{"id":21004,"date":"2025-09-09T12:14:01","date_gmt":"2025-09-09T10:14:01","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=21004\/"},"modified":"2025-09-10T13:56:32","modified_gmt":"2025-09-10T11:56:32","slug":"measurecamp-czechia-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/measurecamp-czechia-2025\/","title":{"rendered":"Ak\u00fd bol MeasureCamp Czechia 2025? Na Brno dobr\u00fd"},"content":{"rendered":"<p><strong>Uplynul\u00fa sobotu sa uskuto\u010dnil u\u017e jeden\u00e1sty ro\u010dn\u00edk \u010desk\u00e9ho MeasureCampu, ktor\u00fd sa kon\u00e1 na strieda\u010dku v Prahe a v Brne. Tento rok mal DASE na MeasureCampe v Brne dvoch z\u00e1stupcov &#8211; m\u0148a a kolegy\u0148u Nat\u00e1liu. Spolu v\u00e1m prin\u00e1\u0161ame kr\u00e1tky report z tejto ob\u013e\u00fabenej analytickej konferencie.<\/strong><\/p>\n<p>Ak ste e\u0161te neboli na <a href=\"https:\/\/measurecamp.org\" target=\"_blank\" rel=\"noopener\">MeasureCampe<\/a>, sk\u00fasim v\u00e1m ho v kr\u00e1tkosti predstavi\u0165. MeasureCamp s\u00e1m o sebe tvrd\u00ed, \u017ee je (ne)konferencia, ktor\u00e1 sa kon\u00e1 v r\u00f4znych term\u00ednoch a v r\u00f4znych mest\u00e1ch po celom svete. Vopred nie s\u00fa zn\u00e1me \u017eiadne t\u00e9my predn\u00e1\u0161ok, tie sa dozviete a\u017e z boardu priamo na mieste. MeasureCamp je v\u017edy bezplatn\u00fd a kon\u00e1 sa v sobotu, tak\u017ee sa ho z\u00fa\u010dast\u0148uj\u00fa len \u013eudia, ktor\u00fd naozaj chc\u00fa.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-21010 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/measurecamp-map.png\" alt=\"measurecamp\" width=\"965\" height=\"492\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/measurecamp-map.png 965w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/measurecamp-map-300x153.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/measurecamp-map-600x306.png 600w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/p>\n<p>Jeden\u00e1sty ro\u010dn\u00edk MeasureCamp Czechia sa konal v sobotu 6. septembra v modern\u00fdch priestoroch Gen Digital Inc. (b\u00fdval\u00fd Avast) v \u0161ir\u0161om centre Brna. 190 analytikov a analyti\u010diek si v piatich predn\u00e1\u0161kov\u00fdch miestnostiach (pri\u010dom jedna bola naozaj netradi\u010dn\u00e1) vypo\u010duli mno\u017estvo zauj\u00edmav\u00fdch predn\u00e1\u0161ok o trendoch v analytike i marketingu, alebo o inovat\u00edvnych analytick\u00e1ch rie\u0161eniach. MeasureCamp pon\u00faka, samozrejme, aj priestor na networking &#8211; \u010di u\u017e pri bohat\u00fdch ra\u0148ajk\u00e1ch, obede, alebo ve\u010der na afterparty.<\/p>\n<p>Aby ste mali predstavu, ak\u00e9 predn\u00e1\u0161ky na MeasureCampe s\u00fa, m\u00e1me tu pre v\u00e1s na\u0161e postrehy:<\/p>\n<div class=\"rl-gallery-container rl-loading\" id=\"rl-gallery-container-1\" data-gallery_id=\"21022\"> <div class=\"rl-gallery rl-basicmasonry-gallery \" id=\"rl-gallery-1\" data-gallery_no=\"1\"> <div class=\"rl-gutter-sizer\"><\/div><div class=\"rl-grid-sizer\"><\/div> <div class=\"rl-gallery-item rl-gallery-item-width-4\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4641-scaled.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4641-225x300.jpg\" width=\"225\" height=\"300\" alt=\"\" \/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4957-scaled.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4957-225x300.jpg\" width=\"225\" height=\"300\" alt=\"\" \/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4659-scaled.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4659-225x300.jpg\" width=\"225\" height=\"300\" alt=\"\" \/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4625-scaled.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4625-300x225.jpg\" width=\"300\" height=\"225\" alt=\"\" \/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4644-scaled.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/IMG_4644-300x225.jpg\" width=\"300\" height=\"225\" alt=\"\" \/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1757189387007.