{"id":19668,"date":"2023-11-30T12:09:13","date_gmt":"2023-11-30T10:09:13","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19668\/"},"modified":"2023-11-30T12:30:31","modified_gmt":"2023-11-30T10:30:31","slug":"google-signals-majak-v-mori-digitalnej-analytiky","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/google-signals-majak-v-mori-digitalnej-analytiky\/","title":{"rendered":"Google Signals &#8211; Maj\u00e1k v mori digit\u00e1lnej analytiky?"},"content":{"rendered":"<p><strong>Cez de\u0148 pracovn\u00fd po\u010d\u00edta\u010d, ve\u010der s\u00fakromn\u00fd a niekde medzi t\u00fdm e\u0161te mobil a tablet. V dne\u0161nej dobe ni\u010d nezvy\u010dajn\u00e9. Situ\u00e1cia \u201cjeden u\u017e\u00edvate\u013e &#8211; mnoho zariaden\u00ed\u201d otv\u00e1ra pre webov\u00fa analytiku ot\u00e1zku, ako sa s touto skuto\u010dnos\u0165ou vysporiada\u0165. Google m\u00e1 odpove\u010f. Aspo\u0148 \u010diasto\u010dn\u00fa &#8211; Signals.<\/strong><\/p>\n<p>Google Signals je funkcia v r\u00e1mci slu\u017eby Google Analytics, ktor\u00e1 v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 pochopi\u0165 spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov webov\u00fdch str\u00e1nok naprie\u010d zariadeniami. Ako ka\u017ed\u00fd n\u00e1stroj, aj Signals m\u00e1 svoje v\u00fdhody a nev\u00fdhody. V tomto \u010dl\u00e1nku sa bli\u017e\u0161ie pozrieme, \u010do je Google Signals, a \u010di by ste si ich mali aktivova\u0165. &#x1f4c8;<\/p>\n<h2><strong>\u010co s\u00fa Google Signals?<\/strong><\/h2>\n<p>Najlep\u0161ie n\u00e1m na to odpovie priamo Google:<\/p>\n<p>\u201c<em>Google Signals s\u00fa d\u00e1ta rel\u00e1ci\u00ed z webov a aplik\u00e1ci\u00ed, ktor\u00e9 Google sp\u00e1ja s pou\u017e\u00edvate\u013emi, ktor\u00ed sa prihl\u00e1sili do svojich \u00fa\u010dtov Google, a ktor\u00ed si zapli prisp\u00f4sobenie rekl\u00e1m.<\/em>\u201d<\/p>\n<p><strong>\u00dadaje zo Signals sa teda vz\u0165ahuj\u00fa iba na pou\u017e\u00edvate\u013eov prihl\u00e1sen\u00fdch do Google \u00fa\u010dtu, ktor\u00ed maj\u00fa povolen\u00e9 prisp\u00f4sobenie rekl\u00e1m.<\/strong> Zd\u00e1 sa to ako v\u00fdrazne obmedzuj\u00faca podmienka, ale ke\u010f zoberieme do \u00favahy 1,8 bili\u00f3na celosvetovo akt\u00edvnych pou\u017e\u00edvate\u013eov Gmail \u00fa\u010dtu, nemus\u00ed to by\u0165 tak\u00e9 zl\u00e9.<\/p>\n<h2><strong>Hlavn\u00e9 funkcie Google Signals<\/strong><\/h2>\n<ul>\n<li><strong>sledovanie naprie\u010d zariadeniami<\/strong> &#8211; sledovanie interakci\u00ed naprie\u010d r\u00f4znymi zariadeniami a prehliada\u010dmi vytv\u00e1ra komplexnej\u0161\u00ed poh\u013ead na spr\u00e1vanie pou\u017e\u00edvate\u013eov. Pridan\u00edm \u00fadajov zo Signals si o nich spresn\u00edte inform\u00e1cie.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>vytv\u00e1ranie efekt\u00edvnej\u0161\u00edch remarketingov\u00fdch kampan\u00ed <\/strong>&#8211; zdie\u013ean\u00edm vytvoren\u00fdch publ\u00edk v Google Analytics m\u00f4\u017eete pou\u017e\u00edvate\u013eom v\u010faka Signals zobrazova\u0165 reklamy v remarketingov\u00fdch kampaniach vo viacer\u00fdch zariadeniach. Samozrejme za podmienky, \u017ee si zapli u\u017e spom\u00ednan\u00e9 prisp\u00f4sobenie rekl\u00e1m.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>demografick\u00e9 \u00fadaje a z\u00e1ujmy<\/strong> &#8211; poskytovanie s\u00fahrnn\u00fdch anonymizovan\u00fdch demografick\u00fdch \u00fadajov o pou\u017e\u00edvate\u013eoch. V\u010faka \u00fadajom o veku, pohlav\u00ed alebo z\u00e1ujmoch m\u00f4\u017eete prisp\u00f4sobova\u0165 v\u00e1\u0161 obsah a marketingov\u00e9 \u00fasilie.