{"id":20892,"date":"2025-08-27T09:08:29","date_gmt":"2025-08-27T07:08:29","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20892\/"},"modified":"2025-08-27T09:08:29","modified_gmt":"2025-08-27T07:08:29","slug":"analytika-nie-je-sprint-ale-maraton","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytika-nie-je-sprint-ale-maraton\/","title":{"rendered":"Analytika nie je \u0161print, ale marat\u00f3n"},"content":{"rendered":"

Mnoho firiem vn\u00edma webov\u00fa analytiku ako jednorazov\u00fa aktivitu \u2013 r\u00fdchlo implementova\u0165 n\u00e1stroje, nastavi\u0165 merania, odovzda\u0165 report a hotovo. Len\u017ee po p\u00e1r mesiacoch zistia, \u017ee im doch\u00e1dza dych. D\u00e1tam nerozumej\u00fa, \u010d\u00edsla nesedia, reporting za\u010dne kv\u00f4li neust\u00e1lym zmen\u00e1m produkova\u0165 „not set“ hodnoty. Firmy sa tak postupne dostan\u00fa do d\u00e1tov\u00e9ho chaosu a frustr\u00e1cie.\u00a0<\/strong><\/p>\n

Pravdou je, \u017ee analytika nikdy nebola jednorazov\u00e1 z\u00e1le\u017eitos\u0165. V skuto\u010dnosti pr\u00e1ca s d\u00e1tami za\u010d\u00edna pr\u00e1ve v momente, ke\u010f analytika \u201efunguje\u201c. Je to dlhodob\u00e1 \u010dinnos\u0165, ktor\u00e1 sa vyv\u00edja spolu s va\u0161\u00edm webom, kampa\u0148ami a z\u00e1kazn\u00edkmi. Analytick\u00ed marat\u00f3nci v tomto nerovnom boji so \u0161print\u00e9rmi v\u017edy vyhraj\u00fa. Stabilita meran\u00ed, spo\u013eahliv\u00e9 d\u00e1ta a schopnos\u0165 robi\u0165 data-driven rozhodnutia s\u00fa piliermi, na ktor\u00fdch mo\u017eno postavi\u0165 dlhodob\u00fd rast.<\/p>\n

Ako teda vyzer\u00e1, ke\u010f sa na analytiku pozer\u00e1me z dlhodobej perspekt\u00edvy?<\/p>\n

\u00a0<\/strong><\/p>\n

✅ Priebe\u017ene aktualizovan\u00e9 merania<\/h2>\n

Google, Facebook, alebo k\u013eudne aj Eur\u00f3pska \u00fania m\u00f4\u017eu ve\u013emi \u013eahko va\u0161e merania „zabi\u0165“. V\u00f4bec za t\u00fdm nemus\u00ed by\u0165 zl\u00fd \u00famysel, \u010dastokr\u00e1t ide o potrebn\u00fa zmenu, na ktor\u00fa v\u0161ak va\u0161a analytika mus\u00ed adekv\u00e1tne a v\u010das reagova\u0165<\/strong>, inak budete \u010deli\u0165 ve\u013ek\u00e9mu riziku. Kontinu\u00e1lna spolupr\u00e1ca s analytikom alebo analytickou agent\u00farou d\u00e1va firm\u00e1m istotu, \u017ee ich merania s\u00fa v\u017edy aktu\u00e1lne a pod\u013ea najnov\u0161\u00edch \u0161tandardov.<\/p>\n

V DASE a v na\u0161ej materskej agent\u00fare Maxlead m\u00e1 ka\u017ed\u00fd analytik vyhraden\u00fd \u010das, kedy sa venuje v\u00fdvoju na\u0161ich rie\u0161en\u00ed. Sk\u00f4r, ako sa nov\u00e1 verzia dostane do produkcie, prebehne d\u00f4kladn\u00e9 testovanie. N\u00e1sledne, ak v\u0161etko funguje ako m\u00e1, je toto rie\u0161enie nasadzovan\u00e9 pre na\u0161ich dlhodob\u00fdch klientov.<\/p>\n

