{"id":20551,"date":"2025-01-31T12:06:00","date_gmt":"2025-01-31T10:06:00","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20551\/"},"modified":"2025-01-31T12:06:00","modified_gmt":"2025-01-31T10:06:00","slug":"analytics-news-januar-2025","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-januar-2025\/","title":{"rendered":"Vykro\u010dte do nov\u00e9ho roka s umelou inteligenciou a pokro\u010dil\u00fdmi \u0161tatistick\u00fdmi met\u00f3dami"},"content":{"rendered":"<h2>Centrum nastavenia s\u00fahlasu v Google Analytics 4<\/h2>\n<p>V slu\u017ebe Google Analytics 4 pribudla nov\u00e1 sekcia, kde si m\u00f4\u017eete skontrolova\u0165, \u010di v\u00e1\u0161 web posiela spr\u00e1vne hodnoty re\u017eimu s\u00fahlasu (<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/consent-mode-v2\/\">Consent Mode v2<\/a>). Centrum nastavenia CM2 n\u00e1jdete v sekcii Data collection v \u010dasti Consent settings.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20554 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings.png\" alt=\"consent settings\" width=\"2240\" height=\"1295\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings.png 2240w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings-300x173.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings-1024x592.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings-1536x888.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings-2048x1184.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-settings-600x347.png 600w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/p>\n<p>\u010co v rozhran\u00ed m\u00f4\u017eete vidie\u0165?<\/p>\n<ul>\n<li class=\"\" data-outlined=\"false\"><strong>Sign\u00e1ly s\u00fahlasu s\u00favisiace s reklamou<\/strong>: v tejto sekcii n\u00e1jdete podrobnosti o jednotliv\u00fdch sign\u00e1loch s\u00fahlasu s\u00favisiacich s reklamn\u00fdmi funkciami (ako s\u00fa prisp\u00f4soben\u00e9 reklamy, demografick\u00e9 \u00fadaje a reporty z\u00e1ujmov). Zist\u00edte, ktor\u00e9 sign\u00e1ly s\u00fa nastaven\u00e9 spr\u00e1vne a ako jednotliv\u00e9 sign\u00e1ly ovplyv\u0148uj\u00fa va\u0161e reklamn\u00e9 mo\u017enosti. Sign\u00e1l <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/ad-storage\/\">ad_storage<\/a> napr\u00edklad priamo ovplyv\u0148uje, \u010di je ukladanie (napr\u00edklad s\u00faborov cookie) povolen\u00e9 pre pr\u00edpady pou\u017eitia reportov a aktiv\u00e1cie reklamy.<\/li>\n<li><strong>Sign\u00e1ly s\u00fahlasu s analytikou spr\u00e1vania<\/strong>: v tejto sekcii sa zobrazuje stav sign\u00e1lov s\u00fahlasu s\u00favisiacich s funkciami, ktor\u00e9 meraj\u00fa spr\u00e1vanie pou\u017e\u00edvate\u013eov na va\u0161om webe. Dozviete sa, ktor\u00e9 sign\u00e1ly s\u00fa akt\u00edvne a ako ovplyv\u0148uj\u00fa va\u0161e \u00fadaje o spr\u00e1van\u00ed.<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/14275483?sjid=1330136024297416925-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Vysk\u00fa\u0161ajte nov\u00fd AI GTM asistent<\/h2>\n<p>N\u00e1\u0161 b\u00fdval\u00fd kolega a \u010destn\u00fd \u010dlen DASE rodiny Peter \u0160utar\u00edk pripravuje skvel\u00fa vec &#8211; AI GTM asistenta, ktor\u00fd v\u00e1m pom\u00f4\u017ee a zefekt\u00edvni pr\u00e1cu s Google Tag Managerom. M\u00e1te ot\u00e1zku oh\u013eadom konkr\u00e9tneho tagu? Nemus\u00edte \u0161tudova\u0165 k\u00f3d a hodiny debuggova\u0165, sta\u010d\u00ed sa op\u00fdta\u0165 AI GTM asistenta.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20556\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent.png\" alt=\"ai gtm asistent\" width=\"2054\" height=\"1329\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent.png 2054w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent-300x194.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent-1024x663.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent-1536x994.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent-2048x1325.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ai-gtm-assistent-600x388.png 600w\" sizes=\"(max-width: 2054px) 100vw, 2054px\" \/><\/p>\n<p>N\u00e1stroj je zatia\u013e vo v\u00fdvoji, ale ukazuje s\u013eubn\u00e9 v\u00fdsledky. Ak by ste chceli asistenta v beta verzii vysk\u00fa\u0161a\u0165 medzi prv\u00fdmi, nap\u00ed\u0161te Pe\u0165ovi na LinkedIne.