{"id":20873,"date":"2025-07-09T10:46:52","date_gmt":"2025-07-09T08:46:52","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20873\/"},"modified":"2025-07-09T10:49:04","modified_gmt":"2025-07-09T08:49:04","slug":"mozno-vas-web-nie-je-tak-popularny-ako-si-myslite-ako-na-filtrovanie-internej-navstevnosti","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/mozno-vas-web-nie-je-tak-popularny-ako-si-myslite-ako-na-filtrovanie-internej-navstevnosti\/","title":{"rendered":"Mo\u017eno v\u00e1\u0161 web nie je tak popul\u00e1rny, ako si mysl\u00edte. Ako na filtrovanie internej n\u00e1v\u0161tevnosti?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Podnetom k nap\u00edsaniu tohto \u010dl\u00e1nku bola ot\u00e1zka mojej kolegyne: <\/span><i><span style=\"font-weight: 400;\">\u201eAko filtrova\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165 na webe, ke\u010f klient nem\u00e1 statick\u00fa IP?\u201c<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><i><\/i><span style=\"font-weight: 400;\">Ak sa aj vy tr\u00e1pite s podobn\u00fdm probl\u00e9mom, ste na spr\u00e1vnej adrese. \u010c\u00edtajte a\u017e do konca.<\/span><\/p>\n<p><strong>V tomto \u010dl\u00e1nku sa toti\u017e pozrieme na z\u00e1kladn\u00e9 filtrovanie, ale aj na to, ako intern\u00fa n\u00e1v\u0161tevnos\u0165 filtrova\u0165 nielen pod\u013ea IP adresy.<\/strong><\/p>\n<h2><strong>Pre\u010do v\u00f4bec filtrova\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165?<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Presnej\u0161ie d\u00e1ta<\/strong> &#8211; aktivity va\u0161ich zamestnancov, v\u00fdvoj\u00e1rov \u010di agent\u00far m\u00f4\u017eu skresli\u0165 KPI \u2013 najm\u00e4 ak m\u00e1te ve\u013ek\u00fd t\u00edm alebo sa na webe testuje nov\u00e9 UI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u010cistej\u0161ie atribu\u010dn\u00e9 modely<\/strong> &#8211; intern\u00e9 hity vedia v\u00fdrazne zv\u00fd\u0161i\u0165 po\u010det konverzi\u00ed priraden\u00fdch k \u201e(direct) \/ (none)\u201c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0160pecifick\u00e9 pr\u00edpady pou\u017eitia<\/strong> &#8211; chcete sp\u00fa\u0161\u0165a\u0165, blokova\u0165, pr\u00edpadne presmerova\u0165 konkr\u00e9tne hity, ktor\u00e9 na webovej str\u00e1nke nastan\u00fa na z\u00e1klade typu n\u00e1v\u0161tevnosti.<\/span><\/li>\n<\/ul>\n<h3><strong>D\u00f4le\u017eit\u00e9 upozornenia na za\u010diatok<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Filtre nefunguj\u00fa retroakt\u00edvne<\/strong>. Aplikuj\u00fa sa len na d\u00e1ta zozbieran\u00e9 po ich aktiv\u00e1cii. Historick\u00e9 d\u00e1ta zostan\u00fa nezmenen\u00e9.<br \/>\n<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Aktiv\u00e1cia filtra je permanentn\u00e1.<\/strong> Akon\u00e1hle filter prepnete do stavu &#8222;Akt\u00edvny&#8220;, d\u00e1ta, ktor\u00e9 vyl\u00fa\u010di, s\u00fa nav\u017edy pre\u010d a u\u017e ich sp\u00e4\u0165 nedostanete. Neskor\u0161ia deaktiv\u00e1cia filtra u\u017e vyl\u00fa\u010den\u00e9 d\u00e1ta neobnov\u00ed. Preto odpor\u00fa\u010dame ka\u017ed\u00fd filter najprv otestova\u0165.<\/span><\/li>\n<\/ol>\n<h2><b>Z\u00e1kladn\u00e9 mo\u017enosti filtrovania v Google Analytics 4<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GA4 v z\u00e1klade pon\u00faka dva typy filtrov na odl\u00ed\u0161enie \u0161pecifickej n\u00e1v\u0161tevnosti: intern\u00fd a developersk\u00fd.