{"id":20037,"date":"2024-07-01T08:44:21","date_gmt":"2024-07-01T06:44:21","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=20037\/"},"modified":"2024-07-01T08:44:21","modified_gmt":"2024-07-01T06:44:21","slug":"analytics-news-jun-2024","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-jun-2024\/","title":{"rendered":"J\u00fan v znamen\u00ed noviniek v GTM aj GA4"},"content":{"rendered":"<h2>Diagnostick\u00fd n\u00e1stroj na kontrolu tagov<\/h2>\n<p>Pomocou n\u00e1stroja Diagnostika zna\u010diek m\u00f4\u017eete detekova\u0165 a rovno aj opravi\u0165 probl\u00e9my so zna\u010dkami na svojom webe a zabezpe\u010di\u0165 tak presnos\u0165 zhroma\u017e\u010fovania \u00fadajov. K n\u00e1stroju na diagnostiku zna\u010diek m\u00e1te pr\u00edstup nielen z Google Tag Managera, ale aj zo slu\u017eieb Google Ads a Google Analytics.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20038\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/diagnostika-znaciek.png\" alt=\"diagnostika zna\u010diek\" width=\"1177\" height=\"800\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/diagnostika-znaciek.png 1177w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/diagnostika-znaciek-300x204.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/diagnostika-znaciek-1024x696.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/diagnostika-znaciek-600x408.png 600w\" sizes=\"(max-width: 1177px) 100vw, 1177px\" \/><\/p>\n<p>N\u00e1stroj na diagnostiku zna\u010diek zobrazuje nasleduj\u00face stavy kvality zna\u010diek, aby sa zd\u00f4raznili zisten\u00e9 probl\u00e9my, ich z\u00e1va\u017enos\u0165. N\u00e1stroj v\u00e1m tie\u017e d\u00e1va tipy, ako chyby opravi\u0165. Po oprave probl\u00e9mu sa stav automaticky aktualizuje. Dostupn\u00e9 stavy zna\u010diek:<\/p>\n<ul>\n<li><strong>V\u00fdborn\u00fd<\/strong>\u00a0&#8211; znamen\u00e1, \u017ee so zna\u010dkou Google neboli zisten\u00e9 \u017eiadne probl\u00e9my. Pre tento stav kvality \u00fadajov neuvid\u00edte \u017eiadne probl\u00e9my, preto\u017ee va\u0161e zna\u010dky sa pova\u017euj\u00fa za plne optimalizovan\u00e9. Nezabudnite v\u0161ak na\u010falej kontrolova\u0165 stav kvality zna\u010dky, preto\u017ee pri zisten\u00ed nov\u00fdch probl\u00e9mov sa stav m\u00f4\u017ee zmeni\u0165.<\/li>\n<li><strong>Dobr\u00fd<\/strong> &#8211; znamen\u00e1, \u017ee so zna\u010dkou Google neboli zisten\u00e9 \u017eiadne probl\u00e9my, no n\u00e1stroj v\u00e1m poskytne aspo\u0148 jedno odpor\u00fa\u010danie na zlep\u0161enie kvality zna\u010dky.<\/li>\n<li><strong>Vy\u017eaduje pozornos\u0165<\/strong> &#8211; znamen\u00e1, \u017ee probl\u00e9m so zna\u010dkou Google si vy\u017eaduje va\u0161u pozornos\u0165. Probl\u00e9m by sa mal vyrie\u0161i\u0165, ale nie je kritick\u00fd.<\/li>\n<li><strong>Naliehav\u00e9<\/strong> &#8211; znamen\u00e1, \u017ee bol zisten\u00fd naliehav\u00fd probl\u00e9m so zna\u010dkou Google, ktor\u00fd mus\u00edte okam\u017eite opravi\u0165, aby sa zachovalo meranie.<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/14681508?sjid=13064084623536436788-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Reklamn\u00e9 segmenty v Google Analytics 4<\/h2>\n<p>Zauj\u00edmav\u00e1 funkcia pribudla v Google Analytics 4, konkr\u00e9tne v sekcii Advertising. Odteraz m\u00f4\u017eete vidie\u0165 po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed s\u00fa vhodn\u00ed na <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/remarketing\/\">remarketing<\/a> a prisp\u00f4sobenie rekl\u00e1m v slu\u017ebe Google Ads. Samostatn\u00fa sekciu n\u00e1jdete v Advertising &gt; Tools &gt; Advertising segments.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-20041\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/advertising-segments.png\" alt=\"advertising segments\" width=\"1600\" height=\"649\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/advertising-segments.png 1600w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/advertising-segments-300x122.