{"id":21656,"date":"2026-08-31T11:32:17","date_gmt":"2026-08-31T09:32:17","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21656\/"},"modified":"2026-08-31T11:32:17","modified_gmt":"2026-08-31T09:32:17","slug":"analytics-news-august-2026","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-august-2026\/","title":{"rendered":"\u010co priniesol august? Dashboardy, v\u0161ade sam\u00e9 dashboardy"},"content":{"rendered":"<h2>Upravte si atribu\u010dn\u00e9 okn\u00e1 v Google Analytics 4<\/h2>\n<p>Google Analytics 4 prin\u00e1\u0161a d\u00f4le\u017eit\u00fa aktualiz\u00e1ciu v nastaveniach <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/atribucia-attribution\/\">atrib\u00facie<\/a>. Po novom je mo\u017en\u00e9 konfigurova\u0165\u00a0d\u013a\u017eku konverzn\u00e9ho okna pre v\u0161etky <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/konverzia-conversion\/\">konverzn\u00e9 udalosti<\/a>\u00a0zvl\u00e1\u0161\u0165. Konverzn\u00e9 okno definuje \u010dasov\u00fd \u00fasek pred konverziou, v ktorom je interakcia pou\u017e\u00edvate\u013ea zapo\u010d\u00edtan\u00e1 do atrib\u00facie.<\/p>\n<p>Predvolen\u00e9 nastavenie pre akvizi\u010dn\u00e9 konverzie (ako\u00a0<code>first_open<\/code>\u00a0a\u00a0<code>first_visit<\/code>) ost\u00e1va\u00a0<strong>30 dn\u00ed<\/strong>. Pre v\u0161etky ostatn\u00e9 konverzie je predvolen\u00e1 d\u013a\u017eka okna\u00a0<strong>90 dn\u00ed<\/strong>. T\u00e1to flexibilita pom\u00f4\u017ee najm\u00e4 firm\u00e1m s dlh\u0161\u00edm n\u00e1kupn\u00fdm cyklom. Pri zmene nastaven\u00ed v\u0161ak bu\u010fte opatrn\u00ed, aby ste si zachovali porovnate\u013enos\u0165 historick\u00fdch d\u00e1t. Nastavenie n\u00e1jdete v sekcii Spr\u00e1va v\u00e1\u0161ho \u00fa\u010dtu pod polo\u017ekou\u00a0<strong>Nastavenia atrib\u00facie<\/strong>.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#08112026\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Vyskadajte si dashboard priamo v rozhran\u00ed GA4<\/h2>\n<p>V <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\">Google Analytics 4<\/a> pribudla nov\u00e1 funkcia, ktor\u00e1 umo\u017e\u0148uje ka\u017ed\u00e9mu pou\u017e\u00edvate\u013eovi vysklada\u0165 si <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/dashboard\/\">dashboard<\/a> pod\u013ea vlastn\u00fdch potrieb. M\u00f4\u017eete prid\u00e1va\u0165, odstra\u0148ova\u0165 a meni\u0165 usporiadanie s\u00fahrnn\u00fdch kariet, pri\u010dom m\u00f4\u017eete vyu\u017ei\u0165 v\u0161etky <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/dimenzia\/\">dimenzie<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/metrika-metric\/\">metriky<\/a>, ktor\u00e9 GA4 poskytuje. Ku k\u013e\u00fa\u010dov\u00fdm inform\u00e1ci\u00e1m sa v\u010faka vlastn\u00e9mu reportu dostanete bez zbyto\u010dn\u00e9ho preklik\u00e1vania.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-21662 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/custom-dashboard.png\" alt=\"custom dashboard GA4\" width=\"1302\" height=\"826\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/custom-dashboard.png 1302w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/custom-dashboard-300x190.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/custom-dashboard-1024x650.