Na\u0161i odborn\u00edci radia neklientom:<\/h4>\n
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\"Marek<\/p>\n

Marek Cibu\u013ea<\/h3>\n

Quality manager<\/p>\n<\/div>\n

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Ako sa v analytike „nestrati\u0165“?<\/strong><\/span><\/p>\n

Sledova\u0165 novinky a pru\u017ene na ne reagova\u0165 vy\u017eaduje ohromn\u00e9 mno\u017estvo \u010dasu a energie. Odpor\u00fa\u010dame \u010d\u00edta\u0165 n\u00e1\u0161 blog, kde ka\u017ed\u00fd mesiac p\u00ed\u0161em analytick\u00e9 novinky<\/a>. M\u00f4\u017eete tie\u017e odobera\u0165 n\u00e1\u0161 newsletter, alebo n\u00e1s sledova\u0165 na Facebooku<\/a>, \u010di LinkedIne<\/a>. O d\u00f4le\u017eit\u00fdch novink\u00e1ch sa sna\u017e\u00edme na\u0161ich klientov aj sledovate\u013eov v\u010das informova\u0165.<\/p>\n

Samozrejme, zmeny je potrebn\u00e9 n\u00e1sledne aj aplikova\u0165 a toto je e\u0161te n\u00e1ro\u010dnej\u0161ia \u00faloha. Bu\u010f potrebujete sk\u00fasen\u00e9ho analytika, alebo m\u00f4\u017eete oslovi\u0165 analytick\u00fa agent\u00faru, ktor\u00e1 v\u00e1m s aktualiz\u00e1ciou pom\u00f4\u017ee.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

✅ Know-how a technologick\u00fd n\u00e1skok<\/h2>\n

S predo\u0161l\u00fdm bodom \u00fazko s\u00favis\u00ed aj problematika know-how. Na\u0161i analytici sa \u00fazko \u0161pecializuj\u00fa<\/strong> na jednotliv\u00e9 oblasti analytiky – \u010di u\u017e ide o implement\u00e1ciu meran\u00ed, reporting, data warehouse, anal\u00fdzu d\u00e1t, alebo optimaliz\u00e1ciu webu z poh\u013eadu UX, v na\u0161om t\u00edme n\u00e1jdete \u0161pecialistu na ka\u017ed\u00fa z t\u00fdchto oblast\u00ed.<\/p>\n

V z\u00e1vislosti od typu projektu budete v kontakte s konkr\u00e9tnym \u0161pecialistom, ktor\u00fd podobn\u00fdch zadan\u00ed rie\u0161il u\u017e mnoho. Na\u0161i analytici sa navy\u0161e neust\u00e1le vzdel\u00e1vaj\u00fa. A\u017e 20% pracovn\u00e9ho \u010dasu venujeme vzdel\u00e1vaniu a zvy\u0161ovaniu kvalifik\u00e1cie, aby sme v\u017edy mohli poskytn\u00fa\u0165 len tie najlep\u0161ie slu\u017eby.<\/p>\n

Na\u0161i odborn\u00edci radia neklientom:<\/h4>\n
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\"Michal<\/p>\n

Michal Mol\u010dan<\/h3>\n

Senior web analytik<\/p>\n<\/div>\n

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Ako si zabezpe\u010di\u0165 dostato\u010dn\u00e9 analytick\u00e9 know-how vo va\u0161ej firme?<\/strong><\/span><\/p>\n

Najlep\u0161\u00ed sp\u00f4sob ako nadobudn\u00fa\u0165 potrebn\u00e9 know-how k webovej analytike je, rovnako ako pri \u010domko\u013evek inom, ka\u017edodenn\u00e1 sk\u00fasenos\u0165 s danou oblas\u0165ou. Inej cesty niet a h\u013eada\u0165 skratky sa tu neoplat\u00ed. Existuje mno\u017estvo zdrojov, z ktor\u00fdch my analytici \u010derp\u00e1me, ako napr\u00edklad Measure Slack, analytick\u00e9 konferencie (MeasureCamp<\/a> \u010di SuperWeek<\/a>) a, samozrejme, blog Sima Ahavu<\/a>, ale re\u00e1lnu priamu sk\u00fasenos\u0165 nenahrad\u00ed ni\u010d.<\/p>\n