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.linkedin.com\/posts\/peter-sutarik_your-gtm-assistant-right-in-your-browser-activity-7282709025509502976-IVyz\" target=\"_blank\" rel=\"noopener\">LinkedIn Petra \u0160utar\u00edka<\/a><\/p>\n<h2>Google o\u017eivuje Tag Assistant<\/h2>\n<p>Po sp\u00e4tnej v\u00e4zbe od u\u017e\u00edvate\u013eov Google zmenil svoje predch\u00e1dzaj\u00face rozhodnutie ukon\u010di\u0165 podporu debuggovacieho toolu Tag Assistant a namiesto toho zl\u00fa\u010dil svoje Tag Assistant Legacy a Tag Assistant Companion do jednotn\u00e9ho roz\u0161\u00edrenia pre prehliada\u010d Chrome. Nov\u00fd zjednoten\u00fd Tag Assistant m\u00e1 za cie\u013e zjednodu\u0161i\u0165 a zefekt\u00edvni\u0165 proces ladenia merac\u00edch zna\u010diek, najm\u00e4 so zameran\u00edm na implement\u00e1cie <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\">Google Analytics<\/a>, Google Ads a <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-tag-manager\/\">Google Tag Manager<\/a>.<\/p>\n<p>Technick\u00e9 \u0161pecifik\u00e1cie uveden\u00e9 v dokument\u00e1cii Google nazna\u010duj\u00fa, \u017ee zjednoten\u00e9 roz\u0161\u00edrenie zaber\u00e1 193 kB priestoru a podporuje 39 jazykov. Tento n\u00e1stroj si zachov\u00e1va kritick\u00e9 funkcie na identifik\u00e1ciu a rie\u0161enie probl\u00e9mov s implement\u00e1ciou zna\u010diek v r\u00f4znych scen\u00e1roch vr\u00e1tane detekcie prvkov iframe a mo\u017enost\u00ed ladenia vo viacer\u00fdch okn\u00e1ch. Medzi k\u013e\u00fa\u010dov\u00e9 funkcie konsolidovan\u00e9ho roz\u0161\u00edrenia patria vylep\u0161en\u00e9 mo\u017enosti overovania pokrytia webu GTM scriptom, \u010di roz\u0161\u00edren\u00e9 mo\u017enosti kontroly re\u017eimu s\u00fahlasu (Consent Mode v2). Ak\u00e9 s\u00fa va\u0161e doteraj\u0161ie sk\u00fasenosti s nov\u00fdm Tag Assistantom? Reakcia analytickej komunity je zatia\u013e mimoriadne pozit\u00edvna, \u010do v poslednej dobe v s\u00favislosti s novinkami od Google ur\u010dite nie je pravidlom.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/ppc.land\/google-unifies-tag-assistant-tools-after-user-feedback\/\" target=\"_blank\" rel=\"noopener\">PPC Land<\/a><\/p>\n<h2>Meridian &#8211; Marketing Mix Modeling od Googlu<\/h2>\n<p>Chceli by ste vedie\u0165, ak\u00fd re\u00e1lny pr\u00ednos maj\u00fa pre v\u00e1s marketingov\u00e9 aktivity, na ktor\u00e9 vynaklad\u00e1te financie? Odpove\u010f v\u00e1m daj\u00fa n\u00e1stroje, ktor\u00e9 rie\u0161ia Marketing Mix Modeling &#8211; teda za predpokladu, \u017ee ich \u0161tatistick\u00e9 modely nak\u0155mite dostato\u010dn\u00fdm mno\u017estvom d\u00e1t. Jedn\u00fdm z tak\u00fdchto n\u00e1strojov je aj novinka od Googlu, n\u00e1stroj Meridian, ktor\u00fd bol ofici\u00e1lne spusten\u00fd po nieko\u013ekomesa\u010dnom testovan\u00ed v uplynul\u00fdch d\u0148och.<\/p>\n<p>Meridian zoh\u013ead\u0148uje pri vyhodnocovan\u00ed \u00faspe\u0161nosti kampan\u00ed r\u00f4zne extern\u00e9 vplyvy, ako napr\u00edklad sez\u00f3nnos\u0165, offline aktivity, ale napr\u00edklad aj stav ekonomiky, \u010di mieru infl\u00e1cie. MMM v\u00e1m d\u00e1 nadh\u013ead a pom\u00f4\u017eu v\u00e1m efekt\u00edvnej\u0161ie pride\u013eova\u0165 rozpo\u010dty pre jednotliv\u00e9 predajn\u00e9 kan\u00e1ly. V\u010faka Meridianu m\u00f4\u017eete posun\u00fa\u0165 va\u0161u analytick\u00fa vyspelos\u0165 o ve\u013ek\u00fd krok dopredu.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/meridian-marketing-mix-model-open-to-everyone\/\" target=\"_blank\" rel=\"noopener\">Google blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centrum nastavenia s\u00fahlasu v Google Analytics 4 V slu\u017ebe Google Analytics 4 pribudla nov\u00e1 sekcia, kde si m\u00f4\u017eete&#8230;<\/p>\n","protected":false},"author":70,"featured_media":20558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[822,798,602],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20551"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20551"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20551\/revisions"}],"predecessor-version":[{"id":20572,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20551\/revisions\/20572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20558"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}