{"id":20141,"date":"2024-09-30T10:22:45","date_gmt":"2024-09-30T08:22:45","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20141\/"},"modified":"2024-09-30T10:34:33","modified_gmt":"2024-09-30T08:34:33","slug":"analytics-news-september-2024","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-september-2024\/","title":{"rendered":"Heur\u00e9ka aj AI v Looker Studiu. Ak\u00e9 \u010fal\u0161ie novinky si na n\u00e1s Google pripravil?"},"content":{"rendered":"<h2>Heureka.sk a \u010fal\u0161ie nov\u00e9 konektory v Looker Studiu<\/h2>\n<p>Najm\u00e4 slovensk\u00fdch a \u010desk\u00fdch pou\u017e\u00edvate\u013eov ur\u010dite pote\u0161\u00ed nov\u00fd konektor do <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio\/\">Looker Studia<\/a>, ktor\u00fd umo\u017en\u00ed vizualizova\u0165 d\u00e1ta z Heur\u00e9ky. Okrem toho v\u0161ak v Google Looker Studiu n\u00e1jdete aj \u010fal\u0161ie nov\u00e9 konektory, prekvapen\u00edm s\u00fa napr\u00edklad konektory pre konkuren\u010dn\u00e9 n\u00e1stroje Microsoft Excel a Adobe Analytics. Okrem t\u00fdchto pribudli v septembri tieto:<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<ul>\n<li>Heureka.sk n\u00e1klady<\/li>\n<li>Item brand<\/li>\n<li>Microsoft Excel<\/li>\n<li>Yahoo Finance<\/li>\n<li>ReQuest<\/li>\n<li>Insightly<\/li>\n<li>Zendesk Sell<\/li>\n<li>Customer.io<\/li>\n<li>Digistorm<\/li>\n<li>Meta Ads<\/li>\n<li>Similarweb Rank Tracker<\/li>\n<li>Pinterest Organic<\/li>\n<li>Salesmate<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-6\">\n<ul>\n<li>GrowthPlatform<\/li>\n<li>Google Play Console<\/li>\n<li>FaceBook Ads<\/li>\n<li>LinkedIn Ads<\/li>\n<li>Adobe Analytics 2.0<\/li>\n<li>The Trade Desk<\/li>\n<li>lemlist<\/li>\n<li>GitLab<\/li>\n<li>ChartMogul<\/li>\n<li>BambooHR<\/li>\n<li>CoinMarketCap<\/li>\n<li>Alpha Vantage<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/cloud.google.com\/looker-studio\/docs\/release-notes#August_08_2024\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Vylep\u0161enie preh\u013eadov v Google Analytics 4<\/h2>\n<p>Toto vylep\u0161enie ste si vo svojich GA4 \u00fa\u010dtoch ur\u010dite v\u0161imli. Ide o checkboxy pri jednotliv\u00fdch riadkoch grafu, v\u010faka ktor\u00fdm si vykresl\u00edte v grafe len tie d\u00e1ta, ktor\u00e9 potrebujete. Na r\u00fdchlu anal\u00fdzu \u00fadajov v\u00e1m t\u00e1to fi\u010d\u00farka ur\u010dite u\u0161etr\u00ed kopec \u010dasu oproti pou\u017eitiu filtrov, exploration preh\u013eadu \u010di Looker Studia.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20147 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/report-enhancements.gif\" alt=\"\" width=\"1200\" height=\"600\" \/><\/p>\n<p>Okrem toho pribudlo do GA4 aj nieko\u013eko \u010fal\u0161\u00edch funkci\u00ed, ktor\u00e9 zlep\u0161ia pou\u017eite\u013enos\u0165 reportov, a to:<\/p>\n<ul>\n<li><strong>Zobrazenie anom\u00e1li\u00ed v reportoch<\/strong> &#8211; n\u00e1hle poklesy a n\u00e1rasty d\u00e1t uvid\u00edte priamo v podrobn\u00fdch reportoch<\/li>\n<li><strong>Popisy preh\u013eadov<\/strong> &#8211; umiestnite kurzor na \u013eubovo\u013en\u00fd n\u00e1zov preh\u013eadu a zobraz\u00ed sa kr\u00e1tky popis, kde sa dozviete viac o