcete overi\u0165, \u010di va\u0161e s\u00fa\u010dasn\u00e9 rie\u0161enie funguje spr\u00e1vne aj po zmen\u00e1ch na webe \u010di v Google Tag Manageri, ozvite sa n\u00e1m v DASE.<\/a><\/b><\/p>\n

    Pozrieme sa nielen na samotn\u00fd banner, ale najm\u00e4 na to, \u010do sa na va\u0161om webe re\u00e1lne sp\u00fa\u0161\u0165a pred rozhodnut\u00edm pou\u017e\u00edvate\u013ea a po \u0148om.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    To, \u017ee webov\u00e1 str\u00e1nka pou\u017e\u00edva cookie banner, e\u0161te samo osebe nehovor\u00ed, \u010do sa na str\u00e1nke deje pred rozhodnut\u00edm…<\/p>\n","protected":false},"author":78,"featured_media":21703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[806],"tags":[1136,1090,943,604,1135,908,1134],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21696"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21696"}],"version-history":[{"count":4,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21696\/revisions"}],"predecessor-version":[{"id":21704,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21696\/revisions\/21704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21703"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}