{"id":20763,"date":"2025-05-20T12:43:56","date_gmt":"2025-05-20T10:43:56","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20763\/"},"modified":"2025-05-20T12:45:08","modified_gmt":"2025-05-20T10:45:08","slug":"co-vsetko-si-viete-momentalne-prepojit-s-ga4kou-a-na-co-to-je-dobre","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/co-vsetko-si-viete-momentalne-prepojit-s-ga4kou-a-na-co-to-je-dobre\/","title":{"rendered":"\u010co v\u0161etko si viete moment\u00e1lne prepoji\u0165 s GA4kou? (a na \u010do to je dobr\u00e9)"},"content":{"rendered":"<p><strong>Google Analytics 4 je siln\u00fd n\u00e1stroj. Ale ke\u010f ho pou\u017e\u00edvate samostatne, vid\u00edte len \u010das\u0165 obrazu. Ako keby ste mali mapu, ale bez legiend a kompasu.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A\u017e ke\u010f ho prepoj\u00edte s \u010fal\u0161\u00edmi n\u00e1strojmi ako <strong>Google Ads<\/strong>, <strong>Search Console<\/strong> alebo <strong>BigQuery<\/strong>, za\u010dn\u00fa v\u00e1m d\u00e1ta d\u00e1va\u0165 kontext \u2013 vid\u00edte, odkia\u013e \u013eudia pri\u0161li, \u010do ich zaujalo a \u010do ich presved\u010dilo kona\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prepojenia v\u00e1m m\u00f4\u017eu u\u0161etri\u0165 \u010das, pom\u00f4c\u0165 pochopi\u0165, \u010do skuto\u010dne funguje (a \u010do nie), a nakoniec \u2013 prinies\u0165 lep\u0161ie v\u00fdsledky. <strong>Tak sa po\u010fme pozrie\u0165 na tie najd\u00f4le\u017eitej\u0161ie.<\/strong><\/span><\/p>\n<h2><b>&#x1f527; \u010co presne treba urobi\u0165 (krok po kroku)<\/b><\/h2>\n<p><b>Ka\u017ed\u00fd n\u00e1stroj m\u00e1 svoj vlastn\u00fd sp\u00f4sob prepojenia s GA4. Ale z\u00e1kladn\u00fd princ\u00edp je vo v\u00e4\u010d\u0161ine rovnak\u00fd. Tu je univerz\u00e1lny n\u00e1vod, ktor\u00fd vie\u0161 prisp\u00f4sobi\u0165 ku ka\u017ed\u00e9mu bloku s n\u00e1strojom (napr. Google Ads, BigQuery&#8230;):<\/b><\/p>\n<p><b>1&#xfe0f;&#x20e3; Otvorte si svoj GA4 \u00fa\u010det<\/b><\/p>\n<p><b>2&#xfe0f;&#x20e3; Prejdite do svojho Google Analytics 4 a kliknite na ikonku ozuben\u00e9ho kolieska (Admin) v\u013eavo dole. <\/b><span style=\"font-weight: 400;\">Prejdite \u00faplne dolu v \u013eavom menu a kliknite na \u201eProduct Links\u201c (Prepojenia s produktami). <\/span><span style=\"font-weight: 400;\">Tu n\u00e1jdete zoznam v\u0161etk\u00fdch n\u00e1strojov, ktor\u00e9 m\u00f4\u017eete s GA4 prepoji\u0165 \u2013 od <strong>Google<\/strong> <strong>Ads,<\/strong> cez <strong>Search Console<\/strong> a\u017e po <strong>BigQuery.<\/strong><\/span><b><br \/>\n<\/b><\/p>\n<p><b>3&#xfe0f;&#x20e3; Vyberte si n\u00e1stroj, ktor\u00fd chcete prepoji\u0165<\/b><\/p>\n<p><b>4&#xfe0f;&#x20e3; Kliknite na tla\u010didlo \u201eLink\u201c \/ \u201ePrepoji\u0165\u201c pri n\u00e1stroji, ktor\u00fd chcete vyu\u017ei\u0165 \u2013 napr\u00edklad Google Ads, Search Console, BigQuery at\u010f.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V zozname produktov, s ktor\u00fdmi sa d\u00e1 GA4 prepoji\u0165,sta\u010d\u00ed klikn\u00fa\u0165 na ten, ktor\u00fd pou\u017e\u00edvate (a ku ktor\u00e9mu m\u00e1te pr\u00edstup).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f449; Ak sa \u00fa\u010det nezobrazuje, mo\u017eno nem\u00e1te spr\u00e1vne opr\u00e1vnenie \u2013 skontrolujte, \u010di m\u00e1te pr\u00e1va v oboch n\u00e1strojoch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potom u\u017e len nastav\u00edte, \u010do konkr\u00e9tne chcete prepoji\u0165 a synchronizova\u0165. Mo\u017enosti sa m\u00f4\u017eu l\u00ed\u0161i\u0165 pod\u013ea n\u00e1stroja, ale naj\u010dastej\u0161ie ide o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#x1f3af;<strong> konverzie<\/strong> \u2013 aby ste vedeli, \u010do \u013eudia naozaj urobili, nie len \u017ee pri\u0161li<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#x1f465;<strong> publik\u00e1<\/strong> \u2013 