<\/span><\/p>\n<h3><b>1. Filter internej n\u00e1v\u0161tevnosti (Internal Traffic)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Princ\u00edp je jednoduch\u00fd. Ke\u010f v GA4 zadefinujete svoju intern\u00fa IP adresu (alebo rozsah adries), merac\u00ed k\u00f3d Google Analytics za\u010dne ku ka\u017edej po\u017eiadavke (hitu) z tejto adresy prid\u00e1va\u0165 \u0161<strong>peci\u00e1lny parameter <\/strong><\/span><span style=\"font-weight: 400;\">tt=internal<\/span><span style=\"font-weight: 400;\"> (kde <\/span><span style=\"font-weight: 400;\">tt<\/span><span style=\"font-weight: 400;\"> znamen\u00e1 <\/span><i><span style=\"font-weight: 400;\">traffic_type<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V GA4 u\u017e existuje predpripraven\u00fd filter, ktor\u00fd \u010dak\u00e1 na svoju aktiv\u00e1ciu. Tento filter je nastaven\u00fd tak, <strong>aby automaticky vyl\u00fa\u010dil v\u0161etky udalosti obsahuj\u00face parameter <\/strong><\/span><strong>traffic_type=internal.<\/strong><\/p>\n<p><strong>Ako nastavi\u0165 filtrovanie pod\u013ea IP adresy v GA4:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Prejdite<\/strong> do sekcie Spr\u00e1vca (Admin).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kliknite na \u00dadajov\u00e9 streamy<\/strong> (Data Streams) a vyberte v\u00e1\u0161 webov\u00fd stream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kliknite na Konfigurova\u0165 nastavenia zna\u010dky<\/strong> (Configure tag settings)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Vyberte mo\u017enos\u0165 Definova\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165<\/strong> (Define internal traffic).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vytvorte nov\u00e9 pravidlo<\/strong>, pomenujte ho a vlo\u017ete IP adresy, ktor\u00e9 chcete filtrova\u0165. Ak m\u00e1te viacero adries, m\u00f4\u017eete pre ka\u017ed\u00fa vytvori\u0165 samostatn\u00e9 pravidlo alebo pou\u017ei\u0165 Regex v\u00fdraz na zahrnutie cel\u00e9ho rozsahu.<\/span><\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-60.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20876 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-60.png\" alt=\"Filtrovanie internej navstevnosti obrazok DASE BLOG 1\" width=\"1457\" height=\"538\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-60.png 1457w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-60-300x111.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-60-1024x378.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-60-600x222.png 600w\" sizes=\"(max-width: 1457px) 100vw, 1457px\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Aktivujte filter:<\/strong> Vr\u00e1\u0165te sa do sekcie Spr\u00e1vca (Admin) a v st\u013apci <\/span><i><span style=\"font-weight: 400;\">Vlastn\u00edctvo (Property)<\/span><\/i><span style=\"font-weight: 400;\"> kliknite na Filtre \u00fadajov (Data Filters). N\u00e1jdete tu filter <\/span><span style=\"font-weight: 400;\">Internal Traffic<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span>Ten m\u00e1 tri stavy:\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>Testovanie<\/strong> (Testing): D\u00e1ta nie s\u00fa vyl\u00fa\u010den\u00e9, ale GA4 ich ozna\u010d\u00ed dimenziou <\/span><i><span style=\"font-weight: 400;\">N\u00e1zov testovacieho filtra<\/span><\/i><span style=\"font-weight: 400;\">, aby ste si v reportoch mohli overi\u0165, \u010di filter funguje spr\u00e1vne.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>Akt\u00edvny<\/strong> (Active): Filter natrvalo vylu\u010duje d\u00e1ta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>Neakt\u00edvny<\/strong> (Inactive): Filter je vypnut\u00fd.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20877 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58.png\" alt=\"Filtrovanie internej navstevnosti obrazok DASE BLOG 2\" width=\"1588\" height=\"1058\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58.png 1588w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58-300x200.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58-1024x682.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58-1536x1023.