{"id":21563,"date":"2026-06-30T13:05:29","date_gmt":"2026-06-30T11:05:29","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21563\/"},"modified":"2026-06-30T13:05:29","modified_gmt":"2026-06-30T11:05:29","slug":"analytics-news-jun-2026","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jun-2026\/","title":{"rendered":"Hor\u00face analytick\u00e9 novinky pln\u00e9 AI (ako inak)"},"content":{"rendered":"

Viac kontroly nad d\u00e1tami v serverovom GTMku<\/h2>\n

Google ohl\u00e1sil pr\u00edpravu nov\u00e9ho ovl\u00e1dacieho prvku pre server-side GTM (sGTM)<\/a>, ktor\u00fd sa bude \u0161pecificky t\u00fdka\u0165 zna\u010diek Google Ads a Floodlight. T\u00e1to funkcia umo\u017en\u00ed zna\u010dk\u00e1m vyu\u017e\u00edva\u0165 dostupn\u00e9 click ID bez toho, aby sa k d\u00e1tov\u00e9mu toku prip\u00e1jali inform\u00e1cie o prihl\u00e1sen\u00ed pou\u017e\u00edvate\u013ea cez jeho Google \u00fa\u010det. Prakticky to vyrie\u0161i problematick\u00e9 volanie zo servera do prehliada\u010da a n\u00e1sledne do Google Ads.<\/p>\n

V na\u0161ej praxi to kone\u010dne vyrie\u0161i opakuj\u00face sa debaty s IT a pr\u00e1vnymi oddeleniami o bezpe\u010dnosti u\u017e\u00edvate\u013esk\u00fdch d\u00e1t a s\u00fakrom\u00ed pou\u017e\u00edvate\u013eov. Zatia\u013e nebol stanoven\u00fd presn\u00fd d\u00e1tum, kedy t\u00e1to novinka bude spusten\u00e1, ale u\u017e to, \u017ee sa o nej Google zmie\u0148uje je skvel\u00e1 spr\u00e1va!<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Zjednoten\u00e9 zdroje n\u00e1v\u0161tev v GA4 v\u010faka novej dimenzii „Source group“<\/h2>\n

Ka\u017ed\u00fd analytik, ktor\u00fd sa tr\u00e1pil s manu\u00e1lnym \u010disten\u00edm zdrojov n\u00e1v\u0161tevnosti<\/a> cez custom dimenzie v Data Studiu, si m\u00f4\u017ee vyd\u00fdchnu\u0165. V Google Analytics 4 pribudla nov\u00e1 dimenzia „Source group“, ktor\u00e1 v\u00fdrazne spreh\u013eadn\u00ed anal\u00fdzu n\u00e1v\u0161tevnosti. Tento koncept zjednocuje r\u00f4zne varianty n\u00e1zvov zdrojov do jednej \u0161tandardizovanej hodnoty. Napr\u00edklad hodnoty ako „fb“, „facebook“ \u010di „Meta-facebook“ bud\u00fa automaticky zl\u00fa\u010den\u00e9 pod spolo\u010dn\u00fa hodnotu „Facebook“.<\/p>\n

Spolu s t\u00fdm sa aktualizuje aj existuj\u00faca dimenzia „Source Platform“, aby jej klasifik\u00e1cie lep\u0161ie zodpovedali nov\u00e9mu zoskupovaniu zdrojov. Cie\u013eom je lep\u0161ie analyzova\u0165 v\u00fdkonnos\u0165 naprie\u010d kan\u00e1lmi a zjednodu\u0161i\u0165 reporting rozpo\u010dtov. Ve\u013ekou v\u00fdhodou je, \u017ee dimenzia<\/a> sa nap\u013a\u0148a sp\u00e4tne, \u010do umo\u017e\u0148uje vyu\u017ei\u0165 ju na anal\u00fdzu historick\u00fdch d\u00e1t a okam\u017eite identifikova\u0165 pr\u00edle\u017eitosti na optimaliz\u00e1ciu.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Prepojte si GA4 s va\u0161\u00edm Google Business profilom<\/h2>\n

Google Analytics 4 teraz pon\u00faka priamu integr\u00e1ciu s profilmi Google Business Profile. Prepojenie umo\u017e\u0148uje import cenn\u00fdch d\u00e1t z v\u00e1\u0161ho Google Business profilu priamo do GA4<\/a> a po aktiv\u00e1cii sa v reportoch automaticky objav\u00ed nov\u00e1 sada metr\u00edk z lok\u00e1lneho vyh\u013ead\u00e1vania.<\/p>\n

\"Google<\/p>\n

Pre lok\u00e1lne podniky je to obrovsk\u00fd krok vpred. Kone\u010dne m\u00f4\u017eeme priamo v GA4 kvantifikova\u0165, ko\u013eko \u017eiadost\u00ed o trasu vygenerovala na\u0161a posledn\u00e1 lok\u00e1lna kampa\u0148. Integr\u00e1cia tak pom\u00e1ha mera\u0165 z\u00e1mer n\u00e1v\u0161tevy kamennej predajne a lep\u0161ie pochopi\u0165 cel\u00fa z\u00e1kazn\u00edcku cestu. V reportoch je dostupn\u00fdch sedem k\u013e\u00fa\u010dov\u00fdch metr\u00edk vr\u00e1tane interakci\u00ed, telefon\u00e1tov, rezerv\u00e1ci\u00ed a kliknut\u00ed na web. Treba v\u0161ak pam\u00e4ta\u0165, \u017ee d\u00e1ta s\u00fa dostupn\u00e9 len v k\u013azavom \u0161es\u0165mesa\u010dnom okne.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Google Search Console prid\u00e1va reporty pre AI Overviews a AI Mode<\/h2>\n