ide\u00e1lne pre remarketing alebo lep\u0161ie cielenie kampan\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#x1f4e4; <strong>export d\u00e1t<\/strong> \u2013 ak chcete analyzova\u0165 d\u00e1ta v in\u00fdch n\u00e1strojoch (napr. BigQuery)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#x1f501; <strong>publik\u00e1 na op\u00e4tovn\u00e9 zacielenie<\/strong> \u2013 aby ste vedeli oslovi\u0165 spr\u00e1vnych \u013eud\u00ed znova<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A to je cel\u00e9. \u017diadna veda. Len p\u00e1r klikov, ktor\u00e9 v\u00e1m nesk\u00f4r u\u0161etria ve\u013ea pr\u00e1ce a nervov. &#x270c;<\/span><\/p>\n<h2><b>&#x1f517; Google Ads<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00e1\u0161 web m\u00f4\u017ee ma\u0165 super n\u00e1v\u0161tevnos\u0165, ale ak neviete, odkia\u013e t\u00ed \u013eudia pri\u0161li a \u010do na webe robia, ost\u00e1vate len pri h\u00e1dan\u00ed. A h\u00e1da\u0165 sa neoplat\u00ed, ke\u010f ide o marketingov\u00e9 rozpo\u010dty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prepojen\u00edm Google Ads s GA4 z\u00edskate jasn\u00fa odpove\u010f: ktor\u00e1 reklama pril\u00e1kala z\u00e1kazn\u00edka, \u010do presne urobil na webe, a \u010di naozaj nakoniec k\u00fapil alebo kontaktoval firmu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto prepojenie v\u00e1m umo\u017en\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lep\u0161ie optimalizova\u0165 rozpo\u010dty<\/b><span style=\"font-weight: 400;\"> \u2013 investujete len do toho, \u010do prin\u00e1\u0161a v\u00fdsledky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00edska\u0165 presnej\u0161\u00ed poh\u013ead na konverzie<\/b><span style=\"font-weight: 400;\"> \u2013 nie len kliky, ale skuto\u010dn\u00e9 akcie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vytv\u00e1ra\u0165 publikum na remarketing<\/b><span style=\"font-weight: 400;\"> \u2013 napr. \u013eud\u00ed, ktor\u00ed si vlo\u017eili produkt do ko\u0161\u00edka, ale nedokon\u010dili n\u00e1kup<\/span><\/li>\n<\/ul>\n<h3><b>Prepojenie Google Ads s GA4:<\/b><\/h3>\n<p>Product Links<span style=\"font-weight: 400;\"> \u00a0&#x27a1;&#xfe0f; \u00a0 <\/span>Google Ads<span style=\"font-weight: 400;\"> \u00a0&#x27a1;&#xfe0f; \u00a0 <\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte \u00fa\u010det Google Ads\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0 <\/span>Zvo\u013ete, \u010do chcete synchronizova\u0165<span style=\"font-weight: 400;\"> (napr. &#x2705; konverzie, &#x2705; publik\u00e1)\u00a0 &#x27a1;&#xfe0f; \u00a0<\/span>Potvr\u010fte nastavenie<\/p>\n<h2><b>&#x1f517; Google Search Console<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pri SEO m\u00e1te \u010dasto pocit, \u017ee \u201esa nie\u010do deje\u201c, ale neviete \u00faplne \u010do. Ke\u010f spoj\u00edte GA4 so Search Console, za\u010dn\u00fa sa v\u00e1m veci sp\u00e1ja\u0165 \u2013 zist\u00edte, \u010do \u013eudia h\u013eadaj\u00fa a ako sa cez Google dostali k v\u00e1m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00edskate odpovede na ot\u00e1zky ako:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ak\u00e9 slov\u00e1 \u013eudia zadali do Googlu, aby sa dostali na v\u00e1\u0161 web?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Na ktor\u00e9 podstr\u00e1nky klikali naj\u010dastej\u0161ie?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ktor\u00e9 vyh\u013ead\u00e1vania priv\u00e1dzaj\u00fa n\u00e1v\u0161tevnos\u0165, ale neprin\u00e1\u0161aj\u00fa \u017eiadnu akciu ani konverziu?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Napr\u00edklad: Ak zist\u00edte, \u017ee na blogov\u00fd \u010dl\u00e1nok chodia stovky \u013eud\u00ed z Googlu, ale nikto nekupuje, mo\u017eno treba doplni\u0165 jasn\u00e9 CTA alebo zlep\u0161i\u0165 intern\u00e9 prelinkovanie.