{"id":20841,"date":"2025-06-18T11:24:29","date_gmt":"2025-06-18T09:24:29","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20841\/"},"modified":"2025-06-18T11:24:29","modified_gmt":"2025-06-18T09:24:29","slug":"moja-prva-datova-nekonferencia-od-ai-cez-bigquery-az-po-screaming-session","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/moja-prva-datova-nekonferencia-od-ai-cez-bigquery-az-po-screaming-session\/","title":{"rendered":"Moja prv\u00e1 d\u00e1tov\u00e1 (ne)konferencia: Od AI, cez BigQuery, a\u017e po screaming session"},"content":{"rendered":"<p><strong>MeasureCamp som tento rok za\u017eila po prv\u00fdkr\u00e1t \u2013<\/strong> a prizn\u00e1m sa, dlho som netu\u0161ila, \u010do od toho \u010daka\u0165. Sta\u010dilo v\u0161ak p\u00e1r min\u00fat a bolo jasn\u00e9, \u017ee som na spr\u00e1vnom mieste.<\/p>\n<p><strong>Bez form\u00e1lnost\u00ed, bez oficial\u00edt \u2013 len otvoren\u00e9 rozhovory, praktick\u00e9 t\u00e9my a pr\u00edjemn\u00e1, uvo\u013enen\u00e1 atmosf\u00e9ra.<\/strong><\/p>\n<h2><b>\u010co je vlastne MeasureCamp?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Je to (ne)konferencia o d\u00e1tach, analytike, digit\u00e1lnom marketingu a v\u0161etkom, \u010do s t\u00fdm s\u00favis\u00ed.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Funguje trochu inak \u2013 <strong>program sa tvor\u00ed na mieste, kto chce, m\u00f4\u017ee si zap\u00edsa\u0165 vlastn\u00fa t\u00e9mu a vies\u0165 session.<\/strong> A \u010do je najlep\u0161ie \u2013 v\u0161etko je <strong>zadarmo.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vr\u00e1tane kvalitn\u00e9ho cateringu, skvel\u00e9ho priestoru a v\u00fdbornej afterparty. &#x1f389;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20842 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-5.jpg\" alt=\"Measurecamp bratislava DASE blog 1\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-5.jpg 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-5-300x200.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-5-1024x682.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-5-1536x1023.jpg 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-5-600x400.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><b>Prv\u00e1 n\u00e1v\u0161teva, ve\u013ea dojmov<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ke\u010f\u017ee som bola na MeasureCampe <strong>prv\u00fdkr\u00e1t<\/strong>, na vlastn\u00fa t\u00e9mu som si zatia\u013e netr\u00fafla \u2013 sk\u00f4r z re\u0161pektu a neistoty a trocha strachu. No ve\u013emi r\u00fdchlo som pochopila, \u017ee tu nejde o v\u00fdkony ani dokonalos\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00edvetiv\u00e1 a neform\u00e1lna atmosf\u00e9ra robila z tohto miesta priestor, <strong>kde sa aj za\u010diato\u010dn\u00edci c\u00edtia prirodzene a bezpe\u010dne.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-scaled.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20847 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-scaled.jpg\" alt=\"Measurecamp bratislava DASE blog 5\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-scaled.jpg 2560w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-300x200.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-1024x683.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-1536x1024.jpg 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-2048x1365.jpg 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-1-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Niekedy som mala probl\u00e9m si vybra\u0165 \u2013 viacero zauj\u00edmav\u00fdch t\u00e9m prebiehalo naraz.<\/strong> Ale aj to je s\u00fa\u010das\u0165 MeasureCampu \u2013 mus\u00ed\u0161 si vybra\u0165, \u010do \u0165a najviac zauj\u00edma. