{"id":20048,"date":"2024-07-10T15:24:55","date_gmt":"2024-07-10T13:24:55","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20048\/"},"modified":"2024-07-10T15:24:55","modified_gmt":"2024-07-10T13:24:55","slug":"consent-mode-v-praxi-ako-by-sa-mala-spravat-vasa-cookie-lista","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/consent-mode-v-praxi-ako-by-sa-mala-spravat-vasa-cookie-lista\/","title":{"rendered":"Consent Mode v praxi: Ako by sa mala spr\u00e1va\u0165 va\u0161a cookie li\u0161ta?"},"content":{"rendered":"

Webov\u00e1 analytika v kontexte online marketingu zah\u0155\u0148a okrem in\u00e9ho aj sledovanie a zaznamen\u00e1vanie spr\u00e1vania pou\u017e\u00edvate\u013eov na webovej str\u00e1nke.<\/strong><\/p>\n

Ke\u010f\u017ee vo v\u00e4\u010d\u0161ine pr\u00edpadov ide o manipul\u00e1ciu s pou\u017e\u00edvate\u013esk\u00fdmi d\u00e1tami<\/strong> je potrebn\u00e9 zabezpe\u010di\u0165, aby spracovanie d\u00e1t bolo v s\u00falade s podmienkami GDPR a dbali ste tak na ochranu s\u00fakromia pou\u017e\u00edvate\u013eov.<\/p>\n

Dnes sa pozrieme na to, ako by mali vyzera\u0165 d\u00e1ta ktor\u00e9 zbierate.<\/p>\n

V tomto procese predstavuj\u00fa k\u013e\u00fa\u010dov\u00e9 komponenty Consent Mode a Data Layer.<\/strong><\/p>\n

Consent Mode<\/h3>\n

Technol\u00f3gia, ktor\u00e1 umo\u017e\u0148uje webov\u00fdm str\u00e1nkam manipulova\u0165 s d\u00e1tami<\/strong> pod\u013ea pravidiel. Viac o consent mode n\u00e1jdete tu.👇<\/p>\n\n\t

\n\t
\n\t\t\n\t\t
<\/div>\n\t\t<\/a>\n\t\t
\n\t\t
\n\t\t\t\n \t\t Google Consent Mode<\/span>\t\n\t\t\t<\/a>\n\t\t\t
\n\t\t\t Ochrana s\u00fakromia<\/a> | \n\t\t\t Peter \u0160utar\u00edk<\/a> |\n\t\t\t \n\t\t\t \t
\n\t\t \t

\u010co je Consent Mode? Google Consent Mode je mechanizmus, ktor\u00fd umo\u017e\u0148uje tagom od Google-u reagova\u0165 na \u00farove\u0148 consent-u...<\/p>\n\t\t <\/article>\n\t\t<\/div>\n\t <\/div>\n\t<\/section>\n\t\n

DataLayer<\/h3>\n

Je to JavaScriptov\u00fd objekt pou\u017e\u00edvan\u00fd na str\u00e1nkach na zhroma\u017e\u010fovanie<\/strong> a odovzd\u00e1vanie<\/strong> \u00fadajov o interakci\u00e1ch pou\u017e\u00edvate\u013eov do analytick\u00fdch a marketingov\u00fdch n\u00e1strojov.<\/p>\n

Ak v\u00e1s zauj\u00edma ako dataLayer funguje, pre\u010d\u00edtajte si tento \u010dl\u00e1nok. 👇<\/p>\n\n\t

\n\t
\n\t\t\n\t\t
<\/div>\n\t\t<\/a>\n\t\t
\n\t\t
\n\t\t\t\n \t\t \u010co je to dataLayer a ako funguje?<\/span>\t\n\t\t\t<\/a>\n\t\t\t
\n\t\t\t Google Tag Manager<\/a> | \n\t\t\t J\u00falius Selnekovi\u010d<\/a> |\n\t\t\t \n\t\t\t \t
\n\t\t \t

Ako funguje dataLayer? Polo\u017eili ste si niekedy ot\u00e1zku ako sa v\u0161etky \u00fadaje o tom, \u010do robia va\u0161i n\u00e1v\u0161tevn\u00edci...<\/p>\n\t\t <\/article>\n\t\t<\/div>\n\t <\/div>\n\t<\/section>\n\t\n

Takto vyzer\u00e1 pozadie integr\u00e1cie consent modu a datalayeru v \u201cdefault state<\/strong>\u201d, ktor\u00fd by sa mal v pr\u00edpade spr\u00e1vnej konfigur\u00e1cie na\u010d\u00edta\u0165 pred v\u0161etk\u00fdmi ostatn\u00fdmi scriptami na webe.<\/p>\n

\"dase<\/a><\/p>\n

Ka\u017ed\u00fd parameter predstavuje ur\u010dit\u00e9 cookie ulo\u017eisko<\/strong> (ozna\u010den\u00e9 farbami), ktor\u00e9 \u010falej komunikuje s ostatn\u00fdmi n\u00e1strojmi. A teda na z\u00e1klade toho, ak\u00e9 cookies pou\u017e\u00edvate\u013e na webe povol\u00ed, do tak\u00fdch syst\u00e9mov sa d\u00e1ta odosielaj\u00fa\/neodosielaj\u00fa, resp. odosielaj\u00fa anonymizovane,<\/strong> alebo neanonymizovane.<\/strong><\/p>\n

