{"id":20652,"date":"2025-03-04T14:11:15","date_gmt":"2025-03-04T12:11:15","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20652\/"},"modified":"2025-03-04T14:11:15","modified_gmt":"2025-03-04T12:11:15","slug":"first-party-mode-vs-server-side-gtm","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/first-party-mode-vs-server-side-gtm\/","title":{"rendered":"First-party mode vs. Server-side GTM"},"content":{"rendered":"<p><strong>O first-party d\u00e1tach a ich v\u00fdzname pre d\u00e1tovo riaden\u00e9 rozhodovanie v digit\u00e1lnom marketingu u\u017e bolo nap\u00edsan\u00e9 mnoho. \u010casto s\u00fa ozna\u010dovan\u00e9 ako z\u00e1kladn\u00e9, k\u013e\u00fa\u010dov\u00e9 \u010di strategick\u00e9 \u2013 a opr\u00e1vnene.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tieto d\u00e1ta zah\u0155\u0148aj\u00fa <strong>inform\u00e1cie o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov<\/strong> (napr\u00edklad nav\u0161t\u00edven\u00e9 str\u00e1nky, \u010das str\u00e1ven\u00fd na str\u00e1nke, kliknutia alebo n\u00e1kupy), ako aj <strong>demografick\u00e9 \u00fadaje<\/strong> (napr\u00edklad vek, pohlavie alebo lokalita).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Namiesto opakovania zn\u00e1mych faktov sa v tomto \u010dl\u00e1nku rad\u0161ej zameriame na sp\u00f4sob ich zbierania<\/strong>, konkr\u00e9tne prostredn\u00edctvom dvoch technol\u00f3gi\u00ed od Googlu: <strong>First-Party Mode (FPM) <\/strong>a<strong> Server-Side GTM (sGTM).\u00a0<\/strong><\/span><\/p>\n<h2><b>\u010co je First-party mode?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google predstavil beta verziu funkcie First-Party Mode v polovici minul\u00e9ho roka (2024). Cie\u013eom bolo pon\u00faknu\u0165 jednoduch\u00fa first-party alternat\u00edvu k serverov\u00e9mu GTM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Slovami Google:<\/strong> \u201c<\/span><i><span style=\"font-weight: 400;\">Re\u017eim First-Party Mode v\u00e1m umo\u017e\u0148uje nasadi\u0165 Google tag pomocou vlastnej infra\u0161trukt\u00fary, ktor\u00e1 je hostovan\u00e1 na dom\u00e9ne v\u00e1\u0161ho webu. T\u00e1to infra\u0161trukt\u00fara funguje ako sprostredkovate\u013e medzi va\u0161\u00edm webom a slu\u017ebami Googlu.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-56.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20653 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-56.png\" alt=\"First-party mode vs Server-side GTM1\" width=\"745\" height=\"316\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-56.png 745w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-56-300x127.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-56-600x254.png 600w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">(zdroj: <\/span><a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/first-party\/setup-guide?setup=manual\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google dokument\u00e1cia<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z tohto poh\u013eadu funguje FPM podobne ako serverov\u00e9 GTM \u2013 ako sprostredkovate\u013e medzi va\u0161\u00edm webom a slu\u017ebami Googlu.\u00a0<\/span><\/p>\n<p><strong>O serverovom GTM sa do\u010d\u00edtate viac v tomto \u010dl\u00e1nku. &#x1f447;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=20536\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/server-side-qna-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=20536\/\">\n    \t\t  <span class=\"title\">Server-side GTM Q&#038;A &#8211; common sense verzia<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-tag-manager\/\">Google Tag Manager<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/juliusselnekovic\/\">J\u00falius Selnekovi\u010d<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2025\/01\">\n\t\t\t  \t<time datetime=\"2025-01-27\" itemprop=\"datePublished\">27. jan 2025<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Zva\u017eujete nasadenie server-side Google Tag Managera (sGTM) a h\u013ead\u00e1te u\u017eito\u010dn\u00e9 inform\u00e1cie? Pripravili sme pre v\u00e1s 10 praktick\u00fdch\/pragmatick\u00fdch ot\u00e1zok...