{"id":21149,"date":"2025-11-04T14:56:18","date_gmt":"2025-11-04T12:56:18","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21149\/"},"modified":"2025-11-05T10:54:49","modified_gmt":"2025-11-05T08:54:49","slug":"ked-analytika-zacina-citat-buducnost-prediktivne-metriky","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ked-analytika-zacina-citat-buducnost-prediktivne-metriky\/","title":{"rendered":"Ke\u010f analytika za\u010d\u00edna \u010d\u00edta\u0165 bud\u00facnos\u0165 &#8211; Predikt\u00edvne metriky"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Predstavte si, \u017ee by ste vedeli, ktor\u00ed va\u0161i z\u00e1kazn\u00edci s\u00fa pripraven\u00ed nak\u00fapi\u0165.<\/strong> Alebo \u017ee dok\u00e1\u017eete odhadn\u00fa\u0165, kto z nich u\u017e zrejme nepr\u00edde. <strong>Znie to ako sci-fi?<\/strong> V\u010faka predikt\u00edvnym metrik\u00e1m v Google Analytics 4 (GA4) je to dnes realita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak e\u0161te len objavujete t\u00fato funkciu, po\u010fme si ju spolu jednoducho a zrozumite\u013ene predstavi\u0165. <strong>Preto\u017ee nejde len o \u010d\u00edsla<\/strong> \u2013 ide o to, ako ich vyu\u017ei\u0165 tak, aby v\u00e1m pomohli robi\u0165 lep\u0161ie rozhodnutia. A to \u00faplne bez kri\u0161t\u00e1\u013eovej gule. &#x1f9d9;&#x200d;&#x2640;&#xfe0f;&#x1f9d9;&#x200d;&#x2642;&#xfe0f;<\/span><\/p>\n<h3><b>\u00a0Ak\u00e9 predikt\u00edvne metriky m\u00e1te v GA4 k dispoz\u00edcii?<\/b><\/h3>\n<p><strong>GA4 v\u00e1m pon\u00faka tri hlavn\u00e9 predikt\u00edvne metriky:<\/strong><\/p>\n<h4><b>1. Pravdepodobnos\u0165 n\u00e1kupu<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Hovor\u00ed, ak\u00e1 je \u0161anca, \u017ee pou\u017e\u00edvate\u013e, ktor\u00fd bol akt\u00edvny za posledn\u00fdch 28 dn\u00ed, <\/span><b>nak\u00fapi v najbli\u017e\u0161\u00edch 7 d\u0148och<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Ide\u00e1lne na remarketing alebo motivovanie k opakovanej n\u00e1v\u0161teve (napr. cez e-mail).<\/span><\/p>\n<h4><b>2. Pravdepodobnos\u0165 straty pou\u017e\u00edvate\u013ea<\/b><\/h4>\n<p>Ukazuje, \u010di pou\u017e\u00edvate\u013e, ktor\u00fd bol akt\u00edvny za posledn\u00fd t\u00fd\u017ede\u0148, <b>prejav\u00ed nulov\u00fd z\u00e1ujem po\u010das \u010fal\u0161ieho t\u00fd\u017ed\u0148a<\/b>. Vhodn\u00e9 na aktiv\u00e1ciu push notifik\u00e1ci\u00ed alebo \u0161peci\u00e1lnych pon\u00fak.<\/p>\n<h4><b>3. Predpokladan\u00e9 v\u00fdnosy<\/b><\/h4>\n<p>Odhadovan\u00e1 suma, ktor\u00fa v\u00e1m <b>akt\u00edvny pou\u017e\u00edvate\u013e prinesie po\u010das nasleduj\u00facich 28 dn\u00ed<\/b>. V\u00fdborn\u00fd ukazovate\u013e pre pl\u00e1novanie kampan\u00ed alebo ponuky exkluz\u00edvnych bal\u00edkov.<\/p>\n<p><span style=\"font-weight: 400;\">Tieto metriky nie s\u00fa len pekn\u00e9 \u010d\u00edsla do prezent\u00e1cie. S\u00fa v\u00fdborn\u00fdm z\u00e1kladom pre segment\u00e1ciu publ\u00edk, cielenie kampan\u00ed alebo optimaliz\u00e1ciu UX.<\/span><\/p>\n<h3><b>Ako tieto predikcie z\u00edska\u0165?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tu s\u00fa <\/span><i><span style=\"font-weight: 400;\">kroky, ktor\u00e9 mus\u00edte splni\u0165<\/span><\/i><span style=\"font-weight: 400;\">, aby sa v\u00e1m predikt\u00edvne metriky zobrazovali:<\/span><\/p>\n<h4><strong>\u00a0Zbierajte udalos\u0165 purchase alebo in_app_purchase<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e1to udalos\u0165 je z\u00e1klad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mus\u00ed obsahova\u0165 <\/span><b>hodnotu (<\/b><b>value<\/b><b>) a menu (<\/b><b>currency<\/b><b>)<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">in_app_purchase<\/span><span style=\"font-weight: 400;\"> sa zbiera automaticky \u2013 ak m\u00e1te mobiln\u00fa appku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre Android appky treba <\/span><b>prepoji\u0165 Firebase s Google Play<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>Odpor\u00fa\u010danie:<\/b><span style=\"font-weight: 400;\"> Aj ke\u010f GA st\u00e1le rozpozn\u00e1va <\/span><span style=\"font-weight: 400;\">ecommerce_purchase<\/span><span style=\"font-weight: 400;\">, rad\u0161ej prejdite na <\/span><span style=\"font-weight: 400;\">purchase<\/span><span style=\"font-weight: 400;\">. Je to \u0161tandard, s ktor\u00fdm Google do bud\u00facna po\u010d\u00edta.