{"id":20802,"date":"2025-05-30T09:54:11","date_gmt":"2025-05-30T07:54:11","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20802\/"},"modified":"2025-05-30T09:54:11","modified_gmt":"2025-05-30T07:54:11","slug":"analytics-news-maj-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-maj-2025\/","title":{"rendered":"Od neohl\u00e1senej zmeny v Googli po tajomstvo nefunguj\u00facich kreat\u00edv"},"content":{"rendered":"<h2><strong data-start=\"34\" data-end=\"135\">Google zmenil form\u00e1t GA4 cookies bez varovania: okam\u017eite skontrolujte svoje merania!<\/strong><\/h2>\n<p data-start=\"236\" data-end=\"544\">Google za\u010diatkom m\u00e1ja neohl\u00e1sene zmenil <strong data-start=\"269\" data-end=\"291\">form\u00e1t GA4 cookies (_ga)<\/strong>, \u010do m\u00f4\u017ee sp\u00f4sobi\u0165 v\u00e1\u017ene probl\u00e9my v meraniach. Ak va\u0161e meranie vyu\u017e\u00edva priamy pr\u00edstup ku GA4 cookies, clientID alebo sessionID, je mo\u017en\u00e9, \u017ee vo va\u0161om \u00fa\u010dte uvid\u00edte signifikantn\u00e9 prepady. T\u00e1to zmena toti\u017e m\u00f4\u017ee zapr\u00ed\u010dini\u0165 poklesy v zbere d\u00e1t, anom\u00e1lie v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/atribucia-attribution\/\">atrib\u00facii<\/a> alebo probl\u00e9my s integr\u00e1ciami tret\u00edch str\u00e1n, ktor\u00e9 sa tie\u017e na <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\">GA4<\/a> cookies spoliehaj\u00fa.<\/p>\n<p data-start=\"546\" data-end=\"572\"><strong>Kto m\u00f4\u017ee by\u0165 ovplyvnen\u00fd?<\/strong><\/p>\n<ul data-start=\"573\" data-end=\"1483\">\n<li data-start=\"573\" data-end=\"754\">\n<p data-start=\"575\" data-end=\"754\"><strong data-start=\"575\" data-end=\"615\">Measurement Protocol<\/strong>: viacero pou\u017e\u00edvate\u013eov hl\u00e1silo, \u017ee ich <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/measurement-protocol\/\">measurement protocol<\/a> prestal fungova\u0165. D\u00f4le\u017eit\u00e9 je vykona\u0165 audit nastavenia measurement protocolu a overi\u0165, \u010di v\u0161etko funguje ako m\u00e1.<\/p>\n<\/li>\n<li data-start=\"573\" data-end=\"754\">\n<p data-start=\"575\" data-end=\"754\"><strong data-start=\"757\" data-end=\"787\">Server-side GTM nastavenia<\/strong>: probl\u00e9m nast\u00e1va, ak va\u0161e <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/server-side-tracking\/\">server-side<\/a> nastavenia extrahuj\u00fa sessionID alebo clientID z GA4 cookies.<\/p>\n<\/li>\n<li data-start=\"929\" data-end=\"1116\">\n<p data-start=\"931\" data-end=\"1116\"><strong data-start=\"931\" data-end=\"951\">API rozhrania<\/strong>: ak\u00e9ko\u013evek <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/api-application-programming-interfaces\/\">API<\/a>, ktor\u00e1 posiela \u00fadaje klientov do GA4, BigQuery, alebo in\u00fdch platforiem m\u00f4\u017eu presta\u0165 fungova\u0165.<\/p>\n<\/li>\n<li data-start=\"1117\" data-end=\"1296\">\n<p data-start=\"1119\" data-end=\"1296\"><strong data-start=\"1119\" data-end=\"1141\">Atribu\u010dn\u00e9 n\u00e1stroje<\/strong>: n\u00e1stroje, ktor\u00e9 pou\u017e\u00edvaj\u00fa _ga cookie na sp\u00e1janie pou\u017e\u00edvate\u013eov, resp. rel\u00e1ci\u00ed m\u00f4\u017eu zlyha\u0165, \u010do povedie k nepresn\u00fdm atribu\u010dn\u00fdm d\u00e1tam.<\/p>\n<\/li>\n<li data-start=\"1297\" data-end=\"1483\">\n<p data-start=\"1299\" data-end=\"1483\"><strong data-start=\"1299\" data-end=\"1316\">Rie\u0161enia tret\u00edch str\u00e1n<\/strong>: niektor\u00e9 integr\u00e1cie s platformami tret\u00edch str\u00e1n (ako napr. CDP syst\u00e9my) sa spoliehaj\u00fa na _ga cookie. Funk\u010dnos\u0165 t\u00fdchto syst\u00e9mov m\u00f4\u017ee by\u0165 ohrozen\u00e1.