{"id":21573,"date":"2026-07-08T11:42:47","date_gmt":"2026-07-08T09:42:47","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21573\/"},"modified":"2026-07-08T11:42:47","modified_gmt":"2026-07-08T09:42:47","slug":"nemate-enhanced-conversions-je-cas-to-napravit","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/nemate-enhanced-conversions-je-cas-to-napravit\/","title":{"rendered":"Nem\u00e1te Enhanced Conversions? Je \u010das to napravi\u0165"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Google Ads funguje najlep\u0161ie vtedy, ke\u010f m\u00e1 kvalitn\u00e9 d\u00e1ta.<\/strong> Najm\u00e4 teraz, v dobe pokro\u010dil\u00fdch algoritmov a Pmax kampan\u00ed&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak algoritmus vie, kto po kliknut\u00ed na reklamu nak\u00fapil, poslal formul\u00e1r alebo sa stal z\u00e1kazn\u00edkom, vie lep\u0161ie optimalizova\u0165 kampane. <strong>Ak tieto d\u00e1ta ch\u00fdbaj\u00fa alebo s\u00fa nepresn\u00e9, syst\u00e9m sa rozhoduje pod\u013ea ne\u00fapln\u00e9ho obrazu.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preto s\u00fa d\u00f4le\u017eit\u00e9 <\/span><b>Enhanced Conversions<\/b><span style=\"font-weight: 400;\">, alebo teda u n\u00e1s na Slovensku &#8222;roz\u0161\u00edren\u00e9 konverzie&#8220;.<\/span><\/p>\n<h2><b>\u010co s\u00fa Enhanced Conversions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Enhanced Conversions pom\u00e1haj\u00fa Googlu <strong>presnej\u0161ie priradi\u0165 konverziu ku konkr\u00e9tnej reklame.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V praxi to znamen\u00e1, \u017ee ke\u010f z\u00e1kazn\u00edk klikne na reklamu a nesk\u00f4r nak\u00fapi alebo odo\u0161le formul\u00e1r, Google m\u00e1 v\u00e4\u010d\u0161iu \u0161ancu spr\u00e1vne rozpozna\u0165, \u017ee tento v\u00fdsledok pri\u0161iel pr\u00e1ve z reklamy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je to d\u00f4le\u017eit\u00e9 najm\u00e4 dnes, ke\u010f z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00fa viac zariaden\u00ed,<strong> cookies nie s\u00fa tak\u00e9 spo\u013eahliv\u00e9<\/strong> a \u010das\u0165 konverzi\u00ed sa m\u00f4\u017ee v be\u017enom meran\u00ed str\u00e1ca\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u010faka Enhanced Conversions vie Google Ads pracova\u0165 s presnej\u0161\u00edmi d\u00e1tami. To pom\u00e1ha nielen pri vyhodnocovan\u00ed kampan\u00ed, ale aj pri automatick\u00fdch strat\u00e9gi\u00e1ch, ktor\u00e9 sa z t\u00fdchto d\u00e1t u\u010dia.<\/span><\/p>\n<p><strong>V praxi to znamen\u00e1, \u017ee:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kampane sa vyhodnocuj\u00fa presnej\u0161ie,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google m\u00e1 lep\u0161ie sign\u00e1ly pre optimaliz\u00e1ciu,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rozpo\u010det sa m\u00f4\u017ee m\u00ed\u0148a\u0165 efekt\u00edvnej\u0161ie,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u013eah\u0161ie zist\u00edte, ktor\u00e9 kampane prin\u00e1\u0161aj\u00fa re\u00e1lnych z\u00e1kazn\u00edkov,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">menej konverzi\u00ed sa strat\u00ed len preto, \u017ee ich be\u017en\u00e9 meranie nezachytilo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Nie je to teda len technick\u00e9 nastavenie navy\u0161e.<\/strong> Je to sp\u00f4sob, ako da\u0165 reklamn\u00e9mu syst\u00e9mu lep\u0161ie inform\u00e1cie, aby vedel robi\u0165 lep\u0161ie rozhodnutia.<\/span><\/p>\n<h2><b>Ako to funguje?