{"id":19647,"date":"2023-11-14T10:12:58","date_gmt":"2023-11-14T08:12:58","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19647\/"},"modified":"2023-11-14T11:53:09","modified_gmt":"2023-11-14T09:53:09","slug":"unassigned-ako-opravit-nepridelenu-navstevu-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/unassigned-ako-opravit-nepridelenu-navstevu-v-google-analytics-4\/","title":{"rendered":"UNASSIGNED &#8211; Ako si opravi\u0165 nepridelen\u00e9 n\u00e1v\u0161tevy v Google Analytics 4?"},"content":{"rendered":"<p><strong>Pokia\u013e analyzujete svoje d\u00e1ta v Google analytics 4, ur\u010dite ste sa aj vy stretli v akvizi\u010dn\u00fdch reportoch s nevy\u017eiadanou unassigned n\u00e1v\u0161tevnos\u0165ou&#8230; &#x1f62c;<\/strong><\/p>\n<p><strong> Unassigned traffic je n\u00e1v\u0161tevnos\u0165, ktor\u00e1 nespad\u00e1 pod \u017eiaden priraden\u00fd zdroj, alebo m\u00e9dium v GA4 (ozna\u010dovan\u00e9 ako default channel group). Ni\u017e\u0161ie sa pozrieme na mo\u017en\u00e9 d\u00f4vody, pre\u010do to tak je a ich rie\u0161enia.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19648 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36.png\" alt=\"ako si opravit unsassigned traffic v ga4 DASE\" width=\"2048\" height=\"975\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36-300x143.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36-1024x488.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36-1536x731.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/1-36-600x286.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<h2><strong>Ako rozde\u013euje GA4 n\u00e1v\u0161tevnos\u0165 pou\u017e\u00edvate\u013eov? <\/strong><\/h2>\n<p>Zdroje n\u00e1v\u0161tevnosti n\u00e1m poskytuj\u00fa inform\u00e1cie, odkia\u013e pou\u017e\u00edvate\u013e pri\u0161iel na n\u00e1\u0161 web. GA4 zoskupuje jednotliv\u00e9 n\u00e1v\u0161tevnosti pod\u013ea ur\u010dit\u00fdch pravidiel do <strong>Predvolenej skupiny kan\u00e1lov<\/strong> (Default channel group).<\/p>\n<p>Moment\u00e1lne je definovan\u00fdch <strong>18 predvolen\u00fdch kan\u00e1lov:<\/strong><\/p>\n<ul>\n<li><strong>Affiliates<\/strong><\/li>\n<li><strong>Audio<\/strong><\/li>\n<li><strong>Cross-network<\/strong><\/li>\n<li><strong>Direct<\/strong><\/li>\n<li><strong>Display<\/strong><\/li>\n<li><strong>Email<\/strong><\/li>\n<li><strong>Mobile Push Notifications<\/strong><\/li>\n<li><strong>Organic Search<\/strong><\/li>\n<li><strong>Organic Shopping<\/strong><\/li>\n<li><strong>Organic Social<\/strong><\/li>\n<li><strong>Organic Video<\/strong><\/li>\n<li><strong>Paid Other<\/strong><\/li>\n<li><strong>Paid Search<\/strong><\/li>\n<li><strong>Paid Shopping<\/strong><\/li>\n<li><strong>Paid Social<\/strong><\/li>\n<li><strong>Paid Video<\/strong><\/li>\n<li><strong>Referral<\/strong><\/li>\n<li><strong>SMS<\/strong><\/li>\n<\/ul>\n<p>Pokia\u013e s\u00fa zdroje n\u00e1v\u0161tev napr:<\/p>\n<p>&#x1f449; <strong>google \/ organic<br \/>\n<\/strong><strong>&#x1f449; yahoo \/ organic<\/strong><\/p>\n<p>,GA4 ich pridel\u00ed pod kan\u00e1l <strong>Organic.<\/strong><\/p>\n<p>Pokia\u013e s\u00fa ale zdroje n\u00e1v\u0161tev:<\/p>\n<p><strong>&#x1f449; ebook \/ pdf<br \/>\n<\/strong><strong>&#x1f449; blog \/ (not set)<br \/>\n<\/strong><strong>&#x1f449; rss \/ RSS<\/strong><\/p>\n<p>,GA4 ich nevie prideli\u0165 a ozna\u010d\u00ed ich ako <strong>Unassigned.<\/strong><\/p>\n<p>Bli\u017e\u0161ie inform\u00e1cie o nerozpoznanej n\u00e1v\u0161tevnosti si viete pozrie\u0165 <strong>cez sekund\u00e1rnu dimenziu<\/strong> <strong>&#x1f449; <\/strong><strong>session source\/medium.