{"id":19748,"date":"2024-01-31T13:52:06","date_gmt":"2024-01-31T11:52:06","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19748\/"},"modified":"2024-01-31T13:52:06","modified_gmt":"2024-01-31T11:52:06","slug":"analytics-news-januar-2024","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-januar-2024\/","title":{"rendered":"Server-side, nov\u00fd Consent mode a z\u00e1loha UA d\u00e1t &#8211; tri povinn\u00e9 polo\u017eky na va\u0161om TO DO liste"},"content":{"rendered":"<h2>Consent mode v2 &#8211; povinn\u00e1 jazda aj pre v\u00e1\u0161 web<\/h2>\n<p>Jednou z ve\u013ek\u00fdch t\u00e9m tohto roka bude ur\u010dite Consent mode v2. Pevne ver\u00edme, \u017ee na svojom webe u\u017e m\u00e1te nastaven\u00fd re\u017eim s\u00fahlasu, teda cookie li\u0161tu vyu\u017e\u00edvaj\u00facu consent mode (ak nie, ur\u010dite <a href=\"https:\/\/cookiebanner.online\/\" target=\"_blank\" rel=\"noopener\">n\u00e1s kontaktujte<\/a>). Vo verzii v2 s\u00fa p\u00f4vodn\u00e9 sign\u00e1ly re\u017eimu s\u00fahlasu (ad_storage pre reklamn\u00e9 s\u00fabory cookie a analytics_storage pre analytick\u00e9 s\u00fabory cookie) doplnen\u00e9 o dva \u010fal\u0161ie sign\u00e1ly:<\/p>\n<ul>\n<li><strong>ad_user_data<\/strong> &#8211; hovor\u00ed o tom, \u010di pou\u017e\u00edvate\u013e s\u00fahlas\u00ed, aby boli jeho osobn\u00e9 \u00fadaje pou\u017eit\u00e9 na reklamn\u00e9 \u00fa\u010dely<\/li>\n<li><strong>ad_personalization<\/strong> &#8211;\u00a0hovor\u00ed o tom, \u010di pou\u017e\u00edvate\u013e s\u00fahlas\u00ed, aby sa jeho \u00fadaje pou\u017eili na remarketing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ak v\u00e1s t\u00e1to t\u00e9ma zaujala a chceli by ste sa do\u010d\u00edta\u0165 viac, odpor\u00fa\u010dam v\u00e1m \u010dl\u00e1nok od kolegu Bra\u0148a, ktor\u00fd sa na t\u00fato t\u00e9mu \u0161pecializuje:<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19728\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-mode-v2-1-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19728\/\">\n    \t\t  <span class=\"title\">Consent Mode V2 &#8211; \u010do mus\u00edte vyrie\u0161i\u0165?<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/novinky\/\">Novinky<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/branislavbalala\/\">Branislav Balala<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2024\/01\">\n\t\t\t  \t<time datetime=\"2024-01-15\" itemprop=\"datePublished\">15. jan 2024<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Ako ste si u\u017e iste viacer\u00ed v\u0161imli, napr\u00edklad cez upozornenie vo va\u0161om rozhran\u00ed Google Ads, v tomto roku...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>\u010co sa stane, ak Consent mode v2 nebudete ma\u0165 k <strong>6. marcu<\/strong> tohto roka nasaden\u00fd? V skratke by sa dalo poveda\u0165, \u017ee <strong>nebudete m\u00f4c\u0165 na\u010falej vyu\u017e\u00edva\u0165 remarketing<\/strong> v Google Ads a ani budova\u0165 remarketingov\u00e9 publik\u00e1. S implement\u00e1ciou teda ne\u010dakajte, ke\u010f\u017ee \u010das sa nezadr\u017eate\u013ene kr\u00e1ti.<\/p>\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\"><div class=\"custom-button\"><a href=\"https:\/\/cookiebanner.online\/\" target=\"_blank\"><span>Objedna\u0165 nastavenie Consent mode v2<\/span><\/a><\/div><span class=\"c-message__edited_label\" dir=\"ltr\" data-sk=\"tooltip_parent\">\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.simoahava.com\/analytics\/consent-mode-v2-google-tags\/\" target=\"_blank\" rel=\"noopener\">Blog Sima Ahavu<\/a><\/p>\n<h2>Prv\u00fdch 30 mili\u00f3nov pou\u017e\u00edvate\u013eov Google Chrome u\u017e m\u00e1 blokovan\u00e9 3rd party cookies. A bude ich viac!<\/h2>\n<p>Najpou\u017e\u00edvanej\u0161\u00ed prehliada\u010d Google Chrome za\u010dal blokova\u0165 3rd party cookies. Zatia\u013e sa to t\u00fdka len 1% pou\u017e\u00edvate\u013eov, \u010do je v\u0161ak viac ako 30 mili\u00f3nov pou\u017e\u00edvate\u013eov. Prv\u00fd release nastal 4. janu\u00e1ra, av\u0161ak treba sa pripravi\u0165 na to, \u017ee v druhej polovice roka <strong>Google Chrome 3rd party cookies odstrihne \u00faplne.