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-58-600x400.png 600w\" sizes=\"(max-width: 1588px) 100vw, 1588px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Probl\u00e9mom tohto pr\u00edstupu je z\u00e1vislos\u0165 od statick\u00fdch IP adries a mana\u017eovanie IP adries pri ich v\u00e4\u010d\u0161om po\u010dte.\u00a0<\/span><\/p>\n<h3><b>2. Filter developerskej n\u00e1v\u0161tevnosti (Developer Traffic)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak na nasadzovanie merac\u00edch k\u00f3dov pou\u017e\u00edvate <strong>Google Tag Manager a jeho re\u017eim n\u00e1h\u013eadu<\/strong> (Preview mode), GTM automaticky prid\u00e1va ku ka\u017edej po\u017eiadavke parameter <\/span><strong>_dbg=1<\/strong><span style=\"font-weight: 400;\">. GA4 tento typ n\u00e1v\u0161tevnosti rozpozn\u00e1 ako developersk\u00fa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hlavn\u00fd rozdiel oproti internej n\u00e1v\u0161tevnosti je, \u017ee developersk\u00fa n\u00e1v\u0161tevnos\u0165 <strong>vid\u00edte v DebugView v GA4,<\/strong> zatia\u013e \u010do spr\u00e1vne nakonfigurovan\u00e1 intern\u00e1 n\u00e1v\u0161tevnos\u0165 sa neobjav\u00ed ani tam. Filter pre developersk\u00fa n\u00e1v\u0161tevnos\u0165 sa aktivuje podobne ako ten intern\u00fd v sekcii <\/span><strong><i>Spr\u00e1vca &gt; Filtre \u00fadajov<\/i>.<\/strong><\/p>\n<h3><b>Pokro\u010dilej\u0161\u00ed pr\u00edstup &#8211; riadenie <\/b><b>traffic_type<\/b><b> cez GTM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Definovanie IP adries priamo v GA4 m\u00f4\u017ee by\u0165 pre va\u0161e potreby nedostato\u010dn\u00e9.<\/strong> Preto v DASE \u010daso vol\u00edme in\u00fd pr\u00edstup \u2013 hodnotu parametra <\/span><span style=\"font-weight: 400;\">traffic_type<\/span><span style=\"font-weight: 400;\"> prepisujeme priamo v Google Tag Manageri. Toto rie\u0161enie n\u00e1m d\u00e1va <strong>ove\u013ea v\u00e4\u010d\u0161iu kontrolu.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namiesto spoliehania sa na GA4, <strong>vytvor\u00edme v GTM vlastn\u00fa logiku<\/strong> (pomocou premennej typu Regex Table), ktor\u00e1 ur\u010d\u00ed, ak\u00fd typ n\u00e1v\u0161tevnosti prich\u00e1dza na web.<\/span><\/p>\n<p><strong>Pod\u013ea toho m\u00f4\u017eeme:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Dynamicky nastavi\u0165 parameter <\/strong><span style=\"font-weight: 400;\">traffic_type<\/span><span style=\"font-weight: 400;\"> (napr. na hodnoty <\/span><span style=\"font-weight: 400;\">internal<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">consultant<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">developer<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Blokova\u0165 sp\u00fa\u0161\u0165anie zna\u010diek<\/strong> \u2013 nielen GA4, ale aj marketingov\u00fdch (Facebook Pixel, Google Ads a pod.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Presmerova\u0165 udalosti<\/strong> do in\u00e9ho, testovacieho GA4 vlastn\u00edctva.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zdrojom inform\u00e1cie o type n\u00e1v\u0161tevnosti je st\u00e1le IP adresa, no jej z\u00edskanie je flexibilnej\u0161ie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pri klientskom GTM<\/strong> m\u00f4\u017eeme po\u017eiada\u0165 developerov, aby IP adresu vlo\u017eili do <\/span><span style=\"font-weight: 400;\">dataLayeru<\/span><span style=\"font-weight: 400;\">. Toto rie\u0161enie v\u0161ak \u010dasto nar\u00e1\u017ea na probl\u00e9my s \u010dasovan\u00edm (IP adresa nemus\u00ed by\u0165 dostupn\u00e1 v momente, ke\u010f sa sp\u00fa\u0161\u0165a GA4 konfigura\u010dn\u00e1 zna\u010dka).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pri serverovom GTM<\/strong> (sGTM) je situ\u00e1cia jednoduch\u0161ia. Ka\u017ed\u00e1 udalos\u0165 automaticky obsahuje parameter <\/span><span style=\"font-weight: 400;\">ip_override<\/span><span style=\"font-weight: 400;\">, ktor\u00fd sa d\u00e1 na filtrovanie elegantne pou\u017ei\u0165.