<\/span><\/p>\n<h3><b>Prepojenie Search Console s GA4:<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Search Console\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte overen\u00fd \u00fa\u010det Search Console\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prira\u010fte d\u00e1tov\u00fd stream (napr. web str\u00e1nku)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Ulo\u017ete nastavenie<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; Po prepojen\u00ed n\u00e1jdete \u00fadaje v GA4 v sekcii \u201eSearch Console\u201c. V\u00fdsledky sa zobrazia, ke\u010f za\u010dne prich\u00e1dza\u0165 n\u00e1v\u0161tevnos\u0165 z organick\u00e9ho vyh\u013ead\u00e1vania.<\/span><\/p>\n<h2><b>&#x1f517; BigQuery<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te pocit, \u017ee v GA4 ste u\u017e \u201evideli v\u0161etko\u201c a chcete \u00eds\u0165 hlb\u0161ie, BigQuery je ako nov\u00fd vesm\u00edr.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu sa hr\u00e1 vo ve\u013ekom:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00edskate pr\u00edstup k surov\u00fdm, nespracovan\u00fdm d\u00e1tam<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00f4\u017eete si vytvori\u0165 vlastn\u00e9 reporty alebo metriky<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viete prepoji\u0165 d\u00e1ta z GA4 s CRM, emailingom alebo in\u00fdmi n\u00e1strojmi<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pre firmy, ktor\u00e9 u\u017e pracuj\u00fa s d\u00e1tami naplno (napr. e-shopy, ktor\u00e9 testuj\u00fa atribu\u010dn\u00e9 modely alebo predikciu dopytu), je BigQuery nenahradite\u013en\u00fd.<\/span><\/p>\n<h3><b>Prepojenie BigQuery s GA4:<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>BigQuery\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte Google Cloud projekt<span style=\"font-weight: 400;\"> (ak ho nem\u00e1te, treba ho najprv vytvori\u0165)\u00a0 &#x27a1;&#xfe0f; \u00a0<\/span>Nastavte sp\u00f4sob exportu d\u00e1t<span style=\"font-weight: 400;\"> (napr. denne alebo v re\u00e1lnom \u010dase)\u00a0 &#x27a1;&#xfe0f; \u00a0<\/span>Potvr\u010fte nastavenie<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; D\u00e1ta sa za\u010dn\u00fa exportova\u0165 do BigQuery a m\u00f4\u017eete s nimi \u010falej pracova\u0165 pod\u013ea vlastn\u00fdch potrieb \u2013 vo vlastn\u00fdch reportoch, modeloch \u010di vizualiz\u00e1ci\u00e1ch.<\/span><\/p>\n<h2><b>&#x1f517; Search Ads 360<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak spravujete ve\u013ek\u00e9 PPC kampane naprie\u010d vyh\u013ead\u00e1va\u010dmi (nielen Google), SA360 je v\u00e1\u0161 n\u00e1stroj. Ke\u010f ho prepoj\u00edte s GA4:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Importujete presn\u00e9 konverzie z webu do kampan\u00ed<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zlep\u0161\u00edte bidding strat\u00e9gie na z\u00e1klade re\u00e1lnych d\u00e1t<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00edskate detailnej\u0161iu atrib\u00faciu \u2013 \u010do skuto\u010dne ovplyvnilo rozhodnutie z\u00e1kazn\u00edka<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Je to ako ke\u010f pilot dostane radar navy\u0161e \u2013 viac vid\u00ed, lep\u0161ie reaguje.<\/span><\/p>\n<h3><b>\u00a0Prepojenie Search Ads 360 s GA4<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Search Ads 360\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte svoj SA360 \u00fa\u010det\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Zvo\u013ete, \u010do chcete zdie\u013ea\u0165<span style=\"font-weight: 400;\"> (napr. &#x2705; konverzie, &#x2705; publik\u00e1 pre remarketing)\u00a0 &#x27a1;&#xfe0f; \u00a0<\/span>Potvr\u010fte nastavenie<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; <strong>Hotovo<\/strong> \u2013 teraz u\u017e m\u00f4\u017eete prepoji\u0165 v\u00fdkonnos\u0165 kampan\u00ed s re\u00e1lnym spr\u00e1van\u00edm n\u00e1v\u0161tevn\u00edkov a posun\u00fa\u0165 anal\u00fdzu o krok \u010falej.