{"id":21689,"date":"2026-09-30T13:45:41","date_gmt":"2026-09-30T11:45:41","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21689\/"},"modified":"2026-09-30T13:45:41","modified_gmt":"2026-09-30T11:45:41","slug":"analytics-news-september-2026","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-september-2026\/","title":{"rendered":"AI v GTM, hostname filter v GA4 a \u010fal\u0161ie novinky pre v\u0161etk\u00fdch analytikov"},"content":{"rendered":"

Hostname filter v Google Analytics kone\u010dne vyrie\u0161i spam v d\u00e1tach<\/h2>\n

Google Analytics<\/a> zaviedol nov\u00fa funkciu, ktor\u00e1 v\u00fdrazne zjednodu\u0161uje boj proti spamov\u00fdm n\u00e1v\u0161tev\u00e1m. Po novom je mo\u017en\u00e9 v nastaveniach d\u00e1tov\u00e9ho streamu pou\u017ei\u0165 hostname filter typu Include<\/strong>. Tento filter vytv\u00e1ra zoznam schv\u00e1len\u00fdch dom\u00e9n, z ktor\u00fdch je povolen\u00e9 odosiela\u0165 d\u00e1ta do va\u0161ej GA4 property. V\u0161etky ostatn\u00e9 po\u017eiadavky bud\u00fa automaticky zamietnut\u00e9.<\/p>\n

\"\"<\/p>\n

Doteraj\u0161ia met\u00f3da spo\u010d\u00edvala vo vytv\u00e1ran\u00ed Exclude<\/strong> filtrov, ktor\u00e9 vy\u017eadovali neust\u00e1lu manu\u00e1lnu \u00fadr\u017ebu, pr\u00edpadne nastavenie logiky u\u017e v Google Tag Manageri<\/a>, \u010do mal m\u00e1loktor\u00fd web vyrie\u0161en\u00e9 spr\u00e1vne. Ide o z\u00e1sadn\u00fd posun od reakt\u00edvneho pr\u00edstupu k proakt\u00edvnej ochrane d\u00e1t, ktor\u00e1 dlhodobo \u0161etr\u00ed pr\u00e1cu a zais\u0165uje integritu d\u00e1t s minim\u00e1lnou n\u00e1mahou. D\u00f4le\u017eit\u00fdm detailom je, \u017ee filter automaticky zablokuje aj udalosti, ktor\u00e9 maj\u00fa pr\u00e1zdny n\u00e1zov hostite\u013ea, \u010do je \u010dast\u00fd znak neregul\u00e1rnej, resp. spamovej prev\u00e1dzky. Treba v\u0161ak pam\u00e4ta\u0165 na to, \u017ee filter sa neuplat\u0148uje na udalosti odoslan\u00e9 cez Measurement Protocol.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Nov\u00e1 beta verzia Matomo 6.0.0<\/h2>\n

Proti spamu bojuj\u00fa aj v Matomo. Analytick\u00fd n\u00e1stroj spr\u00edstupnil prv\u00fa beta verziu novej gener\u00e1cie Matomo 6.0.0. Hoci ide o testovaciu verziu, ktor\u00e1 sa neodpor\u00fa\u010da pre nasadenie v ostrej prev\u00e1dzke, pr\u00e1ve boj proti spamu je jej hlavnou my\u0161lienkou.<\/p>\n

Ide o prv\u00fd major update od roku 2023. Nov\u00e1 verzia 6.0.0 prin\u00e1\u0161a zv\u00fd\u0161en\u00e9 n\u00e1roky na serverov\u00e9 prostredie, pre jej beh bude potrebn\u00e1 minim\u00e1lne verzia PHP 8.1 a MySQL 5.7. Spr\u00e1vcovia by si mali vopred overi\u0165 kompatibilitu svojich serverov ak chc\u00fa Matomo 6.0.0 za\u010da\u0165 pou\u017e\u00edva\u0165 aspo\u0148 na testovacie \u00fa\u010dely.<\/p>\n

