{"id":21257,"date":"2026-01-13T15:36:30","date_gmt":"2026-01-13T13:36:30","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21257\/"},"modified":"2026-01-21T12:45:08","modified_gmt":"2026-01-21T10:45:08","slug":"aky-bude-rok-2026-v-analytike-kto-sa-neprisposobi-zostane-pozadu","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/aky-bude-rok-2026-v-analytike-kto-sa-neprisposobi-zostane-pozadu\/","title":{"rendered":"Ak\u00fd bude rok 2026 v analytike? Kto sa neprisp\u00f4sob\u00ed, zostane pozadu."},"content":{"rendered":"

Webov\u00e1 analytika dnes u\u017e z\u010faleka nie je o po\u010d\u00edtan\u00ed n\u00e1v\u0161tevnosti a remarketingov\u00fdch zna\u010dk\u00e1ch pre reklamn\u00e9 platformy. Analytika sa st\u00e1va komplexnej\u0161ou a aby d\u00e1vala zmysel, mus\u00ed by\u0165 \u00fazko previazan\u00e1 s biznisov\u00fdmi cie\u013emi a d\u00e1tami tret\u00edch str\u00e1n.<\/strong><\/p>\n

T\u00fdmto v\u00fdzvam \u010delia firmy v\u0161etk\u00fdch ve\u013ekost\u00ed, ale aj na\u0161i analytici. T\u00fdch sme konfrontovali z ich minuloro\u010dn\u00fdmi progn\u00f3zami na rok 2025<\/a> a vyspovedali, ako vidia rok 2026 v analytike oni. 👇<\/p>\n

Ak\u00fd bol rok 2025?<\/h2>\n
\n
\n
\n

\"Michal<\/p>\n

Michal Mol\u010dan<\/h3>\n

senior web analytik<\/p>\n<\/div>\n

\n

Progn\u00f3za pre rok 2025:<\/p>\n

Prechod na cookieless meranie don\u00fati str\u00e1nky prech\u00e1dza\u0165 na server-side tracking.<\/strong><\/h3>\n

V porovnan\u00ed s predch\u00e1dzaj\u00facim rokom sme za rok 2025 presunuli viac meran\u00ed na server-side. Na\u0161i klienti tak z\u00edskali kontrolu nad vlastn\u00fdmi d\u00e1tami.<\/p>\n

Vedeli sme v\u010faka tomu efekt\u00edvne zasiahnu\u0165 do merania v pr\u00edpadoch ke\u010f sme museli reagova\u0165 na zmeny v GDPR alebo roz\u0161\u00edri\u0165 merania o \u00fadaje z extern\u00fdch zdrojov.<\/p>\n

Preto ver\u00edm, \u017ee tento trend bude aj v nasleduj\u00facom roku pokra\u010dova\u0165, ke\u010f\u017ee pon\u00faka ve\u013ea v\u00fdhod za n\u00edzke n\u00e1klady.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Progn\u00f3za pre rok 2025:<\/p>\n

AI rie\u0161enia zv\u00fd\u0161ia efektivitu pr\u00e1ce s d\u00e1tami a vzrastie dopyt o d\u00e1ta v re\u00e1lnom \u010dase.<\/strong><\/h3>\n

Umel\u00e1 inteligencia nie je len buzzword, ale najsilnej\u0161\u00ed trend minul\u00e9ho roka a stala sa s\u00fa\u010das\u0165ou na\u0161ej ka\u017edodennej pr\u00e1ce. Pom\u00e1ha n\u00e1m najm\u00e4 pri pr\u00e1ci so surov\u00fdmi d\u00e1tami v BigQuery, kde je AI neocenite\u013en\u00fdm pomocn\u00edkom.<\/p>\n

\u010co sa t\u00fdka dopytov o d\u00e1ta v re\u00e1lnom \u010dase, na\u0161i klienti tak\u00e9to rie\u0161enia od n\u00e1s nevy\u017eadovali.<\/p>\n

V niektor\u00fdch oblastiach, ako napr\u00edklad spravodajsk\u00e9 weby, alebo e-commerce, to m\u00f4\u017ee by\u0165 d\u00f4le\u017eit\u00fd aspekt analytickej pr\u00e1ce u\u017e teraz, ale majorita na\u0161ich klientov tak\u00e9to rie\u0161enia (zatia\u013e) nepotrebovala.<\/p>\n<\/div>\n

