{"id":20612,"date":"2025-02-28T11:09:38","date_gmt":"2025-02-28T09:09:38","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20612\/"},"modified":"2025-02-28T11:09:38","modified_gmt":"2025-02-28T09:09:38","slug":"analytics-news-februar-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-februar-2025\/","title":{"rendered":"Febru\u00e1rov\u00e9 novinky od Googlu aj Piwiku"},"content":{"rendered":"<h2>Dr\u017ete si klob\u00faky. Piwik PRO prich\u00e1dza s vlastn\u00fdm CDP-\u010dkom<\/h2>\n<p>Ve\u013ekou t\u00e9mou v celej analytickej komunite, doma aj vo svete, je aktiv\u00e1cia d\u00e1t. \u010c\u00edm menej d\u00e1t n\u00e1m prich\u00e1dza do analytick\u00fdch n\u00e1strojov, t\u00fdm efekt\u00edvnej\u0161ie a kreat\u00edvnej\u0161ie s nimi mus\u00edme pracova\u0165. Ide\u00e1lnymi n\u00e1strojmi, ktor\u00e9 n\u00e1m umo\u017enia prepoji\u0165 d\u00e1ta s re\u00e1lnym svetom a po\u017eiadavkami z\u00e1kazn\u00edka s\u00fa r\u00f4zne customer data platform (CDP) rie\u0161enia. A jedno tak\u00e9 teraz prin\u00e1\u0161a na trh Piwik PRO, konkurent Googlu.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20648\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwikcdp.png\" alt=\"\" width=\"1000\" height=\"711\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwikcdp.png 1000w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwikcdp-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwikcdp-600x427.png 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>\u010co v\u00e1m CDP od Piwik PRO umo\u017en\u00ed? Budete si m\u00f4c\u0165 jednoducho vytvori\u0165 segmenty u\u017e\u00edvate\u013eov, na ktor\u00e9 priamo v rozhran\u00ed Piwik PRO navia\u017eete \u010fal\u0161ie akcie ako napr\u00edklad:<\/p>\n<ul>\n<li>vytvorenie webhookov pre odosielanie hitov do reklamn\u00fdch platforiem, CRM n\u00e1strojov a do e-mailingov\u00fdch a \u010fal\u0161\u00edch marketingov\u00fdch n\u00e1strojov<\/li>\n<li>vytv\u00e1ranie aktiva\u010dn\u00fdch scen\u00e1rov bez pomoci technick\u00fdch t\u00edmov<\/li>\n<li>sk\u00fasenej\u0161\u00ed u\u017e\u00edvatelia m\u00f4\u017eu vytv\u00e1ra\u0165 aj pokro\u010dil\u00e9 integr\u00e1cie<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20618\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwik-cdp-2.jpg\" alt=\"\" width=\"1725\" height=\"1159\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20613\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwik-cdp.jpg\" alt=\"\" width=\"2048\" height=\"1456\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20613\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/piwik-cdp.jpg\" alt=\"\" width=\"2048\" height=\"1456\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/piwik.pro\/blog\/customer-data-platform-for-all-users\/\" target=\"_blank\" rel=\"noopener\">Piwik PRO blog<\/a><\/p>\n<h2>Nov\u00e9 modernej\u0161ie grafy v Looker Studiu<\/h2>\n<p>Ak chceme, aby si pou\u017e\u00edvatelia na\u0161e dashboardy akt\u00edvne pozerali, musia by\u0165 preh\u013eadn\u00e9 a oku lahodiace. Uvedomuje si to aj Google, ktor\u00fd (u\u017e druh\u00fdkr\u00e1t, vysvetlenie ni\u017e\u0161ie) priniesol aktualiz\u00e1ciu dizajnu grafov v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio\/\">Looker Studiu<\/a>. Medzi vylep\u0161enia patr\u00ed napr\u00edklad podpora zaoblen\u00fdch hr\u00e1n v st\u013apcov\u00fdch a pruhov\u00fdch grafoch, aktualiz\u00e1cie legendy grafov, tie\u0148ovanie v \u010diarov\u00fdch grafoch, zosvetlenie os\u00ed a mrie\u017eky a \u010fal\u0161ie vylep\u0161en\u00e9 mo\u017enosti prisp\u00f4sobenia grafov.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20626\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/modern-chart-gls.png\" alt=\"\" width=\"1024\" height=\"432\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/modern-chart-gls.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/modern-chart-gls-300x127.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/modern-chart-gls-600x253.