{"id":21401,"date":"2026-03-31T15:51:08","date_gmt":"2026-03-31T13:51:08","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21401\/"},"modified":"2026-03-31T15:51:08","modified_gmt":"2026-03-31T13:51:08","slug":"analytics-news-marec-2026","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-marec-2026\/","title":{"rendered":"Marcov\u00e9 novinky z analytiky, a.k.a. v\u0161ade sam\u00e1 AI"},"content":{"rendered":"<h2>AI ako nov\u00fd spolupracovn\u00edk v Google Ads a Search Console<\/h2>\n<p>Ako sme informovali v minul\u00fdch mesiacoch, Google postupne integruje do svojich n\u00e1strojov konverza\u010dn\u00e9 rozhrania. takzvan\u00fdch <strong>agentic advisors<\/strong>. Najnov\u0161ie pribudla t\u00e1to mo\u017enos\u0165 v Google Ads a v Google Search Console.<\/p>\n<div style=\"width: 2096px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21401-1\" width=\"2096\" height=\"1182\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Advisor_Best_Practices_Blog_Keyword_Ideas.mp4?_=1\" \/><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Advisor_Best_Practices_Blog_Keyword_Ideas.mp4\">https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/Advisor_Best_Practices_Blog_Keyword_Ideas.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>A \u010do to teda je? Ide o pokro\u010dil\u00fdch AI asistentov, ktor\u00ed akt\u00edvne spolupracuj\u00fa s market\u00e9rmi. Dok\u00e1\u017eu porozumie\u0165 pokynom v prirodzenom jazyku a pom\u00f4c\u0165 s delegovan\u00edm \u00faloh, ako napr\u00edklad vytvorenie kampane alebo poskytnutie r\u00fdchlych preh\u013eadov. Pre \u0161pecialistov to znamen\u00e1 posun od manu\u00e1lneho nastavovania k strategick\u00e9mu doh\u013eadu nad svoj\u00edm AI agentom.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/tips-to-collaborate-with-agentic-advisors\/\" target=\"_blank\" rel=\"noopener\">Google Blog<\/a><\/p>\n<h2>GA4 prin\u00e1\u0161a report pre anal\u00fdzu konverzi\u00ed naprie\u010d kan\u00e1lmi<\/h2>\n<p>V sekcii Advertising v Google Analytics 4 sa objavil nov\u00fd report s n\u00e1zvom\u00a0<strong>Cross Channel Conversion report<\/strong>, ktor\u00fd nahr\u00e1dza predch\u00e1dzaj\u00face <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/konverzna-cesta-conversion-path\/\">Konverzn\u00e9 cesty<\/a>. Je navrhnut\u00fd tak, aby market\u00e9rom poskytol komplexnej\u0161\u00ed poh\u013ead na spolupr\u00e1cu marketingov\u00fdch kan\u00e1lov pri dosahovan\u00ed konverzi\u00ed. Pre analytikov to znamen\u00e1 koniec dohadov o pr\u00ednose jednotliv\u00fdch <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/kanal-channel\/\">kan\u00e1lov<\/a>. Kone\u010dne budeme m\u00f4c\u0165 presnej\u0161ie kvantifikova\u0165 \u00falohu display reklamy \u010di organick\u00e9ho vyh\u013ead\u00e1vania v skor\u00fdch f\u00e1zach n\u00e1kupn\u00e9ho cyklu. Odpor\u00fa\u010dame vysk\u00fa\u0161a\u0165!<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/web.swipeinsight.app\/posts\/ga4-introduces-cross-channel-conversion-report-to-boost-marketing-strategy-23032\" target=\"_blank\" rel=\"noopener\">Swipe Insights<\/a><\/p>\n<h2>Pl\u00e1nova\u010d scen\u00e1rov v Meridian pom\u00f4\u017ee s odhadom ROI<\/h2>\n<p>Pri anal\u00fdze v\u00fdkonnosti kan\u00e1lov e\u0161te chv\u00ed\u013eu zostaneme. Google toti\u017e vylep\u0161il svoj open source model <strong>Meridian<\/strong>\u00a0o n\u00e1stroj\u00a0<strong>Scenario Planner<\/strong>. Meridian ako n\u00e1stroj na Marketing Mix Modeling (MMM) pom\u00e1ha mera\u0165 efektivitu medi\u00e1lnych invest\u00edci\u00ed a nov\u00fd pl\u00e1nova\u010d pos\u00fava t\u00fato schopnos\u0165 \u010falej. Umo\u017e\u0148uje v re\u00e1lnom \u010dase odhadova\u0165 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/roi-return-on-investments\/\">n\u00e1vratnos\u0165 invest\u00edci\u00ed (ROI)<\/a> a predpoveda\u0165 v\u00fdsledky r\u00f4znych scen\u00e1rov alok\u00e1cie rozpo\u010dtu. Market\u00e9ri tak m\u00f4\u017eu prejs\u0165 od reakt\u00edvneho reportingu k proakt\u00edvnemu pl\u00e1novaniu a d\u00e1tovo podlo\u017ei\u0165 odpovede na ot\u00e1zky, ako zmena rozpo\u010dtu medzi kan\u00e1lmi ovplyvn\u00ed celkov\u00e9 v\u00fdsledky.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/web.swipeinsight.app\/posts\/google-adds-scenario-planner-to-meridian-for-real-time-marketing-roi-estimates-22581\" target=\"_blank\" rel=\"noopener\">Swipe Insight<\/a><\/p>\n<h2>Pripravte sa na technick\u00e9 zmeny v Google Ads API<\/h2>\n<p>Spolo\u010dnosti vyu\u017e\u00edvaj\u00face\u00a0<strong>Google Ads API<\/strong> na import <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/zlepsite-vykon-kampani-v-google-ads-vdaka-offline-konverziam\/\">offline konverzi\u00ed<\/a> by mali spozornie\u0165. Google ozn\u00e1mil, \u017ee v priebehu roka <strong>2026<\/strong> pl\u00e1nuje zavies\u0165 kompletne nov\u00fa infra\u0161trukt\u00faru pre t\u00fato funkcionalitu. Cie\u013eom je zv\u00fd\u0161i\u0165 presnos\u0165 a spo\u013eahlivos\u0165 d\u00e1t meraj\u00facich vplyv online rekl\u00e1m na offline predaj. Pre market\u00e9rov to znamen\u00e1, \u017ee presnej\u0161ie d\u00e1ta poved\u00fa k lep\u0161\u00edm optimaliza\u010dn\u00fdm rozhodnutiam.<\/p>\n<p>Odporu\u010dte svojim v\u00fdvoj\u00e1rom, aby sa u\u017e teraz za\u010dali oboznamova\u0165 s novou infra\u0161trukt\u00farou a napl\u00e1novali si audit existuj\u00facich integr\u00e1ci\u00ed. Vyhnete sa tak probl\u00e9mom v (bl\u00edzkej) bud\u00facnosti.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/web.swipeinsight.app\/posts\/google-ads-api-to-enhance-offline-conversion-imports-with-new-infrastructure-in-2026-23312\" target=\"_blank\" rel=\"noopener\">Swipe Insight<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI ako nov\u00fd spolupracovn\u00edk v Google Ads a Search Console Ako sme informovali v minul\u00fdch mesiacoch, Google postupne&#8230;<\/p>\n","protected":false},"author":70,"featured_media":21243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[934,620,773],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21401"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21401"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21401\/revisions"}],"predecessor-version":[{"id":21408,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21401\/revisions\/21408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21243"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}