<\/strong><\/p>\n<p>Blokovanie 3rd party cookies je plne v s\u00falade s iniciat\u00edvou Google s n\u00e1zvom Privacy Sandbox, v r\u00e1mci ktorej sa Google zaviazal, podobne ako pred n\u00edm aj in\u00e9 prehliada\u010de, \u010di spolo\u010dnosti, k vy\u0161\u0161ej miere ochrany s\u00fakromia pou\u017e\u00edvate\u013eov webov\u00fdch slu\u017eieb. Povinn\u00fdm krokom ka\u017ed\u00e9ho webu, ktor\u00fd chce aj v roku 2024 vyu\u017e\u00edva\u0165 webov\u00fa analytiku na meranie, \u010di reklamu efekt\u00edvne, je <a href=\"https:\/\/www.dase-analytics.com\/sk\/server-side-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\">implement\u00e1cia server-side trackovania<\/a>.<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19320\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/serverside-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19320\/\">\n    \t\t  <span class=\"title\">9 d\u00f4vodov, pre\u010do ma\u0165 Server-Side u\u017e dnes!<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/analytika-a-biznis\/\">Analytika a biznis<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/romanhamrak\/\">Roman Hamr\u00e1k<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/05\">\n\t\t\t  \t<time datetime=\"2023-05-04\" itemprop=\"datePublished\">04. m\u00e1j 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Server-side tagging bol predstaven\u00fd u\u017e v roku 2021. \u010cas plynie a my postupne nadob\u00fadame st\u00e1le viac sk\u00fasenost\u00ed. Pribudla...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\"><div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/server-side-google-tag-manager\/\"><span>Objedna\u0165 nastavenie Server-side trackovania<\/span><\/a><\/div><span class=\"c-message__edited_label\" dir=\"ltr\" data-sk=\"tooltip_parent\">\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/google-chrome-started-phasing-out-third-party-cookies-436244\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a><\/p>\n<h2>Universal Analytics: It&#8217;s the final countdown<\/h2>\n<p>Ak ste n\u00e1hodou (pravdepodobne omylom) zabl\u00fadili do v\u00e1\u0161ho Universal Analytics vlastn\u00edctva v Google Analytics, pravdepodobne na v\u00e1s vysko\u010dilo nov\u00e9 odpo\u010d\u00edtavanie, podobn\u00e9, ak\u00e9 ste videli pred rokom, ke\u010f Universal Analytics ofici\u00e1lne ukon\u010dil svoje dlhoro\u010dn\u00e9 fungovanie. Nov\u00e9 odpo\u010d\u00edtavanie v\u00e1m hovor\u00ed o tom, \u017ee va\u0161e vlastn\u00edctvo bude bez n\u00e1hrady vymazan\u00e9 a v\u0161etky nameran\u00e9 d\u00e1ta bud\u00fa straten\u00e9.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-19757\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/countdown-ua.png\" alt=\"countdown universal analytics\" width=\"1391\" height=\"719\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/countdown-ua.png 1391w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/countdown-ua-300x155.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/countdown-ua-1024x529.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/countdown-ua-600x310.png 600w\" sizes=\"(max-width: 1391px) 100vw, 1391px\" \/><\/p>\n<p>Ak si chcete tieto historick\u00e9 d\u00e1ta uchova\u0165 na bud\u00face pou\u017eitie, mus\u00edte si zabezpe\u010di\u0165 z\u00e1lohu t\u00fdchto d\u00e1t. Je nieko\u013eko mo\u017enost\u00ed, ako to urobi\u0165, no jedin\u00e1 pou\u017eite\u013en\u00e1 a \u0161k\u00e1lovate\u013en\u00e1 mo\u017enos\u0165 je z\u00e1loha d\u00e1t do BigQuery. T\u00fato mo\u017enos\u0165 pon\u00faka Google nat\u00edvne pre v\u0161etk\u00fdch 360-kov\u00fdch u\u017e\u00edvate\u013eov. Vy, ktor\u00ed ste pou\u017e\u00edvali bezplatn\u00fa verziu Universal Analytics m\u00e1te mo\u017enos\u0165 vyu\u017ei\u0165 slu\u017eby DASE. Z\u00e1lohu do BigQuery v\u00e1m radi zabezpe\u010d\u00edme za naozaj priazniv\u00e9 ceny.