Ak teda va\u0161ich analytikov nevypln\u00edte na full time, odpor\u00fa\u010dam rad\u0161ej vyh\u013eada\u0165 pomoc odborn\u00edka, ktor\u00fd sa v problematike vyzn\u00e1, dok\u00e1\u017ee v\u010faka svojim sk\u00fasenostiam definova\u0165 probl\u00e9m a ktor\u00fd vie r\u00fdchlo a efekt\u00edvne n\u00e1js\u0165 vhodn\u00e9 rie\u0161enie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

✅ Z\u00edskate strategick\u00e9 partnerstvo<\/h2>\n

Rozdiel medzi jednorazovou slu\u017ebou a dlhodobou spolupr\u00e1cou je v tom, \u017ee pri dlhodobej spolupr\u00e1ci vznik\u00e1 strategick\u00e9 partnerstvo. V takomto pr\u00edpade nie sme len dod\u00e1vate\u013eom rie\u0161enia<\/strong>. Samozrejme, nevyh\u00fdbame sa ani jednorazov\u00fdm spolupr\u00e1cam, na\u0161a expert\u00edza vie klientov v\u00fdrazne posun\u00fa\u0165 aj tu, ale v\u00f4\u013ea robi\u0165 veci strategicky je proste hlboko zakorenen\u00e1 v na\u0161ej DNA.<\/p>\n

Pri dlhodobej spolupr\u00e1ci v\u017edy vych\u00e1dzame z nastavenej analytickej strat\u00e9gie<\/a>. V\u010faka nej presne vieme, \u010do m\u00e1 zmysel mera\u0165, analyzova\u0165 a ak\u00e9 kroky n\u00e1s doved\u00fa k cie\u013eu, ktor\u00fd spolo\u010dne chceme dosiahnu\u0165. Pri takejto spolupr\u00e1ci sme \u010dastokr\u00e1t s\u00fa\u010das\u0165ou rozhodovacieho procesu<\/strong> vo firm\u00e1ch a sme v \u00fazkom kontakte s \u010fal\u0161\u00edmi extern\u00fdmi dod\u00e1vate\u013emi (marketingov\u00e1 agent\u00fara, developer, UX \u0161pecialista a pod.). Chceme rozumie\u0165 v\u00e1\u0161mu biznisu, pozna\u0165 v\u00fdzvy, ktor\u00fdm \u010del\u00edte a akt\u00edvne v\u00e1m pom\u00e1ha\u0165 t\u00fdmto v\u00fdzvam \u010deli\u0165.<\/p>\n

Na\u0161i odborn\u00edci radia neklientom:<\/h4>\n
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\"Nat\u00e1lia<\/p>\n

Nat\u00e1lia Andrejov\u00e1<\/h3>\n

Medior web analytik<\/p>\n<\/div>\n

\n

Kedy m\u00e1 pre firmu zmysel jednorazov\u00e1 spolupr\u00e1ca?<\/b><\/p>\n

Jednorazov\u00e1 spolupr\u00e1ca m\u00e1 zmysel jedine vtedy, ak m\u00e1 klient intern\u00fd analytick\u00fd t\u00edm, ktor\u00fd presne vie, \u010do rob\u00ed. V takom pr\u00edpade vie aj presne zadefinova\u0165 ur\u010dit\u00fa \u0161pecifick\u00fa po\u017eiadavku pre analytick\u00fa agent\u00faru.<\/p>\n

\u010castokr\u00e1t sa n\u00e1m st\u00e1va, \u017ee klient si mysl\u00ed, \u017ee nie\u010do potrebuje, lebo to po\u010dul na nejakej konferencii, ale v realite potrebuje nie\u010do \u00faplne in\u00e9. V tak\u00fdchto pr\u00edpadoch sa sna\u017e\u00edme klienta sk\u00f4r usmerni\u0165. Implementova\u0165 fancy rie\u0161enie, ktor\u00e9 jeho probl\u00e9m nevyrie\u0161i, len zbyto\u010dne vytv\u00e1ra frustr\u00e1ciu a to nechceme.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

