{"id":21537,"date":"2026-06-25T13:07:22","date_gmt":"2026-06-25T11:07:22","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21537\/"},"modified":"2026-06-25T13:07:22","modified_gmt":"2026-06-25T11:07:22","slug":"nastavte-si-meranie-kliknuti-cta-prvkov-na-stranke","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/nastavte-si-meranie-kliknuti-cta-prvkov-na-stranke\/","title":{"rendered":"Nastavte si meranie kliknut\u00ed CTA prvkov na str\u00e1nke"},"content":{"rendered":"

Ke\u010f raz otvor\u00edme str\u00e1nku, je ich naj\u010dastej\u0161ou \u00falohou presved\u010di\u0165 n\u00e1v\u0161tevn\u00edka aby po\u010das n\u00e1v\u0161tevy interagoval<\/strong> s odprezentovan\u00fdm obsahom v podobe kliknutia na tla\u010didlo vyz\u00fdvaj\u00face k vybranej \u010dinnosti.\u00a0<\/strong><\/span><\/p>\n

Tieto HTML prvky na str\u00e1nke maj\u00fa v\u00e4\u010d\u0161inou podobu ve\u013ek\u00fdch, jasn\u00fdch a farebn\u00fdch kociek ktor\u00e9 sa sna\u017eia up\u00fata\u0165 n\u00e1v\u0161tevn\u00edkovu pozornos\u0165 \u010do najsk\u00f4r.<\/span><\/p>\n

Probl\u00e9m je, \u017ee t\u00fdchto tla\u010didiel m\u00f4\u017ee by\u0165 na webstr\u00e1nke ve\u013ea a podmienky ich spustenia sa vz\u00e1jomne v\u00fdrazne odli\u0161uj\u00fa.\u00a0<\/strong><\/p>\n

V tak\u00fdchto pr\u00edpadoch je naozaj najjednoduch\u0161ie nastavi\u0165 meranie prostredn\u00edctvom Google Tag Managera,<\/strong> kde viete pravdepodobne urobi\u0165 zmeny r\u00fdchlej\u0161ie ne\u017e si developer dopije rann\u00fa k\u00e1vu a odp\u00ed\u0161e na va\u0161u prosbu o nastavenia dataLayeru.<\/span><\/p>\n

Ako nastavi\u0165 meranie v GTM<\/strong><\/h2>\n

Na za\u010diatok idem na str\u00e1nku Google Tag Managera<\/a> a vytvor\u00edm v sekcii triggers<\/strong> sp\u00fa\u0161\u0165a\u010d typu \u201cClick All elements\u201d<\/strong>, ktor\u00fd reaguje na interakciu so v\u0161etk\u00fdmi HTML elementami na str\u00e1nke, ktor\u00e9 s\u00fa pr\u00edtomn\u00e9 po\u010das na\u010d\u00edtavania str\u00e1nky.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Takto nastaven\u00fd trigger sa v\u0161ak sp\u00fa\u0161\u0165a pri akomko\u013evek kliknut\u00ed na str\u00e1nke<\/strong> a preto je d\u00f4le\u017eit\u00e9 ur\u010di\u0165 podmienky pod\u013ea ktor\u00fdch sa bude vyhodnocova\u0165.<\/span><\/p>\n

Najjednoduch\u0161\u00ed sp\u00f4sob ako ich zisti\u0165 je r\u00fdchlym testom priamo na str\u00e1nke kde sa nach\u00e1dza v\u00e1\u0161 <\/span>call-to-action<\/span><\/a> button.\u00a0<\/span><\/p>\n

1. Ulo\u017ete si vytvoren\u00fd trigger typu Click – All Elements.<\/strong><\/span><\/h4>\n

Zatia\u013e m\u00f4\u017eete pou\u017ei\u0165 \u013eubovo\u013en\u00fd n\u00e1zov, k\u00fdm neur\u010d\u00edme presn\u00fa podmienku sp\u00fa\u0161\u0165ania.<\/span><\/p>\n


\n\"\"<\/a>
\n<\/span><\/p>\n

2. Otvorte si Goggle tag manager<\/strong><\/h4>\n

V pravom hornom rohu kliknite na tla\u010didlo \u201cpreview\u201d<\/strong> ktor\u00e9 spust\u00ed dve nov\u00e9 z\u00e1lo\u017eky v prehliada\u010di s preh\u013eadom udalost\u00ed na str\u00e1nke s n\u00e1zvom \u201cTag assistant\u201d.<\/strong><\/span><\/p>\n

\"\"<\/a><\/p>\n

3. Prejdite na str\u00e1nku kde sa nach\u00e1dza v\u00e1\u0161 CTA button<\/strong><\/h4>\n

Kliknite na tla\u010didlo ktor\u00e9 chcete mera\u0165.<\/span><\/p>\n


\n\"\"<\/a>
\n<\/span><\/p>\n

4. Otvorte kartu s n\u00e1zvom \u201cTag assistant\u201d.<\/strong><\/h4>\n

V o\u010d\u00edslovanom zozname udalost\u00ed vyh\u013eadajte posledn\u00fd z\u00e1znam s hodnotou \u201cClick\u201d.<\/strong><\/span><\/p>\n