\n

\"Nat\u00e1lia<\/p>\n

Nat\u00e1lia Andrejov\u00e1<\/h3>\n

medior web analytik<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

\"J\u00falius<\/p>\n

J\u00falius Selnekovi\u010d<\/h3>\n

analytics engineer<\/p>\n<\/div>\n

\n

Progn\u00f3za pre rok 2025:<\/p>\n

Silnej\u0161\u00ed d\u00f4raz na kvalitu meran\u00ed, prechod na server-side a d\u00e1tov\u00e9 sklady.<\/strong><\/h3>\n

Moja progn\u00f3za na rok 2025 sa do ve\u013ekej miery naplnila. Digit\u00e1lna analytika nepre\u0161la \u017eiadnou revolu\u010dnou zmenou, ale sk\u00f4r s\u00e9riou postupn\u00fdch posunov.<\/p>\n

Obmedzenia v oblasti cookies, consentu a regul\u00e1ci\u00ed na\u010falej posil\u0148ovali tlak na kvalitu d\u00e1t a ich spr\u00e1vnu implement\u00e1ciu. Klienti si viac uvedomovali, \u017ee bez dobre nastaven\u00e9ho zberu d\u00e1t a analytiky nie je mo\u017en\u00e9 efekt\u00edvne optimalizova\u0165 marketingov\u00e9 aktivity.<\/p>\n

V praxi sa tie\u017e potvrdilo, \u017ee mnoh\u00e9 firmy st\u00e1le rie\u0161ia z\u00e1kladn\u00e9 probl\u00e9my merania a nepotrebuj\u00fa, alebo nie s\u00fa pripraven\u00e9 na pokro\u010dilej\u0161iu analytiku.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Progn\u00f3za pre rok 2025:<\/p>\n

Automatiz\u00e1cia procesov v\u010faka AI, predikt\u00edvna analytika a prep\u00e1janie online a offline d\u00e1t.<\/strong><\/h3>\n

AI sa re\u00e1lne za\u010dal pou\u017e\u00edva\u0165 na automatiz\u00e1ciu analytickej pr\u00e1ce. Osobne som v minulom roku za pomoci vibe codingu vytvoril nieko\u013eko intern\u00fdch rie\u0161en\u00ed, ktor\u00e9 sme v t\u00edme za\u010dali pou\u017e\u00edva\u0165.<\/p>\n

Prepojenie online a offline d\u00e1t sa zlep\u0161uje, ale v praxi to ide pomal\u0161ie, ne\u017e by si firmy \u017eelali a to kv\u00f4li rozdielnym syst\u00e9mom, vlastn\u00edctvu d\u00e1t medzi t\u00edmami, ch\u00fdbaj\u00facim identifik\u00e1torom z\u00e1kazn\u00edka a \u010doraz pr\u00edsnej\u0161ie pravidl\u00e1 oh\u013eadom s\u00fakromia.<\/p>\n

Predikt\u00edvna analytika na svoj \u010das e\u0161te \u010dak\u00e1.<\/p>\n<\/div>\n

\n

\"Adri\u00e1n<\/p>\n

Adri\u00e1n H\u00f4r\u010dik<\/h3>\n

medior web analytik<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

\"Eva<\/p>\n

Eva Por\u00e1zikov\u00e1<\/h3>\n

junior web analytik<\/p>\n<\/div>\n

\n

Progn\u00f3za pre rok 2025:<\/p>\n

Sta\u0165 sa s\u00fa\u010das\u0165ou DASE.<\/strong><\/h3>\n

Tento m\u00f4j cie\u013e sa mi naplnil a tak som u\u017e rok hrdou DASE\u00e1\u010dkou.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Progn\u00f3za pre rok 2025:<\/p>\n

Tlak na aktiv\u00e1ciu d\u00e1t a otv\u00e1ranie no\u017en\u00edc medzi firmami kv\u00f4li AI a in\u00fdm sofistikovan\u00fdm technick\u00fdm rie\u0161eniam.<\/strong><\/h3>\n

