{"id":20171,"date":"2024-11-08T15:45:31","date_gmt":"2024-11-08T13:45:31","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20171\/"},"modified":"2024-11-08T15:45:31","modified_gmt":"2024-11-08T13:45:31","slug":"investicia-do-webovej-analytiky-co-dostanete-za-svoje-peniaze","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/investicia-do-webovej-analytiky-co-dostanete-za-svoje-peniaze\/","title":{"rendered":"Invest\u00edcia do webovej analytiky: \u010co dostanete za svoje peniaze?"},"content":{"rendered":"<p><strong>Za roky m\u00f4jho p\u00f4sobenia v DASE som bol v kontakte s mno\u017estvom firiem &#8211; od mali\u010dk\u00fdch rodinn\u00fdch e-shopov a\u017e po ve\u013ek\u00fdch korpor\u00e1tnych klientov. Za ka\u017edou s.r.o.-\u010dkou \u010di akciovkou s\u00fa v\u017edy len \u013eudia so svojimi potrebami, znalos\u0165ami, n\u00e1zormi a, povedzme si pravdu, aj predsudkami. S najv\u00e4\u010d\u0161\u00edm predsudkom, s ktor\u00fdm sa stret\u00e1vame pri akejko\u013evek ve\u013ekosti firmy je, \u017ee si n\u00e1s nem\u00f4\u017eu dovoli\u0165. Ale je to naozaj tak? Ko\u013eko stoj\u00ed rok spolupr\u00e1ce s DASE a \u010do n\u00e1m v\u00e1m to prinesie?<\/strong><\/p>\n<p>Na za\u010diatok uvediem, \u017ee v tomto \u010dl\u00e1nku n\u00e1jdete zjednodu\u0161en\u00fd model spolupr\u00e1ce. Samozrejme, \u017ee nie ka\u017ed\u00e1 firma potrebuje v analytike rie\u0161i\u0165 tie ist\u00e9 pr\u00e1ce a my to plne re\u0161pektujeme. Na nasleduj\u00facich riadkoch si vysvetl\u00edme ako dlhodob\u00e1 spolupr\u00e1ca vyzer\u00e1, ak\u00fd m\u00e1 priebeh a ak\u00e9 dvere v online marketingu v\u00e1m to otvor\u00ed. Pre \u010do najv\u00e4\u010d\u0161iu transparentnos\u0165 uv\u00e1dzame aj ceny jednotliv\u00fdch slu\u017eieb.<\/p>\n<h2>Prv\u00fd rok spolupr\u00e1ce krok za krokom<\/h2>\n<div style=\"width: 100vw!important; margin-left: calc(-47vw + 47%)!important; max-width: 96vw!important;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analytika_updated.svg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-full wp-image-20172 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/analytika_updated.svg\" alt=\"\" \/><\/a><\/div>\n<div class=\"price-divider\">\n<h2>1. mesiac<\/h2>\n<div class=\"price-tag\">1.400 \u20ac<\/div>\n<\/div>\n<h2>Analytick\u00e1 strat\u00e9gia<\/h2>\n<p>Predt\u00fdm ako v\u00f4bec za\u010dneme na analytike pracova\u0165, potrebujeme navn\u00edma\u0165 v\u00e1\u0161 biznis. Predsa nechcete, aby ste p\u00e1lili \u010das a peniaze na nie\u010do, \u010do nepotrebujete, no nie? Ide\u00e1lnym za\u010diatkom spolupr\u00e1ce je produkt <strong>Efekt\u00edvna analytika v praxi<\/strong>, ktor\u00fd v sebe sp\u00e1ja:<\/p>\n<ul>\n<li>analytick\u00fd audit GA4 a GTM,<\/li>\n<li>\u0161kolenie data-driven marketingu,<\/li>\n<li>praktick\u00fd workshop k tvorbe analytickej strat\u00e9gie<\/li>\n<\/ul>\n<p>V\u00fdsledkom cel\u00e9ho procesu je samotn\u00e1 <strong>analytick\u00e1 strat\u00e9gia<\/strong> &#8211; strategick\u00fd dokument, od ktor\u00e9ho sa bud\u00fa odv\u00edja\u0165 \u010fal\u0161ie analytick\u00e9 pr\u00e1ce (pr\u00edklad cel\u00e9ho procesu m\u00f4\u017eete vidie\u0165 na infografike vy\u0161\u0161ie).<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate produktom Efekt\u00edvna analytika v praxi?<\/h4>\n<ul class=\"vyhoda\">\n<li>zist\u00edte, \u010di merania, ktor\u00e9 m\u00e1te nastaven\u00e9 na webe, s\u00fa spr\u00e1vne<\/li>\n<li>pochop\u00edte z\u00e1kladn\u00e9 princ\u00edpy efekt\u00edvnej analytiky a nau\u010d\u00edte sa myslie\u0165 data-driven<\/li>\n<li>spolo\u010dne si vytvor\u00edme analytick\u00fa strat\u00e9giu, v\u010faka ktorej budete presne vedie\u0165, \u010do je pre v\u00e1\u0161 biznis d\u00f4le\u017eit\u00e9 mera\u0165 a vyhodnocova\u0165<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/efektivna-analytika-v-praxi\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>2. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 9%;\">9%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 1%;\">1%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 1%;\">1%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Z\u00e1kladn\u00e1 implement\u00e1cia Google Analytics 4<\/h2>\n<p>Vlo\u017eenie meracieho k\u00f3du na web nemo\u017eno pova\u017eova\u0165 za nastavenie analytiky. V DASE sme vytvorili z\u00e1kladn\u00fd set nastaven\u00ed vhodn\u00fd pre ka\u017ed\u00fd web. M\u00f4\u017eete si to predstavi\u0165 ako ak\u00fasi <strong>z\u00e1kladov\u00fa dosku<\/strong>, na ktorej m\u00f4\u017eete stava\u0165 merania ak\u00e9hoko\u013evek typu. U\u017e aj samotn\u00e9 z\u00e1kladn\u00e9 meranie v\u00e1m prinesie mno\u017estvo v\u00fdhod a doplnkov\u00fdch eventov, ktor\u00fdmi m\u00f4\u017eete vyhodnocova\u0165 v\u00fdkonnos\u0165 v\u00e1\u0161ho webu. Medzi tak\u00e9to roz\u0161\u00edren\u00e9 eventy patria:<\/p>\n<ul>\n<li>Kliknutia na odkazy smeruj\u00face mimo webu<\/li>\n<li>Kliknutia na buttony<\/li>\n<li>Odoslanie kontaktn\u00e9ho formul\u00e1ra<\/li>\n<li>404 str\u00e1nky<\/li>\n<li>Kliknutia na telef\u00f3nne \u010d\u00edslo<\/li>\n<li>Kliknutia na e-mail<\/li>\n<li>Kliknutia na odkazy na soci\u00e1lne siete<\/li>\n<\/ul>\n<p>V pr\u00edpade spolupr\u00e1ce s nami je z\u00e1kladn\u00e1 implement\u00e1cia GA4 predpokladom pre \u010fal\u0161ie roz\u0161\u00edren\u00e9 merania.