{"id":19708,"date":"2024-01-02T16:42:29","date_gmt":"2024-01-02T14:42:29","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19708\/"},"modified":"2024-01-02T16:42:29","modified_gmt":"2024-01-02T14:42:29","slug":"analytics-news-december-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-december-2023\/","title":{"rendered":"Ak\u00fd bude rok 2024 v analytike? Decembrov\u00e9 novinky mnoho nazna\u010dia"},"content":{"rendered":"<h2>Google Signals od 12.2.2024 nebud\u00fa s\u00fa\u010das\u0165ou reportovacej identity v GA4<\/h2>\n<p>Identifikova\u0165 u\u017e\u00edvate\u013ea naprie\u010d zariadeniami \u010di platformami sa d\u00e1 viacer\u00fdmi sp\u00f4sobmi. Jedn\u00fdm z t\u00fdchto sp\u00f4sobov s\u00fa\u00a0<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-signals-majak-v-mori-digitalnej-analytiky\/\">Google Signals<\/a>, na ktor\u00e9 v\u0161ak maj\u00fa analytici zmie\u0161an\u00e9 n\u00e1zory. Ve\u013eakr\u00e1t sa stalo, \u017ee Google Signals v GA4 sp\u00f4sobovalo viac probl\u00e9mov pri reportingu, ako prin\u00e1\u0161alo \u00fa\u017eitku. Google si to zrejme uvedomoval tie\u017e a tak prist\u00fapil k razantn\u00e9u kroku \u2013 od 12. febru\u00e1ra vyp\u00fa\u0161\u0165a Google Signals z reportovac\u00edch ident\u00edt na v\u0161etk\u00fdch \u00fa\u010dtoch.<\/p>\n<p>Google Signals v\u0161ak nekon\u010dia \u00faplne, ako sa mylne uv\u00e1dzalo po LinkedInoch v \u010dase ozn\u00e1menia. Zmena sa dotkne len reportingu. Google Analytics bude na\u010falej zbiera\u0165 d\u00e1ta Google Signals, pokia\u013e bud\u00fa povolen\u00e9 a budete ich m\u00f4c\u0165 pou\u017e\u00edva\u0165 pri reportovan\u00ed demografick\u00fdch \u00fadajov, \u010di z\u00e1ujmov. D\u00e1ta bud\u00fa dostupn\u00e9 aj pre \u00fa\u010dely remarketingu.<\/p>\n<p style=\"text-align: right;\">Viac na:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/9445345?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Ecommercov\u00e9 dimenzie s\u00fa odteraz dostupn\u00e9 pre vytv\u00e1ranie publ\u00edk, segmentov, vo vlastn\u00fdch reportoch aj v Data API<\/h2>\n<p>Pri vytv\u00e1ran\u00ed <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/segmenty-a-publika-v-google-analytics-4\/\">publ\u00edk a segmentov<\/a> m\u00f4\u017eete pou\u017e\u00edva\u0165 u\u017e aj mno\u017estvo preddefinovan\u00fdch <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/enhanced-ecommerce\/\">ecommercov\u00fdch<\/a> dimenzi\u00ed. Dimenzie s\u00fa odteraz dostupn\u00e9 aj v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/top-3-explore-reporty-v-ga4\/\">Explore<\/a> sekcii, ale aj v Data API pre pou\u017eitie mimo rozhrania Google Analytics 4. V n\u00e1stroji na vytv\u00e1ranie publ\u00edk a segmentov, v Explore aj v Data API m\u00e1te pr\u00edstup aj k vlastn\u00fdm produktov\u00fdm dimenzi\u00e1m.<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p><b>Preddefinovan\u00e9 ecommerce dimenzie pridan\u00e9 do n\u00e1stroja na vytv\u00e1ranie segmentov:<\/b><\/p>\n<ul>\n<li>Item ID<\/li>\n<li class=\"\" data-outlined=\"false\">Item name<\/li>\n<li>Item brand<\/li>\n<li>Item variant<\/li>\n<li>Item affiliation<\/li>\n<li>Item category<\/li>\n<li>Item category<\/li>\n<li>Item category 2<\/li>\n<li>Item category 3<\/li>\n<li>Item category 4<\/li>\n<li>Item category 5<\/li>\n<li>Item promotion name<\/li>\n<li>Item promotion creative slot<\/li>\n<li>Item promotion creative name<\/li>\n<li>Item list ID<\/li>\n<li>Item list name<\/li>\n<li>Item list position<\/li>\n<li>Item location ID<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md-6\">\n<p><b>Preddefinovan\u00e9 ecommerce dimenzie pridan\u00e9 do n\u00e1stroja na vytv\u00e1ranie publ\u00edk:<\/b><\/p>\n<ul>\n<li>Item list ID<\/li>\n<li>Item list position<\/li>\n<li>Item location