Google Tag Manager prich\u00e1dza s praktick\u00fdm vylep\u0161en\u00edm – nov\u00e9 JavaScript<\/a> API<\/a> Doteraz sa v\u00fdvoj\u00e1ri museli spolieha\u0165 na vlastn\u00e9 parsovanie cookie \u0161trukt\u00far, \u010do bolo nestabiln\u00e9 rie\u0161enie. Ak Google zmenil form\u00e1t cookie, skripty prestali fungova\u0165. Nov\u00e9 API tento probl\u00e9m odstra\u0148uje a poskytuje ofici\u00e1lny a v bud\u00facnosti odoln\u00fd sp\u00f4sob pr\u00edstupu k t\u00fdmto hodnot\u00e1m.<\/p>\n To ocenia najm\u00e4 t\u00ed, ktor\u00ed potrebuj\u00fa tieto identifik\u00e1tory na vlastn\u00e9 merania, atrib\u00faciu alebo integr\u00e1cie s backend syst\u00e9mami. API funguje v sandboxe a je dostupn\u00e9 len v r\u00e1mci custom templates v GTM.<\/p>\n Viac na: Google Support<\/a><\/p>\n 1. Reference panel \u2013 jednoduch\u0161\u00ed n\u00e1h\u013ead do tabuliek<\/strong><\/p>\n Toto je pod\u013ea m\u0148a highlight mesiaca. V BigQuery konzole pribudol Reference panel, ktor\u00fd umo\u017e\u0148uje r\u00fdchly n\u00e1h\u013ead na sch\u00e9mu tabuliek. Pre\u010do je to d\u00f4le\u017eit\u00e9? Doteraz si v\u00e4\u010d\u0161ina analytikov pom\u00e1hala t\u00fdm, \u017ee si nap\u00edsala jednoduch\u00fa query 2. Gemini insights pre automatick\u00e9 popisy tabuliek a st\u013apcov<\/strong><\/p>\n \u010eal\u0161ia ve\u013ek\u00e1 novinka je, \u017ee Gemini (AI asistent od Google) dok\u00e1\u017ee generova\u0165 popisy tabuliek a st\u013apcov na z\u00e1klade metad\u00e1t. Ak nie\u010do analytici nezn\u00e1\u0161aj\u00fa, tak je to tvorba a udr\u017eiavanie dokument\u00e1cie. S roz\u0161iruj\u00facim sa datasetom je orient\u00e1cia v \u0148om \u010doraz \u0165a\u017e\u0161ie a pr\u00e1ve vtedy m\u00f4\u017ee pr\u00eds\u0165 AI generovan\u00e1 dokument\u00e1cia vhod. V\u010faka nej ka\u017ed\u00fd nov\u00fd pou\u017e\u00edvate\u013e datasetu r\u00fdchlej\u0161ie pochop\u00ed, \u010do znamenaj\u00fa jednotliv\u00e9 st\u013apce, \u010do vie v\u00fdrazne u\u0161etri\u0165 \u010das pri odovzd\u00e1van\u00ed projektov, alebo pri spolupr\u00e1ci medzi viacer\u00fdmi oddeleniami. Samozrejme, AI popis nemus\u00ed by\u0165 dokonal\u00fd, ale ak je alternat\u00edvou \u017eiadna dokument\u00e1cia, tak je to ve\u013emi u\u017eito\u010dn\u00fd n\u00e1stroj.<\/p>\n 3. Ukladanie query v\u00fdsledkov priamo do Cloud Storage<\/strong><\/p>\n Toto je ve\u013emi praktick\u00e1 vychyt\u00e1vka pre export d\u00e1t. Doteraz si analytici v\u00fdsledky query typicky ukladali\u00a0do novej BigQuery tabu\u013eky, alebo ich ru\u010dne exportovali cez rozhranie. Odteraz je mo\u017en\u00e9 v\u00fdsledky uklada\u0165 priamo do Cloud Storage a to automatizovane, bez medzikrokov. Pre\u010do je to super? V\u00fdrazne to zjednodu\u0161uje data pipeline, m\u00e1te mo\u017enos\u0165 exportova\u0165 v\u00fdsledky do r\u00f4znych form\u00e1tov (CSV, JSON) a \u0161etr\u00ed to \u010das aj n\u00e1klady, ke\u010f\u017ee medziv\u00fdsledky nemus\u00edte dr\u017ea\u0165 v BigQuery tabu\u013ek\u00e1ch.