✅ Pravideln\u00e1 kontrola d\u00e1t a pr\u00edsun cenn\u00fdch insightov<\/h2>\n

Pri ongoing spolupr\u00e1ci pou\u017e\u00edvame n\u00e1\u0161 overen\u00fd framework<\/a>, ktor\u00fd obsahuje r\u00f4zne met\u00f3dy a n\u00e1stroje na kontrolu kvality d\u00e1t. S\u00fa to syst\u00e9my na detekciu anom\u00e1li\u00ed, r\u00f4zne AI n\u00e1stroje, nami vyvinut\u00e9 \u0161tandardy a postupy pre elimin\u00e1ciu ch\u00fdb a to najd\u00f4le\u017eitej\u0161ie – na\u0161i sk\u00fasen\u00ed analytici<\/strong>.<\/p>\n

Viete, pre\u010do je leteck\u00e1 doprava najbezpe\u010dnej\u0161ou formou dopravy? Je to v\u010faka anal\u00fdzam neh\u00f4d a n\u00e1sledn\u00e9mu spr\u00eds\u0148ovaniu \u0161tandardov. U n\u00e1s je to ve\u013emi podobn\u00e9. Ke\u010f\u017ee m\u00e1me desiatky klientov, za\u017eili sme r\u00f4zne pr\u00ed\u010diny v\u00fdpadkov d\u00e1t, \u010dastokr\u00e1t tak\u00e9, na ktor\u00e9 nem\u00e1me priamy dosah. Ka\u017ed\u00fd tak\u00fdto incident v r\u00e1mci t\u00edmu rie\u0161ime a po h\u013abkovej anal\u00fdze uprav\u00edme na\u0161e \u0161tandardy tak, aby sme v bud\u00facnosti podobn\u00e9 riziko eliminovali.<\/p>\n

Ke\u010f\u017ee na\u0161i analytici maj\u00fa bohat\u00e9 sk\u00fasenosti s pr\u00e1cou s d\u00e1tami pre r\u00f4zne segmenty klientov, \u010dastokr\u00e1t si v\u0161imn\u00fa s\u00favislosti aj tam, kde vy mo\u017eno nie. O zisteniach z t\u00fdchto proakt\u00edvnych anal\u00fdz<\/strong> potom diskutuj\u00fa s klientmi na pravideln\u00fdch meetingoch. Neraz sme tak objavili nov\u00fa pr\u00edle\u017eitos\u0165, alebo skryt\u00e9 riziko, o ktorom nikto netu\u0161il. A to sa vyplat\u00ed.<\/p>\n

Na\u0161i odborn\u00edci radia neklientom:<\/h4>\n
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\"J\u00falius<\/p>\n

J\u00falius Selnekovi\u010d<\/h3>\n

Analytics engineer<\/p>\n<\/div>\n

\n

Ak\u00fa pr\u00edle\u017eitos\u0165, alebo riziko si objavil pri pravidelnej kontrole d\u00e1t?\u00a0<\/b><\/p>\n

Pri pravidelnej kontrole d\u00e1t zv\u00e4\u010d\u0161a zist\u00edm, \u017ee meranie niektor\u00fdch udalost\u00ed nefunguje korektne alebo v\u00f4bec. D\u00f4vodom b\u00fdvaj\u00fa v drvivej v\u00e4\u010d\u0161ine pr\u00edpadov zmeny na webovej str\u00e1nke. Obzvl\u00e1\u0161\u0165 citliv\u00e9 je to v pr\u00edpade consent m\u00f3du a zmien cookie li\u0161ty, kedy m\u00f4\u017ee d\u00f4js\u0165 k zn\u00ed\u017eeniu po\u010dtu konverzi\u00ed v marketingov\u00fdch platform\u00e1ch alebo k nespr\u00e1vnej atrib\u00facii.<\/p>\n