ID<\/li>\n<li>Item promotion creative name<\/li>\n<li>Item promotion creative slot<\/li>\n<li>Item promotion name<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320#120523\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Integr\u00e1cia roz\u0161\u00edren\u00fdch konverzi\u00ed v Google Analytics 4 u\u017e \u010doskoro<\/h2>\n<div>\n<div class=\"post-content\">\n<p>S bl\u00ed\u017eiacim sa koncom 3rd party <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/cookie\/\">cookies<\/a> neost\u00e1va market\u00e9rom ni\u010d in\u00e9, ako sa prisp\u00f4sobi\u0165 novej realite. Ak ste tak e\u0161te nespravili, povinnou jazdou by mala by\u0165 integr\u00e1cia roz\u0161\u00edren\u00fdch konverzi\u00ed (Enhanced conversions) pre Google Ads, pr\u00edpadne in\u00e9 reklamn\u00e9 platformy. T\u00e1to funkcia v\u00e1m umo\u017en\u00ed odosiela\u0165 do reklamn\u00fdch syst\u00e9mov zahashovan\u00e9 \u00fadaje o z\u00e1kazn\u00edkovi, \u010di n\u00e1v\u0161tevn\u00edkovi webu, v\u010faka ktor\u00fdm si spresn\u00edte meranie konverzi\u00ed, ale najm\u00e4 pom\u00f4\u017eete reklamn\u00fdm syst\u00e9mom s presnej\u0161\u00edm biddingom vo svete bez cookies.<\/p>\n<p>V\u00fdvoj\u00e1ri v Google aktu\u00e1lne pracuj\u00fa na integr\u00e1cii tejto funkcie do Google Analytics 4. Aj ke\u010f presnej\u0161ie inform\u00e1cie zatia\u013e nem\u00e1me, o\u010dak\u00e1vame \u017ee d\u00e1ta v GA4 a v Google Ads bud\u00fa viac &#8222;sedie\u0165&#8220;. A ako je na cookieless dobu pripraven\u00fd v\u00e1\u0161 web? <strong>M\u00e1te u\u017e roz\u0161\u00edren\u00e9 konverzie nasaden\u00e9?<\/strong><\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/searchengineland.com\/ga4-protected-audiences-api-enhanced-conversions-435598\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a><\/p>\n<\/div>\n<\/div>\n<h2>Roz\u0161\u00edrenie GAds konektora v Looker Studiu o nov\u00e9 dimenzie a metriky<\/h2>\n<p>Po dlh\u0161om \u010dase sa op\u00e4\u0165 roz\u0161\u00edril GAds konektor v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio\/\">Looker Studiu<\/a> o nov\u00e9 dimenzie a metriky. Ak tieto dimenzie chcete pou\u017ei\u0165 vo va\u0161ich aktu\u00e1lnych reportoch, je potrebn\u00e9 obnovi\u0165 prepojenie s Google Ads. Ak neviete, ako na obnovu d\u00e1tov\u00e9ho zdroja, postupujte pod\u013ea <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/7083608?hl=en&amp;sjid=7706958681129370203-EU\" target=\"_blank\" rel=\"noopener\">tohto n\u00e1vodu<\/a>. A o ktor\u00e9 dimenzie a metriky sa GAds konektor roz\u0161\u00edril? Nech sa p\u00e1\u010di:<\/p>\n<ul>\n<li>Account Budget Order Amount,<\/li>\n<li>Account Budget Order Adjustable Amount,<\/li>\n<li>Account Budget Amount Spent,<\/li>\n<li>Campaign Bid Strategy Type,<\/li>\n<li>Ad Group Bid Strategy,<\/li>\n<li>Target CPA,<\/li>\n<li>Target ROAS,<\/li>\n<li>User Ad Distance<\/li>\n<li>First Position Bid<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/10331528?hl=en&amp;ref_topic=6267740#dec-16-2021&amp;zippy=%2Csee-older-releases\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Signals od 12.2.2024 nebud\u00fa s\u00fa\u010das\u0165ou reportovacej identity v GA4 Identifikova\u0165 u\u017e\u00edvate\u013ea naprie\u010d zariadeniami \u010di platformami sa d\u00e1&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[798,939,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19708"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19708"}],"version-history":[{"count":4,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19708\/revisions"}],"predecessor-version":[{"id":19720,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19708\/revisions\/19720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19719"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}