{"id":19584,"date":"2023-09-29T12:01:51","date_gmt":"2023-09-29T10:01:51","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19584\/"},"modified":"2023-09-29T12:01:51","modified_gmt":"2023-09-29T10:01:51","slug":"analytics-news-september-2023","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/analytics-news-september-2023\/","title":{"rendered":"September v znamen\u00ed vzdel\u00e1vania. Zosta\u0148te v obraze"},"content":{"rendered":"<h2>Google Optimize kon\u010d\u00ed. \u010co teraz?<\/h2>\n<p>Google Optimize asi netreba ve\u013emi predstavova\u0165. Ide (i\u0161lo) o ob\u013e\u00faben\u00fd n\u00e1stroj, ktor\u00fd mnoho na\u0161ich klientov i \u010ditate\u013eov vyu\u017e\u00edvalo pri optimaliz\u00e1ciu webu na <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/a-b-test\/\">A\/B testovanie<\/a>. Google u\u017e d\u00e1vnej\u0161ie avizoval, \u017ee\u00a0 podpora tohto n\u00e1stroja kon\u010d\u00ed, av\u0161ak jedn\u00fdm dychom dod\u00e1val, \u017ee pripravuje n\u00e1hradu. Ve\u013ek\u00e9 n\u00e1deje sa vkladali najm\u00e4 do n\u00e1stroja Optimizely. \u017dia\u013e, t\u00fdmto n\u00e1dej\u00e1m je teraz koniec.<\/p>\n<p>Google dal vyhl\u00e1senie, \u017ee verejnosti spr\u00edstupn\u00ed API, aby integr\u00e1ciu s Google Analytics mohol vyu\u017ei\u0165 ktor\u00fdko\u013evek prev\u00e1dzkovatelia n\u00e1strojov pre A\/B testy. \u010ci je to dostato\u010dn\u00e1 n\u00e1hrada Google Optimize, to u\u017e nech\u00e1me na v\u00e1s.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/optimize\/answer\/12979939?\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Nov\u00fd report v GA4 pote\u0161\u00ed v\u0161etk\u00fdch majite\u013eov e-shopov<\/h2>\n<p>V\u00fdkonnos\u0165 e-shopu je \u010dastokr\u00e1t negat\u00edvne ovplyvnen\u00e1 objedn\u00e1vkov\u00fdm procesom. Ak ste doteraz chceli reportova\u0165 d\u00e1ta z checkoutu, museli ste si dan\u00fd funnel vysklada\u0165 ako vlastn\u00fd report v Explore sekcii. Preh\u013ead je odteraz dostupn\u00fd medzi \u0161tandardn\u00fdmi reportami v sekcii Monetization.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-19587\" src=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey.png\" alt=\"checkout journey\" width=\"2174\" height=\"1142\" srcset=\"https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey.png 2174w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey-300x158.png 300w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey-1024x538.png 1024w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey-1536x807.png 1536w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey-2048x1076.png 2048w, https:\/\/www.dase-analytics.com\/blog\/wp-content\/uploads\/checkout-journey-600x315.png 600w\" sizes=\"(max-width: 2174px) 100vw, 2174px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pre funk\u010dnos\u0165 checkout jorney preh\u013eadu je nevyhnutn\u00e9 ma\u0165 spr\u00e1vne nastaven\u00e9 <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/enhanced-ecommerce\/\">e-commerce<\/a> merania na webe. V\u010faka preh\u013eadu budete\u00a0 presne vedie\u0165, ktor\u00fd krok n\u00e1kupn\u00e9ho procesu sp\u00f4sobuje najv\u00e4\u010d\u0161\u00ed odliv n\u00e1v\u0161tevn\u00edkov a n\u00e1sledne tento krok optimalizova\u0165. D\u00e1ta si m\u00f4\u017eete pozera\u0165 z nieko\u013ek\u00fdch poh\u013eadov, napr. pod\u013ea zariadenia, prehliada\u010du, krajiny, \u010di jazyka. Ak tento preh\u013ead vo svojom Google Analytics 4 nevid\u00edte, radi v\u00e1m s <a href=\"https:\/\/www.dase-analytics.com\/sk\/analytika-pre-eshopy\/\" target=\"_blank\" rel=\"noopener\">implement\u00e1ciou ecommerce meran\u00ed<\/a> pom\u00f4\u017eeme.