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-35.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19649 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-35.png\" alt=\"ako si opravit unsassigned traffic v ga4 DASE\" width=\"705\" height=\"301\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-35.png 705w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-35-300x128.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/2-35-600x256.png 600w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><\/p>\n<h2><strong>\u010co s\u00fa hlavn\u00e9 pr\u00ed\u010diny Unassigned n\u00e1v\u0161tevnosti a ako sa im vyhn\u00fa\u0165? <\/strong><\/h2>\n<h3><strong>Manu\u00e1lne UTM tagovanie<\/strong><\/h3>\n<p>Naj\u010dastej\u0161ou pr\u00ed\u010dinou <strong>Unassigned<\/strong> n\u00e1v\u0161tevnosti je manu\u00e1lne nastavenie UTM parametrov, ktor\u00e9 nesp\u013a\u0148aj\u00fa <a href=\"https:\/\/support.google.com\/analytics\/answer\/9756891?hl=en\" target=\"_blank\" rel=\"noopener\">Google \u0161tandardy<\/a>. Pokia\u013e pou\u017eijete <strong>utm_medium,<\/strong> ktor\u00e9 nie je definovan\u00e9 v zozname <strong>utm_medium=fb-ad<\/strong>, syst\u00e9m to zarad\u00ed pod <strong>Unassigned.<\/strong><\/p>\n<p><strong>&#x1f449; dase-analytics.com\/?utm_source=facebook&amp;utm_medium=fb-ad&amp;utm_campaign=longterm_promo<\/strong><\/p>\n<p>Spr\u00e1vne ozna\u010den\u00e9 <strong>utm_medium<\/strong> by v tomto pr\u00edpade bolo <strong>utm_medium=cpc<\/strong> a cel\u00e1 n\u00e1v\u0161tevnos\u0165 bude spada\u0165 pod <strong>Paid Social.<\/strong><\/p>\n<p><strong>&#x1f449; dase-analytics.com\/?utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign=longterm_promo<\/strong><\/p>\n<p>Pom\u00f4ckou na spr\u00e1vne otagovanie URL je google n\u00e1stroj <a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">Campaing URL Builder<\/a>. Nevyhnut\u00fdmi parametrami s\u00fa zdroj <strong>utm_souce<\/strong>, m\u00e9dium <strong>utm_medium<\/strong> a n\u00e1zov kampane <strong>utm_campaign<\/strong>. <strong>Pokia\u013e tieto 3 parametre nie s\u00fa doplnen\u00e9, zdroj a m\u00e9dium bud\u00fa ozna\u010den\u00e9 ako (not set) a cel\u00e1 n\u00e1vst\u0161evnos\u0165 ako Unassigned.<\/strong><\/p>\n<p>V pr\u00edpade \u017ee pracujete s Google ads, alebo Display &amp; Video 360, odpor\u00fa\u010dame pou\u017e\u00edva\u0165 Auto-tagging, kde s\u00fa potrebn\u00e9 parametre pre spr\u00e1vne klasifikovanie doplnen\u00e9 automaticky.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-28.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19650 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-28.png\" alt=\"ako si opravit unsassigned traffic v ga4 DASE\" width=\"711\" height=\"811\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-28.png 711w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-28-263x300.png 263w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/3-28-600x684.png 600w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/a><\/p>\n<h3><strong>Reportovacia identita<\/strong><\/h3>\n<p><strong>GA4 pon\u00faka 4 met\u00f3dy sledovania pou\u017e\u00edvate\u013eov naprie\u010d platformami.<\/strong> Medzi reportovacie identity patr\u00ed <strong>ID pou\u017e\u00edvate\u013ea, Google sign\u00e1ly, ID zariadenia<\/strong> a <strong>modelovanie.<\/strong> Ur\u010denie spr\u00e1vnej met\u00f3dy vie predch\u00e1dza\u0165 Unassigned n\u00e1v\u0161tevnosti. Odpor\u00fa\u010danou met\u00f3dou je sledovanie cez ID zariadenia.