{"id":20917,"date":"2025-07-24T11:52:13","date_gmt":"2025-07-24T09:52:13","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20917\/"},"modified":"2025-07-24T11:52:13","modified_gmt":"2025-07-24T09:52:13","slug":"consent-settings-v-ga4-preco-su-dolezite-a-ako-zistite-ci-ich-mate-spravne-nastavene","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/consent-settings-v-ga4-preco-su-dolezite-a-ako-zistite-ci-ich-mate-spravne-nastavene\/","title":{"rendered":"Consent Settings v GA4: Pre\u010do s\u00fa d\u00f4le\u017eit\u00e9 a ako zist\u00edte, \u010di ich m\u00e1te spr\u00e1vne nastaven\u00e9?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ke\u010f pr\u00edde re\u010d na analytiku a reklamu, v\u00e4\u010d\u0161ina firiem rie\u0161i v\u00fdkonnos\u0165, konverzie, publikum&#8230; ale <\/span><b>s\u00fahlasy?<\/b><span style=\"font-weight: 400;\"> Tie \u010dasto kon\u010dia niekde medzi \u201eraz to vyrie\u0161ime\u201c a \u201eto sn\u00e1\u010f m\u00e1me\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pr\u00e1ve tu prich\u00e1dza Google s jasn\u00fdm sign\u00e1lom \u2013 <\/span><b>ak chcete \u010falej vyu\u017e\u00edva\u0165 Google Analytics naplno, s\u00fahlasy mus\u00edte ma\u0165 pod kontrolou<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>O \u010do ide?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google spr\u00edsnil dodr\u017eiavanie tzv. <\/span><b>EU user consent policy<\/b><span style=\"font-weight: 400;\">. Od marca 2024 plat\u00ed, \u017ee ak neodosielate spr\u00e1vne s\u00fahlasov\u00e9 sign\u00e1ly od pou\u017e\u00edvate\u013eov z E\u00da, niektor\u00e9 funkcie v\u00e1m jednoducho prestan\u00fa fungova\u0165.<\/span><\/p>\n<h4><strong>Zasiahnut\u00e9 m\u00f4\u017eu by\u0165:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>personalizovan\u00e9 reklamy<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>remarketing<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>prepojenie s Google Ads<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>demografick\u00e9 reporty<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>a \u010fal\u0161ie reklamn\u00e9 alebo behavior\u00e1lne anal\u00fdzy<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ak ni\u010d neurob\u00edte, <\/span><b>z analytick\u00fdch a reklamn\u00fdch d\u00e1t v\u00e1m vypadn\u00fa v\u0161etci pou\u017e\u00edvatelia z E\u00da, <\/b><span style=\"font-weight: 400;\">d\u00f4le\u017eit\u00e9 metriky <\/span><span style=\"font-weight: 400;\">a t\u00fdm p\u00e1dom funk\u010dn\u00e9 reklamn\u00e9 kampane.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, ak dodr\u017e\u00edte pravidl\u00e1, <\/span><b>chr\u00e1nite aj seba<\/b><span style=\"font-weight: 400;\">. Pravidl\u00e1 ochrany osobn\u00fdch \u00fadajov nie s\u00fa len o \u201e\u0161t\u00e1tnych kontrol\u00e1ch\u201c, ale hlavne <strong>o d\u00f4vere pou\u017e\u00edvate\u013eov.<\/strong><\/span><\/p>\n<h2><b>Kde to cel\u00e9 skontrolujete?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google pridal do GA4 jednoduch\u00e9 rozhranie \u2013 <\/span><b>Consent Settings<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1jdete ho takto:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <b>Admin &gt; Data collection and modification &gt; Consent settings<\/b><\/p>\n<h3><strong>A \u010do tam uvid\u00edte?<\/strong><\/h3>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-61.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20925 \" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-61.png\" alt=\"Consent Settings v GA4: Pre\u010do s\u00fa d\u00f4le\u017eit\u00e9 a ako zist\u00edte, \u010di ich m\u00e1te spr\u00e1vne nastaven\u00e9? 1\" width=\"864\" height=\"574\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-61.png 1477w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-61-300x199.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-61-1024x681.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-61-600x399.png 600w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ko\u013eko n\u00e1v\u0161tev m\u00e1te z E\u00da<\/strong><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2013 u\u017eito\u010dn\u00e9, ak chcete vedie\u0165, ak\u00fd ve\u013ek\u00fd dopad m\u00f4\u017eu ma\u0165 nespr\u00e1vne s\u00fahlasy.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00fdstrahy k s\u00fahlasom<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> \u2013 ak nie\u010do nefunguje, Analytics v\u00e1s na to upozorn\u00ed<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podrobnosti o s\u00fahlasoch<\/b><span style=\"font-weight: 400;\"> pre ka\u017ed\u00fd d\u00e1tov\u00fd stream \u2013 teda web alebo aplik\u00e1ciu.