<\/span><\/p>\n<h4><strong>Potrebujete aspo\u0148 1 000 pozit\u00edvnych aj 1 000 negat\u00edvnych pr\u00edpadov<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teda 1 000 pou\u017e\u00edvate\u013eov, ktor\u00ed napr\u00edklad nak\u00fapili, a 1 000, ktor\u00ed nenak\u00fapili.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rovnako pri strate pou\u017e\u00edvate\u013ea \u2013 potrebujete &#8222;dostatok pr\u00edkladov&#8220;, aby sa model nau\u010dil predpoveda\u0165.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h4><strong>Zabezpe\u010dte kvalitu \u00fadajov<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ak model zist\u00ed, \u017ee \u00fadaje s\u00fa nekonzistentn\u00e9 alebo nedostato\u010dn\u00e9, <\/span><b>predikcie sa prestan\u00fa zobrazova\u0165<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>Kde tieto metriky n\u00e1jdete a ako ich vyu\u017ei\u0165?<\/b><\/h3>\n<h4><b>V n\u00e1stroji na tvorbu publ\u00edk (Audiences)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Pomocou predikt\u00edvnych metr\u00edk si m\u00f4\u017eete vytvori\u0165 tzv. <\/span><b>predpokladan\u00e9 publik\u00e1<\/b><span style=\"font-weight: 400;\"> \u2013 napr. &#8222;pou\u017e\u00edvatelia s pravdepodobnos\u0165ou n\u00e1kupu &gt; 90 %&#8220;.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V GA4 kliknite na &#x2699;&#xfe0f; <\/span><b>Spr\u00e1vca (Admin)<\/b><span style=\"font-weight: 400;\"> v\u013eavo dole a v strednom st\u013apci (Vlastn\u00edctvo \/ Property) kliknite na <\/span><b>Publik\u00e1 (Audiences)<\/b><span style=\"font-weight: 400;\">. Potom sta\u010d\u00ed prita\u0165\u00a0 <\/span><b>+ Nov\u00e9 publikum (New Audience)<\/b><span style=\"font-weight: 400;\"> &#8211; Vlastn\u00e9 publikum (Custom Audience) a zvoli\u0165 mo\u017enos\u0165: <strong>Most likely to purchase.\u00a0<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-64.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21150 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-64.png\" alt=\"prediktivna analytika DASE blog 1\" width=\"1182\" height=\"768\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-64.png 1182w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-64-300x195.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-64-1024x665.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-64-600x390.png 600w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nezabudnite klikn\u00fa\u0165 na <strong>\u201cApply\u201d. <\/strong><\/span><span style=\"font-weight: 400;\">M\u00f4\u017eete ich rovno posla\u0165 do Google Ads a spusti\u0165 na nich \u0161peci\u00e1lnu kampa\u0148.<\/span><\/p>\n<h4><b>V Prieskumoch (Explorations<\/b><span style=\"font-weight: 400;\">)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Tam m\u00f4\u017eete analyzova\u0165 spr\u00e1vanie t\u00fdchto skup\u00edn \u2013 \u010do robili pred n\u00e1kupom? Ako sa l\u00ed\u0161ia od menej akt\u00edvnych pou\u017e\u00edvate\u013eov?<\/span><\/p>\n<h4><b>V \u0161abl\u00f3nach publ\u00edk<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">GA4 v\u00e1m \u010dasto navrhne pripraven\u00e9 publik\u00e1, napr. \u201ePravdepodobn\u00ed kupuj\u00faci\u201c alebo \u201ePou\u017e\u00edvatelia, ktor\u00fdch pravdepodobne strat\u00edme\u201c. Sta\u010d\u00ed si ich prida\u0165 a upravi\u0165 pod\u013ea potreby.<\/span><\/p>\n<h2><b>Ako z toho vy\u0165a\u017ei\u0165 \u010do najviac? Ako efekt\u00edvne pracova\u0165 s predikt\u00edvnymi metrikami?<\/b><\/h2>\n<h3><b>Zbierajte odpor\u00fa\u010dan\u00e9 udalosti (recommended events)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u010c\u00edm viac kvalitn\u00fdch d\u00e1t, t\u00fdm lep\u0161\u00ed model.