<\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19651 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26.png\" alt=\"ako si opravit unsassigned traffic v ga4 DASE\" width=\"2048\" height=\"1122\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26-300x164.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26-1024x561.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26-1536x842.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/4-26-600x329.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<h3><strong>Chybne implementovan\u00e1 GA4 <\/strong><\/h3>\n<p>Uistite sa, \u017ee m\u00e1te GA4 implementovan\u00fa spr\u00e1vne. Ve\u013ea str\u00e1nok pon\u00faka na implement\u00e1ciu GA4 a\/alebo Enhanced ecommerce <strong>pluginy<\/strong>. Tie ale nie s\u00fa pova\u017eovan\u00e9 za \u0161tandardizovan\u00e9 nastavenia GA4, \u010do vedie k viacer\u00fdm nezrovnalostiam v reportovan\u00ed. <strong>Jedin\u00e1 \u0161tandardizovan\u00e1 implement\u00e1cia je cez Google Tag Manager alebo gtag.js.<\/strong><\/p>\n<p>Tak isto sa uistite, \u017ee sa implementa\u010dn\u00fd tag odosiela pred spusten\u00edm ak\u00e9hoko\u013evek in\u00e9ho event tagu. V opa\u010dnom pr\u00edpade m\u00f4\u017ee ch\u00fdba\u0165 <strong>client_id, session_id,<\/strong> alebo <strong>zdroj\/m\u00e9dium<\/strong> n\u00e1v\u0161tevy.<\/p>\n<h3><strong>E\u0161te nespracovan\u00e9 d\u00e1ta<\/strong><\/h3>\n<p>\u010eal\u0161ou pr\u00ed\u010dinou m\u00f4\u017ee by\u0165, \u017ee sa pozer\u00e1te na dne\u0161n\u00e9, alebo v\u010deraj\u0161ie d\u00e1ta a syst\u00e9m ich e\u0161te nest\u00edhol priradi\u0165. <strong>Dajte syst\u00e9mu viac \u010dasu (medzi 24 a\u017e 48 hod\u00edn) na spracovanie d\u00e1t.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-21.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19652 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-21.png\" alt=\"ako si opravit unsassigned traffic v ga4 DASE\" width=\"516\" height=\"591\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-21.png 516w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/5-21-262x300.png 262w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/a><\/p>\n<h3><strong>Nespr\u00e1vne nastaven\u00fd Measurement protocol<\/strong><\/h3>\n<p>Measurement protokol je sp\u00f4sob, ktor\u00fdm viete posiela\u0165 d\u00e1ta do GA4. <strong>Umo\u017e\u0148uje v\u00e1m posiela\u0165 d\u00e1ta z v\u00e1\u0161ho servera do GA4.<\/strong> Jedn\u00e1 sa v\u0161ak o d\u00e1ta, ktor\u00e9 ste u\u017e na va\u0161om webe nazbierali. Nie o d\u00e1ta o novej rel\u00e1cii, alebo novom pou\u017e\u00edvate\u013eovi.<\/p>\n<p>Ka\u017ed\u00fd odoslan\u00fd event preto potrebuje obsahova\u0165 parametre <strong>session_id <\/strong>a <strong>client_id<\/strong><em>. <\/em>A pokia\u013e sa odosielaj\u00fa d\u00e1ta o rel\u00e1cii, ktor\u00e1 u\u017e vypr\u0161ala, event mus\u00ed obsahova\u0165 aj parameter <strong>timestamp_micros<\/strong><em>. <\/em>V opa\u010dnom pr\u00edpade ozna\u010d\u00ed rel\u00e1cie bez dan\u00fdch parametrov za <strong><em>(not set). <\/em><\/strong><\/p>\n<h3><strong>Ch\u00fdbaj\u00faci session_start event<\/strong><\/h3>\n<p>V GA4 by mal by\u0165 pri ka\u017edej rel\u00e1cii spusten\u00fd event <strong>session_start<\/strong>. Pokia\u013e tento event ch\u00fdba, rel\u00e1ciu ozna\u010d\u00ed ako <strong><em>(not set)<\/em><\/strong>. Dia\u0165 sa to m\u00f4\u017ee napr. pri server-side taggingu, kedy sa tento event neodo\u0161le do GA4, alebo sa GA4 tag spust\u00ed pred Google tag-om.