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/14000977\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Google predstavil export user d\u00e1t do BigQuery<\/h2>\n<p>Existuj\u00faci <a href=\"https:\/\/www.dase-analytics.com\/blog\/sk\/vyraz\/bigquery\/\">BigQuery<\/a> konektor v Google Analytics 4 odteraz podporuje nov\u00fa d\u00e1tov\u00fa sch\u00e9mu, konkr\u00e9tne pre d\u00e1ta vz\u0165ahuj\u00face sa na u\u017e\u00edvate\u013ea. Po nastaven\u00ed exportu bude vo va\u0161om BigQuery vytvoren\u00e1 nov\u00e1 tabu\u013eka, kde ka\u017ed\u00fd riadok reprezentuje unik\u00e1tneho u\u017e\u00edvate\u013ea. Tabu\u013eka obsahuje nieko\u013eko u\u017eito\u010dn\u00fdch user-scope dimenzi\u00ed a metr\u00edk, ktor\u00e9 je mo\u017en\u00e9 vyu\u017ei\u0165 pre modelovanie d\u00e1t a anal\u00fdzu. Ide napr\u00edklad o:<\/p>\n<ul>\n<li>Publik\u00e1<\/li>\n<li>Hodnota z\u00e1kaznika (lifetime value)<\/li>\n<li>Predikt\u00edvne sk\u00f3re pre n\u00e1kup<\/li>\n<li>Vlastn\u00e9 dimenzie<\/li>\n<li>Inform\u00e1cie o zariaden\u00ed<\/li>\n<li>Geografick\u00e9 d\u00e1ta<\/li>\n<\/ul>\n<p class=\"\" data-outlined=\"false\">Aby sa d\u00e1ta do v\u00e1\u0161ho BigQuery za\u010dali zbiera\u0165, povo\u013ete export user d\u00e1t v admin sekcii v\u00e1\u0161ho Google Analytics 4 vlastn\u00edctva, v sekcii prelinkovania.<\/p>\n<p style=\"text-align: right;\">Viac na: <a href=\"https:\/\/support.google.com\/analytics\/answer\/12769371?sjid=9652417566140724678-EU\" target=\"_blank\" rel=\"noopener\">Google Support<\/a><\/p>\n<h2>Vzdel\u00e1vanie je d\u00f4le\u017eit\u00e9. Vie to Google, viete to aj vy?<\/h2>\n<p>Google zosumarizoval v\u0161etky vzdel\u00e1vacie materi\u00e1ly, ktor\u00e9 ku Google Analytics 4 m\u00e1 a vy by ste o tom ur\u010dite mali vedie\u0165.<\/p>\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\"><div class=\"custom-button\"><a href=\"https:\/\/developers.google.com\/analytics\/learn\/beginners\"><span>Vzdel\u00e1vacie materi\u00e1ly o Google Analytics 4<\/span><\/a><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"c-message_kit__file__meta\"><\/div>\n<div>My v DASE sme tie\u017e prispeli svojou tro\u0161kou. Ak uprednost\u0148ujete kurzy v sloven\u010dine, potom ste na spr\u00e1vnej adrese. Najnov\u0161ie do na\u0161ej rodiny kurzov pribudol kurz o n\u00e1stroji Google Looker Studio.<\/div>\n<div><\/div>\n<div><div class=\"custom-button\"><a href=\"https:\/\/www.dase-analytics.com\/sk\/online-kurzy\/\"><span>Online kurzy v sloven\u010dine<\/span><\/a><\/div><\/div>\n<p>Ak ste medzi kurzami od Googlu alebo od n\u00e1s v DASE nena\u0161li, \u010do ste potrebovali, vypl\u0148te tento formul\u00e1r a ak bude t\u00e9ma zauj\u00edmav\u00e1 pre dostato\u010dne ve\u013ek\u00e9 publikum, pravdepodobne sa objav\u00ed spracovan\u00e1 vo forme kurzu, \u010di informa\u010dn\u00e9ho videa. Budeme radi ak n\u00e1m n\u00e1mety na \u010fal\u0161ie kurzy nap\u00ed\u0161ete aj dolu do koment\u00e1rov. Va\u0161e prosby neostan\u00fa nevypo\u010dut\u00e9. \ud83d\ude42<\/p>\n<div class=\"custom-button\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSd8c-JLtWP_wJKFfBCWQ6Kt1y7k4xL7XRjFrZDgCb9Q7-7zAg\/viewform\"><span>Formul\u00e1r pre dopyt po nov\u00fdch vzdel\u00e1vac\u00edch materi\u00e1loch<\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Optimize kon\u010d\u00ed. \u010co teraz? Google Optimize asi netreba ve\u013emi predstavova\u0165. Ide (i\u0161lo) o ob\u013e\u00faben\u00fd n\u00e1stroj, ktor\u00fd mnoho&#8230;<\/p>\n","protected":false},"author":70,"featured_media":19592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[669],"tags":[673,798,858],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19584"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19584"}],"version-history":[{"count":5,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19584\/revisions"}],"predecessor-version":[{"id":19591,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19584\/revisions\/19591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19592"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}