Ch\u00fdb, ktor\u00e9 \u010dlovek neznal\u00fd problematiky \u010dastokr\u00e1t prehliadne, je mnoho. Okrem probl\u00e9mov s cookie li\u0161tou, to m\u00f4\u017ee by\u0165 zl\u00e1 chronol\u00f3gia odpa\u013eovania, r\u00f4zne duplicity… S\u00e9ria mal\u00fdch probl\u00e9mov v\u00e1m nakoniec vie ve\u013emi \u0161karedo rozladi\u0165 marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

✅ Spolo\u010dne premen\u00edme d\u00e1ta na zisk<\/h2>\n

Od analytickej strat\u00e9gie je len kr\u00f4\u010dik k nastaveniu KPI<\/a>. Pri v\u00e4\u010d\u0161ine klientov za\u010d\u00edna dlhodob\u00e1 spolupr\u00e1ca pr\u00e1ve vytvoren\u00edm KPI dashboardov<\/strong>. Ako tak\u00e9to dashboardy vyzeraj\u00fa a funguj\u00fa si m\u00f4\u017eete pozrie\u0165 v na\u0161ej case study pre Luigi’s Box<\/a>.<\/p>\n

Cel\u00e1 \u010fal\u0161ia spolupr\u00e1ca je \u00fazko sp\u00e4t\u00e1 s dosahovan\u00edm merate\u013en\u00fdch cie\u013eov<\/strong>. Samozrejme, tak\u00fdto pr\u00edstup si vy\u017eaduje s\u00fa\u010dinnos\u0165 a synergiu v\u00e4\u010d\u0161ieho mno\u017estva \u013eud\u00ed z viacer\u00fdch t\u00edmov – intern\u00fdch aj extern\u00fdch. \u010ci u\u017e ide o marketingov\u00e9 oddelenie na strane klienta, developersk\u00fd t\u00edm, marketingov\u00e9 a medi\u00e1lne agent\u00fary, UX \u0161pecialistov, pre v\u0161etk\u00fdch t\u00fdchto \u013eud\u00ed sa st\u00e1vame rovnocenn\u00fdmi partnermi. A v\u0161etci svojou tro\u0161kou prispievaj\u00fa k tomu, aby sme stanoven\u00e9 ciele dosiahli a spolo\u010dne r\u00e1stli.<\/p>\n

Na\u0161i odborn\u00edci radia neklientom:<\/h4>\n
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\"Adri\u00e1n<\/p>\n

Adri\u00e1n H\u00f4r\u010dik<\/h3>\n

Medior web analytik<\/p>\n<\/div>\n

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Pre\u010do je pri pr\u00e1ci s d\u00e1tami d\u00f4le\u017eit\u00e9 nastavi\u0165 si KPI a pracova\u0165 s nimi?<\/strong><\/p>\n

Bez jasne definovan\u00fdch KPI sa ve\u013emi \u013eahko stane, \u017ee jednotliv\u00e9 t\u00edmy pracuj\u00fa s\u00edce intenz\u00edvne, ale nie v\u017edy rovnak\u00fdm smerom. Dashboardy prin\u00e1\u0161aj\u00fa spolo\u010dn\u00fd poh\u013ead na v\u00fdsledky. Marketing vid\u00ed, \u010do prin\u00e1\u0161aj\u00fa kampane, v\u00fdvoj\u00e1ri vedia, ako zmeny na webe ovplyvnili konverzie, a mana\u017ement m\u00e1 jasn\u00fd preh\u013ead o tom, \u010di sa nap\u013a\u0148aj\u00fa obchodn\u00e9 ciele.<\/p>\n

To, \u017ee v\u0161etci sleduj\u00fa rovnak\u00e9 \u010d\u00edsla, pom\u00e1ha vytv\u00e1ra\u0165 prirodzen\u00fa synergiu medzi t\u00edmami a pos\u00fava diskusiu z roviny pocitov na fakty.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

