{"id":20857,"date":"2025-06-30T12:19:43","date_gmt":"2025-06-30T10:19:43","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20857\/"},"modified":"2025-06-30T12:19:43","modified_gmt":"2025-06-30T10:19:43","slug":"analytics-news-jun-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jun-2025\/","title":{"rendered":"Ako AI zatrasie va\u0161imi d\u00e1tami? Dozviete sa v j\u00fanov\u00fdch novink\u00e1ch"},"content":{"rendered":"<h2>N\u00e1v\u0161tevnos\u0165 z AI rastie a bude e\u0161te viac<\/h2>\n<p>Doba sa men\u00ed a s \u0148ou aj zlo\u017eenie n\u00e1v\u0161tevnosti na webov\u00fdch str\u00e1nkach. V posledn\u00fdch mesiacoch sa vyrojilo mno\u017estvo AI modelov, ktor\u00e9 pre svoje fungovanie potrebuj\u00fa d\u00e1ta. Ve\u013ea d\u00e1t. A tieto d\u00e1ta zbieraj\u00fa aj na va\u0161om webe.<\/p>\n<p>Spolo\u010dnos\u0165 SimilarWeb pri\u0161la s vy\u010derp\u00e1vaj\u00facou anal\u00fdzou n\u00e1v\u0161tevnosti. Ak m\u00e1te radi tabu\u013eky a grafy, v tomto 23-stranovom PDF ich n\u00e1jdete ne\u00farekom! Ve\u010f pos\u00fa\u010fte sami.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/06\/attachment-Global-AI-Tracker.pdf\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-20860 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/similarweb-aitraffic.png\" alt=\"AI traffic similarweb\" width=\"542\" height=\"661\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/similarweb-aitraffic.png 736w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/similarweb-aitraffic-246x300.png 246w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/similarweb-aitraffic-600x731.png 600w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p>Ak by ste potrebovali vyhodnoti\u0165, ak\u00fa AI n\u00e1v\u0161tevnos\u0165 generuje v\u00e1\u0161 web, <a href=\"https:\/\/www.dase-analytics.com\/sk\/kontakt\/\">kontaktujte n\u00e1s<\/a>. V DASE sme vyvinuli rie\u0161enie, ktor\u00e9 v\u00e1m tak\u00fato odpove\u010f poskytne.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/06\/attachment-Global-AI-Tracker.pdf\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a><\/p>\n<h2>Consent settings hub vylep\u0161en\u00fd o diagnostiku tagov<\/h2>\n<p>Aj ke\u010f povinnos\u0165 ma\u0165 nastaven\u00fa spr\u00e1vne cookie li\u0161tu je tu u\u017e nejak\u00fd ten rok, st\u00e1le sa stret\u00e1vame s t\u00fdm, \u017ee firmy t\u00fato povinnos\u0165 bu\u010f ignoruj\u00fa, alebo \u017eij\u00fa v sladkej nevedomosti. \u010co je hor\u0161\u00ed pr\u00edpad, to u\u017e nech\u00e1m na zhodnoten\u00ed v\u00e1s, na\u0161ich \u010ditate\u013eov.<\/p>\n<p>Google o t\u00fdchto nedostatkoch ur\u010dite vie a tak pri\u0161iel s rie\u0161en\u00edm, ktor\u00e9 mnoh\u00fdm analytikom nastavuj\u00facim <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/consent-mode-v2\/\">consent mode<\/a> m\u00f4\u017ee v\u00fdrazne pom\u00f4c\u0165. V rozhran\u00ed nastaven\u00ed s\u00fahlasu v Google Analytics odteraz n\u00e1jdete integrovan\u00fd n\u00e1stroj na diagnostiku tagov. Toto vylep\u0161enie v\u00e1m umo\u017en\u00ed jednoducho detekova\u0165 a opravi\u0165 chyby t\u00fdkaj\u00face sa s\u00fahlasov a zberu d\u00e1t.