<\/span><\/p>\n<p><strong>Zbierajte udalosti ako napr\u00edklad:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sign_up<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">add_to_cart<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">view_item<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">scroll<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">generate_lead<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230;a \u010fal\u0161ie z ofici\u00e1lneho zoznamu odpor\u00fa\u010dan\u00fdch udalost\u00ed.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><b>\u00a0Ozna\u010dte d\u00f4le\u017eit\u00e9 akcie ako <\/b><b><i>k\u013e\u00fa\u010dov\u00e9 udalosti (key events)<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak je niektor\u00e1 akcia pre v\u00e1\u0161 biznis d\u00f4le\u017eit\u00e1 \u2013 napr\u00edklad klik na CTA, pridanie do ko\u0161\u00edka (add_to_cart) alebo za\u010datie procesu platby (begin_checkout) \u2013 <\/span><b>ozna\u010dte ju ako k\u013e\u00fa\u010dov\u00fa udalos\u0165.<\/b><\/p>\n<h4><b>Ako na to?<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V GA4 cho\u010fte do <\/span><b>Spr\u00e1vca (Admin) &gt; Udalosti (Events)<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyh\u013eadajte pr\u00edslu\u0161n\u00fa udalos\u0165.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Za\u0161krtnite pol\u00ed\u010dko \u279c <\/span><b>Ozna\u010di\u0165 ako k\u013e\u00fa\u010dov\u00fa udalos\u0165 (Mark as key event)<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Od tej chv\u00edle bude GA4 t\u00fato udalos\u0165 pova\u017eova\u0165 za v\u00fdznamn\u00fa a vyu\u017eije ju v reportoch aj v predikci\u00e1ch.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-62.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21151 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-62.png\" alt=\"prediktivna analytika DASE blog 2\" width=\"1130\" height=\"215\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-62.png 1130w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-62-300x57.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-62-1024x195.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-62-600x114.png 600w\" sizes=\"(max-width: 1130px) 100vw, 1130px\" \/><\/a><\/p>\n<p><b>\u00a0Zapnite &#8222;Modelovanie pr\u00edspevkov a firemn\u00e9 \u0161tatistiky&#8220; v nastaveniach zdie\u013eania \u00fadajov<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Umo\u017en\u00ed to GA4 vyu\u017ei\u0165 agregovan\u00e9 d\u00e1ta z in\u00fdch podobn\u00fdch firiem na zlep\u0161enie va\u0161ich modelov. <\/span><span style=\"font-weight: 400;\">Ako na to?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V GA4 kliknite\u00a0 na <\/span><b>Spr\u00e1vca (Admin)<\/b><span style=\"font-weight: 400;\">. V st\u013apci <\/span><b>\u00da\u010det (Account)<\/b><span style=\"font-weight: 400;\"> kliknite na <\/span><b>Detail \u00fa\u010dtu<\/b><span style=\"font-weight: 400;\"> (<\/span><b>Account Details)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Za\u0161krtnite pol\u00ed\u010dko pre povolenie funkcie:\u00a0 <\/span><b>Modelovanie pr\u00edspevkov a firemn\u00e9 \u0161tatistiky (Business insights and contribution modeling)<\/b><span style=\"font-weight: 400;\">. Kliknite na <\/span><b>Ulo\u017ei\u0165 (Save)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-52.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-21152 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-52.png\" alt=\"prediktivna analytika DASE blog 3\" width=\"1488\" height=\"321\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-52.png 1488w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-52-300x65.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-52-1024x221.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-52-600x129.png 600w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><\/a><\/p>\n<h4><b>Pre\u010do sa predikcie nemusia zobrazi\u0165 v\u0161etk\u00fdm pou\u017e\u00edvate\u013eom?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Google Analytics rozde\u013euje pou\u017e\u00edvate\u013eov na dve skupiny:<\/span><\/p>\n<ul>\n<li><b>Pou\u017e\u00edvatelia s predikt\u00edvnymi metrikami<\/b><span style=\"font-weight: 400;\"> \u2013 Google m\u00e1 dos\u0165 \u00fadajov na v\u00fdpo\u010det predikci\u00ed.