<\/span><\/p>\n<h2><b>&#x1f517; Google AdSense<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak zar\u00e1bate na obsahu cez zobrazovanie reklamy, ur\u010dite v\u00e1s zauj\u00edma, <\/span><b>ktor\u00e9 typy n\u00e1v\u0161tevn\u00edkov generuj\u00fa najvy\u0161\u0161ie v\u00fdnosy<\/b><span style=\"font-weight: 400;\">. Prepojen\u00edm AdSense a GA4 viete:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zisti\u0165, <\/span><b>z ktor\u00fdch zdrojov prich\u00e1dzaj\u00fa ziskov\u00e9 n\u00e1v\u0161tevy<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyzova\u0165, <\/span><b>ak\u00e9 spr\u00e1vanie vedie k vy\u0161\u0161iemu zobrazeniu rekl\u00e1m<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lep\u0161ie vyhodnocova\u0165 obsah, ktor\u00fd prin\u00e1\u0161a peniaze (nielen kliky)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prakticky: Ak zist\u00edte, \u017ee \u010dl\u00e1nky z organickej n\u00e1v\u0161tevnosti prin\u00e1\u0161aj\u00fa viac ako tie zo soci\u00e1lnych siet\u00ed, m\u00f4\u017eete upravi\u0165 obsahov\u00fa strat\u00e9giu a zarobi\u0165 viac.<\/span><\/p>\n<h3><b>\u00a0Prepojenie Google AdSense s GA4<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>AdSense\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte svoj AdSense \u00fa\u010det\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Dokon\u010dite prepojenie<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; <strong>A m\u00e1te to<\/strong> \u2013 v\u010faka tomuto spojeniu uvid\u00edte, ktor\u00e9 str\u00e1nky a n\u00e1v\u0161tevn\u00edci prin\u00e1\u0161aj\u00fa najv\u00e4\u010d\u0161ie reklamn\u00e9 v\u00fdnosy.<\/span><\/p>\n<h2><b>&#x1f517; Display &amp; Video 360<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tento n\u00e1stroj vyu\u017e\u00edvaj\u00fa hlavne t\u00ed, ktor\u00ed robia <\/span><b>programatick\u00fd n\u00e1kup reklamy<\/b><span style=\"font-weight: 400;\">. Je to trochu vy\u0161\u0161\u00ed level, ale ak ho pou\u017e\u00edvate, ur\u010dite ocen\u00edte tieto benefity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lep\u0161ie prepojenie kampan\u00ed s re\u00e1lnym v\u00fdkonom webu<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zjednoten\u00e1 atrib\u00facia<\/b><span style=\"font-weight: 400;\"> \u2013 vid\u00edte, ktor\u00e9 form\u00e1ty a kan\u00e1ly prin\u00e1\u0161aj\u00fa najv\u00e4\u010d\u0161iu hodnotu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publik\u00e1 na mieru<\/b><span style=\"font-weight: 400;\"> \u2013 napr. pre \u013eud\u00ed, ktor\u00ed opustili ko\u0161\u00edk alebo si pozerali konkr\u00e9tny produkt<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te v\u00e4\u010d\u0161\u00ed marketingov\u00fd t\u00edm alebo spolupracujete s agent\u00farou, toto prepojenie v\u00e1m m\u00f4\u017ee u\u0161etri\u0165 ve\u013ea \u201eru\u010dnej pr\u00e1ce\u201c a odhadovania.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><b>Prepojenie Display &amp; Video 360 s GA4<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Display &amp; Video 360\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte svoj DV360 \u00fa\u010det\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Dokon\u010dite nastavenie pod\u013ea pokynov<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; Po prepojen\u00ed sa v\u00e1m za\u010dn\u00fa prep\u00e1ja\u0165 d\u00e1ta z programatick\u00fdch kampan\u00ed s analytikou \u2013 v\u00fdsledky tak uvid\u00edte v \u0161ir\u0161om kontexte.