T\u00fato funkciu zabezpe\u010duje v\u00e1\u0161 Cookie Banner<\/strong> na str\u00e1nke, ktor\u00fd je ale potrebn\u00e9 nakonfigurova\u0165 tak, aby reagoval na akcie pou\u017e\u00edvate\u013ea a potom n\u00e1sledne na z\u00e1klade udelen\u00e9ho s\u00fahlasu\/nes\u00fahlasu dynamicky upravil spracovanie d\u00e1t.<\/p>\n

Tento proces ilustruje obr\u00e1zok ni\u017e\u0161ie.<\/p>\n

\"dase<\/a><\/p>\n

Pou\u017e\u00edvate\u013e pr\u00edde na str\u00e1nku, vykon\u00e1 interakciu s cookie bannerom a n\u00e1sledne sa do datalayeru odo\u0161le \u201cupdate state\u201d<\/strong> – tento update aktualizuje stav jednotliv\u00fdch ulo\u017e\u00edsk, ktor\u00e9 povo\u013euj\u00fa odpa\u013eovanie tagov ako je napr\u00edklad Google Analytics, Google Ads, FB pixel, Hotjar<\/strong> a podobne.<\/p>\n

V GTM preview mode<\/strong> to potom vyzer\u00e1 takto. 👇<\/p>\n

\"dase<\/a><\/p>\n

Integrovan\u00fd consent mode zablokuje jednotliv\u00e9 tagy pokia\u013e nie je udelen\u00fd s\u00fahlas.<\/strong><\/p>\n

N\u00e1stroje od Google nepotrebuj\u00fa<\/strong> v Google Tag Manageri prira\u010fovanie ulo\u017eisk. To, \u010di pou\u017e\u00edvate\u013e povolil dan\u00e9 cookies dok\u00e1\u017eu Google tagy automaticky detegova\u0165<\/strong> a v pr\u00edpade nes\u00fahlasu odosiela\u0165 anonymizovan\u00e9 d\u00e1ta.<\/strong><\/p>\n

V pr\u00edpade tagov od in\u00fdch platforiem ako je Google sa d\u00e1ta v pr\u00edpade nes\u00fahlasu neodosielaj\u00fa v\u00f4bec.<\/strong><\/p>\n

Preto v\u0161ak mnoho sprostredkovate\u013eov, najme konverzn\u00fdch a remarketingov\u00fdch tagov (FB, Sklik,..), zahrnulo do nastaven\u00ed tagu \u201cconsent\u201d parameter<\/strong>, ktor\u00fd v podstate funguje ako consent mode.<\/p>\n

Ten zabezpe\u010duje presun inform\u00e1cie o udelen\u00ed\/ne-udelen\u00ed s\u00fahlasu 3. stran\u00e1m<\/strong>, ktor\u00e9 m\u00f4\u017eu \u010falej leg\u00e1lnym sp\u00f4sobom spracov\u00e1va\u0165 d\u00e1ta a to neanonymizovanou alebo anonymizovanou formou.<\/p>\n

\"dase<\/a><\/p>\n

O tom ak\u00fa hodnotu m\u00e1 tento parameter obsahova\u0165 m\u00e1 ka\u017ed\u00fd sprostredkovate\u013e vlastn\u00fa dokument\u00e1ciu.<\/strong><\/p>\n

Vo v\u00e4\u010d\u0161ine pr\u00edpadoch je v\u0161ak potrebn\u00e9 vytvori\u0165 v GTM funkciu, ktor\u00e1 vyhodnot\u00ed stav dan\u00e9ho \u00falo\u017eiska a pod\u013ea dokument\u00e1cie vr\u00e1ti hodnotu, ktor\u00fa sprostredkovate\u013e po\u017eaduje v pr\u00edpade s\u00fahlasu\/nes\u00fahlasu.<\/p>\n

Ak si nie ste ist\u00ed, \u010di va\u0161a cookie li\u0161ta funguje spr\u00e1vne, nap\u00ed\u0161te n\u00e1m na cibula@dase.sk<\/strong> a my sa v\u00e1m na to bezplatne pozrieme. 🖖<\/p>\n","protected":false},"excerpt":{"rendered":"

Webov\u00e1 analytika v kontexte online marketingu zah\u0155\u0148a okrem in\u00e9ho aj sledovanie a zaznamen\u00e1vanie spr\u00e1vania pou\u017e\u00edvate\u013eov na webovej str\u00e1nke….<\/p>\n","protected":false},"author":80,"featured_media":20063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[806],"tags":[984,981,980,862,808,983,982],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20048"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20048"}],"version-history":[{"count":10,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20048\/revisions"}],"predecessor-version":[{"id":20061,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20048\/revisions\/20061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/20063"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}