<\/span><\/li>\n<li><b>Pou\u017e\u00edvatelia bez predikt\u00edvnych metr\u00edk<\/b><span style=\"font-weight: 400;\"> \u2013 e\u0161te nie je dos\u0165 d\u00e1t alebo kvalita modelu nie je dostato\u010dn\u00e1.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tak\u017ee ak sa v\u00e1m v reporte objavia dva riadky pre to ist\u00e9 publikum \u2013 <strong>u\u017e viete, pre\u010do.<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>Pre koho s\u00fa predikt\u00edvne metriky vhodn\u00e9?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prakticky pre ka\u017ed\u00e9ho, kto m\u00e1 aspo\u0148 trochu stabiln\u00fa n\u00e1v\u0161tevnos\u0165 a zbiera k\u013e\u00fa\u010dov\u00e9 udalosti. \u010ci u\u017e pred\u00e1vate oble\u010denie, organizujete kurzy alebo prev\u00e1dzkujete mobiln\u00fa hru \u2013 ak zaznamen\u00e1vate d\u00f4le\u017eit\u00e9 akcie ako <\/span><span style=\"font-weight: 400;\">purchase<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">sign_up<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">generate_lead<\/span><span style=\"font-weight: 400;\"> a podobne, Google m\u00e1 z \u010doho predikova\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010c\u00edm lep\u0161ie zhroma\u017e\u010fujete odpor\u00fa\u010dan\u00e9 udalosti, t\u00fdm presnej\u0161\u00ed model v\u00e1m Google vie zostavi\u0165.<\/span><\/p>\n<h3><b>Za\u010dnite u\u017e dnes!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Skontrolujte, \u010di <\/span><b>zaznamen\u00e1vate udalos\u0165 <\/b><b>purchase<\/b><span style=\"font-weight: 400;\"> a \u010di m\u00e1 spr\u00e1vne parametre. N\u00e1sledne <strong>a<\/strong><\/span><b>ktivujte modelovanie pr\u00edspevkov<\/b><span style=\"font-weight: 400;\"> v nastaveniach zdie\u013eania \u00fadajov. <\/span><b>Zbierajte odpor\u00fa\u010dan\u00e9 udalosti<\/b><span style=\"font-weight: 400;\"> \u2013 \u010d\u00edm viac, t\u00fdm lep\u0161ie pre modely a potom <\/span><span style=\"font-weight: 400;\">si vytvorte <\/span><b>predpokladan\u00e9 publik\u00e1<\/b><span style=\"font-weight: 400;\"> \u2013 a pou\u017eite ich v kampaniach.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sledujte <\/span><b>stav predikci\u00ed<\/b><span style=\"font-weight: 400;\"> \u2013 v pr\u00edpade probl\u00e9mov upravte meranie alebo zv\u00fd\u0161te po\u010det pou\u017e\u00edvate\u013eov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak tieto inform\u00e1cie premen\u00edte na konkr\u00e9tne akcie, posuniete svoj marketing aj z\u00e1kazn\u00edcku sk\u00fasenos\u0165 o nieko\u013eko levelov vy\u0161\u0161ie. <\/span><span style=\"font-weight: 400;\">A to je u\u017e celkom dobr\u00fd d\u00f4vod, pre\u010do sa im oplat\u00ed venova\u0165 trochu pozornosti, <strong>\u010do poviete? &#x1f605;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te pocit, \u017ee predikt\u00edvne metriky by mohli v\u00e1\u0161mu marketingu v\u00fdrazne pom\u00f4c\u0165, ale neviete, kde za\u010da\u0165, <\/span><b>ozvite sa n\u00e1m na: cibula@dase.sk<\/b><span style=\"font-weight: 400;\">. Spolu sa pozrieme na va\u0161e GA4, vy\u010dist\u00edme \u00fadaje, nastav\u00edme spr\u00e1vne udalosti a <strong>dostaneme z d\u00e1t maximum.<\/strong> &#x1f680;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predstavte si, \u017ee by ste vedeli, ktor\u00ed va\u0161i z\u00e1kazn\u00edci s\u00fa pripraven\u00ed nak\u00fapi\u0165. Alebo \u017ee dok\u00e1\u017eete odhadn\u00fa\u0165, kto z&#8230;<\/p>\n","protected":false},"author":82,"featured_media":21155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,637],"tags":[799,819,1062,1061],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21149"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21149"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21149\/revisions"}],"predecessor-version":[{"id":21162,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21149\/revisions\/21162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21155"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}