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate Z\u00e1kladnou implement\u00e1ciou GA4?<\/h4>\n<ul class=\"vyhoda\">\n<li>z\u00edskate roz\u0161\u00edren\u00e9 merania interakci\u00ed na webe<\/li>\n<li>budete ma\u0165 istotu, \u017ee nasaden\u00e9 merania vyhovuj\u00fa najnov\u0161\u00edm \u0161tandardom<\/li>\n<li>Google Tag Manager bude pripraven\u00fd na ak\u00fako\u013evek roz\u0161\u00edren\u00fa custom implement\u00e1ciu<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/nastavenie-google-analytics-4\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>Nastavenie cookie li\u0161ty (Consent Mode v2)<\/h2>\n<p>Ka\u017ed\u00fd web, a je jedno, \u010di ide o prezenta\u010dn\u00fd web, alebo e-shop, mus\u00ed sp\u013a\u0148a\u0165 n\u00e1le\u017eitosti, ktor\u00e9 mu uklad\u00e1 z\u00e1kon \u010d. 452\/2021 Z. z. o elektronick\u00fdch komunik\u00e1ci\u00e1ch. Ide najm\u00e4 o spracovanie cookies a ich vyu\u017e\u00edvanie pre \u00fa\u010dely cielen\u00e9ho marketingu. \u010co pre v\u00e1s zabezpe\u010d\u00edme?<\/p>\n<ul>\n<li>Audit nastavenie cookie li\u0161ty<\/li>\n<li>Implement\u00e1ciu cookie li\u0161ty pod\u013ea najnov\u0161\u00edch \u0161tandardov (Consent Mode v2)<\/li>\n<li>Poradenstvo oh\u013eadom cookie policy<\/li>\n<\/ul>\n<p>S implement\u00e1ciou cookie li\u0161ty pr\u00eddete o \u010das\u0165 d\u00e1t, nebudeme hovori\u0165, \u017ee to tak nie je. Z\u00edskate v\u0161ak ove\u013ea viac. \u010cist\u00e9 d\u00e1ta, kvalitn\u00e9 publik\u00e1 a netreba zab\u00fada\u0165 ani na spolo\u010densk\u00fa zodpovednos\u0165. Preto\u017ee biznis, to nie s\u00fa len \u010d\u00edsla, to s\u00fa hlavne va\u0161i z\u00e1kazn\u00edci.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou cookie li\u0161ty s Consent Mode v2<\/h4>\n<ul class=\"vyhoda\">\n<li>budete ma\u0165 istotu, \u017ee sp\u013a\u0148ate aktu\u00e1lne legislat\u00edvne po\u017eiadavky oh\u013eadom spracovania cookies<\/li>\n<li>budete ma\u0165 pripraven\u00fd Google Tag Manager tak, aby ak\u00e9ko\u013evek \u010fal\u0161ie merania bolo mo\u017en\u00e9 jednoducho prepoji\u0165 s cookie li\u0161tou<\/li>\n<li>z\u00edskate vysvetlenie sk\u00fasen\u00e9ho \u0161pecialistu o tom, ako cookie li\u0161ta funguje<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/cookiebanner.online\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>3. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 18%;\">18%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 9%;\">9%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 2%;\">2%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Implement\u00e1cia analytickej strat\u00e9gie &#8211; implementa\u010dn\u00e1 f\u00e1za<\/h2>\n<p>Po nastaven\u00ed z\u00e1kladn\u00fdch meran\u00ed pr\u00edde na rad implement\u00e1cia meran\u00ed, ktor\u00e9 vyplynuli z analytickej strat\u00e9gie. Mo\u017enost\u00ed, \u010do sa d\u00e1 mera\u0165, je ne\u00farekom. Podstatn\u00e9 je, aby sme merali len tie interakcie na webe, ktor\u00e9 bud\u00fa ma\u0165 <strong>zmysel z biznisov\u00e9ho h\u013eadiska<\/strong>. Aby ste mali predstavu, ak\u00e9 r\u00f4zne merania zvykneme klientom implementova\u0165, tu je kr\u00e1tky zoznam mo\u017enost\u00ed:<\/p>\n<ul>\n<li>implement\u00e1cia ecommerce meran\u00ed (pre e-shopy)<\/li>\n<li>implement\u00e1cia meran\u00ed funnelov a formul\u00e1rov (pre lead generation weby)<\/li>\n<li>implement\u00e1cia meran\u00ed v\u00fdkonnosti \u010dl\u00e1nkov (pre publisherov)<\/li>\n<li>implement\u00e1cia interakci\u00ed na webe (pre potreby UX\/UI optimaliz\u00e1cie)<\/li>\n<li>implement\u00e1cia meran\u00ed multimedi\u00e1lneho obsahu<\/li>\n<li>a mnoh\u00e9 in\u00e9 custom merania&#8230;<\/li>\n<\/ul>\n<p>Cena implement\u00e1cia analytickej strat\u00e9gie z\u00e1vis\u00ed od rozsahu pr\u00e1c a m\u00f4\u017ee sa pohybova\u0165 od 600 eur a\u017e po jednotky tis\u00edc eur.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou analytickej strat\u00e9gie?