Viac na: Matomo<\/a><\/p>\n

Umel\u00e1 inteligencia sa sna\u017e\u00ed uprata\u0165 va\u0161e GTMko<\/h2>\n

Google Tag Manager dostal mal\u00fa, ale praktick\u00fa aktualiz\u00e1ciu, ktor\u00e1 vyu\u017e\u00edva umel\u00fa inteligenciu. Pri publikovan\u00ed zmien v GTM<\/a> sa odteraz automaticky zobrazuje n\u00e1vrh zhrnutia zmien v kontajneri. Funkcia automaticky analyzuje vykonan\u00e9 zmeny a navrhne N\u00e1zov verzie a Popis verzie. \u010co je super, preto\u017ee drviv\u00e1 v\u00e4\u010d\u0161ina v\u0161etk\u00fdch updatov v\u00e4\u010d\u0161inou nie je nikde zdokumentovan\u00e1, pritom ma\u0165 zmeny dobre pop\u00edsan\u00e9 je k\u013e\u00fa\u010dov\u00e9 ak v kontajneri rob\u00ed viacero analytikov, pr\u00edpadne r\u00f4zne marketingov\u00e9 a analytick\u00e9 agent\u00fary. \u010ci u\u017e budete pou\u017e\u00edva\u0165 AI generovan\u00e9 popisy, alebo va\u0161e vlastn\u00e9, hlavne ich, pros\u00edm, za\u010dnite pou\u017e\u00edva\u0165! \ud83d\ude42 Zabra\u0148uje to bud\u00facim nedorozumeniam a u\u013eah\u010duje orient\u00e1ciu v hist\u00f3rii zmien a v GTMku samotnom.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Zr\u00fdchlite pr\u00e1cu v Data Studiu s hromadn\u00fdm \u0161t\u00fdlovan\u00edm<\/h2>\n

A ke\u010f u\u017e hovor\u00edme o zjednodu\u0161ovan\u00ed pr\u00e1ce, posledn\u00e1 novinka pote\u0161\u00ed ka\u017ed\u00e9ho, kto tr\u00e1vi hodiny prisp\u00f4sobovan\u00edm vizu\u00e1lov v reportoch. Data Studio<\/a> prinieslo funkciu hromadn\u00e9ho \u0161t\u00fdlovania, ktor\u00e1 umo\u017e\u0148uje aplikova\u0165 rovnak\u00e9 vizu\u00e1lne nastavenia na v\u0161etky dimenzie alebo metriky v grafe naraz. Funkcia je dostupn\u00e1 pre riadkov\u00e9, kombinovan\u00e9 a \u010dasov\u00e9 grafy ako aj pre tabu\u013eky. Novinka rie\u0161i jednu z naj\u010dastej\u0161\u00edch frustr\u00e1ci\u00ed pri tvorbe rozsiahlych reportov a v\u00fdrazne ur\u00fdch\u013euje zjednocovanie vizu\u00e1lneho \u0161t\u00fdlu. Z\u00e1rove\u0148 zost\u00e1va zachovan\u00e1 mo\u017enos\u0165 upravova\u0165 ka\u017ed\u00fd prvok aj samostatne, pri\u010dom individu\u00e1lne nastaven\u00fd \u0161t\u00fdl m\u00e1 v\u017edy prednos\u0165 pred hromadn\u00fdm.<\/p>\n

Viac na: Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hostname filter v Google Analytics kone\u010dne vyrie\u0161i spam v d\u00e1tach Google Analytics zaviedol nov\u00fa funkciu, ktor\u00e1 v\u00fdrazne zjednodu\u0161uje…<\/p>\n","protected":false},"author":70,"featured_media":21249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,668,602,957],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21689"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21689"}],"version-history":[{"count":4,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21689\/revisions"}],"predecessor-version":[{"id":21694,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21689\/revisions\/21694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21249"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}