{"id":21443,"date":"2026-04-30T06:56:33","date_gmt":"2026-04-30T04:56:33","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21443\/"},"modified":"2026-04-30T06:56:33","modified_gmt":"2026-04-30T04:56:33","slug":"analytics-news-april-2026","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-april-2026\/","title":{"rendered":"Data Studio je sp\u00e4\u0165!"},"content":{"rendered":"

Google potichu men\u00ed sp\u00f4sob fungovania Google Signals<\/h2>\n

Od 15. j\u00fana 2024 vstupuje do platnosti z\u00e1sadn\u00e1 zmena v sp\u00f4sobe, ak\u00fdm Google Analytics 4 sprac\u00fava d\u00e1ta pre reklamn\u00e9 \u00fa\u010dely. Nastavenie funkcie Google Signals<\/a> u\u017e viac nebude sl\u00fa\u017ei\u0165 na kontrolu zdie\u013eania d\u00e1t s platformou Google Ads pre personaliz\u00e1ciu rekl\u00e1m.<\/p>\n

\u010co to znamen\u00e1? Po novom bude kontrola nad zberom t\u00fdchto d\u00e1t riaden\u00e1 v\u00fdhradne cez parameter ad_storage<\/a> v r\u00e1mci Consent Mode<\/a>. Ak pou\u017e\u00edvate\u013e udel\u00ed s\u00fahlas pre ad_storage, Google Ads bude zhroma\u017e\u010fova\u0165 \u00fadaje o jeho aktivite bez oh\u013eadu na to, \u010di m\u00e1te Google Signals zapnut\u00e9, alebo nie. Povolenie Google Signals<\/a> v GA4 bude na\u010falej sl\u00fa\u017ei\u0165 len pre intern\u00e9 reportovacie \u00fa\u010dely v GA4, ako s\u00fa demografick\u00e9 \u00fadaje<\/a> a z\u00e1ujmy.<\/p>\n

Hoci Google zmenu komunikuje ako \u201ezjednodu\u0161enie\u201c, v praxi to znamen\u00e1, \u017ee inzerenti s\u00fa postaven\u00ed pred Sofiinu vo\u013ebu: bu\u010f umo\u017enia Googlu zbiera\u0165 viac d\u00e1t pre jeho reklamn\u00fd syst\u00e9m, alebo bud\u00fa \u010deli\u0165 zhor\u0161eniu v\u00fdkonu a merania svojich kampan\u00ed. Jedin\u00fd sp\u00f4sob, ako zablokova\u0165 zdie\u013eanie, je nastavi\u0165 ad_storage na \u201edenied\u201c, no Google varuje, \u017ee tak\u00fdto krok v\u00fdrazne ovplyvn\u00ed meranie konverzi\u00ed<\/a>.<\/p>\n

Skuto\u010dnos\u0165, \u017ee Google poskytuje 90 d\u0148ov\u00fa lehotu na aktualiz\u00e1ciu z\u00e1sad ochrany osobn\u00fdch \u00fadajov, jasne nazna\u010duje, \u017ee ide o podstatn\u00fa zmenu. Upozor\u0148ujeme, \u017ee pln\u00e1 pr\u00e1vna zodpovednos\u0165 zost\u00e1va na prev\u00e1dzkovate\u013eovi webu. Ak si nie ste ist\u00ed, \u010di je v\u00e1\u0161 Consent mode nastaven\u00fd spr\u00e1vne, ozvite sa n\u00e1m.<\/p>\n

Viac na: DASE blog<\/a><\/p>\n

Looker Studio sa men\u00ed sp\u00e4\u0165 na Data Studio<\/h2>\n

Nebolo to tak d\u00e1vno (konkr\u00e9tne 3 a pol roka), ke\u010f Google s ve\u013ekou pompou rebrandoval Data Studio na Looker Studio<\/a>. Dnes je v\u0161etko inak – Google sa vracia k p\u00f4vodn\u00e9mu n\u00e1zvu Data Studio. N\u00e1zor si urobte sami, no n\u00e1vrat k osved\u010den\u00e9mu a komunitou ob\u013e\u00faben\u00e9mu n\u00e1zvu Data Studio je za n\u00e1s logick\u00fdm krokom k spreh\u013eadneniu portf\u00f3lia.<\/p>\n

\"data<\/p>\n

Pre pou\u017e\u00edvate\u013eov sa okrem n\u00e1zvu nemen\u00ed ni\u010d. Funkcionalita n\u00e1stroja zost\u00e1va rovnak\u00e1 a z va\u0161ej strany nie je potrebn\u00e1 \u017eiadna akcia. Pre \u00faplnos\u0165 mus\u00edm poveda\u0165, \u017ee Google okrem Looker Studia premenoval aj nieko\u013eko \u010fal\u0161\u00edch slu\u017eieb, najm\u00e4 v prostred\u00ed Google Cloud. Tak\u017ee, ak n\u00e1hodou nebudete vedie\u0165 n\u00e1js\u0165 niektor\u00fa zo slu\u017eieb, chyba v tomto pr\u00edpade nebude medzi stoli\u010dkou a kl\u00e1vesnicou. \ud83d\ude42<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Google Ads testuje priamu integr\u00e1ciu s Tag Managerom<\/h2>\n

