{"id":20070,"date":"2026-04-24T11:02:00","date_gmt":"2026-04-24T09:02:00","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20070\/"},"modified":"2026-04-24T11:02:26","modified_gmt":"2026-04-24T09:02:26","slug":"case-study-nastavenie-kpi-dashboardu-pre-luigis-box","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/case-study-nastavenie-kpi-dashboardu-pre-luigis-box\/","title":{"rendered":"Case-study: Nastavenie KPI dashboardu pre Luigi&#8217;s Box"},"content":{"rendered":"<p>Pokia\u013e chcete vies\u0165 \u00faspe\u0161n\u00fd biznis, je potrebn\u00e9 si stanovi\u0165, ak\u00e9 ciele chcete dosiahnu\u0165 a pravidelne sledova\u0165, \u010di ich nap\u013a\u0148ate. Ak sa plnenie cie\u013eov nevyv\u00edja pod\u013ea va\u0161ich predst\u00e1v, v\u010faka <strong>KPI dashboardu<\/strong> viete zasiahnu\u0165 sk\u00f4r, ako bude neskoro.<\/p>\n<p>Spr\u00e1vne zostaven\u00fd KPI report m\u00e1 pr\u00ednos pre <strong>majite\u013ea <\/strong>men\u0161ej firmy, ktor\u00fd chce z\u00edska\u0165 r\u00fdchly preh\u013ead nad aktu\u00e1lnym plnen\u00edm vyt\u00fd\u010den\u00fdch cie\u013eov, <strong>market\u00e9ra<\/strong>, ktor\u00fd optimalizuje v\u00fdkonnos\u0165 online aktiv\u00edt a potrebuje dopredu vedie\u0165, \u010di spln\u00ed vyt\u00fd\u010den\u00e9 ciele, ale aj pre <strong>mana\u017e\u00e9rov <\/strong>na r\u00f4znych stup\u0148och riadenia, ktor\u00ed chc\u00fa z\u00edska\u0165 preh\u013ead o k\u013e\u00fa\u010dov\u00fdch metrik\u00e1ch bez zahltenia mno\u017estvom nadbyto\u010dn\u00fdch d\u00e1t.<\/p>\n<h3><strong>V\u00fdzva<\/strong><\/h3>\n<p>U n\u00e1\u0161ho klienta Luigi&#8217;s Box to nie je inak. Klient si ka\u017ed\u00fd rok definuje <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/kpi-key-performance-indicator\/\">KPI,<\/a> ktor\u00e9 chce v dan\u00fd rok dosiahnu\u0165. Klient vedie svoj biznis v deviatich krajin\u00e1ch a pre ka\u017ed\u00fa krajinu m\u00e1 biznisov\u00e9 ciele rozdielne.<\/p>\n<p>Ke\u010f\u017ee m\u00e1me s klientom dlhodob\u00fa spolupr\u00e1cu, pri\u0161iel k n\u00e1m s po\u017eiadavkou vytvori\u0165 pre neho <strong>unifikovan\u00fd preh\u013eadn\u00fd report<\/strong>, v ktorom si m\u00f4\u017ee kedyko\u013evek skontrolova\u0165, \u010di sa dan\u00e9 KPI nap\u013a\u0148aj\u00fa. Podmienkou bolo ma\u0165 report pre ka\u017ed\u00fa krajinu, zahrnut\u00fdch v\u0161etk\u00fdch 7 meran\u00fdch cie\u013eov na webe a okrem <strong>d\u00e1t z GA4<\/strong>, ma\u0165 obsiahnut\u00e9 d\u00e1ta aj <strong>z Goolge Ads<\/strong> a <strong>Search Console.<\/strong><\/p>\n<h3><strong>Rie\u0161enie<\/strong><\/h3>\n<p>Na\u0161e rie\u0161enie predstavovalo vytvorenie 9 KPI reportov pre ka\u017ed\u00fa krajinu a jeden s\u00fahrnn\u00fd KPI report, ktor\u00fd tvor\u00ed s\u00fa\u010det v\u0161etk\u00fdch jazykov\u00fdch vari\u00e1ci\u00ed a v\u0161etk\u00fdch cie\u013eov.<\/p>\n<p>Reporty sme vytv\u00e1rali v Looker studiu, aby report obsahoval v\u0161etky potrebn\u00e9 d\u00e1ta, ale aby sme n\u00edm ulahodili aj oku klienta.<\/p>\n<div class=\"p-rich_text_section\">\u010co n\u00e1\u0161 KPI dashboard obsahuje?<\/div>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Str\u00e1nku s preh\u013eadom plnenia jednotliv\u00fdch cie\u013eov rozdelenou do logick\u00fdch skup\u00edn<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Podrobn\u00fa str\u00e1nku s detailn\u00fdmi inform\u00e1ciami pre jednotliv\u00e9 KPI<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Plnenie cie\u013ea k dne\u0161n\u00e9mu d\u0148u<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Predikciu plnenia cie\u013ea do konca roka<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">V\u00fdvoj plnenia cie\u013eov v \u010dase<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Preh\u013eadn\u00fd a oku lahodiaci dizajn<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Mo\u017enos\u0165 pou\u017e\u00edva\u0165 dashboard opakovane na \u010fal\u0161ie roky<\/li>\n<\/ul>\n<p>Luigis Box KPI report sa sklad\u00e1 zo <strong>6 \u010dast\u00ed.