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V praxi to znamen\u00e1, \u017ee prehliada\u010d pou\u017e\u00edvate\u013ea, ktor\u00fd nav\u0161t\u00edvi va\u0161u str\u00e1nku, u\u017e <strong>nekomunikuje priamo s dom\u00e9nami Googlu pri na\u010d\u00edtan\u00ed GTM skriptov<\/strong> a odosielan\u00ed d\u00e1t do Google Analytics alebo Google Ads. Cel\u00e1 komunik\u00e1cia prech\u00e1dza cez v\u00e1\u0161 webov\u00fd server.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pre\u010do je First-Party Mode d\u00f4le\u017eit\u00fd?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mohli by sme poveda\u0165, \u017ee v\u00e1m poskytuje v\u00e4\u010d\u0161iu kontrolu nad odosielan\u00fdmi \u00fadajmi, zlep\u0161uje ochranu s\u00fakromia pou\u017e\u00edvate\u013eov, umo\u017e\u0148uje filtrovanie d\u00e1t a podobne. \u00c1no, je to pravda, ale iba v obmedzenej miere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sk\u00f4r v\u00e1m umo\u017en\u00ed uklada\u0165 1st-party cookies, ktor\u00e9 nie s\u00fa blokovan\u00e9 prehliada\u010dmi, a zn\u00ed\u017ei\u0165 vplyv ad-blockerov na sledovanie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre lep\u0161ie pochopenie si to zhr\u0148me:<\/span><\/p>\n<h3><b>1. \u0160tandardn\u00e9 (Cross-Site) sledovanie<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pou\u017e\u00edvate\u013e nav\u0161t\u00edvi va\u0161u webov\u00fa str\u00e1nku \u2013 www.vasadomena.sk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prehliada\u010d komunikuje so servermi Googlu, s\u0165ahuje potrebn\u00e9 skripty a odosiela na ne \u00fadaje.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Niektor\u00e9 prehliada\u010de a ad-blockery blokuj\u00fa odosielanie t\u00fdchto \u00fadajov, \u010d\u00edm doch\u00e1dza k strate \u00fadajov.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookies s\u00fa ukladan\u00e9 servermi tret\u00edch str\u00e1n a prehliada\u010de ich m\u00f4\u017eu blokova\u0165.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>2. Server-side GTM (Same-Site, Cross-Origin)<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pou\u017e\u00edvate\u013e nav\u0161t\u00edvi va\u0161u webov\u00fa str\u00e1nku \u2013 www.vasadomena.sk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prehliada\u010d komunikuje so serverom na subdom\u00e9ne va\u0161ej str\u00e1nky (sgtm.vasadomena.sk).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Server (napr. sgtm.vasadomena.sk) n\u00e1sledne komunikuje so servermi Googlu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lep\u0161ie ako cross-site, ale st\u00e1le cross-origin. Odosielanie \u00fadajov nie je blokovan\u00e9 v takej miere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookies m\u00f4\u017eu by\u0165 ukladan\u00e9 v r\u00e1mci 1st-party kontextu a prehliada\u010de ich teda neblokuj\u00fa.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>3. First-Party Mode (Same-Site, Same-Origin)<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pou\u017e\u00edvate\u013e nav\u0161t\u00edvi va\u0161u webov\u00fa str\u00e1nku \u2013 www.vasadomena.sk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Po\u017eiadavky s\u00fa odosielan\u00e9 na subfolder v r\u00e1mci tej istej dom\u00e9ny (napr. vasadomena.sk\/1pmode).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dadaje s\u00fa n\u00e1sledne preposielan\u00e9 do serverov Googlu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tento pr\u00edstup minimalizuje vplyv prehliada\u010dov a ad-blockerov na odosielanie \u00fadajov.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookies s\u00fa ukladan\u00e9 v 1st-party kontexte<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Server-side GTM<\/strong> je mo\u017en\u00e9 nasadi\u0165<strong> aj v kontexte Same-Site, Same-Origin<\/strong> ako subfolder v r\u00e1mci webovej dom\u00e9ny. Tak\u00e9to rie\u0161enie je v\u0161ak technicky <strong>n\u00e1ro\u010dnej\u0161ie<\/strong> a m\u00f4\u017ee by\u0165 <strong>finan\u010dne n\u00e1kladnej\u0161ie.