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-59.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20926 \" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-59.png\" alt=\"Consent Settings v GA4: Pre\u010do s\u00fa d\u00f4le\u017eit\u00e9 a ako zist\u00edte, \u010di ich m\u00e1te spr\u00e1vne nastaven\u00e9? 2\" width=\"866\" height=\"550\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-59.png 1331w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-59-300x190.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-59-1024x650.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-59-600x381.png 600w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>A \u010do n\u00e1jdete pod E\u00da \u0161tatistikami?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ni\u017e\u0161ie na str\u00e1nke v\u00e1s \u010dakaj\u00fa dve d\u00f4le\u017eit\u00e9 sekcie \u2013 ka\u017ed\u00e1 z nich sleduje in\u00fd typ s\u00fahlasov a ich vplyv na fungovanie analytiky:<\/span><\/p>\n<h4><b>S\u00fahlasy s\u00favisiace s reklamou<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">T\u00e1to \u010das\u0165 v\u00e1m uk\u00e1\u017ee, <\/span><b>ktor\u00e9 sign\u00e1ly na reklamu m\u00e1te spr\u00e1vne nastaven\u00e9 a ktor\u00e9 ch\u00fdbaj\u00fa<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patria sem napr\u00edklad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>personalizovan\u00e9 reklamy<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>demografick\u00e9 reporty<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>z\u00e1ujmov\u00e9 segmenty<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u00e1jdete tu aj inform\u00e1cie o tom, \u010di je spr\u00e1vne aktivovan\u00fd sign\u00e1l <\/span><b>ad_storage<\/b><span style=\"font-weight: 400;\"> \u2013 ten rozhoduje, \u010di sa m\u00f4\u017eu uklada\u0165 cookies na reklamn\u00e9 \u00fa\u010dely (napr. na remarketing alebo konverzn\u00fd tracking). Ak nie\u010do nesed\u00ed, GA4 v\u00e1s upozorn\u00ed a odporu\u010d\u00ed napr\u00edklad prekontrolova\u0165 v\u00e1\u0161 <\/span><b>CMP (Consent Management Platform)<\/b><span style=\"font-weight: 400;\"> alebo nastavenie banneru.<\/span><\/p>\n<h4><b>S\u00fahlasy na behavior\u00e1lnu analytiku<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">T\u00e1to sekcia sleduje, <\/span><b>ako dobre m\u00e1te nastaven\u00e9 s\u00fahlasy, ktor\u00e9 sa t\u00fdkaj\u00fa spr\u00e1vania pou\u017e\u00edvate\u013eov na webe<\/b><span style=\"font-weight: 400;\">. In\u00fdmi slovami: \u010di m\u00f4\u017eete z\u00edska\u0165 d\u00e1ta o tom, ako \u013eudia preklik\u00e1vaj\u00fa str\u00e1nku, kde tr\u00e1via \u010das a \u010do robia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u010faka tejto \u010dasti viete, ktor\u00e9 sign\u00e1ly s\u00fa akt\u00edvne a ktor\u00e9 ch\u00fdbaj\u00fa \u2013 a teda, do akej miery sa m\u00f4\u017eete spo\u013eahn\u00fa\u0165 na va\u0161e analytick\u00e9 reporty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-48.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20927 \" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-48.png\" alt=\"Consent Settings v GA4: Pre\u010do s\u00fa d\u00f4le\u017eit\u00e9 a ako zist\u00edte, \u010di ich m\u00e1te spr\u00e1vne nastaven\u00e9? 3\" width=\"851\" height=\"644\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-48.png 1125w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-48-300x227.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-48-1024x775.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-48-600x454.png 600w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/span><\/p>\n<h3><b>Doplnkov\u00e9 nastavenia s\u00fahlasov (Additional consent settings)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Na konci str\u00e1nky e\u0161te n\u00e1jdete jednu u\u017eito\u010dn\u00fa \u010das\u0165 \u2013 <\/span><b>Additional consent settings<\/b><span style=\"font-weight: 400;\">, ktor\u00e1 v\u00e1m umo\u017en\u00ed doladi\u0165 spr\u00e1vanie va\u0161ich consent sign\u00e1lov:<\/span><\/p>\n<h4><b>Manage default consent settings for data collection<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Tu nastavujete, <\/span><b>\u010do sa m\u00e1 pova\u017eova\u0165 za predvolen\u00fd s\u00fahlas<\/b><span style=\"font-weight: 400;\">, ak od pou\u017e\u00edvate\u013ea z E\u00da nepr\u00edde \u017eiadny konkr\u00e9tny sign\u00e1l. Je to akoby \u201epl\u00e1n B\u201c, ke\u010f CMP zlyh\u00e1 alebo sign\u00e1l nedoraz\u00ed.