<\/strong>\u00a0 Prv\u00e1 strana tvor\u00ed celkov\u00fd preh\u013ead. Tu vid\u00ed klient plnenie ka\u017ed\u00e9ho cie\u013ea pre dan\u00fa krajinu. Ako graf sme pou\u017eili \u201cmierku\u201d, ktor\u00e1 zobrazuje, ko\u013eko percent z dan\u00e9ho cie\u013ea sme za \u010dasov\u00fd r\u00e1mec splnili. Teda porovn\u00e1vame cie\u013e na rok 2024 verzus aktu\u00e1lny stav pod\u013ea mesiaca v roku.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-47.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20072 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-47.png\" alt=\"case study DASE blog luigis box 1\" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-47.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-47-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-47-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-47-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20073 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-47.png\" alt=\"case study DASE blog 2luigis box \" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-47.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-47-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-47-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-47-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/p>\n<p>Na druhej strane reportujeme s\u00fa\u010det v\u0161etk\u00fdch cie\u013eov a na tretej strane reportujeme <strong>ka\u017ed\u00fd cie\u013e jednotlivo.<\/strong> V t\u00fdchto sekci\u00e1ch u\u017e pou\u017e\u00edvame viacer\u00e9 typy grafov.<\/p>\n<p>Grafy ukazuj\u00fa, ko\u013eko formul\u00e1rov bolo odoslan\u00fdch, s\u00fa\u010det uplnynut\u00fdch dn\u00ed za tento rok, aktu\u00e1lny pl\u00e1n plnenia, priemern\u00e9 denn\u00e9 plnenie cie\u013ea a predikciu, \u010di sa dan\u00fd cie\u013e napln\u00ed. Spodn\u00fd graf ukazuje plnenie cie\u013ea po mesiacoch.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-39.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20074 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-39.png\" alt=\"case study DASE blog luigis box 3\" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-39.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-39-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-39-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-39-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Tieto metriky s\u00fa sledovan\u00e9 aj pri reportovan\u00ed interakcie pou\u017e\u00edvate\u013eov s webom klienta a pri reportovan\u00ed Google ads cie\u013eov, ktor\u00fdch je 8.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-36.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20075 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-36.png\" alt=\"case study DASE blog luigis box 4\" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-36.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-36-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-36-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-36-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Posledn\u00e1 sekcia reportuje Search Consolu, kde pracujeme s line\u00e1rnymi grafmi pre 6 sledovan\u00fdch metr\u00edk.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20076 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-29.png\" alt=\"case study DASE blog luigis box 5\" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-29.