<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-30.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20881 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-30.png\" alt=\"Filtrovanie internej navstevnosti obrazok DASE BLOG 6\" width=\"900\" height=\"442\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-30.png 900w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-30-300x147.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-30-600x295.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Aby sa ur\u010den\u00fd typ n\u00e1v\u0161tevnosti odosielal s ka\u017edou jednou udalos\u0165ou, m\u00f4\u017eete vlo\u017ei\u0165 t\u00fato hodnotu priamo do hlavnej konfigura\u010dnej zna\u010dky Google (Google Tag).<\/span><\/p>\n<p>V nastaveniach tejto zna\u010dky n\u00e1jdete sekciu <strong>Konfigura\u010dn\u00e9 parametre<\/strong> (Configuration Parameters). Sem prid\u00e1te nov\u00fd riadok, kde ako parameter uvediete <span style=\"font-weight: 400;\">traffic_type<\/span><span style=\"font-weight: 400;\"> a ako jeho hodnotu vlo\u017e\u00edte va\u0161u GTM premenn\u00fa (napr\u00edklad z RegEx Table ako na obr\u00e1zku vy\u0161\u0161ie).<\/span><\/p>\n<h3><b>Rie\u0161enia pre dynamick\u00e9 IP adresy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak nepou\u017e\u00edvate statick\u00e9 <strong>IP adresy<\/strong> alebo <strong>Virtual Private Network (VPN)<\/strong>, existuj\u00fa elegantn\u00e9 a jednoduch\u00e9 rie\u0161enia pomocou roz\u0161\u00edren\u00ed do prehliada\u010da. Predstavuj\u00fa jednoduch\u00fd sp\u00f4sob, ako ozna\u010di\u0165 intern\u00fa prev\u00e1dzku priamo vo va\u0161om prehliada\u010di. <strong>Ako pr\u00edklad uvedieme dve roz\u0161\u00edrenia pre najpou\u017e\u00edvanej\u0161\u00ed prehliada\u010d &#8211; Google Chrome.<\/strong><\/span><\/p>\n<h4><strong>1. <a href=\"https:\/\/chromewebstore.google.com\/detail\/ga4-internal-traffic-filt\/aaehmbddbdghnameincndhjbmipjodcg\" target=\"_blank\" rel=\"noopener\">GA4 Internal Traffic Filter<\/a><\/strong><\/h4>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-45.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20879 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-45.png\" alt=\"Filtrovanie internej navstevnosti obrazok DASE BLOG 4\" width=\"446\" height=\"345\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-45.png 446w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-45-300x232.png 300w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ak potrebujete r\u00fdchle a efekt\u00edvne rie\u0161enie, ktor\u00e9 sa obmedzuje \u010disto na ozna\u010denie internej n\u00e1v\u0161tevnosti, odpor\u00fa\u010dame siahnu\u0165 po roz\u0161\u00edren\u00ed od TrackFunnels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeho pou\u017eitie je ve\u013emi jednoduch\u00e9: po in\u0161tal\u00e1cii sta\u010d\u00ed v nastaveniach zada\u0165 adresu webu, na ktorom m\u00e1 filtrovanie prebieha\u0165, a roz\u0161\u00edrenie aktivova\u0165. N\u00e1sledne za\u010dne automaticky ku v\u0161etk\u00fdm GA4 po\u017eiadavk\u00e1m prid\u00e1va\u0165 parameter <\/span><span style=\"font-weight: 400;\">tt=internal<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u010f\u017ee je toto rie\u0161enie \u00faplne nez\u00e1visl\u00e9 od IP adresy, funguje spo\u013eahlivo odkia\u013eko\u013evek.