Google Ads moment\u00e1lne testuje nov\u00fa funkciu, ktor\u00e1 v\u00fdrazne zjednodu\u0161uje nastavenie merania konverzi\u00ed cez priamu integr\u00e1ciu s\u00a0Google Tag Managerom (GTM)<\/a>. Novinka m\u00e1 podobu magick\u00e9ho modr\u00e9ho tla\u010didla, ktor\u00fd prevedie pou\u017e\u00edvate\u013ea vytvoren\u00edm potrebn\u00fdch zna\u010diek a sp\u00fa\u0161\u0165a\u010dov v rozhran\u00ed GTM. T\u00e1to funkcia je ur\u010den\u00e1 najm\u00e4 pre men\u0161ie firmy alebo marketingov\u00fdch \u0161pecialistov, ktor\u00ed si spravuj\u00fa kampane sami a potrebuj\u00fa r\u00fdchlo nastavi\u0165 meranie bez pomoci analytika. (f\u0148uk 😢)<\/p>\n

\"\"<\/p>\n

Ke\u010f\u017ee ide o testovaciu f\u00e1zu, funkcia zatia\u013e nie je dostupn\u00e1 pre v\u0161etk\u00fdch.<\/p>\n

Viac na: Search Engine Land<\/a><\/p>\n

OpenAI prin\u00e1\u0161a Workspace agentov do ChatGPT<\/h2>\n

Milovn\u00edci automatiz\u00e1ci\u00ed (a \u017ee ich je medzi analytikmi ne\u00farekom) teraz pookrej\u00fa. Spolo\u010dnos\u0165 OpenAI predstavila novinku pre platiacich pou\u017e\u00edvate\u013eov ChatGPT s n\u00e1zvom \u201eworkspace agents\u201c. S\u00fa to prisp\u00f4sobite\u013en\u00ed AI agenti navrhnut\u00ed na automatiz\u00e1ciu pracovn\u00fdch \u00faloh a firemn\u00fdch procesov. Pre marketingov\u00e9 a analytick\u00e9 t\u00edmy to otv\u00e1ra dvere k automatiz\u00e1cii rutinn\u00fdch \u010dinnost\u00ed, ak\u00fdmi s\u00fa pr\u00edprava reportov alebo anal\u00fdza d\u00e1t naprie\u010d r\u00f4znymi aplik\u00e1ciami, \u010di \u00fa\u010dtami. Efekt\u00edvne vyu\u017eitie t\u00fdchto agentov tak m\u00f4\u017ee uvo\u013eni\u0165 kapacity na strategickej\u0161iu pr\u00e1cu s vy\u0161\u0161ou pridanou hodnotou.<\/p>\n

\"\"<\/p>\n

Viac na: Swipe Insight<\/a><\/p>\n

Z\u00edskajte bezplatn\u00fd pr\u00edstup na konferenciu Measure Summit 2026<\/h2>\n

Virtu\u00e1lna konferencia pre d\u00e1tov\u00fdch a analytick\u00fdch \u0161pecialistov, Measure Summit, sa bude kona\u0165 od 12. do 13. m\u00e1ja 2026. Podujatie je ide\u00e1lnou pr\u00edle\u017eitos\u0165ou, ako si udr\u017ea\u0165 preh\u013ead o najnov\u0161\u00edch trendoch v oblasti webovej analytiky a z\u00edska\u0165 cenn\u00e9 poznatky priamo od \u0161pi\u010dkov\u00fdch odborn\u00edkov, ak\u00fdmi s\u00fa Simo Ahava, Krista Seiden, Balazs Vajna, Marco Giordano a mnoh\u00ed \u010fal\u0161\u00ed.<\/p>\n

Vstupenka na \u017eiv\u00e9 vysielanie v\u0161etk\u00fdch predn\u00e1\u0161ok je bezplatn\u00e1. Nezabudnite sa registrova\u0165.<\/p>\n

Viac na: Measure Summit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google potichu men\u00ed sp\u00f4sob fungovania Google Signals Od 15. j\u00fana 2024 vstupuje do platnosti z\u00e1sadn\u00e1 zmena v sp\u00f4sobe,…<\/p>\n","protected":false},"author":70,"featured_media":21244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[668,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21443"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21443"}],"version-history":[{"count":14,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21443\/revisions"}],"predecessor-version":[{"id":21466,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21443\/revisions\/21466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21244"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}