<\/h4>\n<ul class=\"vyhoda\">\n<li>budete mera\u0165 presne tie interakcie na webe, ktor\u00e9 potrebujete z biznisov\u00e9ho h\u013eadiska<\/li>\n<li>budete ma\u0165 istotu, \u017ee meriate interakcie na webe spr\u00e1vne<\/li>\n<li>merania budete m\u00f4c\u0165 kedyko\u013evek roz\u0161\u00edri\u0165, napr. v pr\u00edpade expanzie na \u010fal\u0161ie trhy, alebo pri roz\u0161irovan\u00ed webu<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-optimalizacia-kampani-vdaka-analytickym-datam-na-mieru\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>BigQuery<\/h2>\n<p>Hne\u010f po nastaven\u00fd meran\u00ed pre Google Analytics 4 odpor\u00fa\u010dame v\u0161etk\u00fdm klientom vytvori\u0165 konto v BigQuery a prepoji\u0165\u00a0 ho s vlastn\u00edctvom Google Analytics 4. Od tohto momentu sa v\u00e1m bud\u00fa uklada\u0165 v\u0161etky <strong>nameran\u00e9 d\u00e1ta na v\u00e1\u0161 vlastn\u00fd server<\/strong>, teda stanete sa vlastn\u00edkom d\u00e1t. Oproti d\u00e1tam v rozhran\u00ed Google Analytics 4 maj\u00fa tie v BigQuery nieko\u013eko v\u00fdhod:<\/p>\n<ul>\n<li>r\u00fdchlej\u0161ie spracovanie d\u00e1t<\/li>\n<li>r\u00fdchlej\u0161\u00ed reporting<\/li>\n<li>d\u00e1ta bez samplovania<\/li>\n<li>d\u00e1ta s\u00fa vo va\u0161om vlastn\u00edctve<\/li>\n<li>neexistuje limit na po\u010det volan\u00ed prostredn\u00edctvom API, napr. zo slo\u017eby Google Looker Studio<\/li>\n<li>neobmedzen\u00fd po\u010det parametrov (vlastn\u00fdch dimenzi\u00ed)<\/li>\n<\/ul>\n<p>Aby sme mohli BigQuery sprev\u00e1dzkova\u0165, budete si musie\u0165 zalo\u017ei\u0165 \u00fa\u010det v Google Cloud Platform. Google Cloud je platen\u00e1 slu\u017eba od Googlu, nemus\u00edte sa v\u0161ak b\u00e1\u0165. Ceny za pou\u017e\u00edvanie slu\u017eby s\u00fa v slovensk\u00fdch re\u00e1li\u00e1ch \u010dastokr\u00e1t vo v\u00fd\u0161ke len nieko\u013ek\u00fdch centov (pr\u00edpadne jednotiek eur) mesa\u010dne.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate zalo\u017een\u00edm BigQuery<\/h4>\n<ul class=\"vyhoda\">\n<li>z\u00edskate pr\u00edstup k RAW d\u00e1tam, teda aj k d\u00e1tam u\u017e\u00edvate\u013eov, ktor\u00ed neods\u00fahlasili cookies<\/li>\n<li>z\u00edskate mo\u017enos\u0165 komplexnej\u0161\u00edch anal\u00fdz<\/li>\n<li>d\u00e1ta budete m\u00f4c\u0165 obohati\u0165 o \u00fadaje z intern\u00fdch syst\u00e9mov a \u010fal\u0161\u00edch marketingov\u00fdch n\u00e1strojov<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?s=bigquery\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>4. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 26%;\">26%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 10%;\">10%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 3%;\">3%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Implement\u00e1cia analytickej strat\u00e9gie &#8211; testovanie a publik\u00e1cia<\/h2>\n<p>Implement\u00e1cia meran\u00ed prebieha \u0161tandardne v dvoch krokoch. :<\/p>\n<ol>\n<li>Pr\u00edprava implementa\u010dn\u00e9ho dokumentu a nastavenie meran\u00ed v GTM<\/li>\n<li>Testovanie dataLayera a publik\u00e1cia meran\u00ed<\/li>\n<\/ol>\n<p>Tento <strong>proces trv\u00e1 minim\u00e1lne 4 a\u017e 6 t\u00fd\u017ed\u0148ov<\/strong>, preto je implement\u00e1cia analytickej strat\u00e9gie \u0161tandardne rozdelen\u00e1 do dvoch mesiacov. Samozrejme, za predpokladu, \u017ee developeri bud\u00fa promptne reagova\u0165 na na\u0161e pripomienky, v opa\u010dnom pr\u00edpade sa m\u00f4\u017ee implement\u00e1cia dataLayera e\u0161te pred\u013a\u017ei\u0165.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou analytickej strat\u00e9gie?<\/h4>\n<ul class=\"vyhoda\">\n<li>budete mera\u0165 presne tie interakcie na webe, ktor\u00e9 potrebujete z biznisov\u00e9ho h\u013eadiska<\/li>\n<li>budete ma\u0165 istotu, \u017ee meriate interakcie na webe spr\u00e1vne<\/li>\n<li>merania budete m\u00f4c\u0165 kedyko\u013evek roz\u0161\u00edri\u0165, napr. v pr\u00edpade expanzie na \u010fal\u0161ie trhy, alebo pri roz\u0161irovan\u00ed webu<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-optimalizacia-kampani-vdaka-analytickym-datam-na-mieru\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>5. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 35%;\">35%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 17%;\">17%<\/div>\n<\/div>\n<p><span class=\"percentage\">+7%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 11%;\">11%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Implement\u00e1cia marketingov\u00fdch scriptov<\/h2>\n<p>Po implement\u00e1cii analytickej strat\u00e9gie prich\u00e1dza na rad t\u00e1 zauj\u00edmavej\u0161ia \u010das\u0165, ktor\u00e1 u\u017e bude ma\u0165 <strong>priamy dosah na va\u0161e marketingov\u00e9 aktivity<\/strong> a tou je implement\u00e1cia marketingov\u00fdch scriptov pre Facebook, Google Ads a r\u00f4zne in\u00e9 marketingov\u00e9 n\u00e1stroje. Ka\u017ed\u00fd n\u00e1stroj v z\u00e1sade pon\u00faka dva mo\u017enosti trackovania, a to pre:<\/p>\n<ul>\n<li>remarketing<\/li>\n<li>konverzie<\/li>\n<\/ul>\n<p>Nastavenie trackovania pre marketingov\u00e9 n\u00e1stroje je jedn\u00fdm z cie\u013eov n\u00e1\u0161ho sna\u017eenia. V\u010faka nim je mo\u017en\u00e9 pretavi\u0165 analytick\u00fa strat\u00e9giu do re\u00e1lneho hmatate\u013en\u00e9ho pr\u00ednosu pre biznis!<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou marketingov\u00fdch scriptov?