{"id":21461,"date":"2026-04-27T15:53:04","date_gmt":"2026-04-27T13:53:04","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21461\/"},"modified":"2026-04-27T15:53:04","modified_gmt":"2026-04-27T13:53:04","slug":"aktualizacia-nastavenia-konsentu-v-google-analytics-a-google-ads","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/aktualizacia-nastavenia-konsentu-v-google-analytics-a-google-ads\/","title":{"rendered":"Aktualiz\u00e1cia nastavenia consentu v Google Analytics a Google Ads"},"content":{"rendered":"

Google ozn\u00e1mil d\u00f4le\u017eit\u00fa zmenu <\/strong>v tom, ako sa bude riadi\u0165 zber reklamn\u00fdch d\u00e1t v prelinkovan\u00fdch \u00fa\u010dtoch GA4 a Google Ads.<\/strong> Od <\/span>15. j\u00fana 2025<\/b> u\u017e nebude funkcia Google Signals rozhodova\u0165 o tom, \u010di sa reklamn\u00e9 d\u00e1ta zbieraj\u00fa. T\u00fato \u00falohu preber\u00e1 v\u00fdhradne Consent Mode,<\/strong> konkr\u00e9tne parameter <\/span>ad_storage.<\/strong><\/p>\n

\u010co sa men\u00ed<\/b><\/h2>\n

Niektor\u00e9 organiz\u00e1cie vyu\u017e\u00edvali vypnutie Google Signals ako dodato\u010dn\u00fa vrstvu ochrany s\u00fakromia. Ak boli sign\u00e1ly vypnut\u00e9, reklamn\u00e9 cookies sa nezbierali.<\/strong> Bez oh\u013eadu na to, ako bol nastaven\u00fd v\u00e1\u0161 consent banner.<\/span><\/p>\n

Po novom to u\u017e neplat\u00ed.<\/span><\/p>\n

\u201cV pr\u00edpade prepojen\u00fdch slu\u017eieb<\/strong> bud\u00fa nastavenia slu\u017eby Google Ads riadi\u0165 v\u00fdlu\u010dne \u00fadaje slu\u017eby Google Ads<\/strong> (vr\u00e1tane \u00fadajov zdie\u013ean\u00fdch slu\u017ebou Google Analytics).<\/span><\/p>\n

Nastavenia slu\u017eby Google Analytics bud\u00fa riadi\u0165 v\u00fdlu\u010dne \u00fadaje pou\u017e\u00edvan\u00e9 v r\u00e1mci slu\u017eby Google Analytics na \u00fa\u010dely spr\u00e1v o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov.\u201d (<\/span>zdroj<\/span><\/a>)<\/span><\/p>\n

Model sa tak v\u00fdrazne zjednodu\u0161uje:<\/strong><\/p>\n

✅ ak pou\u017e\u00edvate\u013e udel\u00ed s\u00fahlas<\/strong> (<\/span>ad_storage = granted<\/span>), Google zbiera v\u0161etky dostupn\u00e9 reklamn\u00e9 d\u00e1ta<\/strong> (cookies, identifik\u00e1tory, prepojenie na prihl\u00e1sen\u00fdch pou\u017e\u00edvate\u013eov)<\/span><\/p>\n

❌ ak pou\u017e\u00edvate\u013e s\u00fahlas neudel\u00ed<\/strong> (<\/span>ad_storage = denied<\/span>), Google m\u00e1 k dispoz\u00edcii len z\u00e1kladn\u00e9 \u00fadaje z url<\/strong> (napr. gclid)<\/span><\/p>\n

Consent Mode sa tak st\u00e1va st\u00e1va hlavn\u00fdm mechanizmom riadenia d\u00e1t a je potrebn\u00e9 zabezpe\u010di\u0165 jeho spr\u00e1vnu implement\u00e1ciu.<\/span><\/p>\n

Pre\u010do je to d\u00f4le\u017eit\u00e9<\/b><\/h2>\n

T\u00e1to zmena m\u00f4\u017ee ma\u0165 v\u00fdrazn\u00fd dopad najm\u00e4 na organiz\u00e1cie, ktor\u00e9 sa spoliehali na Google Signals ako ochrann\u00fd mechanizmus. Ak je dnes <\/span>ad_storage<\/span> nastaven\u00e9 nespr\u00e1vne (napr. defaultne na \u201egranted\u201c), m\u00f4\u017ee d\u00f4js\u0165 k tomu, \u017ee sa za\u010dne zbiera\u0165 viac d\u00e1t ako predt\u00fdm. Bez akejko\u013evek zmeny v implement\u00e1cii.<\/span><\/p>\n

V kontexte GDPR to predstavuje re\u00e1lne riziko.<\/span><\/p>\n

\u010eal\u0161ie kroky (odpor\u00fa\u010danie)<\/b><\/h3>\n

Vzh\u013eadom na zmeny preto odpor\u00fa\u010dame audit nastaven\u00ed:<\/span><\/p>\n