To, na \u010do SEO \u0161pecialisti \u010dakali u\u017e nieko\u013eko mesiacov, sa kone\u010dne st\u00e1va realitou. Google Search Console<\/a> za\u010d\u00edna spr\u00edstup\u0148ova\u0165 nov\u00e9 reporty, ktor\u00e9 umo\u017enia sledova\u0165 vidite\u013enos\u0165 webov\u00fdch str\u00e1nok v AI Overviews, AI Mode a \u010fal\u0161\u00edch generat\u00edvnych AI funkci\u00e1ch vo vyh\u013ead\u00e1van\u00ed Google.<\/p>\n

\"Generative<\/p>\n

Nov\u00e9 reporty zobrazia po\u010det zobrazen\u00ed (impressions)<\/a>, str\u00e1nky, ktor\u00e9 sa v AI odpovediach objavili, krajiny, zariadenia a v\u00fdvoj v \u010dase. Doteraz boli tieto d\u00e1ta zahrnut\u00e9 len v celkovom reporte v\u00fdkonnosti, po novom v\u0161ak z\u00edskaj\u00fa vlastn\u00fa samostatn\u00fa sekciu. Prev\u00e1dzkovatelia webov tak kone\u010dne z\u00edskaj\u00fa lep\u0161\u00ed preh\u013ead o tom, ako sa ich obsah zobrazuje v AI v\u00fdsledkoch.<\/p>\n

Google zatia\u013e spr\u00edstup\u0148uje novinku len vybran\u00fdm webom, aby mohol funkciu otestova\u0165 a zbiera\u0165 sp\u00e4tn\u00fa v\u00e4zbu. D\u00e1 sa v\u0161ak o\u010dak\u00e1va\u0165, \u017ee po glob\u00e1lnom nasaden\u00ed sa tieto reporty stan\u00fa jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch n\u00e1strojov na meranie \u00faspe\u0161nosti generat\u00edvnej AI vo vyh\u013ead\u00e1van\u00ed.<\/p>\n

Viac na: Google Search Central<\/a><\/p>\n

Chatujte si s d\u00e1tami priamo v Data Studiu<\/h2>\n

V Data Studiu<\/a> sa objavila experiment\u00e1lna funkcia Conversational Analytics, ktor\u00e1 umo\u017e\u0148uje diskutova\u0165 o d\u00e1tach ulo\u017een\u00fdch vo va\u0161om BigQuery v prirodzenom jazyku. Syst\u00e9m pomocou jazykov\u00e9ho modelu vygeneruje graf, ktor\u00fd na ot\u00e1zku odpoved\u00e1, pr\u00edpadne v\u00e1m d\u00e1 textov\u00fa odpove\u010f so slovn\u00fdm vysvetlen\u00edm.<\/p>\n

\"\"<\/p>\n

V \u010dom je to in\u00e9 ako konverza\u010dn\u00e1 analytika v BigQuery<\/a>, o ktorej som p\u00edsal minul\u00fd mesiac? Prakticky v ni\u010dom. V\u00fdhodou je to, \u017ee u\u017e\u00edvate\u013e, ktor\u00fd nie je doma v rozhran\u00ed Google Cloud<\/a> ost\u00e1va vo svojom „prirodzenom prostred\u00ed“ Data Studia. Ak chcete funkciu pou\u017e\u00edva\u0165, mus\u00edte ju manu\u00e1lne aktivova\u0165 v nastaveniach reportu, ke\u010f\u017ee je predvolene vypnut\u00e1. Odpor\u00fa\u010dame ju zapn\u00fa\u0165 pre reporty ur\u010den\u00e9 mana\u017ementu, ktor\u00fd ocen\u00ed r\u00fdchle odpovede bez hlb\u0161ej anal\u00fdzy. Spr\u00edstupn\u00edte tak d\u00e1ta aj pou\u017e\u00edvate\u013eom bez technick\u00fdch znalost\u00ed a umo\u017en\u00edte im samostatne sk\u00fama\u0165 v\u00fdkonnos\u0165.<\/p>\n

Konverza\u010dn\u00e1 analytika m\u00e1 v\u0161ak aj svoje „ale“. Aby ste na konverza\u010dnej analytike neprerobili aj gate, potrebujete najsk\u00f4r spr\u00e1vne predpripravi\u0165 d\u00e1ta a doda\u0165 im v\u0161etok potrebn\u00fd biznisov\u00fd kontext. Ak by ste si s t\u00fdm nevedeli rady, na\u0161i \u0161pecialisti s\u00fa tu pre v\u00e1s.<\/p>\n

Viac na: Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Viac kontroly nad d\u00e1tami v serverovom GTMku Google ohl\u00e1sil pr\u00edpravu nov\u00e9ho ovl\u00e1dacieho prvku pre server-side GTM (sGTM), ktor\u00fd…<\/p>\n","protected":false},"author":70,"featured_media":21246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[934,798,668,773,890,889],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21563"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21563"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21563\/revisions"}],"predecessor-version":[{"id":21571,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21563\/revisions\/21571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21246"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}