✅ \u00daspora \u010dasu a intern\u00fdch kapac\u00edt<\/h2>\n

V biznise s\u00fa promptn\u00e9 reakcie deliacou \u010diarou medzi v\u00ed\u0165azmi a zvy\u0161kom trhu. Analytika v tomto smere nie je \u017eiadnou v\u00fdnimkou. Ak potrebujete nasadi\u0165 nov\u00fd n\u00e1stroj, alebo otestova\u0165 vplyv nejakej zmeny na webe, naozaj tu nie je priestor odklada\u0165 to na nesk\u00f4r. My v DASE m\u00e1me v\u0161etky rie\u0161enia \u0161k\u00e1lovate\u013en\u00e9, aby sme ka\u017ed\u00e9mu klientovi bez oh\u013eadu na vertik\u00e1lu, v ktorej p\u00f4sob\u00ed, vedeli doda\u0165 slu\u017ebu u\u017e do nieko\u013ek\u00fdch t\u00fd\u017ed\u0148ov.<\/p>\n

Taktie\u017e si v\u00e1\u017eime \u010das va\u0161ich program\u00e1torov, ktor\u00fdm dod\u00e1vame detailn\u00e9 \u0161trukturovan\u00e9 implementa\u010dn\u00e9 dokumenty, ktor\u00e9 nemusia l\u00fa\u0161ti\u0165. Na podobu na\u0161ich implementa\u010dn\u00fdch dokumentov sme pr\u00e1vom hrd\u00ed. Dostali sme na ne od program\u00e1torov nejednu chv\u00e1lu.<\/p>\n

Na\u0161i odborn\u00edci radia neklientom:<\/h4>\n
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\"Branislav<\/p>\n

Branislav Balala<\/h3>\n

Senior web analytik<\/p>\n<\/div>\n

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Kedy m\u00e1 v analytike zmysel vyu\u017ei\u0165 intern\u00e9 kapacity a kedy sk\u00f4r agent\u00faru?<\/strong><\/p>\n

To je dobr\u00e1 ot\u00e1zka a neexistuje na \u0148u v\u0161eobecne platn\u00e1 odpove\u010f. V\u0161etko z\u00e1vis\u00ed od znalost\u00ed intern\u00e9ho t\u00edmu. S\u00fa situ\u00e1cie, kedy sa klient rozhodne \u00eds\u0165 vlastnou cestou. Samozrejme, je to legit\u00edmne rozhodnutie, no treba r\u00e1ta\u0165 s t\u00fdm, \u017ee zvy\u010dajne to bude st\u00e1\u0165 viac \u010dasu a v kone\u010dnom d\u00f4sledku aj pe\u0148az\u00ed. Neraz sa n\u00e1m stalo, \u017ee klient sa po pol roku vr\u00e1til s t\u00fdm, \u017ee sa mu TO nepodarilo spravi\u0165 a nakoniec si slu\u017ebu predsa len objednal od n\u00e1s.<\/p>\n

Na druhej strane existuj\u00fa \u0161pecifick\u00e9 analytick\u00e9 n\u00e1stroje, s ktor\u00fdmi nem\u00e1me sk\u00fasenosti. Ak klient dlhodobo pracuje s tak\u00fdmito rie\u0161eniami, mo\u017eno sa mu bude hodi\u0165 n\u00e1\u0161 druh\u00fd poh\u013ead, ale exekut\u00edvu si bud\u00fa rie\u0161i\u0165 interne. V \u0161pecifick\u00fdch pr\u00edpadoch sa vieme za klienta nejak\u00fd n\u00e1stroj nau\u010di\u0165 a implementova\u0165 ho. Ak n\u00e1m to d\u00e1va biznisov\u00fd zmysel, vieme dokonca klientovi pon\u00faknu\u0165 mo\u017enos\u0165, \u017ee sa budeme podie\u013ea\u0165 na financovan\u00ed takejto implement\u00e1cie. Klientovi to u\u0161etr\u00ed nielen \u010das, ale aj peniaze.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