<\/h4>\n<ul class=\"vyhoda\">\n<li>remarketingov\u00e9 eventy v\u00e1m umo\u017enia vytv\u00e1ra\u0165 remarketingov\u00e9 publik\u00e1<\/li>\n<li>konverzn\u00e9 eventy v\u00e1m umo\u017enia optimalizova\u0165 reklamn\u00e9 kampane<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?s=ads\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>6. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 44%;\">44%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 19%;\">19%<\/div>\n<\/div>\n<p><span class=\"percentage\">+2%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 15%;\">15%<\/div>\n<\/div>\n<p><span class=\"percentage\">+4%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Server-side tracking<\/h2>\n<p><span style=\"font-weight: 400;\">V dne\u0161nej dobe zber analytick\u00fdch d\u00e1t ohrozuj\u00fa cookie li\u0161ty, opatrenia prehliada\u010dov oh\u013eadom \u017eivotnosti cookies, \u010di r\u00f4zne ad blockery. V\u0161etky tieto z\u00e1sahy maj\u00fa, \u017eia\u013e, negat\u00edvny vplyv na kvalitu d\u00e1t, ale aj efektivitu remarketingov\u00fdch kampan\u00ed. Rie\u0161en\u00edm je server-side tracking, pri\u010dom ot\u00e1zka nestoj\u00ed tak, \u201c\u010di v\u00f4bec serverov\u00e9 meranie potrebujeme\u201d, ale \u201cpre\u010do serverov\u00e9 meranie e\u0161te nem\u00e1me nasaden\u00e9\u201d. <strong>Z\u00edskajte n\u00e1skok pred konkurenciou<\/strong>, k\u00fdm je \u010das.<\/span><\/p>\n<p>Nutnou podmienkou pre nastavenie Server-side GTM je zalo\u017een\u00fd Google Cloud \u00fa\u010det s nastavenou automatickou platbou z platobnej karty. S nastaven\u00edm server-side trackovania sa sp\u00e1jaj\u00fa \u010fal\u0161ie n\u00e1klady za pou\u017e\u00edvanie Google serverov, av\u0161ak na\u0161e optmilazovan\u00e9 rie\u0161enie pon\u00faka o cca 40-50% ni\u017e\u0161ie n\u00e1klady oproti automatick\u00e9mu nastaveniu &#8211; pre webe s nieko\u013ek\u00fdmi mili\u00f3nmi requestov mesa\u010dne zaplat\u00edte iba cca 20-50\u20ac \/ mesa\u010dne.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou server-side trackovania<\/h4>\n<ul class=\"vyhoda\">\n<li>vyrie\u0161ite probl\u00e9m s blokovan\u00edm cookies tret\u00edch str\u00e1n prehliada\u010dmi<\/li>\n<li>z\u00edskate mo\u017enos\u0165 implement\u00e1cie serverov\u00fdch rie\u0161en\u00ed pre Facebook (CAPI) a Google Ads API<\/li>\n<li>r\u00fdchlej\u0161ie na\u010d\u00edtavanie webu<\/li>\n<li>z\u00edskate mo\u017enos\u0165 obohacova\u0165 d\u00e1ta, ktor\u00e9 posielate do analytick\u00fdch a marketingov\u00fdch syst\u00e9mov pod\u013ea va\u0161ich potrieb<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/server-side-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>7. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 52%;\">52%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 20%;\">20%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 19%;\">19%<\/div>\n<\/div>\n<p><span class=\"percentage\">+4%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Serverov\u00e9 merania pre marketingov\u00e9 syst\u00e9my<\/h2>\n<p>Integr\u00e1cia <strong>Facebook Conversion API (CAPI), Google Ads API a podobn\u00fdch rie\u0161en\u00ed<\/strong> pre ostatn\u00e9 marketingov\u00e9 syst\u00e9my by mala by\u0165 v dne\u0161nej dobe povinnou jazdou pre ka\u017ed\u00e9ho, kto inzeruje na t\u00fdchto platform\u00e1ch inzeruje. Ak ste sa doteraz spoliehali pixely na webe, dnes to u\u017e nesta\u010d\u00ed. R\u00f4zne ad blockery, maskovacie n\u00e1stroje, ale aj najnov\u0161ie aktualiz\u00e1cie prehliada\u010dov a opera\u010dn\u00fdch syst\u00e9mov zabra\u0148uj\u00fa efekt\u00edvnemu pou\u017e\u00edvaniu cookies tret\u00edch str\u00e1n, ako sme tomu boli zvyknut\u00ed v minulosti. Tento probl\u00e9m sa d\u00e1 hravo vyrie\u0161i\u0165 cez serverov\u00e9 merania.<\/p>\n<p>Okrem integr\u00e1cie serverov\u00fdch meran\u00ed pre reklamn\u00e9 syst\u00e9my v\u00e1m cez sGTM vieme zabezpe\u010di\u0165 aj nasledovn\u00e9 slu\u017eby:<\/p>\n<ul>\n<li>zasielanie mar\u017ee namiesto cien produktov<\/li>\n<li>debugging marketingov\u00fdch hitov cez BigQuery<\/li>\n<li>priame preposielanie hitov do BigQuery<\/li>\n<li>detekcia anom\u00e1li\u00ed<\/li>\n<\/ul>\n<p>Portf\u00f3lio slu\u017eieb dostupn\u00fdch cez sGTM postupne dop\u013a\u0148a n\u00e1\u0161 v\u00fdvojov\u00fd t\u00edm o nov\u00e9 rie\u0161enia.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou serverov\u00fdch meran\u00ed pre reklamn\u00e9 syst\u00e9my?<\/h4>\n<ul class=\"vyhoda\">\n<li>m\u00f4\u017eete obohati\u0165 d\u00e1ta posielan\u00e9 do reklamn\u00fdch syst\u00e9mov pod\u013ea va\u0161ich potrieb<\/li>\n<li>vy\u0161\u0161ia efektivita PPC kampan\u00ed<\/li>\n<li>z\u00edskate rie\u0161enie, ktor\u00e9 nebude limitovan\u00e9 prehliada\u010dmi a opera\u010dn\u00fdmi syst\u00e9mami<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?s=server\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>8. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 53%;\">53%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 29%;\">29%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 27%;\">27%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u0160pecializovan\u00e9 dashboardy<\/h2>\n<p>Tak ako je ka\u017ed\u00fd klient \u0161pecifick\u00fd, tak je \u0161pecifick\u00fd aj set dashboardov, ktor\u00e9 vytv\u00e1rame v\u017edy na mieru. Zau\u017e\u00edvan\u00fdm \u0161tandardom je rozdelenie dashboardov do troch skup\u00edn:<\/p>\n<ul>\n<li><strong>KPI dashboardy<\/strong> &#8211; preh\u013eadov\u00e9 dashboardy so siln\u00fdm focusom na k\u013e\u00fa\u010dov\u00e9 ukazovatele. Dashboardy s\u00fa vhodn\u00e9 pre vy\u0161\u0161\u00ed management.<\/li>\n<li><strong>Preh\u013eadov\u00e9 dashboardy<\/strong> &#8211; okrem KPIs v nich n\u00e1jdete aj doplnkov\u00e9 grafy a tabu\u013eky, ktor\u00e9 dovysvetlia kontext.<\/li>\n<li><strong>Ad-hoc dashboardy<\/strong> &#8211; \u0161pecifick\u00e9 dashboardy sl\u00fa\u017eiace na anal\u00fdzu probl\u00e9mu, potvrdenie hypot\u00e9zy a pod.<\/li>\n<\/ul>\n<p>Dashoardy vytvoren\u00e9 nami sa \u013eahko pou\u017e\u00edvaj\u00fa, ke\u010f\u017ee d\u00f4raz kladieme aj na vizu\u00e1lnu str\u00e1nku. Nerob\u00ed n\u00e1m probl\u00e9m reportova\u0165 ak\u00e9ko\u013evek d\u00e1ta, nie len d\u00e1ta z Google Analytics 4.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate vytvoren\u00edm \u0161pecializovan\u00fdch dashboardov?<\/h4>\n<ul class=\"vyhoda\">\n<li>\u013eahko \u010ditate\u013en\u00e9 dashboardy<\/li>\n<li>preh\u013ead o v\u00fdkonnosti v\u00e1\u0161ho webu a marketingov\u00fdch kampan\u00ed<\/li>\n<li>rozhranie prisp\u00f4soben\u00e9 na mieru va\u0161im potreb\u00e1m<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-nastavenie-kpi-dashboardu-pre-luigis-box\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>Pravideln\u00e1 kontrola d\u00e1t<\/h2>\n<p>Takmer v\u0161etci na\u0161i dlhodob\u00ed klienti vyu\u017e\u00edvaj\u00fa slu\u017ebu kontroly d\u00e1t na\u0161imi analytikmi. Takouto kontrolou je mo\u017en\u00e9 ve\u013emi efekt\u00edvne predch\u00e1dza\u0165 probl\u00e9mom s\u00favisiacim so zberom d\u00e1t, pr\u00edpadne z\u00edska\u0165 nov\u00e9 insighty, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pri optimaliz\u00e1cii webu, \u010di marketingov\u00fdch aktiv\u00edt.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate pravidelnou kontrolou d\u00e1t?<\/h4>\n<ul class=\"vyhoda\">\n<li>poh\u013ead sk\u00fasen\u00e9ho analytika na d\u00e1ta<\/li>\n<li>nov\u00e9 insighty<\/li>\n<li>istotu, \u017ee v\u0161etky merania funguj\u00fa spr\u00e1vne<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/analyticky-audit\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>9. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 54%;\">54%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 37%;\">37%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 33%;\">33%<\/div>\n<\/div>\n<p><span class=\"percentage\">+6%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Aktualiz\u00e1cia \u0161pecializovan\u00fdch dashboardov<\/h2>\n<p>Dashboardy s\u00fa \u017eiv\u00fd organizmus. Tak ako sa menia priority va\u0161ej firmy, tak sa menia aj dashboardy, pr\u00edpadne sledovan\u00e9 metriky. V pr\u00edpade potreby dashoardy aktualizujeme, dop\u013a\u0148ame o nov\u00e9 preh\u013eady, alebo ich inak upravujeme pod\u013ea po\u017eiadaviek klienta.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate vytvoren\u00edm \u0161pecializovan\u00fdch dashboardov?<\/h4>\n<ul class=\"vyhoda\">\n<li>\u013eahko \u010ditate\u013en\u00e9 dashboardy<\/li>\n<li>preh\u013ead o v\u00fdkonnosti v\u00e1\u0161ho webu a marketingov\u00fdch kampan\u00ed<\/li>\n<li>rozhranie prisp\u00f4soben\u00e9 na mieru va\u0161im potreb\u00e1m<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-nastavenie-kpi-dashboardu-pre-luigis-box\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>10. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 62%;\">62%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 46%;\">46%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 36%;\">36%<\/div>\n<\/div>\n<p><span class=\"percentage\">+3%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Implement\u00e1cia doplnkov\u00fdch meran\u00ed<\/h2>\n<p>Na\u0161im st\u00e1lym klientom pravidelne aktualizujeme a dop\u013a\u0148ame merania, ak si to situ\u00e1cia vy\u017eaduje. K dispoz\u00edcii m\u00e1me <strong>mno\u017estvo doplnkov\u00fdch meran\u00ed<\/strong>, ako napr\u00edklad:<\/p>\n<ul>\n<li>implement\u00e1cia ecommerce meran\u00ed (pre e-shopy)<\/li>\n<li>implement\u00e1cia meran\u00ed funnelov a formul\u00e1rov (pre lead generation weby)<\/li>\n<li>implement\u00e1cia meran\u00ed v\u00fdkonnosti \u010dl\u00e1nkov (pre publisherov)<\/li>\n<li>implement\u00e1cia interakci\u00ed na webe (pre potreby UX\/UI optimaliz\u00e1cie)<\/li>\n<li>implement\u00e1cia meran\u00ed multimedi\u00e1lneho obsahu<\/li>\n<li>a mnoh\u00e9 in\u00e9 custom merania&#8230;<\/li>\n<\/ul>\n<p>Ke\u010f\u017ee vyu\u017e\u00edvame modulov\u00fd syst\u00e9m, kde ka\u017ed\u00fd jeden event a parameter presne zapad\u00e1 do n\u00e1\u0161ho \u0161tandardu, doplnkov\u00e9 merania je mo\u017en\u00e9 doimplementova\u0165 bez ve\u013ek\u00fdch \u00faprav v u\u017e nastaven\u00fdch meraniach. To minimalizuje riziko v\u00fdpadku d\u00e1t a ur\u00fdch\u013euje nasadenie dan\u00e9ho rie\u0161enia.