{"id":21496,"date":"2026-06-01T08:15:40","date_gmt":"2026-06-01T06:15:40","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21496\/"},"modified":"2026-06-01T08:15:40","modified_gmt":"2026-06-01T06:15:40","slug":"analytics-news-maj-2026","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-maj-2026\/","title":{"rendered":"Od trackovania AI n\u00e1v\u0161tevnosti po r\u00fdchlej\u0161ie weby: 5 noviniek, ktor\u00e9 by ste nemali prehliadnu\u0165"},"content":{"rendered":"

Pripravovan\u00fd update Google Tag Manageru zr\u00fdchli na\u010d\u00edtavanie webov<\/h2>\n

Google chyst\u00e1 v\u00fdznamn\u00fa aktualiz\u00e1ciu, ktor\u00e1 premen\u00ed ka\u017ed\u00fd kontajner v Google Tag Manageri (GTM)<\/a> na plne funk\u010dn\u00fd Google Tag. V praxi to znamen\u00e1, \u017ee GTM bude fungova\u0165 ako centr\u00e1lny bod pre ostatn\u00e9 Google tagy, ako s\u00fa tie pre Google Analytics alebo Google Ads. V\u0161etky pridan\u00e9 tagy bud\u00fa zdie\u013ea\u0165 centr\u00e1lne nastavenia a profitova\u0165 z optimalizovan\u00e9ho na\u010d\u00edtavania. Zdie\u013ean\u00e9 nastavenia m\u00f4\u017eu zah\u0155\u0148a\u0165 napr\u00edklad konfigur\u00e1ciu s\u00fahlasu alebo parametre udalost\u00ed, \u010do zni\u017euje duplicitu a riziko ch\u00fdb.<\/p>\n

Hlavn\u00fdm cie\u013eom tejto zmeny je optimaliz\u00e1cia a zr\u00fdchlenie webov\u00fdch str\u00e1nok – neraz sa stalo, \u017ee pr\u00e1ve GTM bolo najv\u00e4\u010d\u0161ou brzdou webu. D\u00f4le\u017eit\u00e9 je, \u017ee prechod na nov\u00fd syst\u00e9m neohroz\u00ed va\u0161e existuj\u00face nastavenia s\u00fahlasu a neprid\u00e1 \u017eiadne dodato\u010dn\u00e9 sledovanie. P\u00f4jde o volite\u013en\u00fa funkciu (opt-in). Na\u0161e odpor\u00fa\u010danie je za\u010da\u0165 s auditom existuj\u00facich tagov u\u017e teraz, aby ste boli pripraven\u00ed na prechod a z\u00edskali tak v\u00fdkonnostn\u00fa v\u00fdhodu ihne\u010f po spusten\u00ed funkcie. Aktualiz\u00e1cia by mala tie\u017e zjednodu\u0161i\u0165 spr\u00e1vu tagov a zefekt\u00edvni\u0165 spolupr\u00e1cu medzi marketingov\u00fdmi a technick\u00fdmi t\u00edmami. Presn\u00fd d\u00e1tum spustenia zatia\u013e nebol stanoven\u00fd.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

\u0160ikovn\u00e1 fi\u010d\u00fara v Data Studiu<\/h2>\n

Pou\u017e\u00edvate\u013esk\u00e9 rozhranie Data Studio<\/a> pre\u0161lo men\u0161ou, ale praktickou zmenou, ktor\u00e1 zjednodu\u0161uje konfigur\u00e1ciu grafov. Pre osem typov grafov (plo\u0161n\u00fd, st\u013apcov\u00fd, pruhov\u00fd, \u010diarov\u00fd, kombinovan\u00fd, kol\u00e1\u010dov\u00fd, \u010dasov\u00e1 os a treemap) sa nastavenia pre obmedzenie po\u010dtu zobrazen\u00fdch d\u00e1tov\u00fdch s\u00e9ri\u00ed presunuli z karty \u201e\u0160t\u00fdl\u201c do novej sekcie \u201eZobrazenie\u201c na karte \u201eNastavenie\u201c.<\/p>\n

\"\"<\/p>\n

T\u00e1to nov\u00e1 sekcia umo\u017e\u0148uje jednoducho nakonfigurova\u0165 zobrazenie najv\u00fdkonnej\u0161\u00edch (\u201eTop N\u201c) alebo najmenej v\u00fdkonn\u00fdch (\u201eBottom N\u201c) s\u00e9ri\u00ed. Ak pracujete s rozsiahlymi datasetmi obsahuj\u00facimi ve\u013ea r\u00f4znych kateg\u00f3ri\u00ed, ur\u010dite si t\u00fato funkciu ob\u013e\u00fabite.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

