{"id":21175,"date":"2025-12-01T16:34:56","date_gmt":"2025-12-01T14:34:56","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21175\/"},"modified":"2025-12-01T16:44:50","modified_gmt":"2025-12-01T14:44:50","slug":"analytics-news-november-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-november-2025\/","title":{"rendered":"Pracujete s GA4 a BigQuery? Novembrov\u00e9 novinky v\u00e1m u\u013eah\u010dia \u017eivot"},"content":{"rendered":"

S\u00e9ria vylep\u0161en\u00ed v Looker Studiu<\/h2>\n

Ob\u013e\u00faben\u00fd n\u00e1stroj market\u00e9rov Google Looker Studio dostalo v novembri hne\u010f nieko\u013eko praktick\u00fdch vylep\u0161en\u00ed, ktor\u00e9 spr\u00edjemnia pr\u00e1cu nejedn\u00e9mu z nich. Medzi najv\u00fdraznej\u0161ie patr\u00ed mo\u017enos\u0165 pou\u017e\u00edva\u0165 parametre ako predvolen\u00e9 hodnoty vo filtroch<\/strong>, \u010do prin\u00e1\u0161a v\u00e4\u010d\u0161iu flexibilitu pri pr\u00e1ci s dynamick\u00fdmi dashboardmi<\/a> a personalizovan\u00fdm zobrazen\u00edm d\u00e1t.<\/p>\n

Vizu\u00e1lne zmeny sa dotkli timeline grafov<\/strong>, ktor\u00e9 z\u00edskali modernej\u0161\u00ed vzh\u013ead a nov\u00e9 mo\u017enosti \u00faprav, ako napr\u00edklad zaoblenie st\u013apcov, \u010di prisp\u00f4sobenie os\u00ed a mrie\u017eky. Pribudla tie\u017e roz\u0161\u00edren\u00e1 ponuka tvarov<\/strong> v editore, \u010do u\u013eah\u010duje dizajnov\u00e9 doladenie reportov. \u010ci s\u00fa tieto prvky graficky vyladen\u00e9 a pou\u017eite\u013en\u00e9 u\u017e nech\u00e1me na subjekt\u00edvnom zv\u00e1\u017een\u00ed v\u00e1s, na\u0161ich \u010ditate\u013eov.<\/p>\n

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Aktualiz\u00e1cie si zasl\u00fa\u017eili aj konektory. Pribudlo nieko\u013eko \u00faplne nov\u00fdch konektorov (v na\u0161ich zemepisn\u00fdch \u0161\u00edrkach sk\u00f4r „exotick\u00fdch“), z t\u00fdch pou\u017eite\u013en\u00fdch by som vyzdvihol roz\u0161\u00edrenie Google Ads konektoru<\/strong> o nov\u00e9 metriky s\u00favisiace s konverziami a n\u00e1kladmi. Ka\u017edop\u00e1dne Looker Studio op\u00e4\u0165 potvrdzuje svoj smer – prep\u00e1ja\u0165 viac zdrojov, zlep\u0161ova\u0165 vizualiz\u00e1ciu a d\u00e1va\u0165 analytikom v\u00e4\u010d\u0161iu kontrolu nad t\u00fdm, ako pracuj\u00fa s d\u00e1tami.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Playbook od Googlu odhalil to, \u010do sme v\u0161etci tu\u0161ili: skuto\u010dn\u00fd reporting sa pres\u00fava do BigQuery<\/h2>\n

Google ned\u00e1vno vydal nov\u00fd reporting playbook pre GA4 <\/strong>a v \u0148om sa opakuje jedno slovo a\u017e podozrivo \u010dasto: \u201epossible\u201c<\/em>. v\u0161etko je \u201emo\u017en\u00e9\u201c, ale takmer v\u017edy s hviezdi\u010dkou. Mo\u017en\u00e9 v z\u00e1vislosti od kv\u00f3t, mo\u017en\u00e9 v z\u00e1vislosti od vzorkovania<\/a>, mo\u017en\u00e9 v z\u00e1vislosti od kardinality… Ve\u010f pos\u00fa\u010fte sami:<\/p>\n

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A presne tu za\u010d\u00edna probl\u00e9m. \u201eMo\u017en\u00e9\u201c toti\u017e neznamen\u00e1 spo\u013eahliv\u00e9<\/strong>, konzistentn\u00e9<\/strong> ani vhodn\u00e9 pre seri\u00f3zne analytick\u00e9, alebo atribu\u010dn\u00e9 reporty<\/strong>. Ak potrebujete stabiln\u00e9 d\u00e1ta pre biznis, analytiku, alebo detekciu anom\u00e1li\u00ed, rozhranie GA4 \u010di Looker Studio reporty napojen\u00e9 cez Data API v\u00e1m to jednoducho nezaru\u010dia. Preto sa o\u010di analytikov s\u00fastredia inde – do\u00a0BigQuery<\/strong>.<\/p>\n

Raw export z GA4 sa st\u00e1va nov\u00fdm zdrojom pravdy.<\/strong><\/p>\n

V\u0161etko d\u00f4le\u017eit\u00e9 sa odohr\u00e1va pr\u00e1ve v BigQuery<\/a>. Ak h\u013ead\u00e1te presn\u00e9 d\u00e1ta, spo\u013eahliv\u00e9 metriky, atrib\u00faciu, transform\u00e1cie, komplexn\u00e9 modelovanie, mus\u00edte sa zamera\u0165 na BigQuery. GA4 tak nepriamo posunulo mno\u017estvo analytick\u00fdch t\u00edmov do sveta data engineeringu<\/strong>, kde je konzistentnos\u0165 d\u00e1t a kontrola nad modelovan\u00edm \u0161tandardom. U n\u00e1s v DASE tomu nie je inak a na t\u00fato d\u00f4le\u017eit\u00fa transform\u00e1ciu pripravujeme na\u0161ich klientov u\u017e dlh\u00e9 mesiace. GA4 sa st\u00e1va vstupnou br\u00e1nou k data warehouse, ktor\u00fd pon\u00faka priam nekone\u010dn\u00e9 mo\u017enosti aktiv\u00e1cie d\u00e1t. Only sky is the limit.<\/p>\n

Viac na: LinkedIn Romana Hamr\u00e1ka<\/a><\/p>\n

Pou\u017e\u00edvate roz\u0161\u00edrenie pre Google Search Console do Chromu? Mo\u017eno by ste mali<\/h2>\n

Google Search Console je u\u017eito\u010dn\u00fd n\u00e1stroj s\u00e1m o sebe, no mnoho analytikov sa zhodne na tom, \u017ee jeho pou\u017e\u00edvate\u013esk\u00e9 rozhranie m\u00e1 svoje limity. Preto stoj\u00ed za pozornos\u0165 roz\u0161\u00edrenie Google Search Console Enhanced Analytics<\/strong>, ktor\u00e9 prid\u00e1va mno\u017estvo funkci\u00ed, ktor\u00e9 v ofici\u00e1lnej GSC jednoducho ch\u00fdbaj\u00fa. Roz\u0161\u00edrenie funguje u\u017e nejak\u00fd ten piatok, ale po najnov\u0161om update dostal kopec \u0161\u0165avnat\u00fdch funkci\u00ed, ktor\u00e9 mus\u00edte ma\u0165!<\/p>\n