{"id":20083,"date":"2024-07-31T10:03:44","date_gmt":"2024-07-31T08:03:44","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20083\/"},"modified":"2024-07-31T10:03:44","modified_gmt":"2024-07-31T08:03:44","slug":"analytics-news-jul-2024","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jul-2024\/","title":{"rendered":"Hor\u00face letn\u00e9 analytick\u00e9 novinky"},"content":{"rendered":"<h2>Legend\u00e1rny GTM Tools op\u00e4\u0165 o\u017e\u00edva!<\/h2>\n<p>Pred p\u00e1r mesiacmi sme v\u00e1s so slzami na kraj\u00ed\u010dku informovali o konci <a href=\"https:\/\/gtmtools.com\/\" target=\"_blank\" rel=\"noopener\">n\u00e1stroja GTM Tools<\/a>. Tento vo\u013ene dostupn\u00fd n\u00e1stroj, ktor\u00e9ho autor bol Simo Ahava, sl\u00fa\u017eil predov\u0161etk\u00fdm na r\u00fdchlej\u0161\u00ed update GTM kontajnerov a nejedn\u00e9mu analytikovi u\u0161etril mno\u017estvo \u010dasu, nervov a \u0161ediv\u00fdch vlasov.<\/p>\n<p>Dnes v\u00e1s m\u00f4\u017eeme s rados\u0165ou informova\u0165, \u017ee GTM Tools v najbli\u017e\u0161\u00edch mesiacoch op\u00e4\u0165 o\u017eije! Z\u00e1\u0161titu nad jeho \u010fal\u0161\u00edm v\u00fdvojom prevzala spolo\u010dnos\u0165 Stape. Okrem podpory serverov\u00e9ho GTM a redizajnu platformy sa m\u00f4\u017eete te\u0161i\u0165 napr\u00edklad aj na import \u0161abl\u00f3n z GitHubu. Ak\u00e9 \u010fal\u0161ie funkcie by ste v GTM Tools priv\u00edtali?<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/gtmtools.com\/\" target=\"_blank\" rel=\"noopener\">GTM Tools<\/a><\/p>\n<h2>Nov\u00e9 parametre v BigQuery exportoch<\/h2>\n<p>V j\u00fali prebehla s\u00e9ria updatov, po ktor\u00fdch sa do BigQuery za\u010dali uklada\u0165 nov\u00e9 parametre z GA4. Klienti tak z\u00edskaj\u00fa nov\u00e9 mo\u017enosti pre anal\u00fdzu d\u00e1t prostredn\u00edctvom BigQuery. A o ak\u00e9 d\u00e1ta sa jedn\u00e1:<\/p>\n<ul>\n<li>zdroj n\u00e1v\u0161tevnosti na \u00farovni rel\u00e1cie<\/li>\n<li>doplnkov\u00e9 UTM parametre (manual_creative_format, manual_marketing_tactic, manual_source_platform)<\/li>\n<li>doplnkov\u00e9 d\u00e1ta pre webov\u00e9 vlastn\u00edctva (batch_page_id, batch_ordering_id, batch_event_index<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/7029846?sjid=17334195546821812472-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Piwik PRO \u0161abl\u00f3ny pre serverov\u00e9 GTM<\/h2>\n<p>\u00c1no, \u010d\u00edtate spr\u00e1vne. Spolupr\u00e1ca v\u00fdvoj\u00e1rskeho t\u00edmu Piwik PRO a Sima Ahavu priniesla v\u00fdsledky v podobe GTM \u0161abl\u00f3ny pre analytick\u00fd n\u00e1stroj Piwik PRO. Ake templaty s\u00fa k dispoz\u00edcii?<\/p>\n<ul>\n<li>Piwik PRO: tag pre odosielanie d\u00e1t na Piwik PRO servery<\/li>\n<li>Piwik PRO Client: \u0161abl\u00f3na pre z\u00edskavanie d\u00e1t z Piwik PRO JavaScript meracieho k\u00f3du<\/li>\n<\/ul>\n<p>\u0160abl\u00f3ny n\u00e1jdete klasicky medzi komunitn\u00fdmi templatami v Google Tag Manageri, pr\u00edpadne si ju m\u00f4\u017eete <a href=\"https:\/\/raw.githubusercontent.com\/PiwikPRO\/server-side-template-for-gtm-v2-client\/master\/template.tpl\" target=\"_blank\" rel=\"noopener\">stiahnu\u0165 z GitHubu<\/a>. \u0160abl\u00f3ny s\u00fa navrhnut\u00e9 tak, aby d\u00e1ta, ktor\u00e9 cez ne pretekaj\u00fa, bolo potenci\u00e1lne mo\u017en\u00e9 pou\u017ei\u0165 aj pre \u010fal\u0161\u00edch vendorov.