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou doplnkov\u00fdch meran\u00ed?<\/h4>\n<ul class=\"vyhoda\">\n<li>budete mera\u0165 presne tie interakcie na webe, ktor\u00e9 potrebujete z biznisov\u00e9ho h\u013eadiska<\/li>\n<li>budete ma\u0165 istotu, \u017ee meriate interakcie na webe spr\u00e1vne<\/li>\n<li>merania budete m\u00f4c\u0165 kedyko\u013evek roz\u0161\u00edri\u0165, napr. v pr\u00edpade expanzie na \u010fal\u0161ie trhy, alebo pri roz\u0161irovan\u00ed webu<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?s=bigquery\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>Anal\u00fdza d\u00e1t<\/h2>\n<p>Mnoh\u00ed na\u0161i dlhodob\u00ed klienti vyu\u017e\u00edvaj\u00fa slu\u017ebu <strong>anal\u00fdzy d\u00e1t na\u0161imi analytikmi<\/strong>. Anal\u00fdzou d\u00e1t odpoved\u00e1me na \u0161pecifick\u00e9 biznisov\u00e9 ot\u00e1zky klientov, ako napr\u00edklad:<\/p>\n<ul>\n<li>ko\u013eko u\u017e\u00edvate\u013eov po vykonan\u00ed interakcie A vykonali interakciu B<\/li>\n<li>ak\u00e1 je medziro\u010dn\u00e1 zmena ur\u010ditej metriky<\/li>\n<li>ak\u00fd je trend ur\u010ditej metriky v \u010dase<\/li>\n<li>ak\u00e1 kateg\u00f3ria produktov je naj\u017eiadanej\u0161ia pre dan\u00fd segment u\u017e\u00edvate\u013eov<\/li>\n<li>ak\u00e9 s\u00fa konverzn\u00e9 pomery pri konverzi\u00e1ch a mikrokonverzi\u00e1ch<\/li>\n<li>a pod.<\/li>\n<\/ul>\n<p>\u00dalohou analytika je zvoli\u0165 n\u00e1stroj, pomocou ktor\u00e9ho bude vedie\u0165 relevantne odpoveda\u0165 na dan\u00fa ot\u00e1zku. Ak dan\u00e1 ot\u00e1zka vych\u00e1dza z analytickej strat\u00e9gie (a t\u00fdm p\u00e1dom aj z nastaven\u00fdch meran\u00ed), vieme na \u0148u odpoveda\u0165. Pri anal\u00fdzach pou\u017e\u00edvame Google Looker Studio, Explore reporty v GA4 a, naj\u010dastej\u0161ie, BigQuery.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate anal\u00fdzou d\u00e1t?<\/h4>\n<ul class=\"vyhoda\">\n<li>odpovede na biznisov\u00e9 ot\u00e1zky<\/li>\n<li>poh\u013ead sk\u00fasen\u00e9ho analytika na d\u00e1ta<\/li>\n<li>nov\u00e9 insighty a odpor\u00fa\u010dania<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/pokrocila-analyza-spravania-usera-v-bigquery\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>11. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 68%;\">68%<\/div>\n<\/div>\n<p><span class=\"percentage\">+6%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 55%;\">55%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 44%;\">44%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Implement\u00e1cia doplnkov\u00fdch meran\u00ed \u2013 testovanie a publik\u00e1cia<\/h2>\n<p>Implement\u00e1cia doplnkov\u00fdch prebieha \u0161tandardne v dvoch krokoch:<\/p>\n<ul>\n<li>Pr\u00edprava implementa\u010dn\u00e9ho dokumentu a nastavenie meran\u00ed v GTM<\/li>\n<li>Testovanie dataLayera a publik\u00e1cia meran\u00ed<\/li>\n<\/ul>\n<p>Tento proces trv\u00e1 minim\u00e1lne 4 a\u017e 6 t\u00fd\u017ed\u0148ov, preto je\u00a0<strong>implement\u00e1cia doplnkov\u00fdch meran\u00ed<\/strong>\u00a0\u0161tandardne rozdelen\u00e1 do dvoch mesiacov. Samozrejme, za predpokladu, \u017ee developeri bud\u00fa promptne reagova\u0165 na na\u0161e pripomienky, v opa\u010dnom pr\u00edpade sa m\u00f4\u017ee implement\u00e1cia dataLayera e\u0161te pred\u013a\u017ei\u0165.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate implement\u00e1ciou doplnkov\u00fdch meran\u00ed?<\/h4>\n<ul class=\"vyhoda\">\n<li>budete mera\u0165 presne tie interakcie na webe, ktor\u00e9 potrebujete z biznisov\u00e9ho h\u013eadiska<\/li>\n<li>budete ma\u0165 istotu, \u017ee meriate interakcie na webe spr\u00e1vne<\/li>\n<li>merania budete m\u00f4c\u0165 kedyko\u013evek roz\u0161\u00edri\u0165, napr. v pr\u00edpade expanzie na \u010fal\u0161ie trhy, alebo pri roz\u0161irovan\u00ed webu<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>\u0160pecializovan\u00e9 dashboardy<\/h2>\n<p>Tvorbu dashboardov v\u00e4\u010d\u0161inou rozklad\u00e1me v \u010dase a dop\u013a\u0148ame ich pod\u013ea aktu\u00e1lnej potreby klienta. Samozrejme, v\u017edy sa dr\u017e\u00edme zau\u017e\u00edvan\u00fdch \u0161tandardov a teda dashboardy rozde\u013eujeme do troch skup\u00edn:<\/p>\n<ul>\n<li><strong>KPI dashboardy<\/strong>\u00a0\u2013 preh\u013eadov\u00e9 dashboardy so siln\u00fdm focusom na k\u013e\u00fa\u010dov\u00e9 ukazovatele. Dashboardy s\u00fa vhodn\u00e9 pre vy\u0161\u0161\u00ed management.<\/li>\n<li><strong>Preh\u013eadov\u00e9 dashboardy<\/strong>\u00a0\u2013 okrem KPIs v nich n\u00e1jdete aj doplnkov\u00e9 grafy a tabu\u013eky, ktor\u00e9 dovysvetlia kontext.