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/custom-dashboard-600x381.png 600w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<p>Z m\u00f4jho poh\u013eadu vznikol ak\u00fdsi hybrid medzi <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/top-3-explore-reporty-v-ga4\/\">Explore v GA4<\/a> a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-data-studio\/\">Google Data Studiom<\/a>. Tento form\u00e1t si ur\u010dite n\u00e1jde svojich priaznivcov, aj ke\u010f na nejak\u00fa seri\u00f3znu analytick\u00fa pr\u00e1cu custom dashboardy zrejme nepou\u017eijete. To v\u0161ak ale ani nie je ich \u00fa\u010del.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/17217303\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Vylep\u0161enia pre efekt\u00edvnej\u0161iu pr\u00e1cu v Data Studiu<\/h2>\n<p>S novinkami pri\u0161li aj v\u00fdvoj\u00e1ri Data Studia. V auguste sa zamerali na lep\u0161iu pou\u017eite\u013enos\u0165 a vizu\u00e1lnu \u00fapravu reportov:<\/p>\n<ul>\n<li><strong>Zobrazenie grafu na cel\u00fa obrazovku<\/strong>: jednotliv\u00e9 grafy je teraz mo\u017en\u00e9 zv\u00e4\u010d\u0161i\u0165 na cel\u00fa obrazovku. Funkcia moment\u00e1lne nie je\u00a0 dostupn\u00e1 pre v\u0161etky typy grafov.<\/li>\n<li><strong>Ot\u00e1\u010danie komponentov<\/strong>: textov\u00e9 polia, obr\u00e1zky a tvary je mo\u017en\u00e9 \u013eubovo\u013ene ot\u00e1\u010da\u0165.<\/li>\n<li><strong>Centrovanie popisov v skladan\u00fdch grafoch<\/strong>: popisky d\u00e1t je mo\u017en\u00e9 umiestni\u0165 do stredu pruhov v skladan\u00fdch st\u013apcov\u00fdch grafoch.<\/li>\n<li><strong>Vyh\u013ead\u00e1vanie v nastaveniach<\/strong>: v paneli vlastnost\u00ed na kart\u00e1ch \u201eNastavenie\u201c a \u201e\u0160t\u00fdl\u201c pribudol vyh\u013ead\u00e1vac\u00ed panel.<\/li>\n<li><strong>Kop\u00edrovanie grafu ako obr\u00e1zka<\/strong>: graf je mo\u017en\u00e9 jedn\u00fdm kliknut\u00edm skop\u00edrova\u0165 do schr\u00e1nky vo form\u00e1te PNG.<\/li>\n<li><strong>Farba or\u00e1movania v bublinov\u00fdch grafoch<\/strong>: pou\u017e\u00edvatelia m\u00f4\u017eu teraz meni\u0165 farbu or\u00e1movania jednotliv\u00fdch bubl\u00edn.<\/li>\n<\/ul>\n<p>\u010co poviete? Ktor\u00e1 funkcia sa natvrdo zap\u00ed\u0161e do va\u0161ich s\u0155dc?<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/cloud.google.com\/looker-studio\/docs\/release-notes\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Supermetrics Studio: tvorba reportov pomocou AI<\/h2>\n<p>To, ako sa na reporting pozer\u00e1 Google u\u017e vieme. K\u00fdm\u00a0 si ostatn\u00ed bud\u00fa ot\u00e1\u010da\u0165 obr\u00e1zky v Data Studiu, my sa po\u010fme spolu pozrie\u0165 na to, ako sa s dasboardingom popasoval Supermetrics v r\u00e1mci svojho Supermetrics Studio.<\/p>\n<p>Ide o nov\u00fd n\u00e1stroj, ktor\u00fd pos\u00fava vyu\u017eitie AI v marketingovom reportingu o \u010fal\u0161\u00ed krok. Dashboard m\u00f4\u017eete vytvori\u0165 jednoduch\u00fdm zadan\u00edm v prirodzenom jazyku napr\u00edklad v Claude, ChatGPT, Copilot \u010di Gemini. V Supermetrics Studio sa dashboard priamo napoj\u00ed na \u017eiv\u00e9 marketingov\u00e9 d\u00e1ta, alebo va\u0161e BigQuery.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-21665 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/supermetrics-studio.png\" alt=\"supermetrics studio\" width=\"1923\" height=\"866\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/supermetrics-studio.png 1923w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/supermetrics-studio-300x135.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/supermetrics-studio-1024x461.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/supermetrics-studio-1536x692.