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ke\u010f z\u00e1kazn\u00edk urob\u00ed konverziu, napr\u00edklad odo\u0161le formul\u00e1r alebo dokon\u010d\u00ed objedn\u00e1vku, <strong>\u010dasto pri tom zad\u00e1 \u00fadaje ako e-mail, telef\u00f3n, meno alebo adresu. <\/strong><\/span><span style=\"font-weight: 400;\">Tieto \u00fadaje sa posielaj\u00fa Googlu ale nebojte sa, neposielaj\u00fa sa v \u010ditate\u013enej forme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pred odoslan\u00edm sa <\/span><b>zahashuj\u00fa<\/b><span style=\"font-weight: 400;\">, teda premenia na technick\u00fd odtla\u010dok, ktor\u00fd Google pou\u017eije na lep\u0161ie sp\u00e1rovanie konverzie s pou\u017e\u00edvate\u013eom, ktor\u00fd predt\u00fdm interagoval s reklamou. Google pri Enhanced Conversions pou\u017e\u00edva hashovanie <strong>SHA-256.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google nedostane be\u017en\u00fa e-mail adresu, ale <strong>bezpe\u010dne upraven\u00fd \u00fadaj<\/strong>, ktor\u00fd pom\u00e1ha zlep\u0161i\u0165 meranie t\u00fdm, \u017ee pou\u017e\u00edvate\u013e si nesie svoj identifik\u00e1tor.<\/span><\/p>\n<h2><b>Pre\u010do to treba rie\u0161i\u0165?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ak Enhanced Conversions nem\u00e1te, m\u00f4\u017ee sa sta\u0165, \u017ee <strong>Google Ads nevid\u00ed v\u0161etky konverzie, ktor\u00e9 reklamy re\u00e1lne priniesli.<\/strong><\/span><\/p>\n<p><strong>To znamen\u00e1, \u017ee:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kampane m\u00f4\u017eu vyzera\u0165 slab\u0161ie, ne\u017e v skuto\u010dnosti s\u00fa,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">rozpo\u010det sa m\u00f4\u017ee pres\u00fava\u0165 nespr\u00e1vnym smerom,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">automatick\u00e9 strat\u00e9gie sa u\u010dia z ne\u00fapln\u00fdch d\u00e1t,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vyhodnocovanie v\u00fdkonu je menej presn\u00e9.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A ke\u010f u\u017e do reklamy investujete, chcete vedie\u0165, \u010do v\u00e1m naozaj prin\u00e1\u0161a objedn\u00e1vky, leady alebo z\u00e1kazn\u00edkov. Nie len kliky.<\/span><\/p>\n<h2><b>Ako to nastavi\u0165 v GTM?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V minulosti bolo nastavenie v Google Tag Manageri jednoduch\u0161ie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pri Google Ads konverznom tagu sa dalo za\u0161krtn\u00fa\u0165 pol\u00ed\u010dko pre roz\u0161\u00edren\u00e9 konverzie a pracova\u0165 s tzv. <\/span><b>user-provided data<\/b><span style=\"font-weight: 400;\">, teda \u00fadajmi, ktor\u00e9 pou\u017e\u00edvate\u013e zadal na webe, napr\u00edklad e-mail alebo telef\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto rie\u0161enie v\u0161ak u\u017e pri nov\u00fdch nastaveniach nefunguje tak ako predt\u00fdm. Google odstr\u00e1nil mo\u017enos\u0165 prid\u00e1va\u0165 user-provided data priamo cez checkbox v Google Ads konverznom tagu a <strong>zaviedol samostatn\u00fd tag <\/strong><\/span><strong>Google Ads User-Provided Data Event.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/enhanced-conversionm.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21574 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/enhanced-conversionm.png\" alt=\"enhanced conversionm DASE\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/enhanced-conversionm.png 1280w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/enhanced-conversionm-300x169.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/enhanced-conversionm-1024x576.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/enhanced-conversionm-600x338.png 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>D\u00f4le\u017eit\u00e9 je, aby sa tag spustil v momente, ke\u010f s\u00fa \u00fadaje re\u00e1lne dostupn\u00e9.<\/strong> Nie v\u017edy je to hne\u010f pri na\u010d\u00edtan\u00ed str\u00e1nky. Pri formul\u00e1roch to m\u00f4\u017ee by\u0165 a\u017e pri odoslan\u00ed formul\u00e1ra, pri e-shope napr\u00edklad na \u010fakovacej str\u00e1nke alebo pri dokon\u010den\u00ed objedn\u00e1vky.