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/advertising-segments-1024x415.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/advertising-segments-1536x623.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/advertising-segments-600x243.png 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Reklamn\u00e9 segmenty GA4 s\u00fa synonymom segmentov publika v spr\u00e1vcovi publ\u00edk Google Ads. Naopak, ve\u013ekos\u0165 reklamn\u00fdch segmentov sa l\u00ed\u0161i s ve\u013ekos\u0165ou publ\u00edk v slu\u017ebe Google Analytics.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/14994291?sjid=13064084623536436788-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Extra porcia noviniek v Looker Studiu<\/h2>\n<p>V\u00fdvoj\u00e1rom Looker Studia a extern\u00fdm partnerom sa v j\u00fani roztrhlo vrece s novinkami. A niektor\u00e9 z nich s\u00fa skuto\u010dne zauj\u00edmav\u00e9:<\/p>\n<ul>\n<li><strong>Nov\u00e9 konektory<\/strong> &#8211;\u00a0 medzi partnersk\u00e9 konektory pribudli napr. Instagram Insights, Bing Webmaster Tool, TikTok Organic, LinkedIn Company Pages, X \/ Twitter Public Data a in\u00e9.<\/li>\n<li><strong>Zoskupenie \u00fadajov<\/strong> &#8211; vyu\u017eite mo\u017enos\u0165 zoskupenia \u00fadajov bez CASE funkcie, Regexu, \u010di SQL. V Looker Studiu zoskup\u00edte \u00fadaje do rozsahov u\u017e aj v\u010faka nat\u00edvnej funkcii.<\/li>\n<li><strong>Zoskupenie pre ostatn\u00e9 hodnoty<\/strong> &#8211; v nastaveniach grafov je mo\u017en\u00e9 zoskupi\u0165 a agregova\u0165 hodnoty mimo ur\u010den\u00fdch limitov do jednej zoskupenej kateg\u00f3rie &#8222;Other&#8220;.<\/li>\n<li><strong>Nov\u00e9 mo\u017enosti \u0161t\u00fdlovania<\/strong> &#8211; \u0161t\u00fdlovanie grafov typu &#8222;\u010casov\u00e1 os&#8220;, resp. \u0161t\u00fdlovanie \u0161t\u00edtkov \u00fadajov pre\u0161li \u00fapravami a obsahuj\u00fa viacero mo\u017enost\u00ed pre vy\u0161perkovanie vizu\u00e1lnej str\u00e1nky grafov.<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/cloud.google.com\/looker-studio\/docs\/release-notes#June_13_2024\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Aktualiz\u00e1cia atribu\u010dn\u00e9ho modelu v Google Analytics 4<\/h2>\n<p>V priebehu j\u00fana prebehla aktualiz\u00e1cia <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/data-driven\/\">data-driven atribu\u010dn\u00e9ho modelu<\/a> v Google Analytics 4 tak, aby model presnej\u0161ie zoh\u013ead\u0148oval pripisovanie pre platen\u00e9 kan\u00e1ly. St\u00e1valo sa toti\u017e, \u017ee konverzie, ktor\u00e9 by mali spada\u0165 pod platen\u00e9 kan\u00e1ly sa prip\u00edsali organick\u00e9mu vyh\u013ead\u00e1vaniu. Tento probl\u00e9m nast\u00e1val najm\u00e4 pri single-page aplik\u00e1ci\u00e1ch, ke\u010f parameter <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/gclid\/\">gclid<\/a> nezostane dostupn\u00fd naprie\u010d prehliadanou str\u00e1nkou.<\/p>\n<p>Postrehli ste t\u00fato zmenu na d\u00e1tach? Ak \u00e1no, ako v\u00fdrazne? Pode\u013ete sa o va\u0161e zistenia dolu v koment\u00e1roch.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?sjid=8502133213453173340-EU#061024\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diagnostick\u00fd n\u00e1stroj na kontrolu tagov Pomocou n\u00e1stroja Diagnostika zna\u010diek m\u00f4\u017eete detekova\u0165 a rovno aj opravi\u0165 probl\u00e9my so zna\u010dkami&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,602],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20037"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=20037"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20037\/revisions"}],"predecessor-version":[{"id":20040,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/20037\/revisions\/20040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19764"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=20037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=20037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=20037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}