{"id":20742,"date":"2025-04-30T07:19:01","date_gmt":"2025-04-30T05:19:01","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20742\/"},"modified":"2025-04-30T07:19:01","modified_gmt":"2025-04-30T05:19:01","slug":"analytics-news-april-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-april-2025\/","title":{"rendered":"Umel\u00e1 inteligencia vl\u00e1dne svetu aj apr\u00edlov\u00fdm NEWS"},"content":{"rendered":"

Umel\u00e1 inteligencia v GA4: r\u00fdchlej\u0161ie a informovanej\u0161ie rozhodovanie s Generated Insights<\/strong><\/h2>\n

Google Analytics teraz prin\u00e1\u0161a nov\u00fd sp\u00f4sob, ako lep\u0161ie pochopi\u0165 a vyu\u017ei\u0165 svoje analytick\u00e9 d\u00e1ta \u2013 Generated insights<\/strong>. Tieto automaticky generovan\u00e9 v\u00fdstupy sa zobrazuj\u00fa priamo v podrobn\u00fdch reportoch a poskytuj\u00fa jasn\u00e9 a stru\u010dn\u00e9 zhrnutia anom\u00e1li\u00ed v d\u00e1tach v \u013eudskej re\u010di.<\/p>\n

Predstavte si, \u017ee sa v\u00e1m v\u00fdrazne vystrelil po\u010det n\u00e1kupov po\u010das nieko\u013ek\u00fdch dn\u00ed. Syst\u00e9m Google Analytics vyu\u017e\u00edva umel\u00fa inteligenciu, ktor\u00e1 prech\u00e1dza nespo\u010detn\u00fdmi kombin\u00e1ciami dimenzi\u00ed a metr\u00edk a akt\u00edvne vyh\u013ead\u00e1va spojitosti, aby v\u00e1m vysvetlil, pre\u010do k t\u00fdmto n\u00e1rastom do\u0161lo. Tieto insights s\u00fa nap\u00edsan\u00e9 jednoducho a zrozumite\u013ene, ako keby v\u00e1m v\u00e1\u0161 analytik zhrnul k\u013e\u00fa\u010dov\u00e9 zistenia priamo v reporte.<\/p>\n

Tento nov\u00fd n\u00e1stroj umo\u017e\u0148uje r\u00fdchlej\u0161ie pochopenie s\u00favislost\u00ed a podporuje rozhodovanie na z\u00e1klade d\u00e1t. A analytici nebudou m\u00edt co \u017er\u00e1t. \ud83d\ude42<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Preddefinovan\u00e9 \u0161abl\u00f3ny v GA4 Explore<\/h2>\n

Nov\u00e1 funkcia v Report Snapshot<\/strong> prin\u00e1\u0161a \u0161abl\u00f3ny v GA4 Explore, ktor\u00e9 u\u013eah\u010duj\u00fa r\u00fdchly pr\u00edstup k d\u00f4le\u017eit\u00fdm inform\u00e1ci\u00e1m. Doposia\u013e boli predstaven\u00e9 tri \u0161abl\u00f3ny pre tri k\u013e\u00fa\u010dov\u00e9 oblasti:<\/p>\n

    \n
  1. User behavior<\/strong> (Spr\u00e1vanie pou\u017e\u00edvate\u013eov)<\/li>\n
  2. Sales and revenue<\/strong> (Predaje a pr\u00edjmy)<\/li>\n
  3. Marketing performance<\/strong> (V\u00fdkonnos\u0165 marketingu)<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Tieto \u0161abl\u00f3ny umo\u017e\u0148uj\u00fa pou\u017e\u00edvate\u013eom r\u00fdchlo z\u00edska\u0165 preh\u013ead o d\u00f4le\u017eit\u00fdch metrik\u00e1ch a v\u00fdkonnosti bez nutnosti dlh\u00e9ho nastavovania a prisp\u00f4sobovania reportov. Zauj\u00edmala by n\u00e1s motiv\u00e1cia, s ktorou Google tieto \u0161abl\u00f3ny pripravoval – \u017eeby minim\u00e1lny podiel u\u017e\u00edvate\u013eov, ktor\u00ed pou\u017e\u00edvaj\u00fa GA4 Explore? A \u010do vy? Pou\u017e\u00edvate Exploration reporty? Pode\u013ete sa o va\u0161e sk\u00fasenosti dolu v koment\u00e1roch.<\/p>\n

    Viac na: Google Support<\/a><\/p>\n

    So slu\u017ebou BigQuery Data Transfer Service m\u00f4\u017eete posiela\u0165 reportovacie a konfigura\u010dn\u00e9 d\u00e1ta z GA4 do BigQuery<\/h2>\n

    Google spustil nov\u00fa funkciu, ktor\u00e1 umo\u017e\u0148uje prenos reportovac\u00edch a konfigura\u010dn\u00fdch d\u00e1t z Google Analytics 4<\/a>\u00a0priamo do BigQuery<\/a> prostredn\u00edctvom slu\u017eby BigQuery Data Transfer Service. T\u00e1to funkcia v\u00fdrazne u\u013eah\u010duje proces prenosu reportovac\u00edch a konfigura\u010dn\u00fdch d\u00e1t medzi GA4 a BigQuery, \u010do firm\u00e1m umo\u017en\u00ed e\u0161te viac \u0161k\u00e1lova\u0165 d\u00e1ta pre pokro\u010dil\u00e9 anal\u00fdzy.<\/p>\n