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1757189387007-169x300.jpg\" width=\"169\" height=\"300\" alt=\"\" \/><\/a> <\/div> <\/div> <div class=\"rl-gallery-item\" > <div class=\"rl-gallery-item-content\"> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1757189387252.jpg\" title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1757189387252-169x300.jpg\" width=\"169\" height=\"300\" alt=\"\" \/><\/a> <\/div> <\/div> <\/div> <\/div>\n<h2>Neobvykl\u00e9 insighty z obvykl\u00fdch GA4<\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a id=\"ember631\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/franti%C5%A1ek-pavl%C3%ADk-81ab7a86\/\" target=\"_blank\" rel=\"noopener\">Franti\u0161ek Pavl\u00edk<\/a><\/strong><\/p>\n<p>Webov\u00fd analytiuk Franti\u0161ek Pavl\u00edk pripravil zauj\u00edmav\u00fd <a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/836a2d11-7816-4eca-a8c3-15a65e724d32\/page\/p_z9yiyin1td\" target=\"_blank\" rel=\"noopener\">dashboard v Looker Studiu<\/a> s metrikami z GA4, ktor\u00e9 analytici \u010dasto nepou\u017e\u00edvaj\u00fa, ale m\u00f4\u017eu v\u00e1m prinies\u0165 hodnotn\u00e9 zistenia. Odpor\u00fa\u010dam ho minim\u00e1lne vysk\u00fa\u0161a\u0165, mo\u017eno v d\u00e1tach naraz\u00edte na zauj\u00edmave insighty. Dashboard je vo\u013ene dostupn\u00fd a st\u00e1le sa vyv\u00edja.<\/p>\n<h2><b>Bugs in tracking<\/b><\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a href=\"https:\/\/www.linkedin.com\/in\/pavel-sabatka\/\">Pavel \u0160abatka<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">V\u0161etci pozn\u00e1me situ\u00e1ciu, kedy na webe nie\u010do prestane fungova\u0165. V ide\u00e1lnom svete m\u00e1te na webe implementovan\u00fd custom error event, ktor\u00fd v\u00e1m povie viac. Nie ka\u017ed\u00fd klient m\u00e1 v\u0161ak k dispoz\u00edcii developera. Pavel prezentoval viacer\u00e9 postupy, ako identifikova\u0165 bugy v meraniach. Mus\u00edm poveda\u0165, \u017ee som o niektor\u00fdch po\u010dula prv\u00fd kr\u00e1t a rada ich vysk\u00fa\u0161am.<\/span><\/p>\n<h2>Google and content websites in the age of AI<\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a id=\"ember1833\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/petr-minarik\/\" target=\"_blank\" rel=\"noopener\">Petr Mina\u0159\u00edk<\/a><\/strong><\/p>\n<p>Za m\u0148a ur\u010dite TOP predn\u00e1\u0161ka \u010desk\u00e9ho MeasureCampu. Ke\u010f\u017ee SEO a content marketing m\u00e1m r\u00e1d, no venujem sa mu popri DASE len okrajovo, bol som zvedav\u00fd na sk\u00fasenosti profesion\u00e1la, ktor\u00fd content marketingom \u017eije. Potvrdilo sa mi, \u017ee pracova\u0165 s contentom je (a bude) n\u00e1ro\u010dn\u00e9 aj v dobe AI.<\/p>\n<h2>Trendy v datov\u00e9 analytice: jak implementovat AI projekty<\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a id=\"ember1834\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/vojt%C4%9Bch-marszalek-80394513b\/\" target=\"_blank\" rel=\"noopener\">Vojt\u011bch Marszalek<\/a><\/strong><\/p>\n<p>Asi ka\u017ed\u00fd, kto prepadol AI, za\u010dal s tzv. &#8222;hrrrrr met\u00f3dou&#8220;. Vojt\u011bch vo svojej predn\u00e1\u0161ke uk\u00e1zal, ako tomu da\u0165 nejak\u00fa \u0161t\u00e1bnu kult\u00faru, na ak\u00e9 ot\u00e1zky si pred implement\u00e1ciou zodpoveda\u0165 a ako zabezpe\u010di\u0165 to, aby n\u00e1m AI skuto\u010dne pom\u00e1hala. Hlavn\u00e9 posolstvo z predn\u00e1\u0161ky: neimplementujte AI len preto, lebo je to trendy. AI v\u00e1m mus\u00ed re\u00e1lne pom\u00e1ha\u0165.<\/p>\n<h2><b>GTM Variable Audit: Find dependencies, kill duplicates, speed things up<\/b><\/h2>\n<p><b>Predn\u00e1\u0161aj\u00faca: <a href=\"https:\/\/www.linkedin.com\/in\/marie-remesova\/\">M\u00e1ja Reme\u0161ov\u00e1<\/a><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Auditova\u0165 GTM m\u00f4\u017ee by\u0165 pri ve\u013ek\u00fdch \u00fa\u010dtoch niekedy pain. Hlavne pri premenn\u00fdch je h\u013eadanie prepojenosti zd\u013ahav\u00e9. Maja pracuje na pr\u00edstupe, ktor\u00fd u\u013eah\u010d\u00ed auditovanie GTM variables a t\u00fdm ur\u00fdchli nielen n\u00e1\u0161j \u010das, ale aj \u010das loadovania GTM. Mo\u017eno ani neviete, ko\u013eko premenn\u00fdch obsahuj\u00fa va\u0161e \u00fa\u010dty. Ako \u010dasto ich auditujete?