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A niekedy sa z\u00fa\u010dastn\u00ed\u0161 predn\u00e1\u0161ky o nie\u010dom, \u010do by \u0165a inak mo\u017eno nenapadlo \u2013<strong> a zist\u00ed\u0161, \u017ee presne to si potreboval\/a po\u010du\u0165.<\/strong><\/span><\/p>\n<h2><b>(Pod\u013ea m\u0148a) <\/b><b>najzauj\u00edmavej\u0161ie t\u00e9my tento rok?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI a e-commerce<\/b><span style=\"font-weight: 400;\"> \u2013 samozrejme zaznela aj t\u00e9ma AI \u2013 ako postupne vstupuje do sveta e-commerce. Diskutovalo sa o jej dopadoch na spr\u00e1vanie pou\u017e\u00edvate\u013eov, sp\u00f4sob vyh\u013ead\u00e1vania produktov, personaliz\u00e1ciu obsahu \u010di z\u00e1kazn\u00edcke interakcie. Je zauj\u00edmav\u00e9 sledova\u0165, ako sa tento trend rozv\u00edja a \u010do v\u0161etko m\u00f4\u017ee prinies\u0165 firm\u00e1m aj z\u00e1kazn\u00edkom v najbli\u017e\u0161\u00edch rokoch, alebo d\u0148och.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BigQuery a vizualiz\u00e1cie d\u00e1t<\/b><span style=\"font-weight: 400;\"> \u2013 Kto sa kedysi b\u00e1l SQL, dnes m\u00e1 \u0161ancu objavi\u0165 \u00faplne nov\u00fd sp\u00f4sob pr\u00e1ce s d\u00e1tami. BigQuery sa v\u010faka nov\u00fdm n\u00e1strojom a AI, st\u00e1va omnoho pr\u00edstupnej\u0161\u00edm aj pre t\u00fdch, \u010do nie s\u00fa \u201cd\u00e1tov\u00ed in\u017einieri\u201d. Vizu\u00e1lne a intuit\u00edvne prostredie pom\u00e1ha premeni\u0165 komplexn\u00e9 d\u00e1ta na zrozumite\u013en\u00e9 pr\u00edbehy \u2013 a to je presne to, \u010do firmy potrebuj\u00fa.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20843 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7.jpg\" alt=\"Measurecamp bratislava DASE blog 2\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7.jpg 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7-300x225.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7-1024x768.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7-1536x1152.jpg 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-7-600x450.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Sheets v praxi<\/b><span style=\"font-weight: 400;\"> \u2013 Hoci sa \u010dasto vn\u00edma ako \u201eoby\u010dajn\u00fd\u201c tabu\u013ekov\u00fd n\u00e1stroj, mnoh\u00ed z n\u00e1s poznaj\u00fa len jeho z\u00e1kladn\u00e9 funkcie a do pokro\u010dilej\u0161\u00edch z\u00e1kut\u00ed sa rad\u0161ej nep\u00fa\u0161\u0165aj\u00fa. Na tejto session sa v\u0161ak \u0161lo naozaj do h\u013abky \u2013 od praktick\u00fdch tipov na efekt\u00edvnej\u0161ie workflowy, cez pr\u00e1cu s arrayformulami a\u017e po vyu\u017eitie pivotiek v re\u00e1lnych pr\u00edpadoch. V\u00fdsledok? Ve\u013ea konkr\u00e9tnych trikov, ktor\u00e9 sa daj\u00fa hne\u010f aplikova\u0165 v ka\u017edodennej pr\u00e1ci.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4.jpg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20844 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4.jpg\" alt=\"Measurecamp bratislava DASE blog 3\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4.jpg 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4-300x200.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4-1024x682.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4-1536x1023.jpg 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-4-600x400.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clarity od Bloomreach<\/b><span style=\"font-weight: 400;\"> \u2013 Predstavenie konverza\u010dn\u00e9ho asistenta, ktor\u00fd pom\u00e1ha z\u00e1kazn\u00edkom po\u010das n\u00e1kupu. Funguje priamo na str\u00e1nke zna\u010dky Vans a v\u010faka nemu sa online nakupovanie st\u00e1va prirodzenej\u0161\u00edm a r\u00fdchlej\u0161\u00edm. Jednoduch\u00e1 uk\u00e1\u017eka toho, ako m\u00f4\u017ee AI spr\u00edjemni\u0165 z\u00e1kazn\u00edcku sk\u00fasenos\u0165 bez toho, aby p\u00f4sobila ru\u0161ivo.