\n\"\"<\/a>
\n<\/span><\/p>\n

5. Vyberte kartu \u201cVariables\u201d v preh\u013eade zaznamenan\u00fdch interakci\u00ed na str\u00e1nke<\/strong><\/span><\/h4>\n


\n\"\"<\/a>
\n<\/span><\/h4>\n

<\/h4>\n

6. Scrollujte v preh\u013eade premenn\u00fdch nadol dok\u00fdm neuvid\u00edte premenn\u00e9 s n\u00e1zvom \u201cClick\u201d<\/strong><\/span><\/h4>\n


\n\"\"<\/a>
\n<\/span><\/h4>\n

 <\/p>\n

7. Skop\u00edrujte si hodnoty premennej v pravom st\u013apci, ktor\u00fa pou\u017eijeme ako podmienku na spustenie tagu<\/strong><\/span><\/h4>\n


\n\"\"<\/a>
\n<\/span><\/h4>\n

 <\/p>\n

Potom ako sme si spravili kr\u00e1tky test a vid\u00edme v Tag assistante ktor\u00e9 premenn\u00e9 maj\u00fa vyplnen\u00e9 hodnoty v momente kliknutia m\u00f4\u017ee otvori\u0165 predt\u00fdm ulo\u017een\u00fd trigger a vybera\u0165 mo\u017enos\u0165 \u201cSome clicks\u201d. <\/strong><\/span><\/p>\n

N\u00e1sledne sa objav\u00ed riadok s troma pr\u00e1zdnymi kol\u00f3nkami do ktor\u00fdch zap\u00ed\u0161eme podmienku spustenia.\u00a0<\/span><\/p>\n

    \n
  1. Pole ur\u010duje<\/span> premenn\u00fa <\/b>ktor\u00e1 bude ma\u0165 pri kliknut\u00ed konkr\u00e9tnu hodnotu<\/span><\/li>\n
  2. Pole ur\u010duje<\/span> typ porovnania<\/b> premennej a hodnoty ktor\u00fa m\u00e1 nadobudn\u00fa\u0165\u00a0<\/span><\/li>\n
  3. Pole ur\u010duje <\/span>hodnotu<\/b> ktor\u00fa je potrebn\u00e9 splni\u0165<\/span>\"\"<\/a><\/li>\n<\/ol>\n

    Podmienky sp\u00fa\u0161\u0165ania tagu<\/strong><\/h2>\n

    Pri nastaven\u00ed vlastn\u00e9ho triggeru berte do \u00favahy v\u00fdsledky ktor\u00e9 ste videli v Tag assistante pri kroku 7.<\/strong> a k\u013eudne m\u00f4\u017eete pou\u017ei\u0165 in\u00fa premenn\u00fa na porovnanie, ako aj rozdielnu podmienku.<\/strong><\/span><\/p>\n

    Najjednoduch\u0161ie je pou\u017ei\u0165 premenn\u00fa \u201c<\/span>Click ID<\/b>\u201d ktor\u00e9 reprezentuje unik\u00e1tny identifik\u00e1tor konkr\u00e9tneho elementu na str\u00e1nke a je t\u00fdm p\u00e1dom ve\u013emi pravdepodobn\u00e9 \u017ee na in\u00fdch str\u00e1nkach sa nebude vyskytova\u0165.\u00a0<\/span><\/p>\n

    Ak sa rozhodnete pre pou\u017eitie \u201c<\/span>Click Text<\/b>\u201d tak by som odporu\u010dil prida\u0165 aj \u010fal\u0161iu podmienku v podobe url adresy na ktorej sa button nach\u00e1dza, alebo premennej \u201cClick Classes\u201d ktor\u00e1 rozl\u00ed\u0161i buttony s rovnak\u00fdm textom ale odl\u00ed\u0161n\u00fdm zameran\u00edm.\u00a0<\/span><\/p>\n

    Samostatnou kapitolou je pou\u017eitie podmienky \u201c<\/span>matches CSS selector<\/b>\u201d ktor\u00e1 sa d\u00e1 pou\u017ei\u0165 zo v\u0161etk\u00fdmi premenn\u00fdmi ale vy\u017eaduje si porozumenie CSS selectorom ktor\u00e9 sa pou\u017e\u00edvaj\u00fa pri k\u00f3den\u00ed webstr\u00e1nky. Na za\u010diatok v\u00e1m ur\u010dite m\u00f4\u017ee pom\u00f4c\u0165 <\/span>n\u00e1vod \u010do je CSS<\/span><\/a>.\u00a0<\/span><\/p>\n

    Ke\u010f u\u017e sme pri t\u00fdch buttonoch.<\/b><\/p>\n

    \n

    Potrebujete s t\u00fdm pom\u00f4c\u0165?<\/h3>\n

    My nastav\u00edme GA4, Google Tag Manager aj meranie CTA tla\u010didiel za v\u00e1s.
    \nVy sa m\u00f4\u017eete venova\u0165 svojmu biznisu.<\/p>\n