<\/span><\/p>\n<h4><strong>2. <a href=\"https:\/\/chromewebstore.google.com\/detail\/traffic-type-marker\/igchbjenhgnidladckbjfabageinhaek\" target=\"_blank\" rel=\"noopener\">Traffic Type Marker<\/a><\/strong><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-20880\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-37.png\" alt=\"Filtrovanie internej navstevnosti obrazok DASE BLOG 5\" width=\"284\" height=\"299\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Toto roz\u0161\u00edrenie som vytvoril <\/strong>ako odpove\u010f na ot\u00e1zku kolegyne, ktor\u00e1 bola aj podnetom tohto \u010dl\u00e1nku: <\/span><i>\u201eAko filtrova\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165 na webe, ke\u010f klient nem\u00e1 statick\u00fa IP?\u201c\u00a0<\/i><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f4vod bol ten, \u017ee som nena\u0161iel existuj\u00face rie\u0161enie, ktor\u00e9 by bolo jednoduch\u00e9 a dostato\u010dne flexibiln\u00e9, ke\u010f\u017ee u n\u00e1s v DASE pou\u017e\u00edvame pre filtrovanie n\u00e1v\u0161tevnosti r\u00f4zne parametre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ako funguje?<\/strong> Roz\u0161\u00edrenie ulo\u017e\u00ed vami definovan\u00fd pr\u00edznak (napr. <\/span><span style=\"font-weight: 400;\">internal<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">client<\/span><span style=\"font-weight: 400;\"> alebo \u010doko\u013evek in\u00e9) do <\/span><span style=\"font-weight: 400;\">Session Storage<\/span><span style=\"font-weight: 400;\"> v\u00e1\u0161ho prehliada\u010da pre konkr\u00e9tne dom\u00e9ny, ktor\u00e9 si nastav\u00edte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1sledne si v GTM vytvor\u00edte vlastn\u00fa JavaScript premenn\u00fa, ktor\u00e1 tento pr\u00edznak zo <\/span><strong>Session Storage<\/strong><span style=\"font-weight: 400;\"> na\u010d\u00edta.<\/span><\/p>\n<p><strong>Z\u00edskan\u00fa hodnotu potom m\u00f4\u017eete pou\u017ei\u0165 na:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nastavenie parametra <\/span><span style=\"font-weight: 400;\">traffic_type<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blokovanie marketingov\u00fdch zna\u010diek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presmerovanie d\u00e1t do testovacieho GA4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Pre klienta je nasadenie jednoduch\u00e9<\/strong> \u2013 vy priprav\u00edte logiku v jeho GTM kontajneri a on si u\u017e len nain\u0161taluje, nastav\u00ed a zapne roz\u0161\u00edrenie vo svojom prehliada\u010di. Funguje spo\u013eahlivo a klient nemus\u00ed ma\u0165 statick\u00fa IP adresu.\u00a0<\/span><\/p>\n<h2><strong>Z\u00e1ver<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u010ci u\u017e si vyberiete ak\u00fako\u013evek z predstaven\u00fdch met\u00f3d, cie\u013e je rovnak\u00fd &#8211; z\u00edska\u0165 d\u00e1ta, ktor\u00e9 odr\u00e1\u017eaj\u00fa re\u00e1lne spr\u00e1vanie va\u0161ich z\u00e1kazn\u00edkov, nie pracovn\u00e9 aktivity va\u0161ich kolegov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preto ver\u00edme, \u017ee inform\u00e1cie v tomto \u010dl\u00e1nku boli pre v\u00e1s u\u017eito\u010dn\u00e9 a pom\u00f4\u017eu v\u00e1m lep\u0161ie filtrova\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165. Aj ke\u010f nem\u00e1te statick\u00fa IP adresu \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnetom k nap\u00edsaniu tohto \u010dl\u00e1nku bola ot\u00e1zka mojej kolegyne: \u201eAko filtrova\u0165 intern\u00fa n\u00e1v\u0161tevnos\u0165 na webe, ke\u010f klient nem\u00e1&#8230;<\/p>\n","protected":false},"author":78,"featured_media":20886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[639,803,1],"tags":[1046,647,1047,1048,932,826],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20873"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20873"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20873\/revisions"}],"predecessor-version":[{"id":20888,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20873\/revisions\/20888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20886"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}