{"id":19664,"date":"2023-11-30T13:15:50","date_gmt":"2023-11-30T11:15:50","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19664\/"},"modified":"2023-11-30T13:15:50","modified_gmt":"2023-11-30T11:15:50","slug":"analytics-news-november-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-november-2023\/","title":{"rendered":"Neprehliadnite: ve\u013ek\u00e9 zmeny pre cookie li\u0161ty aj novinky v Microsoft Clarity"},"content":{"rendered":"<h2>Chystaj\u00fa sa ve\u013ek\u00e9 zmeny pre consent mode<\/h2>\n<p>Mnoho webov e\u0161te ani nemaj\u00fa implementovan\u00fa <a href=\"https:\/\/cookiebanner.online\/\" target=\"_blank\" rel=\"noopener\">spr\u00e1vne funguj\u00facu cookie li\u0161ttu<\/a>\u00a0 a u\u017e sa chyst\u00e1 mas\u00edvna zmena vo fungovan\u00ed consent mode. Od marca 2024 bude dostupn\u00fd a minim\u00e1lne pre Google Ads aj vy\u017eadovan\u00fd consent mode V2. \u010co bude najv\u00e4\u010d\u0161ou zmenou oproti aktu\u00e1lne pou\u017e\u00edvan\u00e9mu consent mode? K dispoz\u00edcii bud\u00fa a\u017e \u0161tyri sign\u00e1ly namiesto teraz pou\u017e\u00edvan\u00fdch dvoch, a to:<\/p>\n<ul>\n<li>analytics_storage &#8211; pre pr\u00edstup k analytick\u00fdm s\u00faborom cookies<\/li>\n<li>ad_storage &#8211; pre pr\u00edstup k s\u00faborom cookies pre reklamn\u00e9 syst\u00e9my<\/li>\n<li>ad_user_data &#8211; nov\u00fd sign\u00e1l pre zdie\u013eanie \u00fadajov o pou\u017e\u00edvate\u013eovi s reklamn\u00fdmi platformami<\/li>\n<li>ad_personalization &#8211; nov\u00fd sign\u00e1l pre vo\u013ebu, \u010di je mo\u017en\u00e9 \u00fadaje pou\u017ei\u0165 na prisp\u00f4sobenie rekl\u00e1m<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-19679 aligncenter\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-mode-v2.jpg\" alt=\"\" width=\"1241\" height=\"758\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-mode-v2.jpg 1241w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-mode-v2-300x183.jpg 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-mode-v2-1024x625.jpg 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/consent-mode-v2-600x366.jpg 600w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" \/><\/p>\n<p>Okrem nov\u00fdch sign\u00e1lov bud\u00fa k dispoz\u00edcii dva nov\u00e9 re\u017eimy s\u00fahlasu (alebo sk\u00f4r nes\u00fahlasu), a to:<\/p>\n<ul>\n<li>Roz\u0161\u00edren\u00fd re\u017eim s\u00fahlasu &#8211; zah\u0155\u0148a ping bez s\u00faborov cookie. Aj v pr\u00edpade neudelenia s\u00fahlasu sa \u00fadaje odo\u0161l\u00fa spolo\u010dnosti Google tak ako doteraz pri pou\u017eit\u00ed consent mode<\/li>\n<li>Re\u017eim z\u00e1kladn\u00e9ho s\u00fahlasu &#8211; blokuje spustenie zna\u010diek, ak nie je udelen\u00fd pr\u00edslu\u0161n\u00fd s\u00fahlas<\/li>\n<\/ul>\n<p>T\u00fato t\u00e9mu budeme podrobne sledova\u0165. D\u00fafajme, \u017ee \u010doskoro bude k dispoz\u00edcii podrobnej\u0161ia dokument\u00e1cia.