{"id":19728,"date":"2024-01-15T13:08:55","date_gmt":"2024-01-15T11:08:55","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19728\/"},"modified":"2024-01-15T13:08:55","modified_gmt":"2024-01-15T11:08:55","slug":"consent-mode-v2-co-musite-vyriesit","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/consent-mode-v2-co-musite-vyriesit\/","title":{"rendered":"Consent Mode V2 – \u010do mus\u00edte vyrie\u0161i\u0165?"},"content":{"rendered":"

Ako ste si u\u017e iste viacer\u00ed v\u0161imli, napr\u00edklad cez upozornenie vo va\u0161om rozhran\u00ed Google Ads, v tomto roku za\u010dne Google od inzerentov, ktor\u00ed chc\u00fa aj na\u010falej vyu\u017e\u00edva\u0165 personalizovan\u00e9 reklamy – remarketing a s\u00favisiaci z\u00e1znam d\u00e1t, vy\u017eadova\u0165 implement\u00e1ciu updatovan\u00e9ho Consent Modu.<\/strong><\/span><\/p>\n

Ako Google ozn\u00e1mil<\/a><\/span>, implement\u00e1cia Consent Mode na webov\u00fdch str\u00e1nkach inzerentov bude povinn\u00e1 v pr\u00edpade, ak chc\u00fa aj na\u010falej vyu\u017e\u00edva\u0165 roz\u0161\u00edren\u00e9 slu\u017eby s\u00favisiace s marketingom. A to plat\u00ed pre relevantn\u00e9 d\u00e1ta v GAds aj GA4. <\/strong><\/span>Ak inzerenti remarketing nepou\u017e\u00edvaj\u00fa, tento update rie\u0161i\u0165 zatia\u013e nemusia.<\/span><\/p>\n

Ke\u010f\u017ee remarketingov\u00e9 kampane hraj\u00fa d\u00f4le\u017eit\u00fa \u00falohu vo v\u00e4\u010d\u0161ine stredn\u00fdch a v\u00e4\u010d\u0161\u00edch \u00fa\u010dtov, odpor\u00fa\u010dame v tomto smere prija\u0165 patri\u010dn\u00e9 opatrenia a neodklada\u0165 update na posledn\u00fa chv\u00ed\u013eu.<\/strong> S postupnou aktiv\u00e1ciu Google pod\u013ea zverejnen\u00fdch inform\u00e1ci\u00ed za\u010dne na \u00fa\u010dtoch u\u017e v marci 2024.<\/span><\/p>\n

Ako sa v do\u010d\u00edtate v spom\u00ednanom ozn\u00e1men\u00ed, m\u00e1te v podstate <\/span>dve mo\u017enosti<\/b>,<\/span> ako \u010falej postupova\u0165:<\/p>\n

1, Ak nevyu\u017e\u00edvate a nepl\u00e1nujete vyu\u017e\u00edva\u0165 GAds remarketing, nemus\u00edte podnika\u0165 \u017eiadne kroky<\/b><\/p>\n

2, Ak m\u00e1te v pl\u00e1ne vyu\u017e\u00edva\u0165 GAds remarketing aj v bud\u00facnosti, bude potrebn\u00e1 implement\u00e1cia<\/b><\/p>\n

My sa v na\u0161om blogu pozrieme pochopite\u013ene na to, \u010do sa vlastne novou verziou men\u00ed a ako vyrie\u0161i\u0165 update:<\/span><\/p>\n

\u010co sa men\u00ed novou verziou consent modu?<\/strong><\/h2>\n

Consent Mode v2 predstavuje pokro\u010dil\u00fa verziu tohto rie\u0161enia od Google, ktor\u00e1 t\u00fdmto updatom u\u017e vy\u017eaduje explicitn\u00fd s\u00fahlas od pou\u017e\u00edvate\u013eov na spracovanie s\u00faborov cookie a osobn\u00fdch \u00fadajov, predov\u0161etk\u00fdm v s\u00favislosti s personalizovanou reklamou a s\u00favisiacou anal\u00fdzou.\u00a0<\/span><\/p>\n