preh\u013eade<\/li>\n<li><strong>Ozna\u010denie k\u013e\u00fa\u010dov\u00fdch udalost\u00ed<\/strong> &#8211; priamo v preh\u013eade udalost\u00ed m\u00f4\u017eete ak\u00fako\u013evek udalos\u0165 zaradi\u0165 do k\u013e\u00fa\u010dov\u00fdch udalost\u00ed<\/li>\n<li><strong>Nov\u00fd preh\u013ead transakci\u00ed<\/strong> &#8211; z\u00edskajte podrobn\u00e9 \u0161tatistiky o v\u00fdnosoch v\u00e1\u0161ho e-shopu a o jednotliv\u00fdch objedn\u00e1vkach<\/li>\n<li><strong>Zmena rozsahu v preh\u013eade akviz\u00edci\u00ed<\/strong> &#8211; v User acquisition reporte odteraz n\u00e1jdete user scope metriky a v Traffic acquisition reporte zase metriky event scope<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#090324\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Ve\u013ea Directu v reportoch? Google vykonal opravu<\/h2>\n<p>Mo\u017eno aj vy bojujete s nadmern\u00fdm objemom directu vo va\u0161ich reportoch. Koncom mesiaca vydal Google kr\u00e1tku spr\u00e1vu, v ktorom stru\u010dne informuje o zmen\u00e1ch, ktor\u00e9 by mali tento bug odstr\u00e1ni\u0165. Probl\u00e9m vznikal bu\u010f pri povolen\u00ed \u00fadajov poskytovan\u00fdch pou\u017e\u00edvate\u013emi (user-provided data) s automatick\u00fdm zhroma\u017e\u010fovan\u00edm \u00fadajov, alebo od konca j\u00fana do polovice j\u00fala pre z\u00e1kazn\u00edkov, ktor\u00ed u\u017e t\u00fato funkciu pou\u017e\u00edvali pred t\u00fdmto d\u00e1tumom. Z uveden\u00e9ho vyjadrenia sa n\u00e1m celkom nepodarilo zisti\u0165, v \u010dom konkr\u00e9tne bol probl\u00e9m, ale budeme radi za va\u0161e koment\u00e1re, \u010di sa v\u00e1m objem directu zn\u00ed\u017eil na re\u00e1lnej\u0161iu \u00farove\u0148.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#092524\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Automatick\u00e9 generovanie prezent\u00e1ci\u00ed z Looker Studia pomocou AI Gemini<\/h2>\n<p>Looker Studio PRO asi nepou\u017e\u00edva v slovensk\u00fdch re\u00e1li\u00e1ch ve\u013ea firiem, no v\u00fdvoj\u00e1ri pri\u0161li s novinkou, ktor\u00e1 v\u00e1s mo\u017eno presved\u010d\u00ed o platenom variante. N\u00e1stroj Gemini v\u00e1m umo\u017en\u00ed importova\u0165 komponenty z va\u0161ich dashboardov v Looker Studiu do prezent\u00e1ci\u00ed vo forme obr\u00e1zkov. Tu to ale nekon\u010d\u00ed. Gemini vygeneruje ku grafom aj textov\u00e9 popisy, ktor\u00e9 dan\u00e9 grafy bli\u017e\u0161ie vysvetlia. A PPC\u010dk\u00e1ri nebudou m\u00edt co \u017er\u00e1t&#8230; \ud83d\ude42<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/15067516\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heureka.sk a \u010fal\u0161ie nov\u00e9 konektory v Looker Studiu Najm\u00e4 slovensk\u00fdch a \u010desk\u00fdch pou\u017e\u00edvate\u013eov ur\u010dite pote\u0161\u00ed nov\u00fd konektor do&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20141"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20141"}],"version-history":[{"count":12,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20141\/revisions"}],"predecessor-version":[{"id":20154,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20141\/revisions\/20154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19767"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}