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1485\" data-end=\"1509\"><strong data-start=\"1489\" data-end=\"1509\"><br \/>\n\u010co m\u00f4\u017eete urobi\u0165<\/strong><\/p>\n<p data-start=\"1510\" data-end=\"1743\">Ak ste zaznamenali prepady vo va\u0161om GA4 \u00fa\u010dte, ktor\u00e9 si neviete vysvetli\u0165, zmena _ga cookie m\u00f4\u017ee by\u0165 pr\u00ed\u010dinou. Nechajte si skontrolova\u0165 va\u0161e merania e\u0161te dnes! Ve\u013emi radi v\u00e1m s t\u00fdm pom\u00f4\u017eeme.<\/p>\n<p style=\"text-align: right;\" data-start=\"1510\" data-end=\"1743\">Viac na: <a href=\"https:\/\/www.linkedin.com\/posts\/analyticsnerd_google-has-changed-the-ga4-cookie-activity-7328053513593262080-yS7L\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Himanshu Sharma<\/a><\/p>\n<h2 data-start=\"1510\" data-end=\"1743\"><strong data-start=\"39\" data-end=\"101\">First-party m\u00f3d je odteraz Google Tag Gateway pre inzerentov<\/strong><\/h2>\n<p data-start=\"164\" data-end=\"524\"><strong data-start=\"164\" data-end=\"201\">Google Tag Gateway pre inzerentov<\/strong> (predt\u00fdm zn\u00e1my ako <strong data-start=\"221\" data-end=\"241\">first-party mode<\/strong>) je teraz dostupn\u00fd pre v\u0161etk\u00fdch a prin\u00e1\u0161a podporu pre <strong data-start=\"296\" data-end=\"330\">client-side a server-side tagy<\/strong>. T\u00e1to funkcia umo\u017e\u0148uje inzerentom e\u0161te v\u00e4\u010d\u0161iu flexibilitu pri spr\u00e1ve svojich tagov. Odteraz m\u00f4\u017eete vybra\u0165 dom\u00e9nov\u00e9 men\u00e1 spolu s Google tag ID pri zapnut\u00ed Google Tag Gateway pre inzerentov.<\/p>\n<p data-start=\"526\" data-end=\"734\">Tento krok u\u013eah\u010duje integr\u00e1ciu a zjednodu\u0161uje proces spr\u00e1vy zna\u010diek v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-tag-manager\/\">Google Tag Manageri<\/a>, \u010d\u00edm poskytuje inzerentom viac mo\u017enost\u00ed na prisp\u00f4sobenie svojich analytick\u00fdch a reklamn\u00fdch nastaven\u00ed pod\u013ea \u0161pecifick\u00fdch potrieb ich kampan\u00ed. Ak e\u0161te nevyu\u017e\u00edvate t\u00fato funkciu, je\u00a0 na \u010dase sa pozrie\u0165, ako m\u00f4\u017ee Google Tag Gateway zjednodu\u0161i\u0165 a optimalizova\u0165 va\u0161e nastavenia v <strong data-start=\"863\" data-end=\"886\">Google Tag Manageri<\/strong>.<\/p>\n<p style=\"text-align: right;\" data-start=\"1510\" data-end=\"1743\">Viac na: <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/16061406?sjid=9749629827667626125-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2 data-start=\"1510\" data-end=\"1743\"><strong data-start=\"39\" data-end=\"101\">Developeri Looker Studia id\u00fa bomby. S \u010d\u00edm pri\u0161li v m\u00e1ji?<\/strong><\/h2>\n<p data-start=\"62\" data-end=\"157\">Tento mesiac sa v\u00fdvoj\u00e1ri Looker Studia skuto\u010dne predviedli a pri\u0161li s mno\u017estvom vylep\u0161en\u00ed a nov\u00fdch funkci\u00ed. Na \u010do sa m\u00f4\u017eete te\u0161i\u0165?