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20089 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-piwik.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-piwik.jpg 1920w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-piwik-300x169.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-piwik-1024x576.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-piwik-1536x864.jpg 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/ga4-piwik-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.simoahava.com\/analytics\/new-piwik-pro-templates-server-side-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\">blog Sima Ahavu<\/a><\/p>\n<h2>Nov\u00fd diel podcastu DATABASED<\/h2>\n<p>Pozvanie do n\u00e1\u0161ho podcastu DATABASED prijal Jaro Uram, ktor\u00fd pracuje ako SEO Teamleader v jednej z najv\u00e4\u010d\u0161\u00edch slovensk\u00fdch marketingov\u00fdch agent\u00far &#8211; Visibility. Jaro n\u00e1m porozpr\u00e1val o tom, ako spr\u00e1vne analyzova\u0165 SEO, na \u010do si da\u0165 pri anal\u00fdze d\u00e1t pozor a dozviete sa, ktor\u00e9 pr\u00edstupy v SEO s\u00fa prece\u0148ovan\u00e9, a ktor\u00e9 zase nedocenen\u00e9. Ke\u010f\u017ee aj na\u0161a J\u00falia m\u00e1 SEO background, te\u0161i\u0165 sa m\u00f4\u017eete aj na zauj\u00edmav\u00e9 pr\u00edbehy z praxe.<\/p>\n<p>Budeme radi ak podpor\u00edte n\u00e1\u0161 podcast zdie\u013ean\u00edm, za\u010dnete ho sledova\u0165, alebo ho ohodnot\u00edte. Budeme tie\u017e v\u010fa\u010dn\u00fd za ka\u017ed\u00fa sp\u00e4tn\u00fa v\u00e4zbu. Je nejak\u00e1 t\u00e9ma, pr\u00edpadne hos\u0165, ktor\u00e9ho by ste si v podcaste chceli vypo\u010du\u0165? Nap\u00ed\u0161te n\u00e1m dolu do koment\u00e1rov.<\/p>\n<p style=\"text-align: right;\">Viac na:\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/1zp68JkBSdhDdRpqfeSWmf?si=BNyEPNhlTBiFJFoXVTGgSw\" target=\"_blank\" rel=\"noopener\">Spotify DATABASED<\/a><\/p>\n<h2>Koniec podpory Internet Exploreru v Google Tag Manageri<\/h2>\n<p>Na z\u00e1ver tu pre v\u00e1s m\u00e1me jednu \u010dere\u0161ni\u010dku, a.k.a. fun fact. Google Tag Manager od 15. j\u00fala 2024 u\u017e nie je mo\u017en\u00e9 pou\u017e\u00edva\u0165 s prehliada\u010dom Internet Explorer. \ud83d\ude00 Pri \u010d\u00edtan\u00ed tejto &#8222;novinky&#8220; ma sk\u00f4r prekvapilo, \u017ee Internet Explorer e\u0161te v\u00f4bec existuje. Never\u00edm, \u017ee nejak\u00fd analytik IE e\u0161te pou\u017e\u00edva, ale ak n\u00e1hodou \u00e1no, tak je najvy\u0161\u0161\u00ed \u010das vst\u00fapi\u0165 do 21. storo\u010dia s nejak\u00fdm modern\u00fdm prehliada\u010dom. Len pre zauj\u00edmavos\u0165 dopln\u00edm, \u017ee Microsoft ukon\u010dil podporu prehliada\u010da Internet Explorer e\u0161te 15. j\u00fana 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legend\u00e1rny GTM Tools op\u00e4\u0165 o\u017e\u00edva! Pred p\u00e1r mesiacmi sme v\u00e1s so slzami na kraj\u00ed\u010dku informovali o konci n\u00e1stroja&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20083"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20083"}],"version-history":[{"count":9,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20083\/revisions"}],"predecessor-version":[{"id":20093,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20083\/revisions\/20093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19765"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}