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7135212343977783297\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Simo Ahava<\/a><\/p>\n<h2>Nov\u00e9 kombinovan\u00e9 mapy v Looker Studiu<\/h2>\n<p>Noviniek v Looker Studiu je v\u017edy tak\u00e9 mno\u017estvo, \u017ee do NEWS sa dostan\u00fa len tie najv\u00e4\u010d\u0161ie a najzauj\u00edmavej\u0161ie z nich. Tentokr\u00e1t sa pozrieme na novinky v geografickom zobrazen\u00ed d\u00e1t prostredn\u00edctvom Google Maps integrovan\u00fdch do <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/google-data-studio\/\">Looker Studia<\/a>. N\u00e1stroj pon\u00faka r\u00f4zne formy zobrazenia d\u00e1t, ako napr\u00edklad plo\u0161n\u00e9, bublinov\u00e9 (resp. st\u013apcov\u00e9), ale napr\u00edklad aj heatmapy, \u010di \u010diarov\u00e9 zobrazenie. A pr\u00e1ve prv\u00e9 dve spom\u00ednan\u00e9 zobrazenia je teraz mo\u017en\u00e9 kombinova\u0165 na jednej mape.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-19684\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map.png\" alt=\"combo map looker studio\" width=\"2108\" height=\"1616\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map.png 2108w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map-300x230.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map-1024x785.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map-1536x1178.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map-2048x1570.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/combo-map-600x460.png 600w\" sizes=\"(max-width: 2108px) 100vw, 2108px\" \/><\/p>\n<p>Tak\u00e1to kombinovan\u00e1 mapa v\u00e1m d\u00e1 nov\u00fd poh\u013ead na d\u00e1ta, v\u010faka \u010domu m\u00f4\u017eete \u013eah\u0161ie vizualizova\u0165 korel\u00e1ciu dvoch metr\u00edk. Pre n\u00e1zornos\u0165 uvediem pr\u00edklad, kedy na plo\u0161nom zobrazen\u00ed m\u00f4\u017eete zn\u00e1zorni\u0165 podiel vysoko\u0161kolsky vzdelan\u00e9ho obyvate\u013estva a st\u013apcov\u00fdm zobrazen\u00edm zasa HDP na obyvate\u013ea. Napad\u00e1 v\u00e1s in\u00fd pr\u00edklad, kedy by ste kombinovan\u00e9 mapy v Looker Studiu vedeli vyu\u017ei\u0165? Pode\u013ete sa o to s nami v koment\u00e1roch ni\u017e\u0161ie.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/looker-studio\/answer\/9713352?sjid=7818560260767770311-EU#google-combo-map&amp;zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Dos\u0165 bolo samplovaniu d\u00e1t a probl\u00e9mu s kardinalitou! Alebo nie?<\/h2>\n<p>Ur\u010dite ste sa u\u017e aj vy stretli s otravn\u00fdm a ni\u010d nehovoriacim riadkom (other) v <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/google-analytics-4-ga4\/\">Google Analytics 4<\/a>. Ale on predsa o nie\u010dom hovor\u00ed &#8211; o kardinalite d\u00e1t, ktorej sa, \u017eia\u013e, \u00faplne vyhn\u00fa\u0165 ned\u00e1. Google v\u0161ak pri\u0161iel s \u010diasto\u010dn\u00fdm rie\u0161en\u00edm a GA4 odteraz uklad\u00e1 na pozad\u00ed d\u00e1ta v dvoch r\u00f4znych tabu\u013ek\u00e1ch. Jedna z nich je optimalizovan\u00e1 na v\u00fdkon a druh\u00e1 na flexibilitu. V\u010faka tejto aktualiz\u00e1cii teraz Google Analytics vyber\u00e1 tabu\u013eku, ktor\u00e1 poskytuje najpresnej\u0161ie v\u00fdsledky pre ka\u017ed\u00fd dopyt, \u010d\u00edm sa zni\u017euje pravdepodobnos\u0165 zobrazenia riadka s hodnotou (other), ale aj data samplingu vo va\u0161ich preh\u013eadoch.