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-29-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-29-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-29-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A ako to vyzer\u00e1 v <strong>s\u00fahrnnom KPI reporte<\/strong>? Tu sa porovn\u00e1vaj\u00fa jednotliv\u00e9 krajiny s plnen\u00edm dan\u00e9ho cie\u013ea, alebo so s\u00fa\u010dtom v\u0161etk\u00fdch cie\u013eov pre ka\u017ed\u00fa krajinu.<\/p>\n<p>Kliknut\u00edm sa vlajku sa dostanete na report danej krajiny.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-22.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20077 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-22.png\" alt=\"case study DASE blog luigis box 6\" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-22.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-22-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-22-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-22-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Klient pou\u017e\u00edva okrem t\u00fdchto reportov aj r\u00f4zne in\u00e9 reporty (napr. Google Sheets, Ahref, Hubspot a i.).<\/p>\n<p>Aby mal klient pr\u00edstup ku v\u0161etk\u00fdm d\u00e1tam z jedn\u00e9ho miesta, vlo\u017eili sme na koniec s\u00fahrnn\u00e9ho reportu str\u00e1nku s odkazmi na ostatn\u00e9 reporty.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-16.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20078 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-16.png\" alt=\"case study DASE blog luigis box 7\" width=\"1159\" height=\"823\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-16.png 1159w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-16-300x213.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-16-1024x727.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/7-16-600x426.png 600w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/a><\/p>\n<h3><strong>\u010co na to povedali Luigi&#8217;s Box?<\/strong><\/h3>\n<p>Klient je s reportami spokojn\u00fd, \u010do nasved\u010duje aj tomu, \u017ee ich pou\u017e\u00edva u\u017e 2. rok.<\/p>\n<p><em>\u201cReporty n\u00e1m hlavne pom\u00e1haj\u00fa hlavne vidie\u0165, ako sme na tom s napl\u0148an\u00edm na\u0161ich cie\u013eov. M\u00e1me stanoven\u00e9 ro\u010dn\u00e9 ciele, ktor\u00e9 chceme dosiahnu\u0165 a pribli\u017en\u00fa konverzn\u00fa mieru z jednotliv\u00fdch typov. Ak si zv\u00fd\u0161ime cie\u013e na rok, mus\u00edme vedie\u0165, o kolko cca potrebujeme viac leadov z jednotliv\u00fdch konverzi\u00ed. Tie\u017e n\u00e1m va\u0161e reporty pom\u00e1haj\u00fa odhali\u0165 na\u0161e slab\u00e9 miesta a to, ktor\u00fd prvok, alebo jazykov\u00e1 mut\u00e1cia, funguj\u00fa lep\u0161ie a ktor\u00e9 hor\u0161ie.\u201d<\/em><\/p>\n<p>Matej Kuku\u010dka<br \/>\nCMO pre Luigi&#8217;s Box<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Pokia\u013e si aj vy chcete preh\u013eadne vyhodnocova\u0165 va\u0161e ciele a chcete si u\u0161etri\u0165 \u010das pri vytv\u00e1ran\u00ed dashboardov, ozvite sa n\u00e1m na cibula@dase.sk a my v\u00e1m s t\u00fdm radi pom\u00f4\u017eeme. &#x270c;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokia\u013e chcete vies\u0165 \u00faspe\u0161n\u00fd biznis, je potrebn\u00e9 si stanovi\u0165, ak\u00e9 ciele chcete dosiahnu\u0165 a pravidelne sledova\u0165, \u010di ich&#8230;<\/p>\n","protected":false},"author":79,"featured_media":21441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[340],"tags":[811,987,611,988,985,986],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20070"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20070"}],"version-history":[{"count":3,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20070\/revisions"}],"predecessor-version":[{"id":20080,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20070\/revisions\/20080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/21441"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}