<\/strong><\/span><\/p>\n<h2><strong>First-party mode vs. Server-side GTM: Ak\u00fd je rozdiel?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ak sa v\u00e1m FPM a sGTM zdaj\u00fa podobn\u00e9, <strong>m\u00e1te pravdu.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obe met\u00f3dy udr\u017euj\u00fa sledovanie vo first-party kontexte, zni\u017euj\u00fa stratu \u00fadajov a pou\u017e\u00edvaj\u00fa &#8222;serverov\u00e9&#8220; cookies namiesto klientsk\u00fdch. Server-side GTM je v\u0161ak v porovnan\u00ed s First-party mode robustn\u00fd a pokro\u010dil\u00fd n\u00e1stroj, ktor\u00fd pon\u00faka <strong>omnoho viac mo\u017enosti:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Odosielanie d\u00e1t nielen do Googlu<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Pomocou server-side GTM m\u00f4\u017eete odosiela\u0165 \u00fadaje nielen do Google slu\u017eieb, ale aj do in\u00fdch marketingov\u00fdch platforiem ako Facebook alebo TikTok. First-Party Mode funguje iba v r\u00e1mci Google ekosyst\u00e9mu.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Roz\u0161\u00edren\u00e9 mo\u017enosti filtrovania a \u00fapravy d\u00e1t<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: K\u00fdm pri FPM m\u00e1te obmedzen\u00e9 mo\u017enosti (napr\u00edklad filtrovanie IP adries cez DNS rozhranie), server-side GTM v\u00e1m umo\u017e\u0148uje ove\u013ea flexibilnej\u0161ie spravova\u0165 a prisp\u00f4sobova\u0165 d\u00e1ta pred ich odoslan\u00edm.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zlep\u0161enie v\u00fdkonu str\u00e1nky<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Presunut\u00edm klientsk\u00fdch tagov do serverov\u00e9ho GTM sa zni\u017euje z\u00e1\u0165a\u017e na klientsk\u00fa str\u00e1nku, \u010do vedie k r\u00fdchlej\u0161iemu na\u010d\u00edtaniu str\u00e1nky a lep\u0161iemu pou\u017e\u00edvate\u013esk\u00e9mu z\u00e1\u017eitku.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pokro\u010dil\u00e9 analytick\u00e9 rie\u0161enia<\/b><span style=\"font-weight: 400;\">: sGTM umo\u017e\u0148uje implement\u00e1ciu komplexn\u00fdch analytick\u00fdch n\u00e1strojov, od ukladania d\u00e1t do Firestore a\u017e po vyu\u017e\u00edvanie strojov\u00e9ho u\u010denia pre e\u0161te presnej\u0161ie anal\u00fdzy.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Na druh\u00fa stranu, server-side GTM vy\u017eaduje zlo\u017eitej\u0161ie nastavenie a je spojen\u00e9 s vy\u0161\u0161\u00edmi n\u00e1kladmi, ke\u010f\u017ee je potrebn\u00e9 zabezpe\u010di\u0165 cloud hosting pre jeho fungovanie.<\/p>\n<h2><strong>Ako nasadi\u0165 First-party Mode\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Nasadenie FPM je jednoduch\u00e9, ale m\u00e1 jeden h\u00e1\u010dik.<\/strong> Va\u0161a webov\u00e1 infra\u0161trukt\u00fara mus\u00ed podporova\u0165 presmerovanie a \u00fapravu hlavi\u010diek prich\u00e1dzaj\u00facich po\u017eiadaviek. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To znamen\u00e1, \u017ee budete potrebova\u0165 <strong>Load Balancer, CDN<\/strong> alebo <strong>proxy server<\/strong> \u2013 a pr\u00e1ve tu m\u00f4\u017ee nasta\u0165 probl\u00e9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google poskytuje podrobn\u00fd n\u00e1vod na konfigur\u00e1ciu pre <\/span><b>Google Cloud Load Balancer<\/b><span style=\"font-weight: 400;\"> a <\/span><b>Cloudflare<\/b><span style=\"font-weight: 400;\">. Ak nehostujete svoju str\u00e1nku v Google Cloud, t\u00e1to mo\u017enos\u0165 pre v\u00e1s odpad\u00e1. V pr\u00edpade Cloudflare je zasa potrebn\u00e1 Enterprise licencia, ktor\u00e1 nie je lacn\u00e1.<\/span><\/p>\n<p><strong>Pre ostatn\u00e9 CDN postupujte pod\u013ea krokov pop\u00edsan\u00fdch v <a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/first-party\/setup-guide?setup=manual#other\">dokument\u00e1cii<\/a>:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pridajte Origin<\/strong> alebo Backend, ktor\u00fd smeruje na &lt;measurement-id&gt;.fps.goog.