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/supermetrics-studio-600x270.png 600w\" sizes=\"(max-width: 1923px) 100vw, 1923px\" \/><\/p>\n<p>T\u00fdm sa v\u0161ak mo\u017enosti nekon\u010dia. Vytvoren\u00fd dashboard m\u00f4\u017eete \u010falej upravova\u0165 prostredn\u00edctvom konverz\u00e1cie s AI &#8211; prid\u00e1va\u0165 filtre, ovl\u00e1dacie prvky, zmeni\u0165 dizajn alebo sp\u00f4sob prezent\u00e1cie d\u00e1t. V\u00fdsledok pritom nie je jednorazov\u00fd statick\u00fd AI v\u00fdstup. Dashboard zost\u00e1va napojen\u00fd na d\u00e1tov\u00e9 zdroje Supermetrics a aktualizuje sa spolu s nimi. Hotov\u00fd report je n\u00e1sledne mo\u017en\u00e9 bezpe\u010dne zdie\u013ea\u0165 s kolegami alebo klientmi a prostredn\u00edctvom opr\u00e1vnen\u00ed kontrolova\u0165, k ak\u00fdm d\u00e1tam a funkci\u00e1m maj\u00fa pr\u00edstup.<\/p>\n<p>Najzauj\u00edmavej\u0161ia je v\u0161ak mo\u017enos\u0165 posun\u00fa\u0165 dashboard od reportingu priamo k aktiv\u00e1cii d\u00e1t. V kombin\u00e1cii so Supermetrics Campaign Management m\u00f4\u017eu by\u0165 jeho s\u00fa\u010das\u0165ou ovl\u00e1dacie prvky, cez ktor\u00e9 napr\u00edklad zmen\u00edte rozpo\u010dty kampan\u00ed a odo\u0161lete zmeny sp\u00e4\u0165 do reklamn\u00fdch platforiem. Hranica medzi dashboardom, analytick\u00fdm n\u00e1strojom a rozhran\u00edm na riadenie marketingu sa tak za\u010d\u00edna postupne stiera\u0165. \u0160ach-mat Google Data Studio.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/supermetrics.com\/products\/supermetrics-studio\" target=\"_blank\" rel=\"noopener\">Supermetrics<\/a><\/p>\n<h2>Dve bezplatn\u00e9 konferencie, na ktor\u00fdch nesmiete ch\u00fdba\u0165: Measurecamp Czechia a Measuresummit<\/h2>\n<p>Ak m\u00e1te radi webov\u00fa analytiku (\u010do predpoklad\u00e1m, \u017ee m\u00e1te, ke\u010f\u017ee \u010d\u00edtate tento \u010dl\u00e1nok), ur\u010dite si v najbli\u017e\u0161\u00edch t\u00fd\u017ed\u0148och nenechajte ujs\u0165\u00a0 dve zauj\u00edmav\u00e9 analytick\u00e9 konferencie. Measurecamp Czechia sa uskuto\u010dn\u00ed v sobotu 12.septembra 2026 v Prahe. Na chu\u0165 si tu pr\u00eddu milovn\u00edci d\u00e1t, analytiky aj skvel\u00e9ho cateringu.<\/p>\n<p>\u010eal\u0161ou povinnou jazdou je online konferencia Measuresummit, ktor\u00e1\u00a0 je napl\u00e1novan\u00e1 na 7. a\u017e 8. okt\u00f3bra 2026. Konferencia prebehne kompletne online, pri\u010dom vyst\u00fapia re\u010dn\u00edkci z cel\u00e9ho sveta. Nezabudnite si rezervova\u0165 svoj bezplatn\u00fd l\u00edstok!<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/czechia.measurecamp.org\/\" target=\"_blank\" rel=\"noopener\">Measurecapm<\/a> a <a href=\"https:\/\/measuresummit.com\/\" target=\"_blank\" rel=\"noopener\">Measuresummit<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upravte si atribu\u010dn\u00e9 okn\u00e1 v Google Analytics 4 Google Analytics 4 prin\u00e1\u0161a d\u00f4le\u017eit\u00fa aktualiz\u00e1ciu v nastaveniach atrib\u00facie. Po&#8230;<\/p>\n","protected":false},"author":70,"featured_media":21248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[987,798,668,648],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21656"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21656"}],"version-history":[{"count":10,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21656\/revisions"}],"predecessor-version":[{"id":21668,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21656\/revisions\/21668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21248"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}