Toto vylep\u0161enie reaguje na pr\u00edsnej\u0161ie normy ochrany s\u00fakromia, najm\u00e4 v Eur\u00f3pskom hospod\u00e1rskom priestore (EHP) a je s\u00fa\u010das\u0165ou DMA (Digital Markets Act<\/a>) regul\u00e1cie<\/span>. Google ako tzv. Gate-keeper <\/a><\/span>za\u010dne od marca<\/strong> kontrolova\u0165, \u010di inzerenti d\u00e1ta vyu\u017e\u00edvaj\u00fa v s\u00falade s legislat\u00edvou..<\/span><\/p>\n

Nov\u00e1 verzia GCM umo\u017e\u0148uje dva dodato\u010dn\u00e9 stavy s\u00fahlasu t\u00fdkaj\u00face sa reklamy:\u00a0<\/span><\/p>\n

1, ad_user_data<\/b><\/p>\n

2, ad_personalization<\/b><\/p>\n

Hlavn\u00fdm cie\u013eom je zabezpe\u010di\u0165, aby sa s \u00fadajmi zaobch\u00e1dzalo v s\u00falade s preferenciami pou\u017e\u00edvate\u013eov a pr\u00e1vnymi predpismi (GDPR a ePD<\/a>)<\/span>.\u00a0<\/span><\/p>\n

Consent Mode v2 je n\u00e1stroj, ktor\u00fd bude prospe\u0161n\u00fd pre webov\u00e9 str\u00e1nky, na ktor\u00e9 smeruje personalizovan\u00e1, cielen\u00e1 reklama (remarketing).<\/strong> Treba si teda uvedomi\u0165, \u017ee implement\u00e1cia tohto n\u00e1stroja je v takom pr\u00edpade nevyhnutn\u00e1 a inzerenti, ktor\u00ed ju neuskuto\u010dnia, m\u00f4\u017eu \u010deli\u0165 negat\u00edvnym d\u00f4sledkom u\u017e od marca 2024, kedy sa tieto zmeny stan\u00fa \u00fa\u010dinn\u00fdmi a Google ich za\u010dne na \u00fa\u010dtoch postupne aplikova\u0165.<\/span><\/p>\n

Ako vyrie\u0161i\u0165 update?<\/strong><\/h2>\n

Jedna z nasleduj\u00facich \u0161tyroch situ\u00e1ci\u00ed, pravdepodobne popisuje tu va\u0161u.\u00a0<\/span>Na z\u00e1klade toho je potom potrebn\u00e9 prija\u0165 r\u00f4zne opatrenia.<\/span><\/p>\n

\u00a0<\/span>A) M\u00e1te u\u017e na str\u00e1nke implementovan\u00fa cookie li\u0161tu od certifikovan\u00e9ho Google CMP partnera\u00a0<\/b><\/h3>\n

Tu n\u00e1jdete zoznam Google CMP partnerov<\/a>:<\/span><\/p>\n

Bingo! M\u00e1te v podstate najmenej pr\u00e1ce. Update zabezpe\u010d\u00ed (alebo u\u017e zabezpe\u010dila) samotn\u00e1 cookie li\u0161ta. Je potrebn\u00e9 len pozrie\u0165, \u010di update naozaj prebehol. Ak nie, treba skontrolova\u0165 CMP \u00fa\u010det, pr\u00edpadne implement\u00e1ciu (napr. update CMP templatu v GTM a pod.) Ak by ste si s t\u00fdm n\u00e1hodou nevedeli poradi\u0165, nev\u00e1hajte sa obr\u00e1ti\u0165 na n\u00e1s.\u00a0<\/span><\/p>\n

B) M\u00e1te custom cookie li\u0161tu s vlastnou implement\u00e1ciou consent modu<\/b><\/h3>\n

V tomto pr\u00edpade je<\/span> potrebn\u00fd update implement\u00e1cie<\/b> na str\u00e1nke pod\u013ea Google dokument\u00e1cie<\/a>.<\/span><\/p>\n

S\u00fa tu ale aj in\u00e9 mo\u017enosti. Ak pou\u017e\u00edvate GTM, m\u00f4\u017eete napr\u00edklad implementova\u0165 <\/span>rie\u0161enie od Sima Ahavu<\/b> a pou\u017ei\u0165 jeho verejne dostupn\u00fd template. Ten V\u00e1m zabezpe\u010d\u00ed updatovan\u00fa verziu consent modu bez potreby z\u00e1sahu do k\u00f3du str\u00e1nky. Viac o tomto rie\u0161en\u00ed sa do\u010d\u00edtate tu<\/a><\/span>. V pr\u00edpade potreby V\u00e1m s jeho implement\u00e1ciu radi pom\u00f4\u017eeme.<\/span><\/p>\n

