{"id":19860,"date":"2024-04-02T07:15:17","date_gmt":"2024-04-02T05:15:17","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19860\/"},"modified":"2024-04-02T07:23:20","modified_gmt":"2024-04-02T05:23:20","slug":"analytics-news-marec-2024","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-marec-2024\/","title":{"rendered":"D\u00f4le\u017eit\u00e9 marcov\u00e9 novinky, o ktor\u00fdch by ste mali vedie\u0165"},"content":{"rendered":"<h2>K\u013e\u00fa\u010dov\u00e9 eventy a konverzie v Google Analytics. Ak\u00fd je medzi nimi rozdiel?<\/h2>\n<p>Nejeden z n\u00e1s sa v minulosti stretol s ot\u00e1zkou, pre\u010do sa nezhoduje po\u010det konverzi\u00ed v Google Analytics a Google Ads. Probl\u00e9m bol, \u017ee tieto metriky sa v ka\u017edom n\u00e1stroji vyhodnocovali inak, \u010do \u010dastokr\u00e1t viedlo k nezrovnalostiam.<\/p>\n<p>Odteraz bud\u00fa v Google Analytics 3 typy udalost\u00ed:<\/p>\n<ol>\n<li><strong>Udalosti (Events)<\/strong> &#8211; ni\u010d sa nemen\u00ed, ka\u017ed\u00e1 jedna udalos\u0165, ktor\u00fa na webe meriate, bude dostupn\u00e1 v reporte udalost\u00ed.<\/li>\n<li><strong>K\u013e\u00fa\u010dov\u00e9 udalosti (Key events)<\/strong> &#8211; ide o tak\u00e9 udalosti, ktor\u00e9 meraj\u00fa d\u00f4le\u017eit\u00e9 interakcie na va\u0161om webe a to z poh\u013eadu va\u0161ich biznisov\u00fdch cie\u013eov. Takto nameran\u00e9 \u00fadaje m\u00f4\u017eete pou\u017ei\u0165 napr. na optimaliz\u00e1ciu v\u00e1\u0161ho webu a zlep\u0161ovanie pou\u017e\u00edvate\u013eskej sk\u00fasenosti.<\/li>\n<li><strong>Konverzie (Conversions)<\/strong> &#8211; ide o udalos\u0165, ktor\u00e1 je pou\u017eit\u00e1 na meranie v\u00fdkonnosti va\u0161ich kampan\u00ed. V\u010faka tomuto zos\u00faladeniu (nielen pojmov, ale aj metr\u00edk) si prv\u00fdkr\u00e1t m\u00f4\u017eete zobrazi\u0165 konzistentn\u00e9 d\u00e1ta o konverzi\u00e1ch v Google Analytics a v Google Ads.<\/li>\n<\/ol>\n<p>Ak v\u00e1m je \u010doko\u013evek z vy\u0161\u0161ie uveden\u00e9ho nejasn\u00e9, odpor\u00fa\u010dam v\u00e1m pozrie\u0165 si toto kr\u00e1tke video s Kristou Seiden:<br \/>\n<iframe loading=\"lazy\" title=\"Key Events and Conversions in Google Analytics: What's new\" src=\"https:\/\/www.youtube.com\/embed\/mW1VwWjjK6E\" width=\"702\" height=\"395\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/13965727?sjid=1427226869788131029-EU#zippy=%2Cwhy-are-conversions-being-renamed-to-key-events%2Cdo-key-events-and-conversions-share-the-same-attribution-settings%2Chow-do-you-create-google-ads-conversions-from-google-analytics-key-events%2Ccan-i-use-non-key-events-to-create-a-conversion%2Chow-many-google-ads-conversions-can-i-create%2Cdoes-this-change-affect-other-google-advertising-platforms-like-campaign-manager-and-display-video%2Cwill-my-google-ads-conversions-based-on-key-events-get-exported-through-bigquery\">Google Support<\/a><\/p>\n<h2>Zhroma\u017e\u010fovanie d\u00e1t poskytnut\u00fdch u\u017e\u00edvate\u013emi u\u017e aj bez User ID<\/h2>\n<p>Potrebujete zbiera\u0165 d\u00e1ta u\u017e\u00edvate\u013eov (user-provided data), ale nem\u00e1te vyrie\u0161en\u00fa implement\u00e1ciu <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/user-id\/\">User ID<\/a>? S najnov\u0161\u00edm updatom Google Analytics 4 to nie je \u017eiadny probl\u00e9m. Syst\u00e9m v takomto pr\u00edpade automaticky vygeneruje he\u0161ovan\u00fd pseudonymizovan\u00fd identifik\u00e1tor a to zo samotn\u00fdch user-provided \u00fadajov. V\u010faka tomu budete ma\u0165 pr\u00edstup k lep\u0161\u00edm preh\u013eadom pou\u017e\u00edvate\u013eov naprie\u010d platformami, presnej\u0161ie meranie konverzi\u00ed a z\u00edskate mo\u017enos\u0165 zdie\u013eania publ\u00edk.