<\/li>\n<\/ul>\n<h2><strong>Ka\u017ed\u00e1 minca m\u00e1 dve strany<\/strong><\/h2>\n<p><strong>Google Signals so sebou prin\u00e1\u0161a ur\u010dit\u00e9 obmedzenia a aspekty, ktor\u00e9 je vhodn\u00e9 pred ich aktiv\u00e1ciou zv\u00e1\u017ei\u0165:\u00a0<\/strong><\/p>\n<ul>\n<li>aby ste \u00fadaje videli v preh\u013eadoch, potrebujete po\u010das mesiaca priemerne <strong>500 pou\u017e\u00edvate\u013eov za de\u0148<\/strong>. V r\u00e1mci jedn\u00e9ho vlastn\u00edctva.<\/li>\n<li>nepodporuje Apple zariadenia so syst\u00e9mom <strong>iOS 14+ a nov\u0161\u00edm<\/strong><\/li>\n<li><strong>vych\u00e1dza iba z \u00fadajov pou\u017e\u00edvate\u013eov, ktor\u00ed si aktivovali prisp\u00f4sobenie rekl\u00e1m.<\/strong> To nemus\u00ed by\u0165 dostato\u010dne reprezentat\u00edvna vzorka pre cel\u00fa va\u0161u pou\u017e\u00edvate\u013esk\u00fa z\u00e1klad\u0148u.<\/li>\n<li>vopred definovan\u00e9 kateg\u00f3rie a demografick\u00e9 \u00fadaje nemusia by\u0165 dostato\u010dne \u0161pecifick\u00e9 alebo prisp\u00f4sobite\u013en\u00e9 tak, ako by ste potrebovali pre svoje marketingov\u00e9 aktivity<\/li>\n<\/ul>\n<h2><strong>GDPR<\/strong><\/h2>\n<p>Samostatnou t\u00e9mou je ochrana osobn\u00fdch \u00fadajov a obavy s \u0148ou spojen\u00e9. Z poh\u013eadu spolo\u010dnosti\u00a0 Google je v\u0161etko, ako inak, v s\u00falade s GDPR. &#x1f604;<\/p>\n<p>\u00dadaje s\u00fa agregovan\u00e9 a anonymizovan\u00e9. <strong>Ak preh\u013ead obsahuje riadky s mal\u00fdm po\u010dtom pou\u017e\u00edvate\u013eov (cca. menej ako 40), Google tento riadok z preh\u013eadu skryje. <\/strong>D\u00e1ta nie s\u00fa poskytovan\u00e9 tret\u00edm stran\u00e1m, iba Google aplik\u00e1ci\u00e1m ako Google Ads, ktor\u00e9 m\u00e1te priraden\u00e9 k vlastn\u00edctvu Google Analytics.<\/p>\n<p>Aktiv\u00e1ciou Google Signals v\u0161ak potvrdzujete, \u017ee dodr\u017eiavate pravidl\u00e1 reklamn\u00fdch funkci\u00ed spolo\u010dnosti Google a m\u00e1te s\u00fahlas na zhroma\u017e\u010fovanie a spracovanie \u00fadajov pou\u017e\u00edvate\u013eov. Preto je d\u00f4le\u017eit\u00e9 ma\u0165 funk\u010dn\u00fa a spr\u00e1vne nastaven\u00fa cookie li\u0161tu, ktor\u00e1 je v s\u00falade so z\u00e1konmi o ochrane osobn\u00fdch \u00fadajov.<\/p>\n<p>Ak si nie ste ist\u00fd svojou cookie li\u0161tou, radi v\u00e1m s t\u00fdm pom\u00f4\u017eeme. &#x1f596;<\/p>\n<h2><strong>Ako si aktivova\u0165 Google Signals?<\/strong><\/h2>\n<p>V Google Analytics otvor\u00edte sekciu <strong>Admin<\/strong> a v <strong>Data collection and modification<\/strong> kliknete na polo\u017eku <strong>Data Collection<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-37.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19669 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-37.png\" alt=\"google signals DASE blog\" width=\"818\" height=\"665\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-37.png 818w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-37-300x244.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-37-600x488.png 600w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>V \u010dasti <strong>Google signals data collection<\/strong> kliknete na tla\u010didlo <strong>Get started.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-36.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19670 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-36.png\" alt=\"google signals DASE blog\" width=\"1187\" height=\"634\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-36.png 1187w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-36-300x160.