{"id":20111,"date":"2024-09-02T12:34:29","date_gmt":"2024-09-02T10:34:29","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20111\/"},"modified":"2024-09-02T12:35:23","modified_gmt":"2024-09-02T10:35:23","slug":"analytics-news-august-2024","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-august-2024\/","title":{"rendered":"Bugy, nekompletn\u00e9 d\u00e1ta a Consent Mode. Aj tak\u00e9 bolo leto v analytike"},"content":{"rendered":"

Google vy\u0161iel s pravdou von – v Search Console nevid\u00edte kompletn\u00e9 d\u00e1ta<\/h2>\n

V auguste pri\u0161iel Google s novinkou v slu\u017ebe Search Console<\/a> – v z\u00e1kladnom preh\u013eade sa skupine u\u017e\u00edvate\u013eov za\u010dala zobrazova\u0165 nov\u00e1 sekcia s odpor\u00fa\u010daniami. Zatia\u013e ide o experiment\u00e1lnu verziu tejto funkcionality, tak\u017ee je mo\u017en\u00e9, \u017ee ju vo svojom \u00fa\u010dte neuvid\u00edte. V\u00e1\u0161ne v\u0161ak vzbudila inform\u00e1cia o tom, \u017ee Google Search Console \u00fa\u010dty v skuto\u010dnosti zobrazuj\u00fa len zlomok d\u00e1t. Ako je to mo\u017en\u00e9?<\/p>\n

Vysvetlenie je relat\u00edvne jednoduch\u00e9. Google sa vo svojich slu\u017eb\u00e1ch u\u017e dlh\u0161ie sna\u017e\u00ed anonymizova\u0165 \u00fadaje. Stret\u00e1vame sa s t\u00fdm v Google Analytics, v Google Ads a, samozrejme, aj v Google Search Console. Ak je nejak\u00e1 kombin\u00e1cia dimenzi\u00ed a metr\u00edk pr\u00edli\u0161 konkr\u00e9tna, Google tento \u00fadaj jednoducho skryje vo svojich tabu\u013ekov\u00fdch v\u00fdpisoch. Aj preto v\u00e1m nikdy nebud\u00fa sedie\u0165 napr. s\u00fa\u010dty impresi\u00ed<\/a> s celkov\u00fdm po\u010dtom impresi\u00ed. \u017de never\u00edte? Skontrolujte si to vo svojom Google Search Console \u00fa\u010dte.<\/p>\n

\"google<\/p>\n

Percento \u00fadajov, ktor\u00e9 sa v Search Console zobrazuje, sa m\u00f4\u017ee diametr\u00e1lne l\u00ed\u0161i\u0165 od webu k webu, ale ako m\u00f4\u017eete vidie\u0165 na screenshote vy\u0161\u0161ie, k\u013eudne to m\u00f4\u017ee by\u0165 len tretina celkov\u00e9ho objemu vyh\u013ead\u00e1vac\u00edch dopytov. Ak v\u0161ak chcete ma\u0165 istotu, \u017ee sa pozer\u00e1te na tie najlep\u0161ie d\u00e1ta v \u010do mo\u017eno najv\u00e4\u010d\u0161om objeme, odpor\u00fa\u010dame v\u00e1m, podobne ako pri Google Analytics, import d\u00e1t do BigQuery. Ak si s importom d\u00e1t zo Search Console do BigQuery neviete rady, kontaktujte n\u00e1s, radi v\u00e1m s t\u00fdm pom\u00f4\u017eeme.<\/p>\n

Viac na: Search Engine Roundtable<\/a><\/p>\n

Bugy v Google Analytics – aj vy ste zaznamenali nelogick\u00e9 hodnoty vo svojich \u00fa\u010dtoch?<\/h2>\n

Posledn\u00e9 t\u00fd\u017edne sa opakovane vyn\u00e1raj\u00fa ot\u00e1zky oh\u013eadom spr\u00e1vnosti d\u00e1t v Google Analytics 4. Podobn\u00e9 bugy zaznamen\u00e1vaj\u00fa analytici po celom svete, u n\u00e1s v DASE sa s t\u00fdm stret\u00e1vame, \u017eia\u013e, tie\u017e.<\/p>\n