<\/p>\n<h3><strong>Cross-domain tracking a Ad blockers<\/strong><\/h3>\n<p>Pokia\u013e nem\u00e1te spr\u00e1vne nastaven\u00fd cross-domain tracking, pri presmerovan\u00ed str\u00e1nky <strong>m\u00f4\u017ee URL strati\u0165 UTM\/GCLID parametre.<\/strong> GA4 n\u00e1sledne nebude vedie\u0165 priradi\u0165 zdroj\/m\u00e9dium n\u00e1v\u0161tevy. Uistite sa preto, aby sa pri presmerovan\u00ed UTM parametre zachovali.<\/p>\n<p>Tak isto m\u00f4\u017eete o tieto inform\u00e1cie pr\u00eds\u0165 cez nastavenia s\u00fakromia a Ad blockers.<\/p>\n<h3><strong>Pou\u017e\u00edvanie Audience triggers<\/strong><\/h3>\n<p>Za\u0161krtnutiu triggera pri vytv\u00e1ran\u00ed publika m\u00f4\u017ee ma\u0165 tie\u017e za n\u00e1sledok <strong>Unassigned<\/strong> n\u00e1v\u0161tevnos\u0165. Je to sp\u00f4soben\u00e9 t\u00fdm, \u017ee ak pou\u017e\u00edvate\u013e spln\u00ed podmienku na zaradenie do publika, do GA4 sa odo\u0161le event, ktor\u00fd v pr\u00edpade, \u017ee u\u017e nem\u00e1 pridelen\u00fa session, spadne pod <strong>(not set) <\/strong>n\u00e1v\u0161tevu. <strong>T\u00e1, ako sme spom\u00ednali vy\u0161\u0161ie, spadne pod Unassigned.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-17.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19653 size-full\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-17.png\" alt=\"ako si opravit unsassigned traffic v ga4 DASE\" width=\"1285\" height=\"862\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-17.png 1285w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-17-300x201.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-17-1024x687.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/6-17-600x402.png 600w\" sizes=\"(max-width: 1285px) 100vw, 1285px\" \/><\/a><\/p>\n<h2><strong>Z\u00e1ver<\/strong><\/h2>\n<p><strong>Ako z textu vypl\u00fdva, Unassigned n\u00e1v\u0161tev\u00e1m sa nevyhneme.<\/strong> Ich po\u010det v\u0161ak vieme zn\u00ed\u017ei\u0165 cez spr\u00e1vne tagovanie, spr\u00e1vnu implement\u00e1ciu na webe a pravideln\u00fa kontrolu a sledovanie d\u00e1t. Ke\u010f venujete \u010das spr\u00e1vnemu nastaveniu va\u0161ich d\u00e1t, z\u00edskate plnohodnotn\u00e9 inform\u00e1cie o v\u00fdkonnosti v\u00e1\u0161ho webu, ktor\u00e9 viete \u010falej vyu\u017ei\u0165 pri zefekt\u00edvnen\u00ed v\u00e1\u0161ho biznisu.<\/p>\n<p>Ak v\u00e1s zauj\u00edma analytika a marketing, prihl\u00e1ste sa do n\u00e1\u0161ho newslettra. Bu\u010f na <a href=\"https:\/\/www.dase-analytics.com\/sk\/dase-newsletter\/\" target=\"_blank\" rel=\"noopener\">linku tu<\/a>, alebo jednoducho zoscrollujte ni\u017e\u0161ie. &#x1f447;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokia\u013e analyzujete svoje d\u00e1ta v Google analytics 4, ur\u010dite ste sa aj vy stretli v akvizi\u010dn\u00fdch reportoch s&#8230;<\/p>\n","protected":false},"author":79,"featured_media":19655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[803,639,637],"tags":[799,936,937,935],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19647"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19647"}],"version-history":[{"count":6,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19647\/revisions"}],"predecessor-version":[{"id":19661,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19647\/revisions\/19661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19655"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}