<\/p>\n<p>Vo v\u00fdsledku to znamen\u00e1, \u017ee s riadkom (other), \u010di s inform\u00e1ciou o pou\u017eit\u00ed data samplingu sa stretnete nie len v \u0161tandardn\u00fdch preh\u013eadoch, ale aj v sekcii Explore. Mno\u017estvo d\u00e1t zdru\u017een\u00fdch pod hodnotu (other) by malo by\u0165 ni\u017e\u0161ie. Ak\u00e9 s\u00fa va\u0161e sk\u00fasenosti s data samplingom a s kardinalitou?<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?sjid=641510918599613854?utm_source=analytics_twitter&amp;utm_medium=social&amp;utm_campaign=improvementstodatasampling_112823#112723\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Game changer od Microsoftu<\/h2>\n<p>Microsoft Clarity u\u017e dlh\u0161ie d\u00fdcha na chrb\u00e1t zn\u00e1mej\u0161iemu konkurentovi, Hotjaru. Najnov\u0161ie aktualiz\u00e1cie z dielne Microsoftu zrejme op\u00e4\u0165 presved\u010dia nemal\u00fa \u010das\u0165 u\u017e\u00edvate\u013eov, aby dali prednos\u0165 Clarity pred in\u00fdmi n\u00e1strojmi na behavior\u00e1lnu anal\u00fdzu. Ak n\u00e1stroj Microsoft Clarity e\u0161te nepozn\u00e1te, odpor\u00fa\u010dame v\u00e1m tento n\u00e1\u0161 star\u0161\u00ed \u010dl\u00e1nok: <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/clarity-perfektny-doplnok-pre-google-analytics-4\/\">Clarity, perfektn\u00fd doplnok pre Google Analytics 4<\/a>.<\/p>\n<p>A o ak\u00e9 novinky sa teda jedn\u00e1? Prvou je integr\u00e1cia umelej inteligencie do samotn\u00e9ho n\u00e1stroja Clarity a to konkr\u00e9tne do funkcie s n\u00e1zvom <strong>Heatmap insights<\/strong>. T\u00e1ta fi\u010d\u00farka v\u00e1m jedn\u00fdm klikom vygeneruje textov\u00fd sum\u00e1r zisten\u00ed z heatmapy a tie\u017e odpor\u00fa\u010dania na \u010fal\u0161iu optimaliz\u00e1ciu str\u00e1nky. A analytici nebudou m\u00edt co \u017er\u00e1t!<\/p>\n<p>\u010eal\u0161ou, no e\u0161te v\u00e4\u010d\u0161ou novinkou, je spr\u00edstupnenie <strong>Clarity Data Export API<\/strong>. Odteraz u\u017e nebudete limitovan\u00fd mo\u017enos\u0165ami UI rozhrania v Clarity, ale d\u00e1ta z va\u0161ich behavior\u00e1lnych experimentov a anal\u00fdz m\u00f4\u017eete spracov\u00e1va\u0165 kdeko\u013evek budete potrebova\u0165. <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/api-application-programming-interfaces\/\">API<\/a> otv\u00e1ra mo\u017enosti napr\u00edklad na z\u00e1lohu behavior\u00e1lnych d\u00e1t do BigQuery a ich prep\u00e1janie s \u010fal\u0161\u00edmi d\u00e1tami, \u010di reportovanie v Looker Studiu.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/setup-and-installation\/clarity-data-export-api\" target=\"_blank\" rel=\"noopener\">Microsoft Documentation<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chystaj\u00fa sa ve\u013ek\u00e9 zmeny pre consent mode Mnoho webov e\u0161te ani nemaj\u00fa implementovan\u00fa spr\u00e1vne funguj\u00facu cookie li\u0161ttu\u00a0 a&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[835,822,918,863,862,799,798,810,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19664"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19664"}],"version-history":[{"count":7,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19664\/revisions"}],"predecessor-version":[{"id":19688,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19664\/revisions\/19688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19686"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}