{"id":21313,"date":"2026-02-10T11:33:57","date_gmt":"2026-02-10T09:33:57","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21313\/"},"modified":"2026-02-10T14:41:13","modified_gmt":"2026-02-10T12:41:13","slug":"case-study-ked-sa-data-zacnu-vyplacat-fitshaker","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-ked-sa-data-zacnu-vyplacat-fitshaker\/","title":{"rendered":"Case-study: Ke\u010f sa d\u00e1ta za\u010dn\u00fa vypl\u00e1ca\u0165 &#8211; Fitshaker"},"content":{"rendered":"<p data-start=\"259\" data-end=\"435\">Mnoh\u00e9 firmy investuj\u00fa \u010das a peniaze do blogu, no len m\u00e1loktor\u00e9 presne vedia, <strong data-start=\"336\" data-end=\"382\">ktor\u00e9 \u010dl\u00e1nky im skuto\u010dne prin\u00e1\u0161aj\u00fa hodnotu<\/strong>. \u010c\u00edtanos\u0165 sama o sebe toti\u017e e\u0161te neznamen\u00e1 v\u00fdsledky.<\/p>\n<p data-start=\"437\" data-end=\"742\">Presne tento probl\u00e9m rie\u0161il aj <a href=\"http:\/\/fitshaker.sk\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"468\" data-end=\"481\">Fitshaker<\/strong><\/a> &#x1f449; online cvi\u010diaca platforma (hlavne) pre \u017eeny, pre ktor\u00fa je blog d\u00f4le\u017eit\u00fdm kan\u00e1lom v ranej f\u00e1ze rozhodovania. \u010cl\u00e1nky dlhodobo pri\u0165ahovali nov\u00e9 n\u00e1v\u0161tevn\u00ed\u010dky a budovali d\u00f4veru pred n\u00e1kupom, no ch\u00fdbala odpove\u010f na z\u00e1sadn\u00fa ot\u00e1zku: <strong data-start=\"699\" data-end=\"741\">ktor\u00fd obsah re\u00e1lne pom\u00e1ha biznisu r\u00e1s\u0165<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21314 \" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-67.png\" alt=\"fitshaker case study DASE BLOG 1\" width=\"902\" height=\"475\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-67.png 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-67-300x158.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-67-1024x539.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-67-1536x808.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-67-600x316.png 600w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p data-start=\"744\" data-end=\"926\">Bez d\u00e1t bolo n\u00e1ro\u010dn\u00e9 rozhodova\u0165, ktor\u00e9 t\u00e9my rozv\u00edja\u0165, ktor\u00e9 optimalizova\u0165 a ktor\u00e9 postupne opusti\u0165. Blog sa tak tvoril sk\u00f4r na z\u00e1klade sk\u00fasenost\u00ed ne\u017e na z\u00e1klade spr\u00e1vania \u010ditateliek.<\/p>\n<p data-start=\"928\" data-end=\"1148\">V tejto case study uk\u00e1\u017eeme, ako Fitshaker za\u010dal hodnoti\u0165 \u010dl\u00e1nky pod\u013ea re\u00e1lneho spr\u00e1vania pou\u017e\u00edvate\u013eov &#x1f449; a ako v\u010faka tomu dok\u00e1\u017ee robi\u0165 <strong data-start=\"1062\" data-end=\"1147\">lep\u0161ie obsahov\u00e9 rozhodnutia, \u0161etri\u0165 \u010das a zvy\u0161ova\u0165 n\u00e1vratnos\u0165 invest\u00edcie do blogu<\/strong>.<\/p>\n<h2><strong>Kedy si klient uvedomil, \u017ee potrebuje na\u0161u pomoc?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Blog vn\u00edmal klient dlh\u00e9 roky sk\u00f4r ako <\/span><b>podporn\u00fd kan\u00e1l<\/b><span style=\"font-weight: 400;\"> \u2013 miesto, kde tvoria hodnotn\u00fd obsah pre \u017eeny. Postupne si ale uvedomil, \u017ee blog <\/span><b>hr\u00e1 k\u013e\u00fa\u010dov\u00fa rolu vo f\u00e1ze SEE a THINK<\/b><span style=\"font-weight: 400;\"> \u2013 teda v z\u00edskavan\u00ed nov\u00fdch n\u00e1v\u0161tevn\u00edkov a v budovan\u00ed d\u00f4very pred konverziou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klient chcel <\/span><b>lep\u0161ie rozumie\u0165, ktor\u00e9 \u010dl\u00e1nky re\u00e1lne prin\u00e1\u0161aj\u00fa v\u00fdsledky<\/b><span style=\"font-weight: 400;\"> \u2013 \u010di u\u017e ide o n\u00e1v\u0161tevnos\u0165, prihl\u00e1senie na newsletter, alebo predaj \u010dlenstva. Tie\u017e sme chceli vedie\u0165, <\/span><b>\u010di sa im p\u00edsanie blogov \u201evypl\u00e1ca\u201c<\/b><span style=\"font-weight: 400;\">, a ako ich m\u00f4\u017eu robi\u0165 efekt\u00edvnej\u0161ie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre klienta je ide\u00e1lne, ke\u010f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">presne vie, <\/span><b>ktor\u00e9 t\u00e9my funguj\u00fa<\/b><span style=\"font-weight: 400;\"> a ktor\u00e9 \u010dl\u00e1nky najviac pri\u0165ahuj\u00fa nov\u00e9 \u017eeny do Fitshakre-a,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">m\u00f4\u017ee <\/span><b>odme\u0148ova\u0165 tvorcov pod\u013ea v\u00fdkonu \u010dl\u00e1nkov<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a vie <\/span><b>opiera\u0165 obsahov\u00e9 rozhodnutia o d\u00e1ta<\/b><span style=\"font-weight: 400;\">, nie o pocit.