<\/span><\/p>\n<h2><b>M\u00e1te Enhanced Conversions u\u017e nastaven\u00e9? Skontrolujte, \u010di funguj\u00fa spr\u00e1vne<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ak u\u017e Enhanced Conversions pou\u017e\u00edvate, neznamen\u00e1 to automaticky, \u017ee je v\u0161etko v poriadku. V\u017edy sa oplat\u00ed spravi\u0165 r\u00fdchlu kontrolu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prejdite si tento checklist:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u2705 <\/span><b>Google Ads nehl\u00e1si chyby ani varovania<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pozrite sa do diagnostiky konverzi\u00ed, \u010di Google neupozor\u0148uje na probl\u00e9m s meran\u00edm alebo Enhanced Conversions.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u2705 <\/span><b>Enhanced Conversions sa re\u00e1lne odosielaj\u00fa<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Nesta\u010d\u00ed, \u017ee s\u00fa zapnut\u00e9. Treba overi\u0165, \u010di Google Ads d\u00e1ta naozaj prij\u00edma a spracov\u00e1va.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u2705 <\/span><b>Tag sa sp\u00fa\u0161\u0165a v spr\u00e1vnom momente<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pri formul\u00e1ri by sa mal spusti\u0165 vtedy, ke\u010f s\u00fa \u00fadaje dostupn\u00e9. Pri e-shope napr\u00edklad pri dokon\u010den\u00ed objedn\u00e1vky alebo na \u010fakovacej str\u00e1nke. Ak sa spust\u00ed pr\u00edli\u0161 skoro, nemus\u00ed ma\u0165 \u010do odosla\u0165.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u2705 <\/span><b>User-provided data sa spr\u00e1vne na\u010d\u00edtavaj\u00fa<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Skontrolujte, \u010di sa do tagu dost\u00e1va e-mail, telef\u00f3n alebo in\u00fd potrebn\u00fd \u00fadaj. Samozrejme v spr\u00e1vnom form\u00e1te a n\u00e1sledne zahashovan\u00fd.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u2705 <\/span><b>Pou\u017e\u00edvate nov\u00fd sp\u00f4sob nastavenia v GTM<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pri nov\u00fdch konverzi\u00e1ch u\u017e nesta\u010d\u00ed star\u00fd checkbox v Google Ads konverznom tagu. Po novom treba pracova\u0165 so samostatn\u00fdm tagom <\/span><b>Google Ads User-Provided Data Event<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u2705 <\/span><b>S\u00fahlasy a cookies s\u00fa nastaven\u00e9 korektne<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Enhanced Conversions nenahr\u00e1dzaj\u00fa s\u00fahlas pou\u017e\u00edvate\u013ea ani spr\u00e1vne nastaven\u00fa cookies li\u0161tu. Meranie mus\u00ed by\u0165 v s\u00falade s t\u00fdm, ako m\u00e1te nastaven\u00fa pr\u00e1cu s d\u00e1tami.<\/span><\/p>\n<p>A samozrejme <strong>ak by ste potrebovali s nie\u010d\u00edm pom\u00f4c\u0165, alebo sa len op\u00fdta\u0165<\/strong> m\u00e1me aj 30m konzult\u00e1cie zadarmo s na\u0161im Marekom. Pokojne si ju m\u00f4\u017eete<a href=\"https:\/\/calendar.google.com\/calendar\/appointments\/schedules\/AcZssZ1y_TEM0euCqh2XawEbJiRNyB0ni-NhyaWZ7TWX5eePhw1F8aQZHS2nfIEuNNyBAQWHxY1embTe\" target=\"_blank\" rel=\"noopener\"> booknu\u0165 tu.<\/a>\u00a0\u2764<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads funguje najlep\u0161ie vtedy, ke\u010f m\u00e1 kvalitn\u00e9 d\u00e1ta. Najm\u00e4 teraz, v dobe pokro\u010dil\u00fdch algoritmov a Pmax kampan\u00ed&#8230;&#8230;<\/p>\n","protected":false},"author":82,"featured_media":21576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640,639,637],"tags":[1117,1119,1118,908,938,620,663,794,1120],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21573"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21573"}],"version-history":[{"count":2,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21573\/revisions"}],"predecessor-version":[{"id":21577,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21573\/revisions\/21577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21576"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}