C) M\u00e1te cookie li\u0161tu, no nepou\u017e\u00edvate consent mode<\/b><\/h3>\n

Je tu viacero mo\u017enost\u00ed, ktor\u00e9 charakterizuj\u00fa va\u0161u presn\u00fa situ\u00e1ciu.\u00a0<\/span><\/p>\n

Mo\u017eno ste napr\u00edklad doteraz blokovali merania, k\u00fdm n\u00e1v\u0161tevn\u00edci str\u00e1nok neudelili s\u00fahlas. Mo\u017eno ste sa t\u00fdm v\u00f4bec nezaoberali a merali v\u0161etko a st\u00e1le\u2026\u00a0<\/span><\/p>\n

Aj v jednom, aj v druhom pr\u00edpade – ak m\u00e1te teda z\u00e1ujem aj na\u010falej pou\u017e\u00edva\u0165 Google Ads remarketing – budete potrebova\u0165 implementova\u0165 nov\u00fa verziu.<\/strong> Bez consent mode v2 na str\u00e1nke nebude vedie\u0165 Google verifikova\u0165 s\u00fahlas u\u017e\u00edvate\u013eov, \u010do bude ma\u0165 za n\u00e1sledok stratu d\u00e1t.<\/span><\/p>\n

D) Nem\u00e1te cookie li\u0161tu, nem\u00e1te consent mode<\/b><\/h3>\n

Ak pou\u017e\u00edvate cielen\u00fa online reklamu, alebo rie\u0161ite z\u00e1znam d\u00e1t prostredn\u00edctvom n\u00e1strojov tret\u00edch str\u00e1n, poru\u0161ujete E\u00da legislat\u00edvu GDPR a hroz\u00ed v\u00e1m za to pokuta. Odpor\u00fa\u010dame \u010do najskor\u0161iu n\u00e1pravu a implement\u00e1ciu li\u0161ty aj s najnov\u0161ou verziou consent modu. Ak cookie li\u0161tu e\u0161te st\u00e1le nem\u00e1te, u n\u00e1s v DASE m\u00e1te istotu, \u017ee toto nastavenie vyrie\u0161ime presne pod\u013ea va\u0161ich po\u017eiadaviek.<\/span><\/p>\n

Z\u00e1ver<\/b><\/h2>\n

Nov\u00e1 verzia Google Consent Modu teda u\u017e nie je v\u00f4bec \u017eiadnym odpor\u00fa\u010dan\u00edm, ale sk\u00f4r po\u017eiadavkou.<\/strong> T\u00fdka sa v\u0161ak len \u00fa\u010dtov, ktor\u00e9 vyu\u017e\u00edvaj\u00fa remarketing a teda nie v\u0161etk\u00fdch inzerentov.\u00a0<\/span><\/p>\n

Je dobr\u00e9 sa na zmenu pripravi\u0165 a nenech\u00e1va\u0165 pr\u00edpadn\u00fd update na posledn\u00fa chv\u00ed\u013eu. M\u00f4\u017ee to ma\u0165 za n\u00e1sledok v\u00fdpadok \u010dasto t\u00fdch najv\u00fdkonnej\u0161\u00edch kampan\u00ed.<\/span><\/p>\n

A nezabudnite, ak v\u00e1m nie\u010do nie je jasn\u00e9 a potrebujete s t\u00fdm pom\u00f4c\u0165, nev\u00e1hajte n\u00e1m nap\u00edsa\u0165<\/a>. 😊<\/p>\n","protected":false},"excerpt":{"rendered":"

Ako ste si u\u017e iste viacer\u00ed v\u0161imli, napr\u00edklad cez upozornenie vo va\u0161om rozhran\u00ed Google Ads, v tomto roku…<\/p>\n","protected":false},"author":74,"featured_media":19730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[806,669],"tags":[943,822,918,862,808,919,807,942],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19728"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19728"}],"version-history":[{"count":4,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19728\/revisions"}],"predecessor-version":[{"id":19732,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19728\/revisions\/19732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19730"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}