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-36-1024x547.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-36-600x320.png 600w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/><\/a><\/p>\n<p>Teraz na tla\u010didlo <strong>Continue<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-29.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19671 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-29.png\" alt=\"google signals DASE blog3\" width=\"1171\" height=\"726\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-29.png 1171w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-29-300x186.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-29-1024x635.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-29-600x372.png 600w\" sizes=\"(max-width: 1171px) 100vw, 1171px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>V spodnej \u010dasti <strong>Review your data sharing settings<\/strong> v\u00e1s Google informuje, ako m\u00e1te nastaven\u00e9 zdie\u013eanie Google Analytics d\u00e1t so spolo\u010dnos\u0165ou Google. Pokia\u013e chcete vyu\u017e\u00edva\u0165 Signals v reportoch, mali by ste ma\u0165 minim\u00e1lne povolen\u00fa mo\u017enos\u0165 <strong>Google products and services<\/strong>. Nastavenia si skontrolujete kliknut\u00edm na odkaz <strong>&#8222;here&#8220;.<\/strong><\/p>\n<p>Kliknete na tla\u010dilo <strong>Activate.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-27.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19672 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-27.png\" alt=\"google signals DASE blog4\" width=\"884\" height=\"757\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-27.png 884w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-27-300x257.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-27-600x514.png 600w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Po aktiv\u00e1cii sa m\u00f4\u017eete rozhodn\u00fa\u0165, \u010di chcete \u00fadaje zo Signals zahrn\u00fa\u0165 do reportov alebo ich vyu\u017e\u00edva\u0165 iba pre remarketingov\u00e9 \u00fa\u010dely. Ak pou\u017e\u00edvate reportovaciu identitu <strong>Blended<\/strong> alebo <strong>Observed<\/strong>, vypnutie zn\u00ed\u017ei pravdepodobnos\u0165 limitovania \u00fadajov (data thresholding).<\/p>\n<p>Jednoducho povedan\u00e9, Google v\u00e1m nebude skr\u00fdva\u0165 v reportoch riadky, pre ktor\u00e9 m\u00e1te m\u00e1lo \u00fadajov.<\/p>\n<p>O reportovac\u00edch identit\u00e1ch si viac pre\u010d\u00edtate tu. &#x1f447;<\/p>\n\n\t<section class=\"post shortcode\">\n\t  <div class=\"row\">\n\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19343\/\" class=\"col-lg-7 col-sm-6\">\n\t\t  <div class=\"post-img\" style=\"background-image:url(https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/reportovacie-identity-1024x536.jpg)\"><\/div>\n\t\t<\/a>\n\t\t<div class=\"col-lg-5 col-sm-6\">\n\t\t  <header>\n\t\t\t<a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/?post_type=post&p=19343\/\">\n    \t\t  <span class=\"title\">Reportovacie identity v Google Analytics 4<\/span>\t\n\t\t\t<\/a>\n\t\t\t<div class=\"post-meta text-primary\">\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/category\/google-analytics-4\/\">Google Analytics 4<\/a>  | \n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/author\/michal-molcan\/\">Michal Mol\u010dan<\/a> |\n\t\t\t  <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/2023\/05\">\n\t\t\t  \t<time datetime=\"2023-05-31\" itemprop=\"datePublished\">31. m\u00e1j 2023<\/time>\n\t\t\t  <\/a>\n\t\t\t<\/div>\n\t\t  <\/header>\n\t\t  <article>\n\t\t  \t<p>Existuje mnoho sp\u00f4sobov ako n\u00e1v\u0161tevn\u00edci interaguj\u00fa s va\u0161im webom, sta\u010d\u00ed si len vybra\u0165 zo \u0161irokej ponuky prehliada\u010dov, zariaden\u00ed...