{"id":19944,"date":"2024-05-19T16:19:49","date_gmt":"2024-05-19T14:19:49","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19944\/"},"modified":"2024-05-19T16:20:25","modified_gmt":"2024-05-19T14:20:25","slug":"ako-si-vytvorit-meta-ads-insight-report-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/ako-si-vytvorit-meta-ads-insight-report-v-google-analytics-4\/","title":{"rendered":"Ako si vytvori\u0165 Meta Ads Insights report v Google Analytics 4"},"content":{"rendered":"

Predned\u00e1vnom pribudli v GA4 nov\u00e9 UTM parametre<\/a>, ktor\u00e9 umo\u017e\u0148uj\u00fa sledova\u0165 rozdielnu strat\u00e9giu a kreat\u00edvu Meta rekl\u00e1m priamo v rozhran\u00ed GA4.<\/strong><\/p>\n

Tieto parametre s\u00fa:<\/p>\n

▶ utm_creative_format<\/strong><\/p>\n

▶\u00a0utm_marketing_tactic<\/strong><\/p>\n

▶ utm_source_platform<\/strong>.<\/p>\n

Ich pou\u017eit\u00edm m\u00f4\u017eete analyzova\u0165 n\u00e1v\u0161tevnos\u0165 a v\u00fdnosy z remarketingov\u00fdch verzus awarenessov\u00fdch Meta kampan\u00ed a tie\u017e z\u00edska\u0165 poh\u013ead na v\u00fdkonnos\u0165 r\u00f4znych kreat\u00edv z r\u00f4znych umiestnen\u00ed v Mete. To v\u00e1m umo\u017en\u00ed lep\u0161ie porozumie\u0165 efektivite va\u0161ich Meta rekl\u00e1m.<\/p>\n

Po\u010fme si uk\u00e1za\u0165, ako tento report vytvori\u0165. ✌<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Najprv si mus\u00edte prida\u0165 nov\u00e9 UTM<\/strong> parametre<\/strong> do va\u0161ej Meta reklamy.<\/p>\n

Otvorte si Meta Ads Manager<\/strong> a prejdite na \u00farove\u0148 reklamy, kde n\u00e1jdete mo\u017enosti pre URL parametre.<\/p>\n

\"\"<\/a><\/p>\n

Tu pridajte parametre, ktor\u00e9 chcete sledova\u0165 v GA4 a pomenujte ich pod\u013ea va\u0161ich preferenci\u00ed.<\/p>\n

My pou\u017e\u00edvame ako zdroj \u201cfacebook\u201d<\/strong> a m\u00e9dium \u201ccpc\u201d<\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

Potom pridajte 3 nov\u00e9 custom parametre<\/strong>, ktor\u00e9 s\u00fa potrebn\u00e9 na vytvorenie Meta ads reportu v GA4. Nezabudnite ulo\u017ei\u0165 zmeny a povoli\u0165 Meta Pixel.<\/p>\n

▶ Utm_source_platform<\/strong> – Platforma, z ktorej prich\u00e1dza n\u00e1v\u0161tevnos\u0165 na str\u00e1nku<\/p>\n

▶ Utm_creative_format<\/strong> – Typ kreat\u00edvy, napr. video, image, carousel<\/p>\n

▶ Utm_marketing_tactic<\/strong> – Marketingov\u00e1 strat\u00e9gia, napr. remarketing, awareness<\/p>\n

\"\"<\/a><\/p>\n

Ke\u010f sa v\u00e1m zozbieraj\u00fa prv\u00e9 d\u00e1ta, m\u00f4\u017eete za\u010da\u0165 s \u00fapravami reportu v GA4. Otvorte si v GA4 Acquisition report<\/strong> a \u010das\u0165 Overview<\/strong>.<\/p>\n

V zozname reportov vyberte \u201cView Manual campaigns<\/strong>\u201d.<\/p>\n

\"\"<\/a><\/p>\n

Upravte \u201cManual Campaigns<\/strong>\u201d report tak, aby ste mohli v \u010fal\u0161om kroku prida\u0165 do reportu vlastn\u00e9 karty.<\/p>\n

Vpravo dole n\u00e1jdete sekciu \u201cSummary cards<\/strong>\u201d. Kliknite na \u201cCreate new card<\/strong>\u201d.<\/p>\n