<\/li>\n<li><strong>Ad-hoc dashboardy<\/strong>\u00a0\u2013 \u0161pecifick\u00e9 dashboardy sl\u00fa\u017eiace na anal\u00fdzu probl\u00e9mu, potvrdenie hypot\u00e9zy a pod.<\/li>\n<\/ul>\n<p>Dashoardy vytvoren\u00e9 nami sa \u013eahko pou\u017e\u00edvaj\u00fa, ke\u010f\u017ee d\u00f4raz kladieme aj na vizu\u00e1lnu str\u00e1nku. Nerob\u00ed n\u00e1m probl\u00e9m reportova\u0165 ak\u00e9ko\u013evek d\u00e1ta, nie len d\u00e1ta z Google Analytics 4.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate vytvoren\u00edm \u0161pecializovan\u00fdch dashboardov?<\/h4>\n<ul class=\"vyhoda\">\n<li>\u013eahko \u010ditate\u013en\u00e9 dashboardy<\/li>\n<li>preh\u013ead o v\u00fdkonnosti v\u00e1\u0161ho webu a marketingov\u00fdch kampan\u00ed<\/li>\n<li>rozhranie prisp\u00f4soben\u00e9 na mieru va\u0161im potreb\u00e1m<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-nastavenie-kpi-dashboardu-pre-luigis-box\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>A\/B testovanie<\/h2>\n<p>Pokia\u013e str\u00e1nku neoptimalizujete, vyu\u017e\u00edvate peniaze investovan\u00e9 do kampan\u00ed neefekt\u00edvne. Nemali by ste zameriava\u0165 len na zvy\u0161ovanie n\u00e1v\u0161tevnosti. Mali by ste mera\u0165 aj to, ako sa n\u00e1v\u0161tevn\u00edci spr\u00e1vaj\u00fa po pr\u00edchode na va\u0161u str\u00e1nku.<\/p>\n<p><strong>A\/B testovanie<\/strong> je cyklick\u00fd proces, ktor\u00fd pozost\u00e1va z nieko\u013ek\u00fdch krokov:<\/p>\n<ul>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">V\u00fdber reprezentat\u00edvnej vzorky<\/span><\/li>\n<li>Zostavenie hypot\u00e9z<\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">N\u00e1vrh testovac\u00edch scen\u00e1rov<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">Spustenie testovania<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">Vyhodnotenie testu, reporting<\/span><\/li>\n<\/ul>\n<p>Pri A\/B testovan\u00ed je d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee aj zl\u00fd v\u00fdsledok je v\u00fdsledok.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate A\/B testovan\u00edm?<\/h4>\n<ul class=\"vyhoda\">\n<li>budete optimalizova\u0165 web na z\u00e1klade d\u00e1t a nie cez pocity<\/li>\n<li>zv\u00fd\u0161ime konverzn\u00fd pomer na webe<\/li>\n<li>zv\u00fd\u0161ime objem obratov, leadov z webu a pod.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/optimalizacia-ab-usability-testovanie-webu\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>12. mesiac<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 69%;\">69%<\/div>\n<\/div>\n<p><span class=\"percentage\">+1%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 64%;\">64%<\/div>\n<\/div>\n<p><span class=\"percentage\">+9%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 52%;\">52%<\/div>\n<\/div>\n<p><span class=\"percentage\">+8%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u0160pecializovan\u00e9 dashboardy<\/h2>\n<p>Tvorbu dashboardov v\u00e4\u010d\u0161inou rozklad\u00e1me v \u010dase a dop\u013a\u0148ame ich pod\u013ea aktu\u00e1lnej potreby klienta. Samozrejme, v\u017edy sa dr\u017e\u00edme zau\u017e\u00edvan\u00fdch \u0161tandardov a teda dashboardy rozde\u013eujeme do troch skup\u00edn:<\/p>\n<ul>\n<li><strong>KPI dashboardy<\/strong>\u00a0\u2013 preh\u013eadov\u00e9 dashboardy so siln\u00fdm focusom na k\u013e\u00fa\u010dov\u00e9 ukazovatele. Dashboardy s\u00fa vhodn\u00e9 pre vy\u0161\u0161\u00ed management.<\/li>\n<li><strong>Preh\u013eadov\u00e9 dashboardy<\/strong>\u00a0\u2013 okrem KPIs v nich n\u00e1jdete aj doplnkov\u00e9 grafy a tabu\u013eky, ktor\u00e9 dovysvetlia kontext.<\/li>\n<li><strong>Ad-hoc dashboardy<\/strong>\u00a0\u2013 \u0161pecifick\u00e9 dashboardy sl\u00fa\u017eiace na anal\u00fdzu probl\u00e9mu, potvrdenie hypot\u00e9zy a pod.<\/li>\n<\/ul>\n<p>Dashoardy vytvoren\u00e9 nami sa \u013eahko pou\u017e\u00edvaj\u00fa, ke\u010f\u017ee d\u00f4raz kladieme aj na vizu\u00e1lnu str\u00e1nku. Nerob\u00ed n\u00e1m probl\u00e9m reportova\u0165 ak\u00e9ko\u013evek d\u00e1ta, nie len d\u00e1ta z Google Analytics 4.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate vytvoren\u00edm \u0161pecializovan\u00fdch dashboardov?<\/h4>\n<ul class=\"vyhoda\">\n<li>\u013eahko \u010ditate\u013en\u00e9 dashboardy<\/li>\n<li>preh\u013ead o v\u00fdkonnosti v\u00e1\u0161ho webu a marketingov\u00fdch kampan\u00ed<\/li>\n<li>rozhranie prisp\u00f4soben\u00e9 na mieru va\u0161im potreb\u00e1m<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-nastavenie-kpi-dashboardu-pre-luigis-box\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<h2>A\/B testovanie<\/h2>\n<p><strong>A\/B testovanie<\/strong>\u00a0je cyklick\u00fd proces, pri\u010dom na webe m\u00f4\u017ee prebieha\u0165 s\u00fa\u010dasne nieko\u013eko testov. Ak to objem n\u00e1v\u0161tevnosti dovol\u00ed, odpor\u00fa\u010dame realizova\u0165 aspo\u0148 dva A\/B testy mesa\u010dne. Priebeh A\/B testu je nasledovn\u00fd:<\/p>\n<ul>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">V\u00fdber reprezentat\u00edvnej vzorky<\/span><\/li>\n<li>Zostavenie hypot\u00e9z<\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">N\u00e1vrh testovac\u00edch scen\u00e1rov<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">Spustenie testovania<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">Vyhodnotenie testu, reporting<\/span><\/li>\n<\/ul>\n<p>Pri A\/B testovan\u00ed je d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee aj zl\u00fd v\u00fdsledok je v\u00fdsledok.