{"id":19577,"date":"2023-09-24T12:07:52","date_gmt":"2023-09-24T10:07:52","guid":{"rendered":"https:\/\/www.dase-analytics.com\/blog\/?p=19577\/"},"modified":"2023-09-24T12:08:37","modified_gmt":"2023-09-24T10:08:37","slug":"lookup-table-jeden-gtm-kontajner-pre-vsetky-vase-domeny","status":"publish","type":"post","link":"https:\/\/www.dase-analytics.com\/blog\/sk\/lookup-table-jeden-gtm-kontajner-pre-vsetky-vase-domeny\/","title":{"rendered":"Lookup Table – Jeden GTM kontajner pre v\u0161etky va\u0161e dom\u00e9ny"},"content":{"rendered":"

Mno\u017estvo z v\u00e1s pou\u017e\u00edva r\u00f4zne Google Tag Manager kontajnery, pre ka\u017ed\u00fa z va\u0161ich webov\u00fdch str\u00e1nok. V\u0161imli sme si to pri analytick\u00fdch auditoch va\u0161ich GTM kontajnerov<\/a>. <\/strong><\/p>\n

Existuje pritom ve\u013emi elegantn\u00e9 rie\u0161enie, ktor\u00e9 spreh\u013eadn\u00ed a zjednodu\u0161\u00ed pr\u00e1cu s GMT – ak u\u017e m\u00e1te ak\u00fdko\u013evek po\u010det dom\u00e9n. S\u00fa to Lookup tables – viac o nich si povieme v tomto \u010dl\u00e1nku.<\/strong><\/p>\n

\u010co je to Lookup table? <\/strong>👀<\/h2>\n

Je to typ premennej<\/strong> (variable), ktor\u00e1 je vstavan\u00e1 v n\u00e1stroji Google Tag Manager. Lookup table v\u017edy vych\u00e1dza zo vstupnej premennej (Input variable).<\/p>\n

N\u00e1sledne sa pozer\u00e1 na jej v\u00fdstupn\u00fa hodnotu – ak n\u00e1jde zhodu s v st\u013apci Input<\/strong>, vr\u00e1ti n\u00e1m hodnotu v st\u013apci Output<\/strong>. T\u00e1 m\u00f4\u017ee by\u0165 kon\u0161tantou, alebo dokonca \u010fal\u0161ou premennou.<\/p>\n

Uk\u00e1\u017eme si to rad\u0161ej na pr\u00edklade 🤓<\/strong>:<\/h3>\n

Na obr\u00e1zku ni\u017e\u0161ie, sme ako Input Variable<\/strong> pou\u017eili Page hostname<\/strong> (bez www) premenn\u00fa. Hostname je cel\u00fd n\u00e1zov va\u0161ej dom\u00e9ny – www.dom\u00e9na1.sk<\/strong>. Nako\u013eko na\u0161a premenn\u00e1 automaticky \u201codstrih\u00e1va\u201d www – v \u010dasti zad\u00e1me iba dom\u00e9na1.sk.<\/p>\n

Ak nastane zhoda v \u010dasti Input<\/strong>, v\u00fdstupom (Output)<\/strong> je Measurement ID<\/strong> na\u0161ej GA4 property, kam posielame d\u00e1ta.<\/p>\n

Ak teda u\u017e\u00edvate\u013e pr\u00edde na str\u00e1nku dom\u00e9na1.cz<\/strong>, d\u00e1ta o jeho n\u00e1v\u0161teve sa po\u0161l\u00fa do GA4 property s \u010d\u00edslom G-123452<\/strong>. Takto vytvoren\u00fa Lookup Table si ulo\u017e\u00edme napr. pod n\u00e1zvom LT – Domains. LT je na\u0161a intern\u00e1 skratka pre Lookup Table.<\/p>\n

\"lookup<\/a><\/p>\n

Z nej si n\u00e1sledne vieme jednoducho vytvori\u0165 k\u00f3piu<\/strong>, v pr\u00edpade potreby. Tabu\u013eky sa \u013eahko udr\u017eiavaj\u00fa – daj\u00fa sa \u201crecyklova\u0165\u201d. Napr. v konfigura\u010dnom tagu pre Measurement ID, Server Container URL a aj ako hodnotu, niektor\u00fdch z parametrov ak\u00e9hoko\u013evek tagu.<\/p>\n

\"lookup<\/a><\/p>\n

Tipy a triky<\/strong><\/h2>\n

Kolega Marek v \u010dl\u00e1nku Pou\u017e\u00edvate lookup table v GTM? Mo\u017eno by ste mali (+ 5 tipov pre v\u00e1\u0161 web)<\/a> par\u00e1dne sp\u00edsal v\u0161etky najzn\u00e1mej\u0161ie formy vyu\u017eitia<\/strong> Lookup Table.<\/p>\n

V jeho \u010dl\u00e1nku spom\u00edna aj RegEx table<\/strong> (RT). Jej logika je rovnak\u00e1 ako pri Lookup Table (LT).\u00a0RT v\u0161ak m\u00f4\u017eete pou\u017ei\u0165 zn\u00e1me regul\u00e1rne v\u00fdrazy (RegEx) – tie spr\u00edstupnia pokro\u010dil\u00e9 mo\u017enosti vyu\u017eitia GTM a v\u00fdrazn\u00e9 u\u013eah\u010duj\u00fa pr\u00e1cu.<\/p>\n

Ak tie\u017e pou\u017e\u00edvate cookie li\u0161tu<\/strong> od niektor\u00e9ho z poskytovate\u013eov – jednoducho do LT tabu\u013eky so zoznamom va\u0161ich dom\u00e9n dopl\u0148te do st\u013apca Output<\/strong>, \u0161pecifick\u00e9 ID<\/strong>.<\/p>\n

Viac v \u010dl\u00e1nku Ako si (spr\u00e1vne) nastavi\u0165 Cookie li\u0161tu cez Google Tag Manager<\/a>.<\/p>\n

Lookup Table a tie\u017e RegEx table n\u00e1jdete aj v Serverovom GTM<\/a> – tu s\u00fa e\u0161te viac nepredstavite\u013en\u00fdm pomocn\u00edkom. Vyu\u017e\u00edvaj\u00fa sa pri server-side Google Ads konverzi\u00e1ch, Facebook Conversion API (FB CAPI), nov\u00fdch Transformations a tie\u017e triggeroch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mno\u017estvo z v\u00e1s pou\u017e\u00edva r\u00f4zne Google Tag Manager kontajnery, pre ka\u017ed\u00fa z va\u0161ich webov\u00fdch str\u00e1nok. V\u0161imli sme si…<\/p>\n","protected":false},"author":77,"featured_media":19582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[809],"tags":[602,663,928,927,929],"_links":{"self":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19577"}],"collection":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/comments?post=19577"}],"version-history":[{"count":1,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19577\/revisions"}],"predecessor-version":[{"id":19581,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/posts\/19577\/revisions\/19581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media\/19582"}],"wp:attachment":[{"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/media?parent=19577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/categories?post=19577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dase-analytics.com\/blog\/sk\/wp-json\/wp\/v2\/tags?post=19577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}