<\/p>\n<p><div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/zalohovanie-dat-z-universal-analytics\/\"><span>Objedna\u0165 z\u00e1lohu d\u00e1t z Universal Analytics do BigQuery<\/span><\/a><\/div><span class=\"c-message__edited_label\" dir=\"ltr\" data-sk=\"tooltip_parent\">\u00a0<\/span><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528#export&amp;zippy=%2Chow-can-i-export-data-from-my-universal-analytics-property\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Ste straten\u00ed v GA4? Pom\u00f4\u017eu v\u00e1m nov\u00e9 fukcie okam\u017eitej podpory i videon\u00e1vody<\/h2>\n<p>Be\u017ene sa stret\u00e1vame s t\u00fdm, \u017ee Google Analytics 4 je pre mnoh\u00fdch pou\u017e\u00edvate\u013eov \u0165a\u017eko uchopite\u013en\u00e1 a zm\u00e4to\u010dn\u00e1. Ak ste na tom podobne, m\u00f4\u017eete si zak\u00fapi\u0165 n\u00e1\u0161 <a href=\"https:\/\/www.dase-analytics.com\/sk\/google-analytics-4-online-kurz\/\" target=\"_blank\" rel=\"noopener\">online kurz Google Analytics 4<\/a> v sloven\u010dine, pr\u00edpadne pou\u017ei\u0165 niektor\u00e9 mo\u017enosti, ktor\u00e9 pon\u00faka priamo Google.<\/p>\n<p>V rozhran\u00ed Google Analytics 4 pribudli funkcie, ktor\u00e9 v\u00e1m pom\u00f4\u017eu lep\u0161ie pochopi\u0165 jednotliv\u00e9 reporty v GA4. Dial\u00f3gov\u00e9 okno n\u00e1jdete po kliknut\u00ed na ikonku ot\u00e1znika v pravom hornom rohu va\u0161ej GA4. A \u010do tam n\u00e1jdete?<\/p>\n<ul>\n<li><strong>Learn about this page<\/strong>: sprievodca, ktor\u00fd v\u00e1m hovor\u00ed o tom, na ak\u00e9 d\u00e1ta sa na aktu\u00e1lnej str\u00e1nke pozer\u00e1te<\/li>\n<li><strong>Start tour<\/strong>: po kliknut\u00ed na t\u00fato vo\u013ebu sa v\u00e1m spust\u00ed prehliadka, ktor\u00e1 v\u00e1s krok za krokom nau\u010d\u00ed pracova\u0165 (a pochopi\u0165) dan\u00fd report<\/li>\n<li><strong>Get more help<\/strong>: ak potrebujete viac inform\u00e1ci\u00ed, kliknut\u00edm na t\u00fato vo\u013ebu sa odnavigujete do pr\u00edslu\u0161nej dokument\u00e1cie Google Analytics 4<\/li>\n<li><strong>Send feedback<\/strong>: m\u00f4\u017eete posla\u0165 svoj feedback v\u00fdvoj\u00e1rskemu t\u00edmu Google Analytics 4 s va\u0161imi pripomienkami<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Okrem toho Google zverejnil seri\u00e1l s tutori\u00e1lmi na YouTube, ktor\u00e9 pou\u017e\u00edvate\u013eom poskytuj\u00fa praktick\u00e9 rady na efekt\u00edvnej\u0161ie pou\u017e\u00edvanie GA4. Zatia\u013e s\u00fa pokryt\u00e9 nasledovn\u00e9 t\u00e9my:<\/p>\n<ul>\n<li>Ako zisti\u0165, odkia\u013e va\u0161i pou\u017e\u00edvatelia prich\u00e1dzaj\u00fa v preh\u013eadoch akviz\u00edci\u00ed<\/li>\n<li>Ako zisti\u0165 r\u00f4zne sp\u00f4soby, ak\u00fdmi pou\u017e\u00edvatelia interaguj\u00fa s va\u0161ou str\u00e1nkou alebo aplik\u00e1ciou pomocou preh\u013eadov interakci\u00ed<\/li>\n<li>Meranie v\u00fdkonnosti elektronick\u00e9ho obchodu pomocou preh\u013eadov spe\u0148a\u017eenia<\/li>\n<li>Identifik\u00e1cia neo\u010dak\u00e1van\u00fdch trendov pomocou preh\u013eadov Google Analytics<\/li>\n<li>Preh\u013eady a pou\u017e\u00edvate\u013esk\u00e9 rozhranie<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/google-analytics-4-instant-support-youtube-tutorials-437034\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a> a <a href=\"https:\/\/www.youtube.com\/playlist?list=PLI5YfMzCfRtYaxrIMoxx1OOufSS495xCR\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consent mode v2 &#8211; povinn\u00e1 jazda aj pre v\u00e1\u0161 web Jednou z ve\u013ek\u00fdch t\u00e9m tohto roka bude ur\u010dite&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[822,918,798,810,818],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19748"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19748"}],"version-history":[{"count":8,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19748\/revisions"}],"predecessor-version":[{"id":19759,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19748\/revisions\/19759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19758"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}