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Prep\u00ed\u0161te hlavi\u010dku<\/strong> Host na &lt;measurement-id&gt;.fps.goog. Povo\u013ete odosielanie v\u0161etk\u00fdch cookies a re\u0165azcov dopytov (query strings).<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Pridajte pravidlo<\/strong> pre cestu \/&lt;custom_path&gt;\/*, aby smerovala na First-party Mode.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nakonfigurujte vyhraden\u00fa cestu<\/strong> tak, aby mala vy\u0161\u0161iu prioritu ako predvolen\u00e9 pravidlo.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Overenie nastavenia urob\u00edte tak, \u017ee v prehliada\u010di prejdete na adresu <\/span><strong><i>https:\/\/yourdomain.com\/&lt;custom_path&gt;\/healthy<\/i><\/strong><span style=\"font-weight: 400;\">. Ak je v\u0161etko spr\u00e1vne nakonfigurovan\u00e9, str\u00e1nka by mala zobrazi\u0165 <strong>&#8222;<\/strong><\/span><strong><i>ok<\/i>&#8222;.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Aktu\u00e1lne (02.2025) Google pon\u00faka pre niektor\u00e9 GTM \u00fa\u010dty mo\u017enos\u0165<strong> automatizovan\u00e9ho nasadenia First-party Mode<\/strong> pomocou <strong>Cloudflare<\/strong> aj priamo v GTM kontajneri. Doteraz bola t\u00e1to mo\u017enos\u0165 iba v uzavretej beta verzii dostupnej po vyplnen\u00ed <\/span><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdOx5gL9HhSKH2eJ_LpaiCMAMnV6zPUy4-BrkA6ndc3AUNuCQ\/viewform\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">formul\u00e1ru<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-54.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20654 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-54.png\" alt=\"First-party mode vs Server-side GTM2\" width=\"622\" height=\"582\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-54.png 622w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-54-300x281.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-54-600x561.png 600w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/a><\/p>\n<h2><strong>Stoj\u00ed teda First-party Mode za to?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ak va\u0161a infra\u0161trukt\u00fara poskytuje mo\u017enos\u0165 presmerovania po\u017eiadaviek a nechyst\u00e1te sa vyu\u017e\u00edva\u0165 server-side GTM, First-party mode stoj\u00ed za \u00favahu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Osobne v\u0161ak preferujeme nasadenie server-side GTM na subdom\u00e9nu (sgtm.vasadomena.sk).<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oddelenie analytiky od hlavnej infra\u0161trukt\u00fary webovej str\u00e1nky pova\u017eujeme za rozumn\u00e9. Mapovanie subdom\u00e9ny je navy\u0161e pomerne jednoduch\u00e9 a poskytuje dostato\u010dn\u00e9 benefity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdber rie\u0161enia v\u0161ak z\u00e1vis\u00ed od va\u0161ich <strong>konkr\u00e9tnych potrieb<\/strong> a <strong>mo\u017enost\u00ed infra\u0161trukt\u00fary<\/strong>. Ka\u017ed\u00e1 met\u00f3da m\u00e1 svoje v\u00fdhody, a preto je d\u00f4le\u017eit\u00e9 zv\u00e1\u017ei\u0165, \u010do potrebujete, a \u010do v\u00e1m najviac vyhovuje.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O first-party d\u00e1tach a ich v\u00fdzname pre d\u00e1tovo riaden\u00e9 rozhodovanie v digit\u00e1lnom marketingu u\u017e bolo nap\u00edsan\u00e9 mnoho. \u010casto&#8230;<\/p>\n","protected":false},"author":78,"featured_media":20658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[809,806],"tags":[604,1019,1018,663,1020,889],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20652"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20652"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20652\/revisions"}],"predecessor-version":[{"id":20664,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20652\/revisions\/20664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20658"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}