{"id":19870,"date":"2024-04-04T16:19:45","date_gmt":"2024-04-04T14:19:45","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19870\/"},"modified":"2024-04-04T16:19:45","modified_gmt":"2024-04-04T14:19:45","slug":"consent-mode-basic-alebo-advanced","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/consent-mode-basic-alebo-advanced\/","title":{"rendered":"Consent Mode – Basic alebo Advanced?"},"content":{"rendered":"

V posledn\u00fdch mesiacoch V\u00e1m ur\u010dite neunikli novinky a aktualiz\u00e1cie t\u00fdkaj\u00face sa Google Consent Mode, ktor\u00e9 si pre n\u00e1s Google s verziou 2 pripravil a zaviedol tak nov\u00fd \u0161tandard v ochrane d\u00e1t koncov\u00e9ho u\u017e\u00edvate\u013ea.\u00a0<\/strong><\/p>\n

Len pre pripomenutie, Google Consent Mode je funkcia poskytovan\u00e1 spolo\u010dnos\u0165ou Google, ktor\u00e1 umo\u017e\u0148uje efekt\u00edvne riadi\u0165 s\u00fahlas pou\u017e\u00edvate\u013eov s pou\u017e\u00edvan\u00edm cookies a in\u00fdch identifik\u00e1torov na webov\u00fdch str\u00e1nkach. T\u00fdmto sp\u00f4sobom sa zabezpe\u010duje dodr\u017eiavanie pr\u00edslu\u0161n\u00fdch pr\u00e1vnych predpisov o ochrane s\u00fakromia, ako je napr\u00edklad GDPR, a z\u00e1rove\u0148 umo\u017e\u0148uje personalizovan\u00fa reklamu a meranie jej \u00fa\u010dinnosti. <\/span><\/p>\n

Viac detailov o fungovan\u00ed Consent Mode n\u00e1jdete v \u010dl\u00e1nkoch od <\/span>Pe\u0165a<\/span><\/a>, ktor\u00fd podrobne vysvet\u013euje z\u00e1klady verzie 1 a Bra\u0148a,<\/a> ktor\u00fd rozpr\u00e1va, \u010do v\u0161etko mus\u00edte v r\u00e1mci verzie 2 vyrie\u0161i\u0165.<\/span><\/p>\n\n\t

\n\t
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<\/div>\n\t\t<\/a>\n\t\t
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\n\t\t\t\n \t\t Consent Mode V2 – \u010do mus\u00edte vyrie\u0161i\u0165?<\/span>\t\n\t\t\t<\/a>\n\t\t\t
\n\t\t\t Novinky<\/a> | \n\t\t\t Branislav Balala<\/a> |\n\t\t\t \n\t\t\t \t
\n\t\t \t

Ako ste si u\u017e iste viacer\u00ed v\u0161imli, napr\u00edklad cez upozornenie vo va\u0161om rozhran\u00ed Google Ads, v tomto roku...<\/p>\n\t\t <\/article>\n\t\t<\/div>\n\t <\/div>\n\t<\/section>\n\t\n

Av\u0161ak v tomto \u010dl\u00e1nku sa chyst\u00e1m venova\u0165 nie\u010domu trochu in\u00e9mu. \u00c1no, st\u00e1le ide o Consent Mode.<\/strong><\/span><\/p>\n

Ale vedeli ste, \u017ee Consent Mode (\u010di u\u017e verzia 1 alebo 2), m\u00f4\u017ee by\u0165 implementovan\u00e1 dvoma sp\u00f4sobmi? <\/span><\/p>\n

Dobre… v podstate existuj\u00fa tri mo\u017enosti, ak za jednu z nich pova\u017eujeme aj absenciu implement\u00e1cie Consent Mode<\/strong>. To je ale t\u00e1 najmenej \u017eiaduca mo\u017enos\u0165.<\/span><\/p>\n

Google Consent Mode vieme implementova\u0165 dvoma sp\u00f4sobmi:<\/span><\/p>\n

    \n
  1. Basic Consent Mode<\/strong> – Z\u00e1kladn\u00fd re\u017eim s\u00fahlasu<\/span><\/li>\n
  2. Advanced Consent Mode<\/strong> – Roz\u0161\u00edren\u00fd re\u017eim s\u00fahlasu<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Basic Consent Mode<\/strong><\/h1>\n