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Screaming session<\/b><span style=\"font-weight: 400;\"> \u2013 A teraz nie\u010do \u00faplne in\u00e9. V strede odborn\u00e9ho programu sa objavila aj netradi\u010dn\u00e1 aktivita \u2013 veden\u00e1 screaming session. Skupinov\u00e9 a individu\u00e1lne uvo\u013enenie nap\u00e4tia prostredn\u00edctvom kriku. Mo\u017eno to znie zvl\u00e1\u0161tne, ale v kontexte celej konferencie to d\u00e1valo \u00faplny zmysel. Lebo aj v d\u00e1tach sa skr\u00fdvaj\u00fa em\u00f3cie \u2013 a ob\u010das ich treba len vykri\u010da\u0165 von.<\/span><\/li>\n<\/ul>\n<h2><b>Pre\u010do \u00eds\u0165 na MeasureCamp?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Preto\u017ee aj ke\u010f sa <\/span><b>e\u0161te<\/b><span style=\"font-weight: 400;\"> alebo <\/span><b>u\u017e<\/b><span style=\"font-weight: 400;\"> nevenujete webovej analytike, st\u00e1le si tam n\u00e1jdete svoje. Preto\u017ee aj ke\u010f ste introvert, v tejto komunite sa c\u00edtite pr\u00edjemne. A preto\u017ee nie v\u0161etko mus\u00ed by\u0165 naform\u00e1tovan\u00e9 pod\u013ea korpor\u00e1tnej \u0161abl\u00f3ny, aby to malo hodnotu a zmysel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>MeasureCamp ukazuje, \u017ee zdie\u013eanie sk\u00fasenost\u00ed m\u00f4\u017ee by\u0165 nen\u00faten\u00e9, z\u00e1bavn\u00e9 aj u\u017eito\u010dn\u00e9 z\u00e1rove\u0148.<\/strong> A \u017ee ke\u010f sa spoj\u00ed komunita, ktor\u00e1 m\u00e1 chu\u0165 sa rozpr\u00e1va\u0165 a u\u010di\u0165, vznikaj\u00fa naozaj in\u0161pirat\u00edvne stretnutia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak ste e\u0161te na MeasureCampe neboli a <strong>zauj\u00edmate sa o d\u00e1ta, analytiku alebo digit\u00e1lny marketing<\/strong> \u2013 ur\u010dite si ho dajte do kalend\u00e1ra na bud\u00faci rok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aj ke\u010f len zo zvedavosti. M\u00f4\u017eete sa zapoji\u0165 akt\u00edvne, alebo len po\u010d\u00fava\u0165. Oboje je v super. &#x1f605;<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20845 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3.jpg\" alt=\"Measurecamp bratislava DASE blog 4\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3.jpg 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3-300x225.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3-1024x768.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3-1536x1152.jpg 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-3-600x450.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><strong>Ja som odi\u0161la pln\u00e1 n\u00e1padov, motiv\u00e1cie a\u00a0 s pocitom, \u017ee som s\u00fa\u010das\u0165ou nie\u010doho v\u00e4\u010d\u0161ieho. A to je ove\u013ea viac, ne\u017e by som od \u201ckonferencie\u201d \u010dakala.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MeasureCamp som tento rok za\u017eila po prv\u00fdkr\u00e1t \u2013 a prizn\u00e1m sa, dlho som netu\u0161ila, \u010do od toho \u010daka\u0165&#8230;.<\/p>\n","protected":false},"author":82,"featured_media":20852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[638],"tags":[1040,1041,1039,649,1038,648],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20841"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20841"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20841\/revisions"}],"predecessor-version":[{"id":20853,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20841\/revisions\/20853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20852"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}