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20865\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings-hub.gif\" alt=\"\" width=\"1410\" height=\"752\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#06062025\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Nov\u00e9 mo\u017enosti importu d\u00e1t o n\u00e1kladoch v GA4<\/h2>\n<p>Pre u\u017e\u00edvate\u013eov, pre ktor\u00fdch je <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a> &#8222;vy\u0161\u0161\u00ed d\u00edv\u010d\u00ed&#8220;, prin\u00e1\u0161a Google ve\u013emi cenn\u00fa novinku &#8211; roz\u0161\u00edren\u00e9 mo\u017enosti importu d\u00e1t o n\u00e1kladoch. Pre tento \u00fa\u010del s\u00fa v beta verzii odteraz dostupn\u00e9 tieto zdroje:<\/p>\n<ul>\n<li>Google Sheets<\/li>\n<li>Amazon Redshift<\/li>\n<li>Amazon S3<\/li>\n<li>BigQuery<\/li>\n<li>Google Cloud Storage<\/li>\n<li>HTTPS<\/li>\n<li>MySQL<\/li>\n<li>PostgreSQL<\/li>\n<li>Snowflake<\/li>\n<\/ul>\n<p data-start=\"668\" data-end=\"1054\">Po nastaven\u00ed data importu do Google Analytics m\u00f4\u017eete porovn\u00e1va\u0165 v\u00fdkon naprie\u010d v\u0161etk\u00fdmi va\u0161imi reklamn\u00fdmi platformami. D\u00e1ta bud\u00fa dostupn\u00e9 v t\u00fdchto preh\u013eadoch vo va\u0161om Google Analytics 4 \u00fa\u010dte:<\/p>\n<ul>\n<li data-start=\"668\" data-end=\"1054\">Acquisition &gt; Non-Google cost report<\/li>\n<li data-start=\"668\" data-end=\"1054\">Advertising workspace &gt; Planning &gt; All channels report<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/16308752?sjid=1999021199070977156-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Piwik PRO u\u017e nebude zadarmo<\/h2>\n<p>Piwik je jednou z m\u00e1la alternat\u00edv ku Google Analytics 4. Tento n\u00e1stroj je vyv\u00edjan\u00fd s oh\u013eadom na potreby mal\u00fdch a stredn\u00fdch firiem, preto bude zauj\u00edmav\u00e9 sledova\u0165, ako poplatok 35 eur mesa\u010dne zatrasie s po\u010dtom u\u017e\u00edvate\u013eov.<\/p>\n<p>Z poh\u013eadu biznisovej udr\u017eate\u013enosti tento krok ch\u00e1peme. Piwik mus\u00ed procesova\u0165 ohromn\u00e9 mno\u017estvo d\u00e1t a tento v\u00fdpo\u010dtov\u00fd v\u00fdkon stoj\u00ed nemal\u00e9 finan\u010dn\u00e9 prostriedky. V\u00fdhodou Piwiku oproti konkurencii je integrovan\u00fd CMP n\u00e1stroj (nemus\u00edte si plati\u0165 samostatn\u00fd n\u00e1stroj na cookie li\u0161tu) a transparentnos\u0165 &#8211; oproti Google Analytics presne viete, kde s\u00fa d\u00e1ta fyzicky ulo\u017een\u00e9, konkr\u00e9tne na serveroch Microsoft Azure v Nemecku.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/piwik.pro\/pricing\/\" target=\"_blank\" rel=\"noopener\">Piwik PRO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1v\u0161tevnos\u0165 z AI rastie a bude e\u0161te viac Doba sa men\u00ed a s \u0148ou aj zlo\u017eenie n\u00e1v\u0161tevnosti na&#8230;<\/p>\n","protected":false},"author":70,"featured_media":20565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[934,1005,798],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20857"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20857"}],"version-history":[{"count":11,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20857\/revisions"}],"predecessor-version":[{"id":20871,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20857\/revisions\/20871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20565"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}