     <\/p>\n

    Basic Consent Mode <\/b>je z\u00e1kladnou formou implement\u00e1cie re\u017eimu s\u00fahlasu v cookie li\u0161te.<\/span><\/p>\n

    Tento re\u017eim zabezpe\u010duje, \u017ee ak pou\u017e\u00edvate\u013e neudelil s\u00fahlas na pou\u017e\u00edvanie marketingov\u00fdch, alebo analytick\u00fdch cookies. Skripty, ktor\u00e9 potrebuj\u00fa pr\u00edstup k tomuto \u00falo\u017eisku, bud\u00fa \u00faplne blokovan\u00e9<\/strong> (t.j. \u017eiadne \u00fadaje sa nebud\u00fa odosiela\u0165 z pou\u017e\u00edvate\u013eovho prehliada\u010da).<\/span><\/p>\n

    Jednoducho povedan\u00e9, sp\u00fa\u0161\u0165anie GTM skriptov bude pozastaven\u00e9, k\u00fdm pou\u017e\u00edvate\u013e nevyjadr\u00ed s\u00fahlas prostredn\u00edctvom cookie li\u0161ty, \u010d\u00edm sa br\u00e1ni ak\u00e9muko\u013evek meraniu na str\u00e1nke, ktor\u00e9 bolo nastaven\u00e9 v GTM.<\/span><\/p>\n

    Spr\u00e1vanie tagov slu\u017eieb Google pri Basic implement\u00e1cii<\/strong><\/h2>\n

    Google tagy sa na\u010d\u00edtaj\u00fa a\u017e po ods\u00fahlasen\u00ed cookie li\u0161ty a spust\u00ed sa API pre Consent Mode. Tagy posielaj\u00face inform\u00e1ciu o stave s\u00fahlasu sa posielaj\u00fa do Google slu\u017eieb v nasledovnom porad\u00ed:<\/strong><\/span><\/p>\n

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    1. Predvolen\u00fd stav s\u00fahlasu<\/strong> (Default consent state)<\/span><\/li>\n
    2. Aktualizovan\u00fd stav s\u00fahlasu<\/strong> (Update consent state)<\/span><\/li>\n<\/ol>\n

      Ak v\u0161ak pou\u017e\u00edvate\u013e nes\u00fahlas\u00ed s cookie li\u0161tou, \u017eiadne \u00fadaje sa do Google slu\u017eieb nepo\u0161l\u00fa – dokonca ani inform\u00e1cia o stave s\u00fahlasu.<\/strong><\/span><\/p>\n

      Sp\u00fa\u0161\u0165anie Google tagov je \u00faplne zablokovan\u00e9. Modelovanie konverzi\u00ed re\u017eimu s\u00fahlasu v Google Ads je potom zalo\u017een\u00e9 na v\u0161eobecnom modeli.<\/span><\/p>\n

      Advanced Consent Mode<\/strong><\/h1>\n

       <\/p>\n

      A<\/b>dvanced Consent Mode<\/b>, ako roz\u0161\u00edren\u00e1 verzia, funguje tak, \u017ee aj ke\u010f pou\u017e\u00edvate\u013e zamietne marketingov\u00e9, alebo analytick\u00e9 cookies, produkty Googlu ako Google Ads alebo Google Analytics 4 st\u00e1le odosielaj\u00fa \u00fadaje Googlu.<\/span><\/p>\n

      Tento re\u017eim obch\u00e1dza \u00falo\u017eisko prehliada\u010da<\/strong> (cookies alebo lok\u00e1lne \u00falo\u017eisko) a v\u0161etky identifik\u00e1tory s\u00fa nahraden\u00e9 do\u010dasn\u00fdmi, n\u00e1hodn\u00fdmi identifik\u00e1tormi.<\/span><\/p>\n

      Tieto d\u00e1ta nie s\u00fa re\u00e1lne vidite\u013en\u00e9 v reportovac\u00edch rozhraniach. <\/strong>Google ich vyu\u017e\u00edva na modelovanie konverzi\u00ed (napr. v Google Ads), alebo modelovanie pou\u017e\u00edvate\u013esk\u00e9ho spr\u00e1vania (Google Analytics 4).<\/p>\n

