{"id":20690,"date":"2025-03-24T14:36:52","date_gmt":"2025-03-24T12:36:52","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20690\/"},"modified":"2025-03-24T14:36:52","modified_gmt":"2025-03-24T12:36:52","slug":"nove-prepojenie-meta-s-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/nove-prepojenie-meta-s-google-analytics-4\/","title":{"rendered":"Nov\u00e9 prepojenie Meta s Google Analytics 4"},"content":{"rendered":"

Meta pri\u0161la s novinkou prepoji\u0165 Meta \u00fa\u010dty inzerentov\u00a0 s Google Analytics 4. Prepojenie v\u00e1m zaru\u010d\u00ed skor\u00fd pr\u00edstup k novink\u00e1m, ktor\u00e9 m\u00f4\u017eu zlep\u0161i\u0165 v\u00fdkonnos\u0165 va\u0161ich kampan\u00ed.<\/strong><\/p>\n

V janu\u00e1ri tohto roku uskuto\u010dnila Meta experiment\u00e1lnu anal\u00fdzu v\u00fdkonnosti kampan\u00ed pre 1 075 inzerentov v 20 odvetviach po celom svete. V tejto anal\u00fdze pou\u017eila d\u00e1ta z prepojen\u00ed s GA4 \u00fa\u010dtami. V\u00fdsledkom experimentu bolo priemern\u00e9 zv\u00fd\u0161enie konverzi\u00ed o 5 %.\u00a0<\/span><\/p>\n

Ako ste na tom s Google Analytics 4? Otvorili sme nov\u00fd pold\u0148ov\u00fd individu\u00e1lny workshop na\u017eivo 👉 GA4 od z\u00e1kladov a\u017e k vlastn\u00fdm reportom<\/a>. 👀<\/strong><\/p>\n

Ako si ale toto prepojenie nastavi\u0165?<\/span><\/h2>\n

Prejdite do Events Manager<\/strong> v Meta Business Suite a kliknite na Partner integrations<\/strong>. V sekcii Tag Management vyberte Google Analytics. <\/span>T\u00e1to nov\u00e1 funkcia v\u00e1m umo\u017en\u00ed vybra\u0165 si svoje GA4 vlastn\u00edctvo<\/strong> a prepoji\u0165 ho s va\u0161\u00edm Meta Pixelom.<\/strong> Ak tam t\u00fato mo\u017enos\u0165 nevid\u00edte, nez\u00fafajte, t\u00e1to funkcia bude spr\u00edstupnen\u00e1 \u00fa\u010dtom postupne.<\/span><\/p>\n

V \u010fal\u0161om kroku si zvol\u00edte, ktor\u00e9 zdroje n\u00e1v\u0161tevnosti z GA4 Mete spr\u00edstupn\u00edte. Na v\u00fdber m\u00e1te bu\u010f zo v\u0161etk\u00fdch zdrojov n\u00e1v\u0161tevnosti, alebo iba n\u00e1v\u0161tevnos\u0165 poch\u00e1dzaj\u00facu z Meta. Ak zvol\u00edte druh\u00fa mo\u017enos\u0165, aplikuj\u00fa sa filtre obsahuj\u00face hodnoty z utm_source=facebook<\/strong> a utm_source=instagram.<\/strong><\/span><\/p>\n

V poslednom kroku je potrebn\u00e9 nakonfigurova\u0165 mapovanie eventov. K aktu\u00e1lnym konverzn\u00fdm udalostiam v Meta vyberiete zodpovedaj\u00facu konverzn\u00fa udalos\u0165 v GA4.<\/span><\/p>\n

\"Prepojenie<\/a><\/p>\n

\"Prepojenie<\/a><\/p>\n

Po dokon\u010den\u00ed prepojenia m\u00f4\u017ee Meta prij\u00edma\u0165 \u00fadaje z va\u0161ich konverzn\u00fdch udalost\u00ed v GA4,<\/strong> \u010do m\u00f4\u017ee pom\u00f4c\u0165 lep\u0161ie pochopi\u0165 v\u00fdsledky naprie\u010d in\u00fdmi (extern\u00fdmi) merac\u00edmi n\u00e1strojmi a reportami. A ako Meta uv\u00e1dza, toto prepojenie m\u00f4\u017ee umo\u017eni\u0165 skor\u00fd pr\u00edstup k nov\u00fdm aktualiz\u00e1ci\u00e1m ich reklamn\u00e9ho syst\u00e9mu, ktor\u00e9 m\u00f4\u017eu zlep\u0161i\u0165 v\u00fdkonnos\u0165 kampan\u00ed.<\/span><\/p>\n

Moment\u00e1lne nem\u00e1me viac inform\u00e1ci\u00ed o tom, ako presne vyu\u017eije Meta tieto \u00fadaje na vylep\u0161enie reportovania a v\u00fdkonu kampan\u00ed. O \u010fal\u0161\u00edch inform\u00e1ci\u00e1ch v\u00e1s budeme v\u010das informova\u0165.<\/span><\/p>\n

\u010co mysl\u00edte, do\u010dk\u00e1me sa toho, \u017ee d\u00e1ta z Mety bud\u00fa korelova\u0165 s d\u00e1tami s GA4? 🤔<\/strong><\/h3>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Meta pri\u0161la s novinkou prepoji\u0165 Meta \u00fa\u010dty inzerentov\u00a0 s Google Analytics 4. Prepojenie v\u00e1m zaru\u010d\u00ed skor\u00fd pr\u00edstup k…<\/p>\n","protected":false},"author":79,"featured_media":20695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639],"tags":[799,162,963],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20690"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20690"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20690\/revisions"}],"predecessor-version":[{"id":20702,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20690\/revisions\/20702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20695"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}