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Napr\u00edklad: m\u00f4\u017eete ur\u010di\u0165, \u017ee bez v\u00fdslovn\u00e9ho s\u00fahlasu sa reklamn\u00e9 d\u00e1ta nebud\u00fa zbiera\u0165 \u2013 a t\u00fdm sa chr\u00e1nitepred poru\u0161en\u00edm GDPR.<\/span><\/p>\n<h4><b>Manage data use across Google services<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Tu si vyber\u00e1te, <\/span><b>ktor\u00e9 slu\u017eby Googlu m\u00f4\u017eu pou\u017e\u00edva\u0165 d\u00e1ta<\/b><span style=\"font-weight: 400;\">, na ktor\u00e9 ste od pou\u017e\u00edvate\u013eov z\u00edskali s\u00fahlas.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Povedzme, \u017ee m\u00e1te s\u00fahlas na reklamy \u2013 m\u00f4\u017eete sa tu rozhodn\u00fa\u0165, \u010di tieto d\u00e1ta m\u00f4\u017eu \u00eds\u0165 aj do Google Ads, DV360, alebo in\u00fdch prepojen\u00fdch n\u00e1strojov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f9e0; Tip: Ak toto nenastav\u00edte, Analytics s\u00edce s\u00fahlas zaznamen\u00e1, ale <\/span><b>nebude vedie\u0165, \u017ee ho m\u00f4\u017ee zdie\u013ea\u0165 \u010falej<\/b><span style=\"font-weight: 400;\">, a t\u00fdm p\u00e1dom sa \u00fadaje do reklamn\u00fdch platforiem nedostan\u00fa.<\/span><\/p>\n<h2><b>Ako teda postupova\u0165?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Z\u00e1le\u017e\u00ed, \u010do u\u017e m\u00e1te:<\/span><\/p>\n<h4><b>Nem\u00e1te \u017eiadny banner na s\u00fahlas<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">&#x27a1;&#xfe0f; Nasadi\u0165 jeden \u2013 ide\u00e1lne od <\/span><b>certifikovan\u00e9ho partnera Googlu<\/b><span style=\"font-weight: 400;\">, ktor\u00fd m\u00e1 zapnut\u00fd <\/span><b>Consent Mode v2<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>M\u00e1te banner, ale nie Consent Mode<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">&#x27a1;&#xfe0f; Sta\u010d\u00ed ho <\/span><b>zapn\u00fa\u0165<\/b><span style=\"font-weight: 400;\"> v nastaveniach CMP alebo ho doplni\u0165 manu\u00e1lne.<\/span><\/p>\n<h4><b>M\u00e1te vlastn\u00e9 rie\u0161enie<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">&#x27a1;&#xfe0f; Implementujte <\/span><b>Consent Mode v2<\/b><span style=\"font-weight: 400;\"> ru\u010dne \u2013 teda doplni\u0165 sign\u00e1ly a zaru\u010di\u0165, \u017ee sa odosielaj\u00fa spr\u00e1vne do GA4.<\/span><\/p>\n<h4><b>M\u00e1te mobiln\u00fa appku<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">&#x27a1;&#xfe0f; Skontrolujte, \u017ee m\u00e1te aktu\u00e1lnu verziu SDK:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Android: minim\u00e1lne <\/span><b>21.5.0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iOS: minim\u00e1lne <\/span><b>10.17.0<\/b><b><br \/>\n<\/b><\/li>\n<\/ul>\n<h2><b>\u010co s t\u00fdm teraz?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">&#x2705; Cho\u010fte do GA4 a otvorte si <\/span><b>Consent Settings<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> &#x2705; Pozrite, \u010di m\u00e1te E\u00da n\u00e1v\u0161tevn\u00edkov a \u010di im zber\u00e1te s\u00fahlas<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> &#x2705; Ak nie \u2013 nastavte Consent Mode (alebo sa ozvite, porad\u00edme)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> &#x2705; Sledujte stav \u2013 upozornenia v GA4 sa m\u00f4\u017eu aktualizova\u0165 do 48\u201372 hod\u00edn<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consent Settings v GA4 nie je len \u010fal\u0161ia \u201epovinn\u00e1 jazda\u201c. Je to n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee udr\u017ea\u0165 si d\u00e1ta, spr\u00e1vne mera\u0165 v\u00fdkon a z\u00e1rove\u0148 dodr\u017ea\u0165 pravidl\u00e1. <strong>A to sa dnes po\u010d\u00edta..<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ke\u010f pr\u00edde re\u010d na analytiku a reklamu, v\u00e4\u010d\u0161ina firiem rie\u0161i v\u00fdkonnos\u0165, konverzie, publikum&#8230; ale s\u00fahlasy? Tie \u010dasto kon\u010dia&#8230;<\/p>\n","protected":false},"author":82,"featured_media":20921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[806],"tags":[943,822,604,808,1049,1050],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20917"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20917"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20917\/revisions"}],"predecessor-version":[{"id":20929,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20917\/revisions\/20929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20921"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}