Moja progn\u00f3za sa naplnila do bodky. Firmy za\u010dali v \u010dasoch silnej ekonomickej neistoty tla\u010di\u0165 na budgety, vy\u017eadovali viac pridanej hodnoty za men\u0161ie n\u00e1klady.<\/p>\n

To v princ\u00edpe nie je zl\u00e9 a tla\u010d\u00ed to aj na na\u0161u produktivitu a efektivitu. AI sa stala plnohodnotnou s\u00fa\u010das\u0165ou n\u00e1\u0161ho pracovn\u00e9ho d\u0148a.<\/p>\n

Pre klientov sme za\u010dali rie\u0161i\u0165 data warehouse, no tu vid\u00edme, \u017ee tak\u00e9to rie\u0161enia si nebude m\u00f4c\u0165 dovoli\u0165 ka\u017ed\u00fd.<\/p>\n<\/div>\n

\n

\"Marek<\/p>\n

Marek Cibu\u013ea<\/h3>\n

quality manager<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Ako m\u00f4\u017eete vidie\u0165, rok 2025 vo webovej analytike pokra\u010doval na vlne technologick\u00e9ho pokroku<\/strong>. Dr\u017ea\u0165 krok s najlep\u0161\u00edmi je \u010d\u00edm \u010falej, t\u00fdm n\u00e1ro\u010dnej\u0161ie po str\u00e1nkach znalost\u00ed aj financi\u00ed.<\/p>\n

Nie je to v\u0161ak len znakom vla\u0148aj\u0161ka,<\/strong> tak\u00fdto trend zaznamen\u00e1vame v analytike dlhodobo a ni\u010d nenasved\u010duje tomu,\u00a0 \u017ee by sa v nasleduj\u00facom roku malo po\u013eavi\u0165.<\/p>\n

\u010co n\u00e1s \u010dak\u00e1 v roku 2026?<\/h2>\n
\n
\n
\n

\"Michal<\/p>\n

Michal Mol\u010dan<\/h3>\n

senior web analytik<\/p>\n<\/div>\n

\n

Progn\u00f3za pre rok 2026:<\/p>\n

Rok server-side trackingu a biznisov\u00fdch anal\u00fdz.<\/strong><\/h3>\n

V nasleduj\u00facom roku o\u010dak\u00e1vam \u010fal\u0161ie presuny merania na server, ale aj zv\u00fd\u0161en\u00fd z\u00e1ujem klientov o anal\u00fdzy n\u00e1v\u0161tevnosti, v ktor\u00fdch m\u00f4\u017eeme n\u00e1js\u0165 k\u013e\u00fa\u010dov\u00e9 inform\u00e1cie pre ich podnikanie.<\/p>\n

Umel\u00e1 inteligencia s\u00edce dok\u00e1\u017ee spracova\u0165 v\u00e4\u010d\u0161\u00ed objem d\u00e1t, ale n\u00e1sledne ich bude potrebn\u00e9 spracova\u0165 v kontexte podnikate\u013esk\u00fdch cie\u013eov a vybra\u0165 z nich zistenia na z\u00e1klade ktor\u00fdch vieme urobi\u0165 pozit\u00edvne rozhodnutia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Progn\u00f3za pre rok 2026:<\/p>\n

AI rie\u0161enia zv\u00fd\u0161ia efektivitu pr\u00e1ce s d\u00e1tami a vzrastie dopyt o d\u00e1ta v re\u00e1lnom \u010dase. (e\u0161te viac)<\/strong><\/h3>\n

V roku 2026 o\u010dak\u00e1vam podobn\u00fd v\u00fdvoj ako v minulom roku. Aby si firmy zachovali konkuren\u010dn\u00fa v\u00fdhodu, server-side tracking sa stane nevyhnutnos\u0165ou. AI pomocn\u00edci s\u00fa \u010doraz viac integrovan\u00ed priamo do n\u00e1strojov ako Google Ads, Looker Studio, \u010di GA4, \u010d\u00edm sa men\u00ed aj rola analytika \u2013 od reportovania k pr\u00e1ci s interpret\u00e1ciou v\u00fdstupov.<\/p>\n