      Pri tejto implement\u00e1cii sa GTM neblokuje ale sp\u00fa\u0161\u0165a. <\/span>Pri pr\u00edchode nov\u00e9ho pou\u017e\u00edvate\u013ea (neodkliknut\u00e1 cookie li\u0161ta) maj\u00fa v\u0161etky tagy v GTM nastaven\u00e9, ak\u00e9 cookies (tzv. storages) musia ma\u0165 povolen\u00e9 pou\u017e\u00edvate\u013eom, aby mohli by\u0165 spusten\u00e9.<\/span><\/p>\n

      Pok\u00fdm tieto cookies pou\u017e\u00edvate\u013e nepovol\u00ed, tak bud\u00fa tieto tagy blokovan\u00e9.<\/strong><\/span><\/p>\n

      V\u00fdnimkou s\u00fa Google tagy (GA4 alebo Google Ads), ktor\u00e9 maj\u00fa roz\u0161\u00edren\u00fa funkcionalitu a vedia odosiela\u0165 do slu\u017eieb Google d\u00e1ta aj v neidentifikovate\u013enej forme (cookieless pings), ktor\u00e1 re\u0161pektuje vo\u013ebu u\u017e\u00edvate\u013ea.<\/span><\/p>\n

      Spr\u00e1vanie tagov slu\u017eieb Google pri Advanced implement\u00e1cii<\/strong><\/h2>\n

      V Advanced verzii sa Google tagy na\u010d\u00edtaj\u00fa, ke\u010f pou\u017e\u00edvate\u013e otvor\u00ed web alebo aplik\u00e1ciu.<\/span><\/p>\n

      Spust\u00ed sa API pre Consent Mode a a tagy urobia nasledovn\u00e9:<\/span><\/p>\n

        \n
      1. Po\u0161le sa\u00a0 predvolen\u00fd stav s\u00fahlasu<\/strong>, kde v predvolenom nastaven\u00ed m\u00f4\u017ee by\u0165 s\u00fahlas odmietnut\u00fd, pokia\u013e nenastav\u00edte vlastn\u00e9 predvolen\u00e9 nastavenie (aj ke\u010f je s\u00fahlas odmietnut\u00fd, Google tagy odosielaj\u00fa pingy bez s\u00faborov cookie)<\/span><\/span><\/li>\n
      2. \u010cak\u00e1 sa na interakciu pou\u017e\u00edvate\u013ea s bannerom a po\u0161le sa aktualizovan\u00fd stav s\u00fahlasu<\/strong> – a\u017e ke\u010f pou\u017e\u00edvate\u013e udel\u00ed s\u00fahlas so zhroma\u017e\u010fovan\u00edm \u00fadajov, tagy Google odo\u0161l\u00fa \u00fapln\u00e9 \u00fadaje o meran\u00ed. Ako presne sa spr\u00e1vaj\u00fa Google tagy v situ\u00e1ci\u00e1ch pri povolen\u00ed\/zamietnut\u00ed konkr\u00e9tnych storages si m\u00f4\u017eete pre\u010d\u00edta\u0165 v <\/span>Google dokument\u00e1cii<\/span><\/a>.<\/span><\/li>\n<\/ol>\n

        T\u00e1to implement\u00e1cia umo\u017e\u0148uje pokro\u010dilej\u0161ie modelovanie v porovnan\u00ed s Basic verziou, preto\u017ee poskytuje \u0161pecifick\u00fd model pre inzerentov, na rozdiel od v\u0161eobecn\u00e9ho modelu.<\/span><\/p>\n

        Cookieless pings<\/strong><\/h2>\n

        Cookieless pings<\/b> predstavuj\u00fa sp\u00f4sob odosielania inform\u00e1ci\u00ed spolo\u010dnosti Google bez pou\u017eitia s\u00faborov cookie. Ke\u010f pou\u017e\u00edvatelia odmietnu s\u00fahlas, namiesto s\u00faborov cookie sa pou\u017e\u00edvaj\u00fa \u201epingy<\/strong>\u201c.<\/span><\/p>\n

        Pingy obsahuj\u00fa iba neidentifikovate\u013en\u00e9 a\/alebo s\u00fahrnn\u00e9 inform\u00e1cie o interakci\u00e1ch pou\u017e\u00edvate\u013eov, ako napr\u00edklad<\/strong>:<\/span><\/p>\n