{"id":21225,"date":"2025-12-29T13:37:37","date_gmt":"2025-12-29T11:37:37","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21225\/"},"modified":"2026-01-05T12:53:11","modified_gmt":"2026-01-05T10:53:11","slug":"google-analytics-4-co-pribudlo-za-posledny-rok","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/google-analytics-4-co-pribudlo-za-posledny-rok\/","title":{"rendered":"Google Analytics 4: \u010co pribudlo za posledn\u00fd rok? 🚀"},"content":{"rendered":"

Google Analytics 4<\/a> si st\u00e1le h\u013ead\u00e1 svoje miesto a d\u00f4veru pou\u017e\u00edvate\u013eov. Mnoh\u00e9 prv\u00e9 sk\u00fasenosti neboli ide\u00e1lne a GA4 si tak nesie poves\u0165 komplikovan\u00e9ho a neust\u00e1le sa meniaceho n\u00e1stroja.<\/span>
\n<\/span><\/p>\n

To v\u0161ak neznamen\u00e1, \u017ee by sa nikam nepos\u00faval. 📈<\/strong><\/p>\n

Pr\u00e1ve naopak<\/strong> \u2014 za posledn\u00fd rok Google do GA4 pridal prekvapivo ve\u013ek\u00e9 mno\u017estvo nov\u00fdch funkci\u00ed a vylep\u0161en\u00ed. \u010casto ide o zmeny, ktor\u00e9 v\u00fdrazne zlep\u0161uj\u00fa ka\u017edodenn\u00fa pr\u00e1cu s d\u00e1tami, no \u013eahko zapadn\u00fa medzi ostatn\u00fdmi update-mi.<\/span><\/p>\n

V tomto \u010dl\u00e1nku sme preto vybrali tie najzauj\u00edmavej\u0161ie novinky, ktor\u00e9 do Google Analytics 4 pribudli za uplynul\u00fd rok.<\/span><\/p>\n

Bal\u00edk noviniek v Google Analytics 4<\/b><\/h2>\n

Google v marci predstavil hne\u010f nieko\u013eko vylep\u0161en\u00ed<\/strong> v Google Analytics 4, ktor\u00e9 zjednodu\u0161uj\u00fa pr\u00e1cu s reportami a pom\u00e1haj\u00fa r\u00fdchlej\u0161ie identifikova\u0165 probl\u00e9my v d\u00e1tach.<\/span><\/p>\n

Pozn\u00e1mky v grafoch<\/b><\/h3>\n

Jednou z dlho o\u010dak\u00e1van\u00fdch funkci\u00ed je mo\u017enos\u0165 prid\u00e1va\u0165 pozn\u00e1mky priamo do grafov v preh\u013eadoch. <\/span><\/p>\n

Ak va\u0161e d\u00e1ta ovplyvn\u00ed v\u00fdznamn\u00e1 udalos\u0165 \u2013 napr\u00edklad marketingov\u00e1 kampa\u0148, v\u00fdpadok merania alebo \u00faprava webu \u2013 m\u00f4\u017eete si ju zaznamena\u0165 priamo do grafu.<\/span><\/p>\n

Pozn\u00e1mky je mo\u017en\u00e9 prid\u00e1va\u0165 manu\u00e1lne cez rozhranie alebo automatizovane prostredn\u00edctvom Admin API.<\/span><\/p>\n

Percent\u00e1 v tabu\u013ek\u00e1ch<\/b><\/h3>\n

Vo v\u0161etk\u00fdch podrobn\u00fdch preh\u013eadoch sa po novom pri ka\u017edom riadku zobrazuje aj percentu\u00e1lny podiel na celku. V\u010faka tomu okam\u017eite vid\u00edte, ak\u00fd podiel m\u00e1 konkr\u00e9tny kan\u00e1l, str\u00e1nka \u010di zdroj na celkov\u00fdch v\u00fdsledkoch \u2013 bez potreby dodato\u010dn\u00fdch v\u00fdpo\u010dtov.<\/span><\/p>\n

Notifik\u00e1cia pri ch\u00fdbaj\u00facich session_start eventoch<\/b><\/h3>\n

Ak v reporte v\u00fdrazne ch\u00fdbaj\u00fa udalosti typu session_start, GA4 v\u00e1s na t\u00fato skuto\u010dnos\u0165 upozorn\u00ed ikonou s vysvetlen\u00edm mo\u017enej pr\u00ed\u010diny a z\u00e1rove\u0148 poskytne odkaz na n\u00e1vod, ako probl\u00e9m vyrie\u0161i\u0165.<\/span><\/p>\n

Notifik\u00e1cia pri vysokom v\u00fdskyte (not set)<\/b><\/h3>\n

Podobne GA4 upozor\u0148uje aj na vysok\u00fd v\u00fdskyt hodn\u00f4t (not set)<\/a>. Upozornenie priamo v reporte vysvetl\u00ed, pre\u010do k tomuto stavu doch\u00e1dza, a z\u00e1rove\u0148 navrhne mo\u017en\u00e9 rie\u0161enie. To v\u00fdrazne u\u013eah\u010duje diagnostiku probl\u00e9mov s kvalitou d\u00e1t.<\/span><\/p>\n

Umel\u00e1 inteligencia v GA4: Generated Insights<\/b><\/h2>\n

Google Analytics prin\u00e1\u0161a nov\u00fd sp\u00f4sob, ako r\u00fdchlej\u0161ie pochopi\u0165 dianie v d\u00e1tach \u2013 prostredn\u00edctvom funkcie Generated Insights.<\/strong> Ide o automaticky generovan\u00e9 vysvetlenia anom\u00e1li\u00ed, ktor\u00e9 sa zobrazuj\u00fa priamo v podrobn\u00fdch reportoch a s\u00fa formulovan\u00e9 zrozumite\u013en\u00fdm jazykom.<\/span><\/p>\n

Ak napr\u00edklad d\u00f4jde k v\u00fdrazn\u00e9mu n\u00e1rastu po\u010dtu n\u00e1kupov v konkr\u00e9tnom obdob\u00ed, syst\u00e9m vyu\u017eije umel\u00fa inteligenciu na anal\u00fdzu<\/strong> ve\u013ek\u00e9ho mno\u017estva kombin\u00e1ci\u00ed dimenzi\u00ed a metr\u00edk.<\/span><\/p>\n

V\u00fdsledkom je stru\u010dn\u00e9 vysvetlenie, ktor\u00e9 poukazuje na mo\u017en\u00e9 pr\u00ed\u010diny zmeny<\/strong> \u2013 podobne, ako keby v\u00e1m analytik zhrnul hlavn\u00e9 zistenia priamo v reporte.<\/span><\/p>\n

T\u00e1to funkcionalita v\u00fdrazne skracuje \u010das potrebn\u00fd na pochopenie s\u00favislost\u00ed v d\u00e1tach a podporuje r\u00fdchlej\u0161ie, informovanej\u0161ie rozhodovanie.<\/strong><\/p>\n

Preddefinovan\u00e9 \u0161abl\u00f3ny v GA4 Explore<\/b><\/h2>\n

V sekcii Report Snapshot pribudli preddefinovan\u00e9 \u0161abl\u00f3ny pre GA4 Explore, ktor\u00e9 u\u013eah\u010duj\u00fa r\u00fdchly pr\u00edstup k najd\u00f4le\u017eitej\u0161\u00edm anal\u00fdzam. Aktu\u00e1lne s\u00fa dostupn\u00e9 tri \u0161abl\u00f3ny zameran\u00e9 na k\u013e\u00fa\u010dov\u00e9 oblasti:<\/span><\/p>\n