<\/span><\/p>\n<h2><b>Leg\u00e1lni m\u011b\u0159en\u00ed bez souhlasu<\/b><\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a href=\"https:\/\/www.linkedin.com\/in\/vaclavjelen\/\">Va\u0161ek Jelen<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e9ma consentu je st\u00e1le aktu\u00e1lna a aj tu o nej boli 2 predn\u00e1\u0161ky. Marina Sukhanova sa venovala t\u00e9me Basic consent mode a \u010domu sa vyvarova\u0165. Po dlhej diskusii pokra\u010doval v t\u00e9me Va\u0161ek. Poskytol tipy, ako upravi\u0165 merania na serverovom GTM a na Facebooku, aby boli v s\u00falade s nariadeniami. Na jeho Linkedine n\u00e1jdete GTM template na anonymizovan\u00e9 merania n\u00e1v\u0161tev a ich zdrojov. <\/span><\/p>\n<h2>Digit\u00e1lni analytik z korpor\u00e1tu jsi i ty! (Jen o tom je\u0161t\u011b nev\u00ed\u0161)<\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a id=\"ember1836\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/vitpanik\/\" target=\"_blank\" rel=\"noopener\">V\u00edt P\u00e1n\u00edk<\/a> \/ <a id=\"ember1837\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/anastasia-deyer-951b2b200\/\" target=\"_blank\" rel=\"noopener\">Anastasia Deyer<\/a><\/strong><\/p>\n<p>Ke\u010f\u017ee v DASE m\u00e1me viacero korpor\u00e1tnych klientov, no z\u00e1rove\u0148 priame sk\u00fasenosti s pr\u00e1cou v korpor\u00e1te nem\u00e1m, t\u00e1to predn\u00e1\u0161ka ma u\u017e na prv\u00fd poh\u013ead zaujala. V\u00edt a Anastasia priniesli pekn\u00fd vh\u013ead do korpor\u00e1tneho sveta s naozaj objekt\u00edvnym porovnan\u00edm so startupovou sc\u00e9nou. Naozaj ve\u013emi pr\u00ednosn\u00e1, zauj\u00edmav\u00e1 a svie\u017ea predn\u00e1\u0161ka.<\/p>\n<h2>Terapie pro \u017eeny v analytice<\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00face: \u017eeny z <a href=\"https:\/\/www.linkedin.com\/company\/measuredesign\/\">MeasureDesign<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1to predn\u00e1\u0161ka bola formou milej diskusie o \u00faskaliach, s ktor\u00fdmi sa \u017eeny v analytike stret\u00e1vaj\u00fa, ale aj o tom, \u010do do analytiky prin\u00e1\u0161a ne\u017en\u00e9 pohlavie. Ver\u00edm, \u017ee bud\u00faci rok n\u00e1s bude op\u00e4\u0165 o nie\u010do viac. <\/span><\/p>\n<h2>Is SEO dead? If so, how to win GEO &amp; LLMs?<\/h2>\n<p><strong>Predn\u00e1\u0161aj\u00faci: <a id=\"ember1838\" class=\"ember-view\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/justyna-dzikowska-content-marketing-digital-pr\/\" target=\"_blank\" rel=\"noopener\">Justyna Dzikowska<\/a><\/strong><\/p>\n<p>Na z\u00e1ver som si vybral e\u0161te jednu SEO predn\u00e1\u0161ku &#8211; aj ke\u010f v\u0161etci dobre vieme, \u017ee SEO je m\u0155tve zrejme odkedy tento pojem vznikol. Predn\u00e1\u0161ka od Justyny bola nabit\u00e1 hodnotn\u00fdmi inform\u00e1ciami, mala vtip aj drive. Lep\u0161\u00ed z\u00e1ver MeasureCampu som si ani nemohol \u017eela\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uplynul\u00fa sobotu sa uskuto\u010dnil u\u017e jeden\u00e1sty ro\u010dn\u00edk \u010desk\u00e9ho MeasureCampu, ktor\u00fd sa kon\u00e1 na strieda\u010dku v Prahe a v&#8230;<\/p>\n","protected":false},"author":70,"featured_media":21034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[200,637],"tags":[1059,648],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21004"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=21004"}],"version-history":[{"count":24,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21004\/revisions"}],"predecessor-version":[{"id":21043,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/21004\/revisions\/21043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21034"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=21004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=21004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=21004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}