K\u013e\u00fa\u010dov\u00e9 bude zabezpe\u010di\u0165 kvalitn\u00e9 d\u00e1ta a kriticky hodnoti\u0165 AI v\u00fdstupy. Z\u00e1rove\u0148 mo\u017eno o\u010dak\u00e1va\u0165 \u010fal\u0161ie regul\u00e1cie zo strany E\u00da.<\/p>\n<\/div>\n

\n

\"Nat\u00e1lia<\/p>\n

Nat\u00e1lia Andrejov\u00e1<\/h3>\n

medior web analytik<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

\"J\u00falius<\/p>\n

J\u00falius Selnekovi\u010d<\/h3>\n

analytics engineer<\/p>\n<\/div>\n

\n

Progn\u00f3za pre rok 2026:<\/p>\n

Kvalitn\u00e9 serverov\u00e9 merania a BigQuery ako zdroj pravdy a biznisov\u00fdch d\u00e1t.<\/strong><\/h3>\n

O\u010dak\u00e1vam, \u017ee v roku 2026 bude v\u00e4\u010d\u0161\u00ed d\u00f4raz na prep\u00e1janie analytiky s biznisov\u00fdm rozhodovan\u00edm, nie len na samotn\u00fd zber d\u00e1t. Porastie vyu\u017eitie BigQuery a cloudov\u00fdch rie\u0161en\u00ed ako centr\u00e1lneho d\u00e1tov\u00e9ho zdroja pre analytiku, modelovanie, experimentovanie a chatovanie s d\u00e1tami. V\u00e4\u010d\u0161\u00ed priestor tak z\u00edskaj\u00fa predikt\u00edvne pr\u00edstupy a vyu\u017eitie machine learningu.<\/p>\n

Server-side tagging sa bude st\u00e1le \u010doraz viac vn\u00edma\u0165 ako \u0161tandardn\u00fd z\u00e1klad d\u00e1tovej infra\u0161trukt\u00fary, nie ako pokro\u010dil\u00fd doplnok. To v\u0161ak neznamen\u00e1, \u017ee bude univerz\u00e1lnym rie\u0161en\u00edm pre ka\u017ed\u00fa organiz\u00e1ciu.<\/p>\n

Kvalitne a spr\u00e1vne nastaven\u00e9 client-side meranie m\u00e1 a bude ma\u0165 vy\u0161\u0161iu hodnotu ako form\u00e1lne nasaden\u00fd, no nevyu\u017e\u00edvan\u00fd alebo zle spravovan\u00fd server-side.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Progn\u00f3za pre rok 2026:<\/p>\n

Z analytick\u00fdch d\u00e1t k biznisov\u00fdm insightom a chatovanie s datasetmi.<\/strong><\/h3>\n

Analytika sa bude \u010doraz menej pou\u017e\u00edva\u0165 len na sp\u00e4tn\u00e9 reportovanie a viac na to, aby pom\u00e1hala robi\u0165 konkr\u00e9tne rozhodnutia.<\/p>\n

Namiesto sledovania desiatok metr\u00edk sa firmy bud\u00fa p\u00fdta\u0165, \u010do maj\u00fa urobi\u0165 inak a ak\u00fd to m\u00e1 dopad. Domnievam sa, \u017ee sa bude viac vyu\u017e\u00edva\u0165 testovanie a experimenty, ktor\u00e9 ukazuj\u00fa, \u010di m\u00e1 marketing alebo zmena v produkte re\u00e1lny pr\u00ednos na biznis. Bude r\u00e1s\u0165 tlak na to, aby boli v\u00fdsledky a d\u00e1ta jasne a zrozumite\u013ene komunikovan\u00e9.<\/p>\n

Mysl\u00edm si, \u017ee na svetlo sveta pr\u00edde priame dopytovanie sa na d\u00e1tov\u00e9 sety, z ktor\u00fdch dok\u00e1\u017ee poskytn\u00fa\u0165 zhrnut\u00e9 v\u00fdstupy s konkr\u00e9tnymi odpor\u00fa\u010daniami pre optimaliz\u00e1ciu.<\/p>\n<\/div>\n