<\/p>\n\t\t  <\/article>\n\t\t<\/div>\n\t  <\/div>\n\t<\/section>\n\t\n<p>Aj ke\u010f je t\u00e1to mo\u017enos\u0165 deaktivovan\u00e1, Google Analytics na\u010falej zbiera \u00fadaje o pou\u017e\u00edvate\u013eoch. \u00dadaje zo Signals teda m\u00f4\u017eete pou\u017e\u00edva\u0165 pri vytv\u00e1ran\u00ed publ\u00edk, konverzi\u00e1ch alebo pri zdie\u013ean\u00ed d\u00e1t s prepojen\u00fdmi \u00fa\u010dtami Google Ads.<\/p>\n<p><strong> <a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-22.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19673 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-22.png\" alt=\"google signals DASE blog5\" width=\"1162\" height=\"584\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-22.png 1162w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-22-300x151.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-22-1024x515.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-22-600x302.png 600w\" sizes=\"(max-width: 1162px) 100vw, 1162px\" \/><\/a><\/strong><\/p>\n<h2><strong>Zhrnutie<\/strong><\/h2>\n<p>Google Signals m\u00f4\u017ee by\u0165 skvel\u00fdm n\u00e1strojom, ktor\u00fd v\u00e1m umo\u017en\u00ed z\u00edska\u0165 hlb\u0161\u00ed preh\u013ead o spr\u00e1van\u00ed pou\u017e\u00edvate\u013eov na r\u00f4znych zariadeniach. Pon\u00faka viacero v\u00fdhod, ako je sledovanie naprie\u010d zariadeniami a vylep\u0161en\u00fd remarketing. Prin\u00e1\u0161a v\u0161ak aj potenci\u00e1lne nev\u00fdhody t\u00fdkaj\u00face sa presnosti \u00fadajov a ob\u00e1v z pou\u017e\u00edvania osobn\u00fdch \u00fadajov.<\/p>\n<p><strong>To, \u010di by ste si mali aktivova\u0165 Google Signals alebo nie, by malo vych\u00e1dza\u0165 z va\u0161ich \u0161pecifick\u00fdch obchodn\u00fdch a marketingov\u00fdch potrieb.<\/strong> Ani v tomto neexistuje \u201cjedna ve\u013ekos\u0165 pre v\u0161etk\u00fdch\u201d.<\/p>\n<p><strong>Chcete Google Signals iba vysk\u00fa\u0161a\u0165?<\/strong> Ak m\u00e1te priemerne 500 pou\u017e\u00edvate\u013eov denne a v\u00e1\u0161 web dodr\u017eiava z\u00e1sady ochrany osobn\u00fdch \u00fadajov, vytvorte si v GA4 nov\u00e9 vlastn\u00edctvo, ktor\u00e9 bude zbiera\u0165 d\u00e1ta paralelne s va\u0161im p\u00f4vodn\u00fdm. V \u0148om si aktivujte Signals.\u00a0 Ako na to, u\u017e viete \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cez de\u0148 pracovn\u00fd po\u010d\u00edta\u010d, ve\u010der s\u00fakromn\u00fd a niekde medzi t\u00fdm e\u0161te mobil a tablet. V dne\u0161nej dobe ni\u010d&#8230;<\/p>\n","protected":false},"author":78,"featured_media":19676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,806],"tags":[808,938,939,807],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19668"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19668"}],"version-history":[{"count":4,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19668\/revisions"}],"predecessor-version":[{"id":19683,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19668\/revisions\/19683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19676"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}