Ak\u00fd je mesa\u010dn\u00fd pau\u0161\u00e1l za analytick\u00fa podporu?<\/h2>\n

V\u00fdhodou spolupr\u00e1ce s DASE je flexibilita. V\u00fd\u0161ku mesa\u010dn\u00e9ho pau\u0161\u00e1lu si ur\u010duje v\u017edy klient, pri\u010dom v\u00fd\u0161ka pau\u0161\u00e1lu determinuje objem poskytovan\u00fdch pr\u00e1c. Nami odpor\u00fa\u010dan\u00e9 minimum, v r\u00e1mci ktor\u00e9ho s\u00fa zahrnut\u00e9 aj pr\u00e1ce v r\u00e1mci aktiv\u00e1cia d\u00e1t je 700 eur bez DPH mesa\u010dne<\/strong>.<\/p>\n

Ak\u00e9 pr\u00e1ce zabezpe\u010dujeme pre klientov s dlhodobou spolupr\u00e1cou?<\/strong><\/p>\n

    \n
  • vybudovanie a \u00fadr\u017eba reportingu – z\u00edskate reporty, ktor\u00e9 bude v\u00e1\u0161 t\u00edm akt\u00edvne pou\u017e\u00edva\u0165<\/li>\n
  • integr\u00e1cia nov\u00fdch meran\u00ed – nov\u00e9 n\u00e1stroje spolu dok\u00e1\u017eeme integrova\u0165 v priebehu p\u00e1r dn\u00ed<\/li>\n
  • spr\u00e1va server-side GTM – nestane sa v\u00e1m, \u017ee v\u00e1\u0161 server prestane fungova\u0165 a vy pr\u00eddete o d\u00e1ta<\/li>\n
  • data warehouse a BigQuery – prep\u00e1janie d\u00e1tov\u00fdch zdrojov v\u00e1m prinesie zna\u010dn\u00fa konkuren\u010dn\u00fa v\u00fdhodu<\/li>\n
  • CRO optimaliz\u00e1cia webu – v\u010faka d\u00e1tam budete ma\u0165 spokojnej\u0161\u00edch z\u00e1kazn\u00edkov<\/li>\n
  • proakt\u00edvne a ad-hoc anal\u00fdzy – ak\u00fdko\u013evek n\u00e1pad si potvrd\u00edte v d\u00e1tach, r\u00fdchlo a jednoducho<\/li>\n
  • konzulting, \u0161kolenia t\u00edmu – v\u00e1\u0161 t\u00edm budeme akt\u00edvne aj pas\u00edvne vzdel\u00e1va\u0165 po\u010das celej doby spolupr\u00e1ce<\/li>\n
  • a mnoh\u00e9 in\u00e9…<\/li>\n<\/ul>\n

    V biznise je dobr\u00e9 ma\u0165 partnera na ktor\u00e9ho sa m\u00f4\u017eete spo\u013eahn\u00fa\u0165. S DASE tak\u00fato istotu z\u00edskate. O va\u0161e d\u00e1ta sa postaraj\u00fa na slovo vzat\u00ed odborn\u00edci. Vy nebudete musie\u0165 rie\u0161i\u0165 technick\u00e9 detaily, ale budete sa m\u00f4c\u0165 plne s\u00fastredi\u0165 na to najd\u00f4le\u017eitej\u0161ie: rozvoj a rast v\u00e1\u0161ho biznisu<\/strong>. N\u00e1\u0161 t\u00edm DASE\u00e1kov v\u00e1m pri tomto marat\u00f3ne s rados\u0165ou pom\u00f4\u017ee!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Mnoho firiem vn\u00edma webov\u00fa analytiku ako jednorazov\u00fa aktivitu \u2013 r\u00fdchlo implementova\u0165 n\u00e1stroje, nastavi\u0165 merania, odovzda\u0165 report a hotovo….<\/p>\n","protected":false},"author":70,"featured_media":20989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20892"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20892"}],"version-history":[{"count":51,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20892\/revisions"}],"predecessor-version":[{"id":20990,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20892\/revisions\/20990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20989"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}