Zauj\u00edmav\u00e1 situ\u00e1cia nastala na Google Support str\u00e1nke, kde Google zverejnil 23. augusta kr\u00e1tku spr\u00e1vu s n\u00e1zvom „Vylep\u0161enie sp\u00fa\u0161\u0165ania eventu session_start“. Google \u017eiadne \u010fal\u0161ie detaily neposkytol, pri spr\u00e1ve nebol umiestnen\u00fd link na bli\u017e\u0161ie vysvetlenie a \u010do je najzvl\u00e1\u0161tnej\u0161ie, spr\u00e1va po p\u00e1r d\u0148och zo str\u00e1nky zmizla. Vzh\u013eadom na to, o ak\u00fd evente sa jedn\u00e1, usudzujeme, \u017ee dan\u00e9 zmeny m\u00f4\u017eu ma\u0165 priamy vplyv na po\u010det rel\u00e1ci\u00ed vo va\u0161ich reportoch.<\/p>\n

Stretli ste sa aj vy v posledn\u00fdch t\u00fd\u017ed\u0148och s \u010dudn\u00fdmi d\u00e1tami v Google Analytics 4? Zmenila sa v\u00e1m skokovo atrib\u00facia, po\u010det u\u017e\u00edvate\u013eov, \u010di rel\u00e1ci\u00ed? Pode\u013ete sa o va\u0161e zistenia dole v koment\u00e1roch, ve\u013emi radi sa na to pozrieme bli\u017e\u0161ie.<\/p>\n

Prep\u00edsanie re\u017eimu s\u00fahlasu dostupn\u00e9 v Google Tag Manageri<\/h2>\n

Do nastaven\u00ed zna\u010dky Google tag v GTMku bolo pridan\u00e9 nov\u00e9 nastavenie, ktor\u00e9 umo\u017e\u0148uje prep\u00edsa\u0165 re\u017eim s\u00fahlasu z predvolen\u00e9ho nastavenia na denied pre v\u0161etky zvolen\u00e9 oblasti. Toto nastavenie je u\u017eito\u010dn\u00e9 pri nastavovan\u00ed re\u017eimu s\u00fahlasu, kedy v\u00e1m CMP platforma tak\u00fato mo\u017enos\u0165 neposkytne, pr\u00edpadne ak m\u00e1te probl\u00e9my s timingom pre predvolen\u00fd pr\u00edkaz vo svojom k\u00f3de.<\/p>\n

Viac na: Google Support<\/a><\/p>\n

Nov\u00e1 s\u00e9ria podcastu DATABASED. Ako rie\u0161i analytiku verejnopr\u00e1vna telev\u00edzia?<\/h2>\n

Do \u0161iestej epiz\u00f3dy n\u00e1\u0161ho analyticko-marketingov\u00e9ho podcastu DATABASED prijala pozvanie mana\u017e\u00e9rka analytick\u00fdch a d\u00e1tov\u00fdch strat\u00e9gi\u00ed v RTVS – So\u0148a Martinkov\u00e1. Porozpr\u00e1va v\u00e1m o tom, ako to funguje vo verejnopr\u00e1vnej in\u0161tit\u00faci\u00ed, ako rie\u0161ia analytiku a ako sa sna\u017eia na z\u00e1klade nej aj rozhodova\u0165.<\/p>\n

Budeme radi ak podpor\u00edte n\u00e1\u0161 podcast zdie\u013ean\u00edm, za\u010dnete ho sledova\u0165, alebo ho ohodnot\u00edte. Budeme tie\u017e v\u010fa\u010dn\u00fd za ka\u017ed\u00fa sp\u00e4tn\u00fa v\u00e4zbu. Je nejak\u00e1 t\u00e9ma, pr\u00edpadne hos\u0165, ktor\u00e9ho by ste si v podcaste chceli vypo\u010du\u0165? Nap\u00ed\u0161te n\u00e1m dolu do koment\u00e1rov.<\/p>\n

Viac na: Spotify DATABASED<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google vy\u0161iel s pravdou von – v Search Console nevid\u00edte kompletn\u00e9 d\u00e1ta V auguste pri\u0161iel Google s novinkou…<\/p>\n","protected":false},"author":70,"featured_media":19766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[993,798,773,602],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20111"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20111"}],"version-history":[{"count":2,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20111\/revisions"}],"predecessor-version":[{"id":20114,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20111\/revisions\/20114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19766"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}