    \u00a0Nastav\u00edme to za v\u00e1s
    \n<\/a><\/p>\n<\/div>\n

    \u010c\u00edm viac \u0161pecifick\u00fdch podmienok na vyhodnotenie pou\u017eijete t\u00fdm bude va\u0161e meranie presnej\u0161ie,<\/strong> ale z\u00e1rove\u0148 sa vystavujete mo\u017enosti ob\u010dasnej chyby ke\u010f GTMko nestihne zaznamena\u0165 v\u0161etky potrebn\u00e9 inform\u00e1cie s\u00fa\u010dasne.<\/span><\/p>\n

    N\u00e1sledne prejdeme do sekcie tagov<\/strong> kde vytvor\u00edme GA4 tag ktor\u00fd bude ma\u0165 trigger pripraven\u00fd v predch\u00e1dzaj\u00facich krokoch.<\/span><\/p>\n

    Tento tag bude zodpovedn\u00fd za prenos inform\u00e1cii do Google Analytics 4.<\/span><\/p>\n

    Odpor\u00fa\u010dam z\u00e1rove\u0148 prida\u0165 uveden\u00e9 parametre v pr\u00edklade ako link_text, link_ur, link_classess, link_id<\/strong> a vlastn\u00fd parameter link_type<\/strong> pomocou ktor\u00e9ho m\u00f4\u017eete rozli\u0161ova\u0165 r\u00f4zne kliky na str\u00e1nke.<\/span><\/p>\n


    \n    \"\"<\/a>
    \n<\/span><\/p>\n

     <\/p>\n

    Ak je va\u0161im z\u00e1merom mera\u0165 kliknutia na pou\u017e\u00edvate\u013ea v pr\u00edpade rezerva\u010dn\u00fdch formul\u00e1rov, stiahnut\u00ed bro\u017e\u00fary alebo inej jedine\u010dnej \u010dinnosti<\/strong>, tak by som zv\u00e1\u017eil aj mo\u017enos\u0165 pokro\u010dil\u00e9ho nastavenia spustenia tagu len raz za str\u00e1nku,<\/strong> \u010do odstr\u00e1ni opakovan\u00e9 kliknutia z chyby pou\u017e\u00edvate\u013ea.<\/span><\/p>\n

     <\/p>\n

    \"\"<\/a><\/p>\n

     <\/p>\n

    Tieto parametre s\u00fa automaticky dostupn\u00e9 len v Exploration reportoch<\/strong> a ke\u010f ich chceme pou\u017ei\u0165 v be\u017enom reportingu je potrebn\u00e9 ich z\u00e1rove\u0148 zaregistrova\u0165 vo vlastn\u00fdch dimenzi\u00e1ch v administrat\u00edvnych nastaveniach v sekcii Admin > Data display > Custom definitions.<\/strong><\/span><\/p>\n


    \n    \"\"<\/a>
    \n<\/span><\/p>\n

     <\/p>\n

    Na z\u00e1ver procesu nastavenia by som odpor\u00fa\u010dal zopakova\u0165 proces testu od kroku 2. a\u017e 6. <\/strong>kde uvid\u00edte, \u010di sa pri konkr\u00e9tnom kliknut\u00ed nastaven\u00fd tag odosiela a z\u00e1rove\u0148 ho nesp\u00fa\u0161\u0165aj\u00fa aj in\u00e9 interakcie na str\u00e1nke alebo v procese n\u00e1v\u0161tevy.<\/span><\/p>\n

    Po vypublikovan\u00ed zmien v GTM m\u00f4\u017eete vidie\u0165 kliknutia v sekcii Engagement > Events<\/strong> kde m\u00f4\u017eete pou\u017ei\u0165 filter podmienkami vyhovuj\u00facim v\u00e1\u0161mu nastaveniu.<\/span><\/p>\n


    \n    \"\"<\/a><\/span><\/p>\n

    Ak v\u00e1s zauj\u00edma marketing a analytika tak sa prihl\u00e1ste do n\u00e1\u0161ho newslettra ni\u017e\u0161ie.<\/h3>\n

    Posielame tam ve\u013ea zauj\u00edmav\u00e9ho obsahu, ako aj novinky, alebo updaty, ktor\u00e9 by v\u00e1s mali zauj\u00edma\u0165 pokia\u013e pracujete v digit\u00e1le.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ke\u010f raz otvor\u00edme str\u00e1nku, je ich naj\u010dastej\u0161ou \u00falohou presved\u010di\u0165 n\u00e1v\u0161tevn\u00edka aby po\u010das n\u00e1v\u0161tevy interagoval s odprezentovan\u00fdm obsahom v…<\/p>\n","protected":false},"author":71,"featured_media":21556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[809,639],"tags":[1115,1114,799,663,1042,1116],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21537"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21537"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21537\/revisions"}],"predecessor-version":[{"id":21555,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21537\/revisions\/21555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21556"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}