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Ak chcete modern\u00e9 grafy za\u010da\u0165 pou\u017e\u00edva\u0165, je to ve\u013emi jednoduch\u00e9. Postupujte nasledovne:<\/p>\n<ol>\n<li>Na paneli n\u00e1strojov zvo\u013ete T\u00e9my a rozlo\u017eenia (Theme and layout), otvor\u00ed sa v\u00e1m postrann\u00fd panel<\/li>\n<li>Aktivujte modern\u00e9 grafy (Modern charts).<\/li>\n<\/ol>\n<p>Fun fact na z\u00e1ver: v \u00favode som p\u00edsal, \u017ee modern\u00e9 grafy prinieslo Looker Studio u\u017e druh\u00fdkr\u00e1t. Po prv\u00fd raz to bolo asi pred mesiacom, ale po asi dvoch d\u0148och funkcia z\u00e1hadne zmizla. Zmizla o tom aj zmienka v dokument\u00e1cii. Pevne ver\u00edme, \u017ee teraz sa to u\u017e nestane a \u017ee budeme m\u00f4c\u0165 modern\u00e9 grafy za\u010da\u0165 pou\u017e\u00edva\u0165 pre na\u0161ich klientov.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/cloud.google.com\/looker\/docs\/studio\/modern-charts\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Nov\u00fd dashboard od Googlu pre n\u00e1v\u0161tevnos\u0165 z organiky<\/h2>\n<p>V uplynul\u00fdch t\u00fd\u017ed\u0148och zaplavila LinkedIn vlna ov\u00e1ci\u00ed na <a href=\"https:\/\/lookerstudio.google.com\/reporting\/408e669d-07d1-4353-a1dc-94f06bde27ef\/page\/Hqrp\/preview\" target=\"_blank\" rel=\"noopener\">nov\u00fd dashboard<\/a> od Googlu, ktor\u00fd zdru\u017euje d\u00e1ta z Google Search Console a z Google Analytics. Dashboardom, \u010dl\u00e1nkami aj videami Google pravdepodobne reaguje na nekone\u010dn\u00e9 ot\u00e1zky u\u017e\u00edvate\u013eov, pre\u010do im d\u00e1ta v Search Console nesedia s t\u00fdmi v Google Analytics. Ak aj vy patr\u00edte k t\u00fdm, ktor\u00fdm rozdielne d\u00e1ta ned\u00e1vaj\u00fa spa\u0165, dashboard je tu pr\u00e1ve pre v\u00e1s.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20649\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/scga-charts.png\" alt=\"\" width=\"1401\" height=\"1330\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/scga-charts.png 1401w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/scga-charts-300x285.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/scga-charts-1024x972.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/scga-charts-600x570.png 600w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/p>\n<p>Treba si uvedomi\u0165, \u017ee Search Console aj Google Analytics s\u00fa rozdielne n\u00e1stroje, ktor\u00e9 pou\u017e\u00edvaj\u00fa rozdielne metriky. Tieto \u010d\u00edsla u\u017e z povahy veci nem\u00f4\u017eu a nikdy nebud\u00fa sedie\u0165 1:1. Nov\u00fd dashboard v\u00e1m v\u0161ak aspo\u0148 uk\u00e1\u017ee trendy, ktor\u00e9 by mali by\u0165 v pr\u00edpade oboch n\u00e1strojov rovnak\u00e9.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/developers.google.com\/search\/docs\/monitor-debug\/google-analytics-search-console\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Nov\u00fd diel podcastu DATABASED o vyu\u017eit\u00ed analytiky v mana\u017emente<\/h2>\n<p>Do najnov\u0161ieho podcastu DATABASED som prijal pozvanie ja. \ud83d\ude42 S kolegom Borisom sme hodili re\u010d o tom, ako mene\u017eova\u0165 t\u00edm aj projekty data-driven met\u00f3dou a ako n\u00e1m vedia d\u00e1ta u\u013eah\u010di\u0165 \u017eivot. Ak m\u00e1te tipy na t\u00e9my, o ktor\u00fdch by ste chceli po\u010du\u0165, alebo na zauj\u00edmav\u00fdch host\u00ed, pode\u013ete sa s nimi v dole v koment\u00e1roch.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/open.spotify.com\/episode\/4Nfw0xfdEl2X3WlOJs8oJr?si=bea3f38a0f364f09\" target=\"_blank\" rel=\"noopener\">Spotify DATABASED<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr\u017ete si klob\u00faky. Piwik PRO prich\u00e1dza s vlastn\u00fdm CDP-\u010dkom Ve\u013ekou t\u00e9mou v celej analytickej komunite, doma aj vo&#8230;<\/p>\n","protected":false},"author":70,"featured_media":20560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20612"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20612"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20612\/revisions"}],"predecessor-version":[{"id":20650,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20612\/revisions\/20650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20560"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}