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate A\/B testovan\u00edm?<\/h4>\n<ul class=\"vyhoda\">\n<li>budete optimalizova\u0165 web na z\u00e1klade d\u00e1t a nie cez pocity<\/li>\n<li>zv\u00fd\u0161ime konverzn\u00fd pomer na webe<\/li>\n<li>zv\u00fd\u0161ime objem obratov, leadov z webu a pod.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/optimalizacia-ab-usability-testovanie-webu\/\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n<div class=\"price-divider\">\n<h2>Kontinu\u00e1lna spolupr\u00e1ca<\/h2>\n<div class=\"price-tag-container\">\n<div class=\"aspect implementation\">\n<div class=\"label\">Implement\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 95%;\">95%<\/div>\n<\/div>\n<p><span class=\"percentage\">+26%<\/span><\/p>\n<\/div>\n<div class=\"aspect analysis\">\n<div class=\"label\">Anal\u00fdza<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 95%;\">95%<\/div>\n<\/div>\n<p><span class=\"percentage\">+31%<\/span><\/p>\n<\/div>\n<div class=\"aspect optimization\">\n<div class=\"label\">Optimaliz\u00e1cia<\/div>\n<div class=\"bar-container\">\n<div class=\"bar\" style=\"width: 95%;\">95%<\/div>\n<\/div>\n<p><span class=\"percentage\">+43%<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Vy\u0165a\u017ete maximum z kontinu\u00e1lnej spolupr\u00e1ce<\/h2>\n<p>\u010cere\u0161ni\u010dkou na torte pri spolupr\u00e1ci s DASE je pr\u00e1ve kontinu\u00e1lna spolupr\u00e1ca. Analytika je \u017eiv\u00fd organizmus (sta\u010d\u00ed si pozrie\u0165 na\u0161e <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/novinky\/\" target=\"_blank\" rel=\"noopener\">analytick\u00e9 novinky<\/a>), ktor\u00fd sa neust\u00e1le vyv\u00edja a men\u00ed. S oh\u013eadom na to sa upravuje aj <strong>zostava analytick\u00fdch pr\u00e1c<\/strong> pri pr\u00e1cach na va\u0161om webe z mesiaca na mesiac. A ak\u00e9 \u010dinnosti v r\u00e1mci kontinu\u00e1lnej spolupr\u00e1ce klientom vykon\u00e1vame?<\/p>\n<ul>\n<li>A\/B testovanie<\/li>\n<li>Kontrola d\u00e1t a dataLayera<\/li>\n<li>Pravideln\u00e1 aktualiz\u00e1cia GTM a sGTM<\/li>\n<li>Dop\u013a\u0148anie meran\u00ed<\/li>\n<li>Dashboarding<\/li>\n<li>Anal\u00fdza d\u00e1t<\/li>\n<li>Data warehouse<\/li>\n<li>Workshopy a \u0161kolenia<\/li>\n<li>A mnoho in\u00fdch pr\u00e1c&#8230;<\/li>\n<\/ul>\n<p>V\u00fdhodou je, \u017ee <strong>objem analytickej podpory si stanovuje s\u00e1m klient<\/strong>. Z\u00e1rove\u0148 m\u00f4\u017eete \u0165a\u017ei\u0165 z flexibility, ktor\u00fa spolupr\u00e1ca s DASE prin\u00e1\u0161a. V pr\u00edpade rozsiahlej\u0161ej implement\u00e1cie, alebo komplexn\u00e9ho zadania vieme objem pr\u00e1c nav\u00fd\u0161i\u0165 a\u017e do naplnenia kapacity na\u0161ich analytikov.<\/p>\n<div class=\"vyhody-produktu\">\n<h4 style=\"margin: 25px 0;\">\u010co z\u00edskate kontinu\u00e1lnou spolupr\u00e1cou?<\/h4>\n<ul class=\"vyhoda\">\n<li>s nami m\u00e1te istotu, \u017ee budete vyu\u017e\u00edva\u0165 len aktu\u00e1lne a preveren\u00e9 rie\u0161enia<\/li>\n<li>k dispoz\u00edcii budete ma\u0165 minim\u00e1lne 6 \u0161pi\u010dkov\u00fdch analytikov za jednu cenu<\/li>\n<li>klientov vzdel\u00e1vame &#8211; chceme, aby na\u0161i klienti boli na\u0161imi rovnocenn\u00fdmi partnermi, ktor\u00ed ch\u00e1pu d\u00e1tam<\/li>\n<li>transparentnos\u0165, plat\u00edte len za pr\u00e1ce, ktor\u00e9 bud\u00fa re\u00e1lne odveden\u00e9<\/li>\n<li>flexibiln\u00e1 spolupr\u00e1ca s mo\u017enos\u0165ou nav\u00fd\u0161enia objemu pr\u00e1c<\/li>\n<li>2-mesa\u010dn\u00e1 v\u00fdpovedn\u00e1 doba<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?s=bigquery\" target=\"_blank\" rel=\"noopener\"><strong>Pre\u010d\u00edta\u0165 si viac o produkte<\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Za roky m\u00f4jho p\u00f4sobenia v DASE som bol v kontakte s mno\u017estvom firiem &#8211; od mali\u010dk\u00fdch rodinn\u00fdch e-shopov&#8230;<\/p>\n","protected":false},"author":70,"featured_media":20405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[640],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20171"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20171"}],"version-history":[{"count":144,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20171\/revisions"}],"predecessor-version":[{"id":20315,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20171\/revisions\/20315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20405"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}