<\/p>\n<p>Okrem toho teraz m\u00f4\u017eete okrem \u0161tandardn\u00fdch identifik\u00e1torov, ako je user ID, client ID a app instance ID, po\u017eiada\u0165 o odstr\u00e1nenie \u00fadajov poskytnut\u00fdch pou\u017e\u00edvate\u013eom pomocou samotn\u00fdch user-provided data.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/14077171?sjid=9966813432471007655-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Generujte Python k\u00f3d, \u010di SQL s pou\u017eit\u00edm Gemini AI<\/h2>\n<p>Ak pou\u017e\u00edvate na anal\u00fdzy jazyk Python, alebo SQL cez Google Cloud t\u00e1to novinka bude pr\u00e1ve pre v\u00e1s. Google toti\u017e implementoval svoje AI do Google Cloud Platform pre Python a BigQuery a vy tak m\u00f4\u017eete generova\u0165 k\u00f3d jednoduch\u0161ie ako kedyko\u013evek predt\u00fdm. Sta\u010d\u00ed ak svoj prompt nap\u00ed\u0161ete logicky spr\u00e1vne (ide\u00e1lne v angli\u010dtine) a Gemini AI v\u00e1m vr\u00e1ti zodpovedaj\u00faci k\u00f3d v Pythone \u010di SQL.<\/p>\n<p>Pre \u00faplnos\u0165 dod\u00e1m, \u017ee Gemini AI je vlastne upgrade Duet AI. N\u00e1zov Duet AI sa pou\u017e\u00edval do konca febru\u00e1ra 2024.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/cloud.google.com\/bigquery\/docs\/write-sql-gemini#generate_python_code\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Nov\u00fd diel podcastu DATABASED<\/h2>\n<p>Ak ste si e\u0161te nezaradili podcast DATABASED medzi ob\u013e\u00faben\u00e9, urobte tak teraz na <a href=\"https:\/\/open.spotify.com\/show\/0dupZmRyfCL1XXahhKjTBp?si=49b5fdb5cc3347d8\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, alebo vo va\u0161ej ob\u013e\u00fabenej podcastovej aplik\u00e1cii. V druhej \u010dasti n\u00e1\u0161ho podcastu vyspovedala Julka Stevieho Jac\u00e1ka, \u0161pecialistu na e-mail marketing a CEO ko\u0161ickej agent\u00fary YNK media.<\/p>\n<p>Dozviete sa, ako vytv\u00e1ra\u0165 a vyhodnocova\u0165 e-mail marketingov\u00e9 kampane, ako v\u00e1m pri e-mail marketingu m\u00f4\u017ee pom\u00f4c\u0165 umel\u00e1 inteligencia a mnoho in\u00e9ho.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/open.spotify.com\/episode\/48007xBKhn02hK6HuCaQZ5?si=b6c3ad37eeef4c86\" target=\"_blank\" rel=\"noopener\">Spotify DATABASED<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u013e\u00fa\u010dov\u00e9 eventy a konverzie v Google Analytics. Ak\u00fd je medzi nimi rozdiel? Nejeden z n\u00e1s sa v minulosti&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[799,798,600],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19860"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19860"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19860\/revisions"}],"predecessor-version":[{"id":19868,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19860\/revisions\/19868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19761"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}