V tejto \u010dasti prid\u00e1me nov\u00e9 karty, ktor\u00e9 sa zobrazia vo fin\u00e1lnom Meta ads reporte.<\/p>\n

\"\"<\/a><\/p>\n

Pre ka\u017ed\u00fa kartu vyberte \u017eelan\u00fa dimenziu<\/strong> a metriku<\/strong>.<\/p>\n

Ako prv\u00e9 si vytvor\u00edme dimenziu \u201cSession manual source platform<\/strong>\u201d.<\/p>\n

\"\"<\/a><\/p>\n

V \u010fal\u0161om kroku si zvo\u013ete metriku<\/strong>. My sme pre tento report zvolili \u201cEvents per session<\/strong>\u201d a \u201cSessions<\/strong>\u201d.<\/p>\n

Potom si vyberte preferovan\u00fa vizualiz\u00e1ciu, ako je kol\u00e1\u010dov\u00fd graf<\/strong>, krivka<\/strong>, tabu\u013eka<\/strong>, alebo st\u013apcov\u00fd graf<\/strong>.<\/p>\n

Tieto utm parametre viete pou\u017ei\u0165 aj na meranie n\u00e1v\u0161tevnosti z in\u00fdch platforiem. Ak chcete mera\u0165 n\u00e1v\u0161tevnos\u0165 len z Facebook rekl\u00e1m, odpor\u00fa\u010dame pou\u017ei\u0165 filter a vyfiltrova\u0165 source\/medium<\/strong> na facebook \/ cpc<\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

Pridajte \u010fal\u0161ie karty s ostatn\u00fdmi UTM a ulo\u017ete report<\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

Teraz, ke\u010f m\u00e1te vytvoren\u00e9 karty s nov\u00fdmi UTM parametrami, m\u00f4\u017eete za\u010da\u0165 s vytv\u00e1ran\u00edm custom Meta Ads reportu<\/strong>.<\/p>\n

Otvorte si Library<\/strong> v \u013eavom naviga\u010dnom panely v \u010dasti Reporty<\/strong>. V Library<\/strong> kliknite na \u201cCreate new report<\/strong>\u201d a \u010falej na \u201cCreate overview report<\/strong>\u201d.<\/p>\n

\"\"<\/a><\/p>\n

Do nov\u00e9ho reportu pridajte v\u0161etky karty, ktor\u00e9 ste vytvorili v predch\u00e1dzaj\u00facich krokoch. Samozrejme, m\u00f4\u017eete prida\u0165 aj \u010fal\u0161ie karty pod\u013ea potreby. \ud83d\ude42<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Ulo\u017ete report<\/strong>. Pokia\u013e e\u0161te nepre\u0161lo 48 hod\u00edn od spustenia rekl\u00e1m, v reporte v\u00e1m m\u00f4\u017eu ch\u00fdba\u0165 niektor\u00e9 d\u00e1ta.<\/p>\n

\"\"<\/a><\/p>\n

Aby bol report vidite\u013en\u00fd v \u013eavom naviga\u010dnom panely, vyberte sekciu reportov<\/strong>, kde m\u00e1 by\u0165 zobrazen\u00fd a upravte ju<\/strong>.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/p>\n

Ta d\u00e1… Meta Ads report m\u00e1te vytvoren\u00fd. \ud83d\ude42<\/strong><\/p>\n

Ver\u00edme, \u017ee v\u00e1m tento report poskytne cenn\u00e9 poznatky o va\u0161ich Meta reklam\u00e1ch a pom\u00f4\u017ee v\u00e1m robi\u0165 data-driven rozhodnutia.<\/p>\n

S pr\u00edpravou r\u00f4znych custom reportov v\u00e1m vieme pom\u00f4c\u0165 aj u n\u00e1s v DASE. Nev\u00e1hajte n\u00e1s kontaktova\u0165<\/a>. 🖖<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Predned\u00e1vnom pribudli v GA4 nov\u00e9 UTM parametre, ktor\u00e9 umo\u017e\u0148uj\u00fa sledova\u0165 rozdielnu strat\u00e9giu a kreat\u00edvu Meta rekl\u00e1m priamo v…<\/p>\n","protected":false},"author":79,"featured_media":19964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639],"tags":[634,964,965,799,798,966,963,967],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19944"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19944"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19944\/revisions"}],"predecessor-version":[{"id":19966,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19944\/revisions\/19966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19964"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}