<\/span><\/li>\n<\/ul>\n<p><b>Tvorba blogu <\/b><span style=\"font-weight: 400;\">si vy\u017eaduje ve\u013ea \u00fasilia a \u010dasu, preto je d\u00f4le\u017eit\u00e9 vedie\u0165 blog spr\u00e1vne vyhodnocova\u0165 a prisp\u00f4sobova\u0165 jeho obsah potreb\u00e1m z\u00e1kazn\u00edkov.<\/span><\/p>\n<h2><strong>Ak\u00e9 sme mu poskytli rie\u0161enie?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Na\u0161im rie\u0161en\u00edm bolo vytvorenie reportu, ktor\u00fd vyhodnocuje kvalitu \u010dl\u00e1nkov pod\u013ea toho, \u010di \u010ditate\u013e \u010dl\u00e1nok pre\u010d\u00edta a \u010di vykon\u00e1 popri \u010d\u00edtan\u00ed nejak\u00fa mikroakciu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010citate\u013e m\u00f4\u017ee na str\u00e1nke klienta klikn\u00fa\u0165 na banner, prehra\u0165 video v \u010dl\u00e1nku, klikn\u00fa\u0165 na s\u00favisiaci \u010dl\u00e1nok, skop\u00edrova\u0165 text z \u010dl\u00e1nku, hodnoti\u0165 \u010dl\u00e1nok, zdiela\u0165 \u010dl\u00e1nok na soci\u00e1lnych sietiach, komentova\u0165, vytla\u010di\u0165 \u010dl\u00e1nok alebo si pozrie\u0165 gal\u00e9riu obr\u00e1zkov.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cie\u013eom bolo vytvori\u0165 <\/span><b>preh\u013eadn\u00fd dashboard<\/b><span style=\"font-weight: 400;\">, kde klient vie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">filtrova\u0165 kateg\u00f3rie \u010dl\u00e1nkov a vyhodnocova\u0165 ich \u00faspe\u0161nos\u0165,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zisti\u0165, ak\u00e9 mikroakcie vykon\u00e1vaj\u00fa \u010ditatelia na jednotliv\u00fdch \u010dl\u00e1nkoch,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">filtrova\u0165 d\u00e1ta \u010dl\u00e1nkov pod\u013ea autorov.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21318 \" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-32.png\" alt=\"fitshaker case study DASE BLOG 2\" width=\"663\" height=\"329\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-32.png 1126w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-32-300x149.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-32-1024x508.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-32-600x298.png 600w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Klient bol s vizu\u00e1lnou a informat\u00edvnou str\u00e1nkou reportu ve\u013emi spokojn\u00fd. V\u010faka tomuto preh\u013eadn\u00e9mu a komplexn\u00e9mu reportu vie, ktor\u00fd \u010dl\u00e1nok m\u00e1 ak\u00fa \u010d\u00edtanos\u0165 a ak\u00e9 akcie s\u00fa na blogu vykon\u00e1van\u00e9 naj\u010dastej\u0161ie.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-40.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21317 \" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-40.png\" alt=\"fitshaker case study DASE BLOG 3\" width=\"904\" height=\"473\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-40.png 1200w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-40-300x157.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-40-1024x536.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-40-600x314.png 600w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/a><\/p>\n<h2><strong>Ako s dashboardom pracuje klient?