\n

\"Adri\u00e1n<\/p>\n

Adri\u00e1n H\u00f4r\u010dik<\/h3>\n

medior web analytik<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

\"Eva<\/p>\n

Eva Por\u00e1zikov\u00e1<\/h3>\n

junior web analytik<\/p>\n<\/div>\n

\n

Progn\u00f3za pre rok 2026:<\/p>\n

Biznisov\u00e9 insighty za pomoci AI.<\/strong><\/h3>\n

V roku 2026 bud\u00fa d\u00e1ta kone\u010dne pr\u00edstupn\u00e9 aj pre \u201cneanalytikov\u201d. V\u010faka AI n\u00e1strojom u\u017e nebude potrebn\u00e9 vedie\u0165 pracova\u0165 s Excelom, SQL alebo vysklad\u00e1va\u0165 komplikovan\u00e9 dashboardy.<\/p>\n

Sta\u010d\u00ed nap\u00edsa\u0165 ot\u00e1zku\u00a0 a syst\u00e9m v\u00e1m odpovie jazykom, ktor\u00e9mu rozumiete. Firmy, ktor\u00e9 d\u00e1ta aktivuj\u00fa a prepoja so svoj\u00edm biznisom, z\u00edskaj\u00fa n\u00e1skok.<\/p>\n

Aby bolo toto mo\u017en\u00e9 zrealizova\u0165, bude musie\u0165 by\u0165 zabezpe\u010den\u00fd lep\u0161\u00ed zber d\u00e1t (napr. server-side), prepojenie r\u00f4znych typov d\u00e1t (napr. v BigQuery) a kvalitn\u00e9 vizualiz\u00e1cie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Progn\u00f3za pre rok 2026:<\/p>\n

Kvalitn\u00e9 firemn\u00e9 d\u00e1ta v spo\u013eahlivom data warehouse.<\/strong><\/h3>\n

Rok 2026 bude rokom automatiz\u00e1ci\u00ed procesov. Firmy, ktor\u00e9 na t\u00fato vlnu nabehn\u00fa, z\u00edskaj\u00fa obrovsk\u00fa konkuren\u010dn\u00fa v\u00fdhodu. Pr\u00edstupnos\u0165 d\u00e1t cez MCP servery a ich n\u00e1sledn\u00e9 automatick\u00e9 spracovanie cez r\u00f4zne LLM modely enormne ur\u00fdchlia rozhodovanie.<\/p>\n

Na druhej strane bud\u00fa, \u017eia\u013e, slovensk\u00e9 firmy bojova\u0165 s nepriazniv\u00fdm podnikate\u013esk\u00fdm prostred\u00edm a pri\u0161krten\u00fdmi budgetmi na analytiku.<\/p>\n

Ak by si firma mala vybra\u0165 jednu oblas\u0165, do ktorej v roku 2026 v analytike investova\u0165, mal by to by\u0165, pod\u013ea m\u00f4jho n\u00e1zoru, kvalitn\u00fd a spo\u013eahliv\u00fd data warehouse, na ktorom sa bude da\u0165 v bud\u00facnosti stava\u0165.<\/p>\n<\/div>\n

\n

\"Marek<\/p>\n

Marek Cibu\u013ea<\/h3>\n

quality manager<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Ako vid\u00edte rok 2026 vy?<\/h2>\n

N\u00e1\u0161 t\u00edm v tom\u00a0 m\u00e1 jasno – pr\u00e1ca analytika bude op\u00e4\u0165 o nie\u010do n\u00e1ro\u010dnej\u0161ia a bude si vy\u017eadova\u0165 hodiny a hodiny vzdel\u00e1vania.<\/p>\n

\u010co si mysl\u00edte vy?<\/strong> Ak\u00e9 t\u00e9my bud\u00fa preva\u017eova\u0165 v analytike tento rok? 👀<\/p>\n","protected":false},"excerpt":{"rendered":"

Webov\u00e1 analytika dnes u\u017e z\u010faleka nie je o po\u010d\u00edtan\u00ed n\u00e1v\u0161tevnosti a remarketingov\u00fdch zna\u010dk\u00e1ch pre reklamn\u00e9 platformy. Analytika sa…<\/p>\n","protected":false},"author":70,"featured_media":21286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[200],"tags":[1071,1072],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21257"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21257"}],"version-history":[{"count":22,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21257\/revisions"}],"predecessor-version":[{"id":21289,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21257\/revisions\/21289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21286"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}