    U\u017e\u00edvatelia m\u00f4\u017eu vyu\u017ei\u0165 silu strojov\u00e9ho u\u010denia a \u010fal\u0161\u00edch n\u00e1strojov BigQuery na generovanie predikt\u00edvnych anal\u00fdz a pokro\u010dil\u00fdch vizualiz\u00e1ci\u00ed a neby\u0165 viazan\u00fd len na mo\u017enosti GA4 rozhrania. Mysl\u00edme si, \u017ee t\u00e1to integr\u00e1cia nesie so sebou ve\u013ek\u00fd potenci\u00e1l, av\u0161ak pod\u013ea prvotn\u00fdch testov nie je zatia\u013e \u00faplne vyladen\u00e1. T\u00e9mu v\u0161ak budeme na\u010falej sledova\u0165.<\/p>\n

    Viac na: Google Support<\/a><\/p>\n

    Tieto dva m\u00e1jov\u00e9 eventy si nem\u00f4\u017eete necha\u0165 ujs\u0165: Google Marketing Live a MeasureCamp Bratislava<\/strong><\/h2>\n

    Ak to s webovou analytikou a digit\u00e1lnym marketingom mysl\u00edte v\u00e1\u017ene, tieto dve eventy si nem\u00f4\u017eete necha\u0165 ujs\u0165!<\/p>\n

    Google Marketing Live 2025<\/strong> (21. m\u00e1j 2025)
    \n<\/strong>Tento event je ka\u017edoro\u010dnou udalos\u0165ou, kde Google predstav\u00ed nov\u00e9 produkty, n\u00e1stroje a vylep\u0161enia pre svoje reklamn\u00e9 a analytick\u00e9 platformy ako Google Ads, YouTube a Google Analytics. Je to skvel\u00e1 pr\u00edle\u017eitos\u0165 dozvedie\u0165 sa o najnov\u0161\u00edch trendoch, optimaliza\u010dn\u00fdch n\u00e1strojoch a inov\u00e1ci\u00e1ch, ktor\u00e9 m\u00f4\u017eu zmeni\u0165 sp\u00f4sob, ak\u00fdm oslovujete svojich z\u00e1kazn\u00edkov. T\u00e9ma tohtoro\u010dn\u00e9ho Google Marketing Live bude zameran\u00e1 na to, ako urobi\u0165 rozhodnutia na z\u00e1klade re\u00e1lnych d\u00e1t a prinies\u0165 lep\u0161\u00ed n\u00e1vrat invest\u00edci\u00ed do marketingu.<\/p>\n

    Viac na: Google Marketing Live<\/a><\/p>\n

    MeasureCamp Bratislava<\/strong> (24. m\u00e1j 2025)
    \nMeasureCamp je komunitn\u00e1 udalos\u0165, ktor\u00e1 sa zameriava na webov\u00fa analytiku a digit\u00e1lny marketing. Tento neform\u00e1lny event poskytuje priestor pre odborn\u00edkov na zdie\u013eanie poznatkov, diskutovanie o aktu\u00e1lnych trendoch a najlep\u0161\u00edch postupoch v oblasti merania v\u00fdkonnosti. V Bratislave sa stretn\u00fa analytici, market\u00e9ri a odborn\u00edci, ktor\u00ed sa chc\u00fa dozvedie\u0165 o novink\u00e1ch v analytick\u00fdch n\u00e1strojoch a technol\u00f3gi\u00e1ch. DASE\u00e1ci tam rozhodne nebud\u00fa ch\u00fdba\u0165! A \u010do vy?<\/p>\n

    Viac na: Measurecamp Bratislava<\/a><\/p>\n

    Nov\u00fd podcast DATABASED o tom, ako (ne)zabi\u0165 svoj e-shop hne\u010f na za\u010diatku<\/strong><\/h2>\n

    Na Spotify aj na YouTube n\u00e1jdete u\u017e 11. diel n\u00e1\u0161ho podcastu DATABASED. Najnov\u0161ie prijal pozvanie Viktor Doletina, COO v spolo\u010dnosti ui42. T\u00e9mou podcastu bol, ako inak, ecommerce. Dozviete sa ako v\u00fdbudova\u0165 \u00faspe\u0161n\u00fd e-shop, \u010domu sa vyhn\u00fa\u0165, ale aj to ako efekt\u00edvne mene\u017eova\u0165 \u013eud\u00ed.<\/p>\n

    Nemohli sme ob\u00eds\u0165 ani t\u00e9mu AI. Nech\u00fdbali praktick\u00e9 rady a sk\u00fasenosti s vyu\u017eit\u00edm umelej inteligencie v offline svete. Pr\u00edjemn\u00e9 po\u010d\u00favanie a u\u017e teraz sa m\u00f4\u017eete te\u0161i\u0165 na \u010fal\u0161\u00edch zauj\u00edmav\u00fdch host\u00ed v pripravovn\u00fdch epiz\u00f3dach.<\/p>\n

    Viac na: Spotify DATABASED<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Umel\u00e1 inteligencia v GA4: r\u00fdchlej\u0161ie a informovanej\u0161ie rozhodovanie s Generated Insights Google Analytics teraz prin\u00e1\u0161a nov\u00fd sp\u00f4sob, ako…<\/p>\n","protected":false},"author":70,"featured_media":20563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[673,798],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20742"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20742"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20742\/revisions"}],"predecessor-version":[{"id":20751,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20742\/revisions\/20751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20563"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}