<\/p>\n Viac na: Google Support<\/a><\/p>\n Pou\u017e\u00edvatelia slu\u017eby DTS (Data Transfer Service) v uplynul\u00fdch d\u0148och obdr\u017eali e-maily s upozornen\u00edm, \u017ee DTS pre konektory tret\u00edch str\u00e1n (vr\u00e1tane Facebook Ads, Salesforce, MySQL, PostgreSQL \u010di Oracle) prejde na consumption-based pricing model. Zmena vst\u00fapi do platnosti najsk\u00f4r 25. septembra 2025, ke\u010f sa konektory stan\u00fa v\u0161eobecne dostupn\u00e9.<\/p>\n Po novom sa bude \u00fa\u010dtova\u0165 na z\u00e1klade slot-hours, teda v\u00fdpo\u010dtov\u00e9ho \u010dasu vyu\u017eit\u00e9ho pri prenose d\u00e1t. Cena je stanoven\u00e1 na $0.06 za slot-hodinu (v regi\u00f3ne us-central1). Pre v\u00e4\u010d\u0161inu digit\u00e1lnych agent\u00far v\u0161ak ide sk\u00f4r o ozn\u00e1menie ne\u017e o hrozbu pre rozpo\u010det \u2013 prenosy Facebook Ads alebo in\u00fdch marketingov\u00fdch d\u00e1t s\u00fa objemovo mal\u00e9 a n\u00e1klady bud\u00fa v praxi zanedbate\u013en\u00e9.<\/p>\n Viac na: LinkedIn J\u00faliusa Selnekovi\u010da<\/a><\/p>\n Najv\u00e4\u010d\u0161ia virtu\u00e1lna konferencia zameran\u00e1 na analytiku a marketing je sp\u00e4\u0165. MeasureSummit 2025 sa uskuto\u010dn\u00ed od 8. do 10. okt\u00f3bra. Ak s\u00fa v\u00e1m t\u00e9my webovej analytiky bl\u00edzke (\u010do ver\u00edm, \u017ee s\u00fa, ke\u010f\u017ee si \u010d\u00edtate tento \u010dl\u00e1nok), ur\u010dite si nenechajte tento event ujs\u0165. Prv\u00e9 men\u00e1 medzi speakermi s\u00fa u\u017e vonku \u2013 a stoja za to: Julius Fedorovicius, Marco Giordano, Balazs Vajna, Amy Hebdon a Denis Golubovskyi<\/strong>.<\/p>\n Konferencia je \u00faplne zadarmo, tak nev\u00e1hajte a registrujte<\/a> sa e\u0161te dnes.<\/p>\nreadAnalyticsStorage<\/code> umo\u017e\u0148uje v r\u00e1mci vlastn\u00fdch GTM \u0161abl\u00f3n bezpe\u010dne \u010d\u00edta\u0165 client ID<\/a> a session ID z cookies Google Analytics.<\/p>\nTOP3 novinky v BigQuery, o ktor\u00fdch mus\u00edte vedie\u0165<\/h2>\n
SELECT * FROM ... LIMIT 10<\/code>, alebo si musela v rozhran\u00ed manu\u00e1lne rozklik\u00e1va\u0165 detail tabu\u013eky. Reference panel zr\u00fdch\u013euje pr\u00e1cu s d\u00e1tami. Okam\u017eite vid\u00edte \u0161trukt\u00faru d\u00e1t, viete si copy-paste-ova\u0165 st\u013apce do query bez toho, aby ste op\u00fa\u0161\u0165ali editor. Pri komplexn\u00fdch projektoch s desiatkami tabuliek je to mal\u00e1, ale zato ve\u013emi praktick\u00e1 pom\u00f4cka na zv\u00fd\u0161enie produktivity.<\/p>\nBigQuery Data Transfer Service prech\u00e1dza na v\u00fdpo\u010dtov\u00fa tarifik\u00e1ciu<\/h2>\n
MeasureSummit je sp\u00e4\u0165!<\/h2>\n