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cNa z\u00e1klade dashboardu sme za\u010dali viac <\/span><b>optimalizova\u0165 titulky a CTA<\/b><span style=\"font-weight: 400;\">, pou\u017e\u00edva\u0165 <\/span><b>dlh\u0161ie \u010dl\u00e1nky<\/b><span style=\"font-weight: 400;\"> tam, kde vieme, \u017ee \u010ditate\u013eky naozaj \u010d\u00edtaj\u00fa a\u017e do konca a <\/span><b>zamerali sme sa na t\u00e9my<\/b><span style=\"font-weight: 400;\">, ktor\u00e9 ved\u00fa k vy\u0161\u0161iemu prekliku na Fitshaker produkty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taktie\u017e sme <\/span><b>zn\u00ed\u017eili po\u010det \u010dl\u00e1nkov, ktor\u00e9 neprin\u00e1\u0161ali n\u00e1v\u0161tevnos\u0165<\/b><span style=\"font-weight: 400;\">. Rd\u0161ej publikujeme menej, ale kvalitnej\u0161ie texty. Dashboard n\u00e1m pom\u00e1ha lep\u0161ie <\/span><b>prioritizova\u0165 t\u00e9my<\/b><span style=\"font-weight: 400;\">, <\/span><b>pl\u00e1nova\u0165 obsah pod\u013ea sez\u00f3nnosti<\/b><span style=\"font-weight: 400;\"> a <\/span><b>zdie\u013ea\u0165 v\u00fdsledky s tvorcami<\/b><span style=\"font-weight: 400;\">, \u010do zvy\u0161uje ich motiv\u00e1ciu.\u201d<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Katar\u00edna R\u00e1kusov\u00e1 <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Head of Marketing &amp; COO<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Klient vyhodnocuje na z\u00e1klade dashboardu aj <\/span><b>odmeny pre redaktorov<\/b><span style=\"font-weight: 400;\">. Sleduje pritom metriky, ako s\u00fa koment\u00e1re pod \u010dl\u00e1nkom, po\u010det zobrazen\u00ed \u010dl\u00e1nku a hodnotenie \u010dl\u00e1nku.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-49-e1770116599574.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21316 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-49-e1770116599574.png\" alt=\"fitshaker case study DASE BLOG 4\" width=\"1200\" height=\"414\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-49-e1770116599574.png 1200w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-49-e1770116599574-300x104.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-49-e1770116599574-1024x353.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-49-e1770116599574-600x207.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2><strong>\u010co je pre klienta pri vyhodnocovan\u00ed \u010dl\u00e1nkov najv\u00e4\u010d\u0161ia v\u00fdzva?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Situ\u00e1cia, s ktorou sa stret\u00e1vame \u010dasto aj my, a to vysvetli\u0165 v t\u00edme, pre\u010do sa oplat\u00ed kona\u0165 pod\u013ea d\u00e1t.<strong> Niekedy bolo pre nich \u0165a\u017ek\u00e9 \u201epusti\u0165\u201d ob\u013e\u00faben\u00e9, ale neefekt\u00edvne \u010dl\u00e1nky.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1rove\u0148 je na tejto pr\u00edpadovej \u0161t\u00fadii vidno, \u017ee aj ke\u010f maj\u00fa na za\u010diatku t\u00edmy probl\u00e9my s rozhodovan\u00edm sa na z\u00e1klade d\u00e1t, postupn\u00fdm vzdel\u00e1van\u00edm a komunik\u00e1ciou, uk\u00e1zan\u00edm, pre\u010do to m\u00e1 v\u00fdznam a ako to zefekt\u00edvni ich pr\u00e1cu, je zmena mo\u017en\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak ste sa v potreb\u00e1ch n\u00e1\u0161ho klienta na\u0161li a tie\u017e by ste chceli vyhodnocova\u0165 v\u00fdkonnos\u0165 v\u00e1\u0161ho blogu pod\u013ea relevantn\u00fdch metr\u00edk, radi v\u00e1m <\/span><a href=\"https:\/\/www.dase-analytics.com\/sk\/meranie-uspesnosti-clankov\/\"><span style=\"font-weight: 400;\">vytvor\u00edme report na mieru<\/span><\/a><span style=\"font-weight: 400;\"> &#x1f642;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoh\u00e9 firmy investuj\u00fa \u010das a peniaze do blogu, no len m\u00e1loktor\u00e9 presne vedia, ktor\u00e9 \u010dl\u00e1nky im skuto\u010dne prin\u00e1\u0161aj\u00fa&#8230;<\/p>\n","protected":false},"author":79,"featured_media":21325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[340],"tags":[974,811,1077],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21313"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21313"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21313\/revisions"}],"predecessor-version":[{"id":21331,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21313\/revisions\/21331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21325"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}