<\/p>\n<ul data-start=\"159\" data-end=\"2192\">\n<li data-start=\"159\" data-end=\"516\">\n<p data-start=\"162\" data-end=\"516\"><strong>Code Interpreter k va\u0161im slu\u017eb\u00e1m<\/strong> &#8211; tento AI n\u00e1stroj preklad\u00e1 va\u0161e ot\u00e1zky v prirodzenom jazyku na Python k\u00f3d a vykon\u00e1va za v\u00e1s pokro\u010dil\u00e9 anal\u00fdzy a vizualiz\u00e1cie<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"516\">\n<p data-start=\"162\" data-end=\"516\"><strong>Vylep\u0161enia panelu vlastnosti grafov<\/strong> &#8211; s\u00e9ria vylep\u0161en\u00ed v z\u00e1lo\u017ek\u00e1ch Setup a Style umo\u017e\u0148uj\u00fa u\u017e\u00edvate\u013eom viac prisp\u00f4sobova\u0165 grafy individu\u00e1lnym po\u017eiadavk\u00e1m<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"516\">\n<p data-start=\"162\" data-end=\"516\"><strong>Nov\u00fd proces s\u00fahlasu pre d\u00e1tov\u00e9 zdroje z BigQuery<\/strong> &#8211; s opr\u00e1vneniami pou\u017e\u00edvate\u013ea Viewer je k dispoz\u00edcii nov\u00fd proces s\u00fahlasu pre\u00a0 zv\u00fd\u0161enie miery bezpe\u010dnosti<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"516\">\n<p data-start=\"162\" data-end=\"516\"><strong>Otv\u00e1ranie odkazov na novej karte<\/strong> &#8211; pribudla mo\u017enos\u0165 Open links in new tab pri odkazoch z tabuliek<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"516\">\n<p data-start=\"162\" data-end=\"516\"><strong>Nov\u00e9 konektory<\/strong> &#8211; u\u017e tradi\u010dne Looker Studio spr\u00edstup\u0148uje mno\u017estvo nov\u00fdch konektorov, tentokr\u00e1t napr. Yandex<\/p>\n<\/li>\n<li data-start=\"159\" data-end=\"516\"><strong>Nov\u00e9 mo\u017enosti mrie\u017eky<\/strong> &#8211; pre niektor\u00e9 typy grafov pribudla mo\u017enos\u0165 nastavi\u0165 r\u00f4znu farebnos\u0165 mrie\u017eky pre \u013eav\u00fa a prav\u00fa os<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ktor\u00fa novinku mus\u00edte hne\u010f vysk\u00fa\u0161a\u0165? U 9 z 10 DASE\u00e1kov vyhr\u00e1va integr\u00e1cia AI.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/cloud.google.com\/looker-studio\/docs\/release-notes#May_29_2025\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2 data-start=\"44\" data-end=\"152\"><strong data-start=\"44\" data-end=\"152\">Nov\u00fd podcast DATABASED: Ako vytvori\u0165 \u00faspe\u0161n\u00fa kreat\u00edvu<\/strong><\/h2>\n<p>Nov\u00fd DATABASED je tu! Na Spotify aj na YouTube n\u00e1jdete u\u017e 12. diel n\u00e1\u0161ho podcastu, do ktor\u00e9ho tentokr\u00e1t prijal pozvanie Peter Galko z agent\u00fary DIORAMA. Peter sa venuje ideamakingu, strat\u00e9gii a UX. Pozreli sme sa teda na to, \u010di je pri jeho pr\u00e1ci d\u00f4le\u017eitej\u0161ia intu\u00edcia, alebo d\u00e1ta, ako vznikaj\u00fa n\u00e1pady, ktor\u00e9 re\u00e1lne funguj\u00fa a prin\u00e1\u0161aj\u00fa ziask, alebo ako sa d\u00e1 mera\u0165 kreat\u00edva.<\/p>\n<p>Ak chcete vedie\u0165, pre\u010do niekedy kampane zlyhaj\u00fa, aj ke\u010f vyzeraj\u00fa skvele a ak\u00e9 chyby robia firmy, ktor\u00e9 si rie\u0161ia kreat\u00edvu po vlastnej ose, na\u0161a najnov\u0161ia epiz\u00f3da je presne to, \u010do h\u013ead\u00e1te! Pr\u00edjemn\u00e9 po\u010d\u00favanie.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/open.spotify.com\/episode\/4T3KJ9lZDbUL661dPu4QBz?si=77e9ec2ce6c248c0\" target=\"_blank\" rel=\"noopener\">Spotify DATABASED<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google zmenil form\u00e1t GA4 cookies bez varovania: okam\u017eite skontrolujte svoje merania! Google za\u010diatkom m\u00e1ja neohl\u00e1sene zmenil form\u00e1t GA4&#8230;<\/p>\n","protected":false},"author":70,"featured_media":20564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20802"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20802"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20802\/revisions"}],"predecessor-version":[{"id":20811,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20802\/revisions\/20811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20564"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}