GA4 kone\u010dne meria n\u00e1v\u0161tevnos\u0165 z AI asistentov<\/h2>\n

N\u00e1v\u0161tevnos\u0165 z AI n\u00e1strojov je z mesiaca na mesiac vy\u0161\u0161ia a vy\u0161\u0161ia. V\u00fdvoj\u00e1ri z Google Analytics kone\u010dne zareagovali na tento trend, tak\u017ee odteraz m\u00f4\u017eete v reportoch sledova\u0165 n\u00e1v\u0161tevnos\u0165 z popul\u00e1rnych chatbotov ak\u00fdmi s\u00fa ChatGPT, Gemini alebo Claude.<\/p>\n

N\u00e1v\u0161tevy z rozpoznan\u00fdch AI asistentov z\u00edskaj\u00fa v dimenzii Medium<\/a> hodnotu ai-assistant<\/code>, medzi kan\u00e1lmi (Default Channel Group<\/a>) bude n\u00e1v\u0161tevnos\u0165 zdru\u017een\u00e1 pod nov\u00fdm kan\u00e1lom AI Assistant<\/code>. Pre market\u00e9rov je to k\u013e\u00fa\u010dov\u00fd sign\u00e1l, \u017ee generat\u00edvnu AI je potrebn\u00e9 vn\u00edma\u0165 ako nov\u00fd, plnohodnotn\u00fd akvizi\u010dn\u00fd kan\u00e1l, ktor\u00e9ho v\u00fdkon treba akt\u00edvne sledova\u0165 a optimalizova\u0165. T\u00e1to funkcionalita v\u00e1m umo\u017en\u00ed lep\u0161ie pochopi\u0165 vplyv AI na va\u0161e podnikanie a porovn\u00e1va\u0165 v\u00fdkonnos\u0165 tohto kan\u00e1la s tradi\u010dn\u00fdmi kan\u00e1lmi.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Konverzn\u00e9 d\u00e1ta s\u00fa teraz dostupn\u00e9 cez Google Analytics Data API<\/h2>\n

D\u00e1tov\u00ed analytici maj\u00fa nov\u00fa mo\u017enos\u0165 ako pristupova\u0165 ku konverzn\u00fdm d\u00e1tam. Google spr\u00edstupnil v alfa verzii svojej Data API d\u00e1ta o konverzi\u00e1ch<\/a> naprie\u010d platen\u00fdmi a organick\u00fdmi kan\u00e1lmi<\/a>. Tieto d\u00e1ta zodpovedaj\u00fa t\u00fdm, ktor\u00e9 s\u00fa dostupn\u00e9 v reporte \u201eV\u00fdkonnos\u0165 konverzi\u00ed\u201c v reklamnej sekcii rozhrania Google Analytics. Pre pokro\u010dil\u00e9 t\u00edmy to znamen\u00e1 koniec manu\u00e1lneho exportu d\u00e1t a mo\u017enos\u0165 budova\u0165 skuto\u010dne automatizovan\u00fd reporting v\u00fdkonnosti kampan\u00ed v re\u00e1lnom \u010dase. Novinka otv\u00e1ra dvere pre pokro\u010dil\u00fa automatiz\u00e1ciu a hlb\u0161iu anal\u00fdzu konverzn\u00fdch ciest.<\/p>\n

Ke\u010f\u017ee ide o funkciu v alfa verzii, nemus\u00ed by\u0165 zatia\u013e dostupn\u00e1 pre v\u0161etky Google Analytics vlastn\u00edctva<\/a>.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

DATABASED: PPC bez spr\u00e1vnych d\u00e1t nefunguje<\/h2>\n

V na\u0161om najnov\u0161om podcaste DATABASED sme s kolegy\u0148ou Nat\u00e1liou rozobrali o naj\u010dastej\u0161\u00edch chyb\u00e1ch trackingu, s ktor\u00fdmi sa stret\u00e1vaj\u00fa PPC \u0161pecialisti a o tom, pre\u010do ve\u013ea market\u00e9rov optimalizuje kampane pod\u013ea nespr\u00e1vnych d\u00e1t. Ak rob\u00edte s PPC, t\u00e1to epiz\u00f3da je presne pre v\u00e1s.<\/p>\n

Viac na: Spotify DATABASED<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pripravovan\u00fd update Google Tag Manageru zr\u00fdchli na\u010d\u00edtavanie webov Google chyst\u00e1 v\u00fdznamn\u00fa aktualiz\u00e1ciu, ktor\u00e1 premen\u00ed ka\u017ed\u00fd kontajner v Google…<\/p>\n","protected":false},"author":70,"featured_media":21245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[799,798,668,602,663],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21496"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21496"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21496\/revisions"}],"predecessor-version":[{"id":21500,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21496\/revisions\/21500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21245"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}