<\/span><\/p>\n<h2><b>&#x1f517; Floodlight<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Floodlight je merac\u00ed n\u00e1stroj z prostredia Campaign Managera a Google Marketing Platformy. Ak ho m\u00e1te nasaden\u00fd, ur\u010dite chcete vedie\u0165:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ako sa spr\u00e1vanie pou\u017e\u00edvate\u013eov z webu prep\u00e1ja s reklamn\u00fdmi kampa\u0148ami<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ktor\u00e9 eventy (napr. n\u00e1kup, registr\u00e1cia) sa skuto\u010dne stali po zobrazen\u00ed \u010di kliknut\u00ed na reklamu<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Z\u00edska\u0165 <\/span><b>kompletn\u00fd obraz konverznej cesty<\/b><span style=\"font-weight: 400;\"> cez r\u00f4zne zariadenia a platformy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Je to siln\u00fd n\u00e1stroj pre t\u00fdch, \u010do chc\u00fa vidie\u0165 re\u00e1lne v\u00fdsledky, nie len dojem z kampane.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><b>Prepojenie Floodlight s GA4<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Floodlight\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prira\u010fte konkr\u00e9tny Floodlight konverzn\u00fd event\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Ulo\u017ete nastavenie<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; <strong>A je to<\/strong> \u2013 odteraz m\u00f4\u017eete sledova\u0165, ako va\u0161e kampane z Google Marketing Platform re\u00e1lne ovplyv\u0148uj\u00fa spr\u00e1vanie pou\u017e\u00edvate\u013eov na webe.<\/span><\/p>\n<h2><b>&#x1f517; Merchant Center<\/b><\/h2>\n<h3><b>Pre\u010do to m\u00e1 zmysel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ak m\u00e1te e-shop a pou\u017e\u00edvate <\/span><b>Google Shopping<\/b><span style=\"font-weight: 400;\">, prepojenie Merchant Centra s GA4 je prakticky nevyhnutnos\u0165. Pom\u00f4\u017ee v\u00e1m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sledova\u0165 spr\u00e1vanie z\u00e1kazn\u00edkov po prekliku z n\u00e1kupn\u00fdch kampan\u00ed<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zisti\u0165, ktor\u00e9 produkty sa dobre pred\u00e1vaj\u00fa a ktor\u00e9 len zbyto\u010dne m\u00ed\u0148aj\u00fa rozpo\u010det<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kombinova\u0165 produktov\u00e9 d\u00e1ta so spr\u00e1van\u00edm n\u00e1v\u0161tevn\u00edkov (napr. opusten\u00fd ko\u0161\u00edk, scrollovanie)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pre e-shopy je to jednoduch\u00fd sp\u00f4sob, ako z\u00edska\u0165 komplexn\u00fd poh\u013ead na v\u00fdkonnos\u0165.<\/span><\/p>\n<h3><b>Prepojenie Merchant Center s GA4:<\/b><\/h3>\n<p>Product Links\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Merchant Center\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Prepoji\u0165 (Link)\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Vyberte svoj Google Merchant Center \u00fa\u010det\u00a0<span style=\"font-weight: 400;\"> &#x27a1;&#xfe0f; \u00a0<\/span>Potvr\u010fte prepojenie<\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; <strong>Hotovo<\/strong> \u2013 GA4 za\u010dne prep\u00e1ja\u0165 produktov\u00e9 d\u00e1ta s n\u00e1v\u0161tevnos\u0165ou, v\u010faka \u010domu uvid\u00edte, ako sa spr\u00e1vali z\u00e1kazn\u00edci po prekliku z Google Shopping.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 je siln\u00fd n\u00e1stroj. Ale ke\u010f ho pou\u017e\u00edvate samostatne, vid\u00edte len \u010das\u0165 obrazu. Ako keby ste&#8230;<\/p>\n","protected":false},"author":82,"featured_media":20770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639,1],"tags":[1035,799,1034,798,1033,1032],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20763"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20763"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20763\/revisions"}],"predecessor-version":[{"id":20771,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20763\/revisions\/20771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20770"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}